拉丁美洲护发市场增长、趋势和预测(2022 - 2027 年)

拉丁美洲护发市场按产品类型细分(洗发水、护发素、脱发治疗产品、染发剂​、美发产品​、烫发剂和松弛剂​);按分销渠道(超市/大卖场、便利店、专卖店、药店/药店、在线渠道和其他分销渠道);和地理。

市场快照

Number
Study Period: 2016-2025
Base Year: 2021
CAGR: 4.1 %

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市场概况

预计拉丁美洲护发市场在预测期内(2020 - 2025 年)的复合年增长率为 4.10%。

  • 在护发市场下,拉美消费者对护发产品的购买继续采取更加理性的态度。对成本效益比的关注仍然很强烈,但在某些子类别中,消费者选择稍微多花些钱来购买质量更高的商品。
  • 此外,拉丁美洲消费者继续寻求不那么苛刻的护发配方。不含硫酸盐、不含对羟基苯甲酸酯、不含硅树脂或不含凡士林是当地消费者在决定购买护发产品时继续寻求的一些功能。

Scope of the report

The Latin America hair care market is segmented by product type such shampoo, conditioner, hair loss treatment products, hair colorants​, hair styling products​, perms and relaxants. By distribution channel, the market is segmented by supermarket/hypermarket, convenience stores, specialty stores, pharmacies/ drug stores​, online channels, and other distribution channels.

By Product Type
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
By Distribution Channel
Supermarket/ Hypermarket
Convenience Stores
Specialty Stores
Pharmacies/ Drug Stores
Online Channels
Other Distribution Channels
By Country
Brazil
Mexico
Argentina
Colombia
Rest of Latin America

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主要市场趋势

增加消费者对天然和苛刻化学产品的支出

拉丁美洲国家的护发产品中越来越倾向于使用植物提取物成分,如芦荟和迷迭香提取物,以及摩洛哥坚果油和荷荷巴油等植物油,因为它们具有调理、再生和愈合的特性,其中植物提取物居多由于它们的润肤特性,用于洗发水和主要用于护发素的植物油。天然感官成分在护发中的使用也越来越多,因为它们使产品的气味和外观更具吸引力,同时也提高了产品的性能。

过去几年,公司吸引消费者注意力的主要策略是推出采用天然成分和环保包装的护发产品。此类品牌中最重要的是来自阿根廷联合利华公司的 Sedal Bomba de Nutrición,在标准洗发水和护发素中使用牛油果和乳木果油等天然成分。

Latin America Hair Care Market2

制造商的战略举措

在拉丁美洲护发市场运营的公司拥有强大的品牌组合,定位于该地区的不同受众,此外,这些公司不断参与强大的品牌推广活动,以增加其在所研究地区的市场份额。例如,Devintex Cosmeticos Ltda(沙龙线)的销售额在审查期间飙升。该品牌因其专注于为那些寻求保持头发自然的客户提供产品的战略而在消费者中越来越受欢迎。

阿根廷的促销和折扣一直是去年试图维持护发产品销售的主要策略。以一件的价格或第二件具有显着折扣的第二类促销活动非常频繁,从而推动了所研究市场的销售向前发展。

Latin America Hair Care Market2

竞争格局

拉丁美洲的护发市场较为分散。在拉丁美洲护发市场运营的一些知名公司是联合利华、欧莱雅、SA 和宝洁。主要参与者越来越多地制定战略,通过不断的产品创新、并购、广告费用和研发投资,在这些国家获得更大的市场份额,以开发利基产品。对于 instacne,2015 年底,Santiago Saenz SA 收购了 La Fármaco SA,该公司在此之前一直属于阿根廷联合利华。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Perms and Relaxants

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/ Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Pharmacies/ Drug Stores

      5. 5.2.5 Online Channels

      6. 5.2.6 Other Distribution Channels

    3. 5.3 By Country

      1. 5.3.1 Brazil

      2. 5.3.2 Mexico

      3. 5.3.3 Argentina

      4. 5.3.4 Colombia

      5. 5.3.5 Rest of Latin America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Positioning of the Players

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever

      2. 6.4.2 Procter & Gamble

      3. 6.4.3 L'Oreal S.A.

      4. 6.4.4 Henkel AG & Company, KGaA

      5. 6.4.5 Johnson & Johnson

      6. 6.4.6 GENOMMALAB MEXICO

      7. 6.4.7 COTY INC.

      8. 6.4.8 Santiago Saenz S.A.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Latin America Hair Care Market market is studied from 2016 - 2025.

The Latin America Hair Care Market is growing at a CAGR of 4.1% over the next 5 years.

Unilver, Procter & Gamble, Henkel AG & Company, KGaA, Johnson & Johnson, L'Oréal S.A. are the major companies operating in Latin America Hair Care Market.

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