韩国护发市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

韩国护发市场按产品类型(洗发水、护发素、精华液、发胶和其他产品类型)细分 分销渠道(专业零售店、超市/大卖场、便利店、药店/药店、在线零售渠道、其他分销频道)。

市场快照

Percentage
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.33 %

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市场概况

预计韩国护发市场在预测期间(2020 - 2025 年)的复合年增长率为 3.33%。

  • 韩国的沙龙专业护发产品通过扩大零售覆盖范围和频繁推出新产品,对消费者更加友好。消费者相信沙龙专业护发可以满足他们对头发状况的更详细的关注。
  • 为保持头发健康而寻求更好选择的努力导致韩国人更多地购买沙龙护发或具有额外功能的标准洗发水。韩国消费者保持头发健康顺滑的愿望也促使护发素和护理产品取得积极增长。

报告范围

韩国护发市场按产品类型细分,例如洗发水(液体洗发水、干洗洗发水和洗发棒)、护发素、精华液、发胶和其他产品类型。按类别,市场按质量、溢价细分。这些产品在该国的分销渠道,如专业零售店、超市/大卖场、便利店、药店/药店、在线零售渠道等。

By Product Type
Shampoo
Conditioner
Serum
Hair Spary
Other Product Types
By Distribution Channel
Specialist Retail Stores
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels

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主要市场趋势

消费者寻求天然和有机产品来护发

超越其基本美容功能以添加“即兴护理”的护发产品,例如超越保湿并因此提供天然保湿特性的产品,越来越受欢迎。因此,制造商正在利用这一趋势,在洗发水和护发素中提供具有特殊配方和独家成分的产品。它是蛋黄酱、乳木果油、澳洲坚果籽油的组合,带有香草和澳洲坚果混合的甜味,通过提供终极水合作用帮助消除头发的毛躁。

South Korea Hair Care Markert1

对快速使用、方便和简化的护发产品的需求不断增加

对护发产品不断增长的复杂需求正在激发忙碌的韩国消费者寻找更简单、更省时的美容方案。这导致对多功能产品的需求增加。因此,多功能产品可用于治疗护发中的许多不良问题,而无需关注、时间和定期需求。这种“不止一个好处”的方法促使制造商在该领域进行扩展和创新,并推出大量具有多种好处的护发产品。例如,Moltobene Clay Esthe EX Scalp Essence 是一种轻盈的精华或留在液体中,通过分别提供水合作用和清洁头皮油来帮助干燥和油性头发,甚至可以轻松使用和无杂乱的头发护理在旅途中。

South Korea Hair Care Market2

竞争格局

LG Household & Health Care Ltd 和 AmorePacific Corpl 是韩国领先的护发公司之一。尽管这两家制造商在该类别中占有很大的份额,但它们仍保持积极的促销活动和偶尔的广告以相互竞争。由于其强大的产品扩展和易于使用的包装,另外两家正在该国扩张的公司或路店品牌是 Tony Moly 和 Nature Republic。

此外,爱茉莉太平洋旗下拥有 Mise-en-scene 和 Ryo 等强大的护发品牌。个人护理巨头仍然主导着护发,但随着消费者的需求变得更加具体和多样化,独立护发品牌开始脱颖而出。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Serum

      4. 5.1.4 Hair Spary

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Specialist Retail Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Pharmacies/Drug Stores

      5. 5.2.5 Online Retail Channels

      6. 5.2.6 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Amorepacific Corporation

      2. 6.3.2 LG Household & Health Care Ltd

      3. 6.3.3 Tony Moly

      4. 6.3.4 Nature Republic Inc.

      5. 6.3.5 Kao Corporation

      6. 6.3.6 Procter & Gamble Co.

      7. 6.3.7 AEKYUNG Industry Co. Ltd

      8. 6.3.8 Shiseido Company Limited

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The South Korea Hair Care Market market is studied from 2016 - 2026.

The South Korea Hair Care Market is growing at a CAGR of 3.33% over the next 5 years.

Amorepacific Corporation, LG Household & Health Care Ltd, Tony Moly, Nature Republic Inc. , AEKYUNG Industry Co., Ltd. are the major companies operating in South Korea Hair Care Market.

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