India Wall Decor Market Size
| Study Period | 2020-2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 626.20 Million |
| Market Size (2029) | USD 865.64 Million |
| CAGR (2024 - 2029) | 6.69 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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India Wall Decor Market Analysis
The India Wall Decor Market size is estimated at USD 626.20 million in 2024, and is expected to reach USD 865.64 million by 2029, growing at a CAGR of 6.69% during the forecast period (2024-2029).
The rising government initiatives and investments in infrastructural developments in India supported the growth of the wall decor industry. The change in consumer preferences toward fully furnished homes increased the sales of wall decor products. Due to the increased income of consumers in India, people are more encouraged to spend on aesthetic wall decor items. The commercial spaces in India are also investing more in wall decor products that offer comfort and aesthetic value.
A significant transformation happened in wall decor products in India because of the integration of smart home technology. Consumers increasingly demand products with properties like changing colors, digital art, and voice assistance to add interactivity and functionality to their living spaces. Wall decor businesses in India are collaborating with niche artists and designers to introduce exclusive and limited-edition art collections. Enterprises focus on specific themes and creative partnerships to increase demand for unique and rare pieces.
E-commerce platforms played an essential role in expanding the business of wall decor products in India by colluding with artists and designers to add exclusive offerings. Businesses are maintaining a solid online presence, optimizing supply chains, and addressing sustainability concerns for shaping market growth.
India Wall Decor Market Trends
Growing Demand for Digital Printing is Accelerating the Demand for Wall Décor
Wall laminates and printed wall décor are India's most popular selling products, especially in residential sectors. Manufacturers in India adopted modern interior design, making it an essential tool to meet consumer satisfaction requirements. The emergence of digital printing technology fueled the rapid growth of the wall decor market in India. Some top-selling wall décor items in residential and commercial sectors are digital wallpaper printing, frameworks, and mirror works. Hence, digital printing witnessed the growth of the wall decor market in India.
The Rising Trend of Online Platform Drives the Market
The primary factor increasing the market growth in India is the rising influence of social media platforms. The rapid urbanization in India is increasing the number of people living in apartments and smaller homes, which drives the need for space-saving and multifunctional decor items, such as wall-mounted shelves and compact furniture designs. As the disposable income of middle-class people in India increases, the willingness to improve their living spaces also increases. Hence, the exposure to media and the internet also increases to explore various designs and ideas. Therefore, online shopping provides convenience, variety, and competitive pricing, contributing to the market's growth.
India Wall Decor Industry Overview
The Indian wall decor market is fragmented. Well-known brands and startups in India offer diverse products, from framed prints to 3D wall art, catering to varying consumer preferences. Market players focus on innovation, incorporating innovative features, sustainable materials, and customization options to stand out. Moreover, the growing and evolving construction industry is creating enormous opportunities for the market in India. The market players are Asian Paints Limited, Marshalls Wallcoverings, Excel Wallcoverings, ATCO Interiors Private Limited, and Ultra Walls (Sonu Art).
India Wall Decor Market Leaders
Asian Paints Limited
Marshalls wallcoverings
Excel Wallcoverings
ATCO Interiors Private Limited
Ultra Walls (Sonu Art)
*Disclaimer: Major Players sorted in no particular order
India Wall Decor Market News
- June 2023: Asian Paints, an Indian multinational paint company, launched a range of new wallpaper collections, including Fine Decor Wallcoverings and Marburg. Their Ador brand also launched a line of wallpapers.
- February 2022: Jupiter Meta, a curated NFT marketplace, partnered with the 108 Collective Arts and Designers and introduced the "Icons of Singara Chennai" digital wall art.
India Wall Decor Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rapidly Growing Construction Industry in India
4.2.2 Growing Demand for Interior Designing
4.3 Market Restraints
4.3.1 Price Wars
4.3.2 Demand Fluctuations Due to Seasonal Needs
4.4 Market Opportunities
4.4.1 Technological Innovation in Wall Decor
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porters' Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on Technology Innovation in the Market
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Shelves
5.1.2 Wallpaper/Stickers
5.1.3 Clocks
5.1.4 Hangings
5.1.5 Frameworks
5.1.6 Mirror Works
5.2 By Distribution Channel
5.2.1 Wholesalers/Distributors
5.2.2 Hypermarkets/Supermarkets
5.2.3 Specialty Stores
5.2.4 Online Retailers
5.3 By End User
5.3.1 Residential
5.3.2 Commercial
6. COMPETITIVE LANDSCAPE
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 Asian Paints Limited
6.2.2 Marshalls Wallcoverings
6.2.3 Excel Wallcoverings
6.2.4 ATCO Interiors Private Limited
6.2.5 Ultra Walls (Sonu Art)
6.2.6 Dhiman’s
6.2.7 Rockwater Decor
6.2.8 Sudesh Art and Crafts
6.2.9 Kraphy
6.2.10 Kabra Exports*
- *List Not Exhaustive
7. MARKET OPPORTUNTIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
India Wall Decor Industry Segmentation
Wall decor refers to various decorative items hung on walls, from canvases to framed prints for decorations. It is usually used in residential sectors to represent the theme, color scheme, and unique style. The India wall decor market is segmented into product types, distribution channels, and end users.
The market is segmented by product type (shelves, wallpaper/stickers, clocks, hangings, frameworks, and mirror works), distribution channel (wholesalers/distributors, hypermarkets/supermarkets, specialty stores, and online retailers), and end users (residential and commercial). The report offers market size and forecasts for the India wall decor market in value (USD) for all the above segments.
| By Product Type | |
| Shelves | |
| Wallpaper/Stickers | |
| Clocks | |
| Hangings | |
| Frameworks | |
| Mirror Works |
| By Distribution Channel | |
| Wholesalers/Distributors | |
| Hypermarkets/Supermarkets | |
| Specialty Stores | |
| Online Retailers |
| By End User | |
| Residential | |
| Commercial |
India Wall Decor Market Research FAQs
How big is the India Wall Decor Market?
The India Wall Decor Market size is expected to reach USD 626.20 million in 2024 and grow at a CAGR of 6.69% to reach USD 865.64 million by 2029.
What is the current India Wall Decor Market size?
In 2024, the India Wall Decor Market size is expected to reach USD 626.20 million.
Who are the key players in India Wall Decor Market?
Asian Paints Limited, Marshalls wallcoverings, Excel Wallcoverings, ATCO Interiors Private Limited and Ultra Walls (Sonu Art) are the major companies operating in the India Wall Decor Market.
What years does this India Wall Decor Market cover, and what was the market size in 2023?
In 2023, the India Wall Decor Market size was estimated at USD 584.31 million. The report covers the India Wall Decor Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Wall Decor Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
India Wall Decor Industry Report
Statistics for the 2024 India Wall Decor market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Wall Decor analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
