United Kingdom Home Decor Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The United Kingdom Home Decor Market is Segmented by Product (Home Furniture, Home Textile, Flooring, Wall Decor, Tableware and Cookware, Lighting and Lamps, Sanitaryware, Home Accessories, and Other Products) and Distribution Channel (Supermarkets and Hypermarkets, Home Decor Stores, Gift Shops, Direct to Consumer, Online, and Other Distribution Channels).

Market Snapshot

United Kingdom Home Decor Market Overview
Study Period: 2017- 2026
Base Year: 2021
CAGR: >5 %
United Kingdom Home Decor Market Key Players

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Market Overview

The UK home decor market is growing faster than other home retail markets, as customers opt for affordable options to give their homes a new look. As home decor is more resilient than other UK homeware markets after Brexit, it is imperative for retailers to ensure that investment is directed to the growing and improving trend-led and seasonal collections and the improving in-store marketing and better-showcasing products online. Decorative accessories may drive the market ranges through their trend-led, cost-efficient options for updating the look of a home. The new luxury is about having unique experiences, gaining new skills, being eco-friendly, and showing connectivity. Customers want products that add to their knowledge and sense of identity and products that give meaning and significance to their experiences.

COVID-19 is an incomparable global public health emergency that affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. The online home decor industry in the United Kingdom is expected to continue to benefit from the growing demand for online shopping over the next five years, particularly after the surge in e-commerce during the COVID-19 (coronavirus) pandemic. The increased time spent time at home prompted consumers to prioritize spending on their households.

Scope of the Report

The report includes a complete background analysis of the UK home decor market, including an assessment of the parental market, emerging trends by segments and regional markets, significant changes in market dynamics, and the market overview.

By Product
Home Furniture
Home Textile
Wall Decor
Tableware and Cookware
Lighting and Lamps
Home Accessories
Other Products
By Distribution Channel
Supermarkets and Hypermarkets
Home Decor Stores
Gift Shops
Direct to Consumer
Other Distribution Channels

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Key Market Trends

Rise in Expenditure on Furniture and Furnishings

The rise in consumer demand and choices is contributing to the manufacturers' growth in the market. The product demand is fueled by consumer preferences for fancy items to decorate in homes, particularly wooden flooring and furniture. These fancy and premium products help provide spiritual and aesthetic pleasure, which adds to the sophistication of consumers living in the house. Household consumption expenditure is the market value of all goods and services, including durable products purchased by households. It excludes purchases of dwellings but includes imputed rent for owner-occupied dwellings.

United Kingdom Home Decor Market Trends

Online Channel is Expected to Grow Fastest

Factors, such as globalization, access to the internet, and the rising users shopping from online channels, are expected to support the e-commerce channel of home decor distribution in the market. However, offline channels still dominate the market. Popular online stores in the UK furniture market include John Lewis, Wayfair Co., Argos, Amazon, and Next. Wayfair is trying to capture market share in the United Kingdom’s home décor category and investing in logistics infrastructure. It is also leading the market by deepening its product categories and reaching online to customers. Dunelm is popular in the market in terms of dining tables, with its pine or folding table highly regarded in the market.

United Kingdom Home Decor Market Share

Competitive Landscape

The report covers major international players operating in the UK home decor market. In terms of market share, few major players currently dominate the market. However, with technological advancements and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

Recent Developments

  • October 2019 - Wayfair Inc. unveiled Hykkon, the first flagship brand and curated collection for Wayfair's European business, launched across Wayfair.co.uk and Wayfair.de. Hykkon offers a collection of home products. The collection includes more than 700 products for the living room, dining room, and bedroom, including decor, textiles, and lighting.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints

    4. 4.4 Opportunities

    5. 4.5 Trends in the United kingdom Home Decor market

    6. 4.6 Value Chain Analysis

    7. 4.7 Porter's Five Forces Analysis

    8. 4.8 Technological Innovations

    9. 4.9 Impact of COVID 19 on the Market


    1. 5.1 By Product

      1. 5.1.1 Home Furniture

      2. 5.1.2 Home Textile

      3. 5.1.3 Flooring

      4. 5.1.4 Wall Decor

      5. 5.1.5 Tableware and Cookware

      6. 5.1.6 Lighting and Lamps

      7. 5.1.7 Sanitaryware

      8. 5.1.8 Home Accessories

      9. 5.1.9 Other Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Home Decor Stores

      3. 5.2.3 Gift Shops

      4. 5.2.4 Direct to Consumer

      5. 5.2.5 Online

      6. 5.2.6 Other Distribution Channels


    1. 6.1 Competitive Landscape Overview

    2. 6.2 Company Profile

      1. 6.2.1 Manufacturers

        1. Inter Ikea Group

        2. Victoria PLC

        3. Villeroy & Boch

        4. Denby

        5. Duresta Upholstery Ltd

        6. Burleigh Pottery

        7. Beaumont and Brown

        8. Yorkshire Linen Co.

        9. The Victoria Linen Co. Ltd

      2. 6.2.2 Retailers

        1. Wayfair Inc.

        2. Dunelm Group PLC

        3. DFS Group

        4. Steinhoff United Kingdom Retail Ltd

        5. JYSK

        6. British Home Store



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Frequently Asked Questions

The United Kingdom Home Decor Market market is studied from 2017 - 2026.

The United Kingdom Home Decor Market is growing at a CAGR of >5% over the next 5 years.

Ikea, Bed Bath & Beyond, Wayfair Stores Ltd, DFS Furniture PLC, Dunelm Group PLC are the major companies operating in United Kingdom Home Decor Market.

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