DIY Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers the Analysis and Share of the Global DIY Home Improvement Market and is Segmented by Product Type (Lumber and Landscape Management, Decor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, And Electrical Work), Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Furniture, And Other Physical Stores), And Geography (North America, South America, Europe, Asia-pacific, And Middle East and Africa). The Report Offers Market Size and Forecasts for the Global DIY Home Improvement Market in Value in USD for all the Above Segments.

DIY Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

DIY Home Improvement Market Size

DIY Home Improvement Market Summary
Study Period 2020 - 2030
Market Size (2025) USD 0.98 Trillion
Market Size (2030) USD 1.57 Trillion
CAGR (2025 - 2030) 9.94 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

DIY Home Improvement Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of DIY Home Improvement Market with other markets in Home and Property Improvement Industry

Kitchen Appliances

Home Appliances

Laundry Appliances

Home Decor

Furniture and Furnishings

Floor Coverings

DIY Home Improvement Market Analysis

The DIY Home Improvement Market size is estimated at USD 0.98 trillion in 2025, and is expected to reach USD 1.57 trillion by 2030, at a CAGR of 9.94% during the forecast period (2025-2030).

The home improvement industry is experiencing a significant transformation driven by changing consumer behaviors and technological advancements. Approximately 55% of consumers now shop online for DIY home improvement products, reflecting a fundamental shift in purchasing patterns and the growing importance of digital channels. This digital transformation has led retailers to adopt sophisticated omnichannel strategies, integrating physical stores with online platforms to provide seamless shopping experiences. Major retailers are investing heavily in augmented reality tools and mobile applications, allowing customers to visualize products in their homes before purchase and access detailed installation guides and tutorials.


The market is witnessing a notable demographic shift, with millennials emerging as a dominant consumer segment accounting for approximately 50% of online DIY purchases. This generation's preference for customization and personalization has prompted manufacturers to develop more user-friendly products and innovative solutions that cater to their specific needs. The rise of social media and digital platforms has created new channels for inspiration and education, with platforms like Pinterest and Instagram becoming crucial sources for DIY project ideas and tutorials. This trend has been particularly evident in emerging markets like India, where there has been a 61% increase in people watching DIY tutorial videos.


Sustainability and eco-consciousness have become central themes in the DIY home improvement market, driving innovation in product development and manufacturing processes. Manufacturers are increasingly focusing on developing eco-friendly materials, energy-efficient solutions, and products made from recycled materials. This shift is particularly evident in categories such as building materials, paints, and garden products, where consumers are showing strong preferences for sustainable alternatives. The industry is also witnessing a growing trend toward smart home integration, with DIY products increasingly incorporating connectivity features and compatibility with home automation systems.


The market is experiencing a significant evolution in retail formats and service offerings. Traditional retailers are expanding their service portfolios to include installation services, workshops, and professional advice, creating a hybrid model that bridges the gap between DIY and professional services. This trend is particularly strong in mature markets where retailers are leveraging technology to provide virtual consultations and augmented reality-based planning tools. In Australia, where over 70% of residents reported staying at home more frequently, retailers have responded by developing comprehensive online resources and virtual design services to support the surge in home improvement projects. The industry is also seeing increased collaboration between retailers and technology companies to develop innovative solutions that simplify complex DIY tasks and improve project outcomes.

Segment Analysis: Product Type

Lumber and Landscape Management Segment in DIY Home Improvement Market

The Lumber and Landscape Management segment continues to dominate the global home improvement segment, commanding approximately 24% market share in 2024. This segment's prominence is driven by the rising demand for the installation and fitting of doors, windows, and ventilators that come ready to be assembled. The segment encompasses a wide range of products, including entry doors, front doors, interior and closet doors, exterior shutters, awnings, and skylights. Homeowners are increasingly engaging in DIY lumber projects as mortgage rates have risen, making home improvement opportunities more appealing than purchasing new properties. The segment's strength is further bolstered by the growing involvement of younger households in sustainable home improvements, with energy-efficient upgrades and water conservation projects gaining significant traction.

Market Analysis of DIY Home Improvement Market: Chart for Product Type

Painting and Wallpaper Segment in DIY Home Improvement Market

The Painting and Wallpaper segment is experiencing remarkable growth in the home improvement segment, projected to grow at approximately 6% during 2024-2029. This accelerated growth is driven by the rising prominence of interior designing and designer walls, leading to increased demand for personalized and DIY wallpapers. The segment's expansion is fueled by innovations such as 3D wallpapers, custom-designed wallpapers, removable wallpapers, and peel-and-stick options that are gaining popularity among homeowners. The growth is further supported by the increasing accessibility of trendy wallpapers through online marketplaces, where customization options allow customers to create their own unique designs. The segment is also benefiting from the growing trend of DIY wall décor that incorporates recycled materials and cost-effective solutions for decorating walls.

Remaining Segments in DIY Home Improvement Market Product Types

The home improvement products market encompasses several other significant segments, including Building Materials, Kitchen, Flooring & Repair, Lighting, Decor & Indoor Garden, Plumbing & Equipment, Electrical Work, and Tools & Hardware. The Building Materials segment plays a crucial role in supporting sustainable construction practices, while the Kitchen segment caters to the growing demand for DIY kitchen renovations and upgrades. The Lighting segment is gaining importance with the increasing focus on smart home integration and energy-efficient solutions. The Flooring & Repair segment continues to be driven by renovation activities, while the Decor & Indoor Garden segment reflects the growing interest in home aesthetics and indoor plantations. The Plumbing & Equipment, Electrical Work, and Tools & Hardware segments provide essential components for various DIY projects, supporting the overall market ecosystem.

Segment Analysis: Distribution Channel

DIY Home Improvement Stores Segment in Global DIY Home Improvement Market

DIY home improvement stores continue to dominate the global home improvement retail industry, commanding approximately 51% of the total market share in 2024. These stores offer comprehensive product assortments and value-added services that cater to both professional contractors and DIY enthusiasts. The segment's strength lies in its ability to provide hands-on shopping experiences, expert advice, and immediate product availability. Major retailers in this segment have successfully implemented omnichannel strategies, combining physical store advantages with digital capabilities. The segment has also witnessed significant investment in store modernization and customer experience enhancement, with retailers focusing on innovative store formats and demonstration areas that help customers visualize their home improvement projects.

Online Segment in Global DIY Home Improvement Market

The online distribution channel is experiencing remarkable growth in the DIY retail industry, driven by increasing digital adoption and evolving consumer preferences. E-commerce platforms are revolutionizing the way consumers shop for DIY products, offering extensive product selections, competitive pricing, and convenient delivery options. The segment's growth is further accelerated by the integration of advanced technologies such as augmented reality for product visualization and artificial intelligence for personalized recommendations. Online retailers are also enhancing their service offerings with virtual consultation services, DIY tutorial videos, and improved return policies to build customer confidence in online purchases. The segment's success is particularly notable among younger demographics who prefer digital shopping experiences and value the convenience of mobile shopping applications.

Remaining Segments in Distribution Channel

Specialty stores and furniture and other physical stores complete the distribution channel landscape of the home improvement services market. Specialty stores maintain their relevance by offering specialized product categories and expert knowledge in specific areas such as lighting, plumbing, or garden equipment. These stores often serve as destination points for customers seeking specialized products and expert guidance. Meanwhile, furniture and other physical stores contribute to the market by providing complementary DIY products alongside their primary offerings, creating convenient one-stop shopping experiences for consumers undertaking home improvement projects. Both segments continue to adapt to market changes by incorporating digital elements and enhancing their service offerings to remain competitive in the evolving retail landscape.

DIY Home Improvement Market Geography Segment Analysis

DIY Home Improvement Market in North America

North America continues to dominate the global home improvement market, commanding approximately 54% of the total market share in 2024. The region's leadership is primarily driven by the strong DIY culture in the United States and Canada, where dual-income households are increasingly engaging in home improvement projects. The home improvement market in the US benefits from advanced technological adoption in home automation and a robust distribution network of home improvement stores. Lower interest rates and the growing desire among homeowners to enhance their living spaces have significantly contributed to market expansion. The region's market is characterized by high consumer spending on various improvement activities, from roof exteriors to interior renovations. Millennials, with their substantial spending capacity, are particularly active in purchasing and renovating older homes according to modern design preferences. The market is well-supported by an extensive network of lumber yards, home centers, and hardware stores, with home centers leading in terms of revenue generation. The presence of major retailers and their omnichannel strategies has further strengthened the market's position.

Market Analysis of DIY Home Improvement Market: Forecasted Growth Rate by Region

DIY Home Improvement Market in Europe

Europe represents a mature and sophisticated home improvement sector, demonstrating a steady growth rate of approximately 4.5% annually from 2019 to 2024. The region's market is particularly strong in countries like Germany, France, and the United Kingdom, where DIY culture is deeply embedded in consumer behavior. The European market distinguishes itself through its focus on sustainable and eco-friendly home improvement solutions, driven by stringent environmental regulations and conscious consumer preferences. The market's maturity is reflected in the sophisticated omnichannel retail strategies employed by major players, combining traditional brick-and-mortar stores with advanced digital platforms. Innovation in product development and customer service has been a key characteristic of the European market, with retailers focusing on providing comprehensive solutions rather than just products. The region has witnessed significant digital transformation in recent years, with e-commerce becoming an increasingly important sales channel. Local players maintain strong market positions in various countries, contributing to a highly competitive landscape. The market also benefits from strong consumer protection regulations and standardized product quality requirements across the European Union.

DIY Home Improvement Market in Asia-Pacific

The Asia-Pacific DIY home improvement market is positioned as the fastest-growing region, with projections indicating a robust growth rate of approximately 5.4% annually from 2024 to 2029. This dynamic market is driven by rapid urbanization, increasing disposable incomes, and growing awareness of DIY culture, particularly in developing economies like China and the DIY market in India. The region's market is characterized by a unique blend of traditional home improvement practices and modern DIY trends, with visual discovery platforms gaining significant popularity for project inspiration. The market has witnessed substantial growth in online retail channels, with e-commerce platforms playing a crucial role in market expansion. Urban development and the rise in smart city initiatives have created new opportunities for DIY home improvement products and services. The region shows particular strength in technological adoption, with smart home solutions and digital tools becoming increasingly popular among consumers. Local preferences and cultural influences continue to shape product offerings and marketing strategies, while international retailers are adapting their approaches to meet regional consumer needs. The market also benefits from the growing middle-class population and their increasing interest in home decoration and improvement projects.

DIY Home Improvement Market in Middle East & Africa

The Middle East and Africa region presents a developing market for DIY home improvement, characterized by unique opportunities and challenges. The market is experiencing transformation driven by government initiatives and increasing awareness about DIY projects, particularly in the UAE and Saudi Arabia. The region's market dynamics are influenced by a growing young population increasingly interested in home improvement and decoration. Consumer preferences in the region tend toward premium products and professional services, though there is a growing trend toward DIY solutions among younger consumers. The market shows particular strength in the residential sector, with increasing demand for hardware tools and home improvement products. International brands are making significant inroads in the region, adapting their products and services to local preferences and requirements. The market benefits from ongoing urbanization and infrastructure development projects across major cities. Environmental considerations are becoming increasingly important, with a growing demand for sustainable and energy-efficient home improvement solutions. The region's market is also characterized by the emergence of specialized retail formats and the growing importance of online sales channels.

DIY Home Improvement Market in Latin America

The Latin American DIY home improvement market demonstrates steady development, driven by increasing local consumer expenditure and growing homeowner investment in property enhancement. The market is characterized by a gradual shift from traditional professional services to DIY solutions, particularly in major economies like Brazil and Mexico. Consumer behavior in the region shows an increasing preference for home renovation and decoration projects, driven by the desire for cost-effective home improvement solutions. The market benefits from a strong retail presence, with both international and regional players competing to provide comprehensive DIY solutions. Digital transformation is playing a crucial role in market development, with online platforms becoming increasingly important for product discovery and purchase. The region shows particular strength in recyclable materials for DIY projects, reflecting growing environmental awareness among consumers. Local retailers are expanding their product ranges and service offerings to meet evolving consumer needs, while international brands are adapting their strategies to align with regional preferences. The market also benefits from growing tourism infrastructure development across various countries, which has indirectly boosted the home improvement sector.

DIY Home Improvement Industry Overview

Top Companies in DIY Home Improvement Market

The DIY home improvement market features prominent players like Home Depot, Lowe's, Groupe Adeo, Kingfisher PLC, and Walmart, leading the industry through continuous innovation and strategic expansion. Companies are increasingly focusing on omnichannel distribution strategies, combining traditional retail presence with robust e-commerce capabilities to enhance customer reach. Product innovation remains a key differentiator, with companies investing in sustainable and energy-efficient solutions while expanding their private label offerings. Operational agility has become crucial, with retailers implementing advanced inventory management systems and strengthening their supply chain networks. Strategic moves include partnerships with technology providers to enhance digital capabilities, particularly in augmented reality and virtual reality solutions for customer visualization. Market leaders are also expanding their professional customer base while maintaining their DIY focus, creating specialized services and product lines for both segments. The market share in the home improvement industry is significantly influenced by these strategic initiatives, allowing top companies to maintain their competitive edge.

Fragmented Market with Strong Regional Players

The DIY home improvement market exhibits a fragmented structure characterized by the presence of both global retail giants and strong regional specialists. While global players dominate in terms of market share and geographical presence, regional specialists maintain significant influence in their respective territories through deep local market understanding and established customer relationships. The market demonstrates varying levels of consolidation across different regions, with North America and Europe showing higher consolidation compared to the Asia-Pacific region, where local players continue to hold substantial market share.


Merger and acquisition activities remain dynamic, with larger players actively pursuing strategic acquisitions to expand their geographical footprint and enhance their product portfolios. Companies are particularly interested in acquiring specialized players with strong digital capabilities or unique market positioning. The industry has witnessed a trend of vertical integration, with retailers acquiring suppliers and manufacturers to gain better control over their supply chain and improve margins. Cross-border acquisitions have become increasingly common as companies seek to establish a presence in emerging markets and capitalize on regional growth opportunities. The competitive analysis of the home improvement market highlights these trends as key drivers of market evolution.

Innovation and Digital Integration Drive Success

Success in the DIY home improvement market increasingly depends on companies' ability to integrate digital technologies while maintaining a strong physical retail presence. Incumbents must focus on developing comprehensive omnichannel strategies, investing in customer experience technologies, and building robust supply chain networks to maintain their market position. The ability to offer personalized solutions through data analytics, provide seamless online-to-offline experiences, and maintain efficient inventory management systems has become crucial for market leadership. Companies must also focus on sustainability initiatives and eco-friendly product offerings to align with changing consumer preferences.


For contenders looking to gain market share, differentiation through specialized product offerings, superior customer service, and innovative digital solutions presents significant opportunities. The market shows relatively low substitution risk due to the essential nature of home improvement products, but companies must stay vigilant about changing consumer preferences and emerging alternatives. Success factors include developing strong private label programs, building efficient logistics networks, and creating engaging customer experiences through both digital and physical channels. While regulatory requirements regarding product safety and environmental standards continue to evolve, they present opportunities for companies to differentiate themselves through compliance excellence and sustainable practices. The role of suppliers in the home improvement industry is crucial in this ecosystem, providing the necessary materials and technologies to support these innovations.

DIY Home Improvement Market Leaders

  1. Lowe's

  2. Menard Inc.

  3. Walmart Inc.

  4. ADEO

  5. The Home Depot

  6. *Disclaimer: Major Players sorted in no particular order
DIY Home Improvement Market Concentration
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DIY Home Improvement Market News

  • January 2024: Mahogany, the global music brand behind video channels Mahogany Sessions, COVERS, and Lagoon, partnered with Believe, a digital music firm based in France, for an extended period. The collaboration is a launchpad for Mahogany Songs, the company's DIY artist distribution solution.
  • August 2023: DecksDirect, a Harbour Group company, acquired DIY Home Center LLC ("DIY"), an online building products distributor focused on deck components and other select exterior building products.

DIY Home Improvement Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Customization and Personalization
    • 4.2.2 Increasing Home Improvement and Renovation Trends
  • 4.3 Market Restraints
    • 4.3.1 Lack of Expertise Restraining the Market
    • 4.3.2 The Cost of the Materials can be a Significant Restraint
  • 4.4 Market Opportunities
    • 4.4.1 Growing Number of DIY Retail Stores Provides an Opportunity for Individuals to Showcase and Sell their DIY Creations
  • 4.5 Value Chain/Supply Chain Analysis
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Insights into Technological Advancements in the Industry
  • 4.8 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Lumber and Landscape Management
    • 5.1.2 Decor and Indoor Garden
    • 5.1.3 Kitchen
    • 5.1.4 Painting and Wallpaper
    • 5.1.5 Tools and Hardware
    • 5.1.6 Building Materials
    • 5.1.7 Lighting
    • 5.1.8 Plumbing and Equipment
    • 5.1.9 Flooring, Repair, and Replacement
    • 5.1.10 Electrical Work
  • 5.2 Distribution Channel
    • 5.2.1 DIY Home Improvement Stores
    • 5.2.2 Specialty Stores
    • 5.2.3 Online
    • 5.2.4 Furniture and Other Physical Stores
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 Germany
    • 5.3.2.3 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 India
    • 5.3.3.2 Japan
    • 5.3.3.3 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Peru
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 Saudi Arabia
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Groupe ADEO
    • 6.2.2 Home Depot
    • 6.2.3 Lowe's Companies Inc.
    • 6.2.4 Menard
    • 6.2.5 Walmart
    • 6.2.6 Ace Hardware
    • 6.2.7 Travis Perkins
    • 6.2.8 Kingfisher PLC
    • 6.2.9 Hornbach Holding
    • 6.2.10 Bauhaus
    • 6.2.11 Obi (Tengelmann)
    • 6.2.12 Hagebau
    • 6.2.13 Maxeda
    • 6.2.14 Crate and Barrel*
  • *List Not Exhaustive

7. MARKET FUTURE TRENDS

8. DISCLAIMER

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DIY Home Improvement Industry Segmentation

"Do it yourself" (DIY) refers to creating, altering, or fixing something without the support of specialists or professionals. The report includes a thorough background analysis of the DIY home improvement market, which consists of the evaluation of the economy and the contribution of its various sectors, a market overview, an estimate of the market size for important market segments, and emerging trends within those segments, market dynamics and insights, and important statistics. The market is segmented by product type (lumber and landscape management, decor and indoor garden, kitchen, painting and wallpaper, tools and hardware, building materials, lighting, plumbing and equipment, flooring, repair and replacement, and electrical work), distribution channel (DIY home improvement stores, specialty stores, online, and furniture), and geography (North America, South America, Europe, Asia-Pacific, and the Middle East and Africa). The report offers market size and forecasts for the global DIY home improvement market in value in USD for all the above segments.

By Product Type Lumber and Landscape Management
Decor and Indoor Garden
Kitchen
Painting and Wallpaper
Tools and Hardware
Building Materials
Lighting
Plumbing and Equipment
Flooring, Repair, and Replacement
Electrical Work
Distribution Channel DIY Home Improvement Stores
Specialty Stores
Online
Furniture and Other Physical Stores
Geography North America United States
Canada
Rest of North America
Europe United Kingdom
Germany
Rest of Europe
Asia-Pacific India
Japan
Rest of Asia-Pacific
South America Brazil
Peru
Rest of South America
Middle East and Africa Saudi Arabia
United Arab Emirates
Rest of Middle East and Africa
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DIY Home Improvement Market Research FAQs

How big is the DIY Home Improvement Market?

The DIY Home Improvement Market size is expected to reach USD 0.98 trillion in 2025 and grow at a CAGR of 9.94% to reach USD 1.57 trillion by 2030.

What is the current DIY Home Improvement Market size?

In 2025, the DIY Home Improvement Market size is expected to reach USD 0.98 trillion.

Who are the key players in DIY Home Improvement Market?

Lowe's, Menard Inc., Walmart Inc., ADEO and The Home Depot are the major companies operating in the DIY Home Improvement Market.

Which is the fastest growing region in DIY Home Improvement Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in DIY Home Improvement Market?

In 2025, the North America accounts for the largest market share in DIY Home Improvement Market.

What years does this DIY Home Improvement Market cover, and what was the market size in 2024?

In 2024, the DIY Home Improvement Market size was estimated at USD 0.88 trillion. The report covers the DIY Home Improvement Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the DIY Home Improvement Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

DIY Home Improvement Market Research

Mordor Intelligence delivers a comprehensive analysis of the DIY home improvement market. We leverage extensive industry data and expert insights. Our research thoroughly examines the dynamics of the home improvement sector, including trends in the DIY sector and developments in the home improvement services market. The report provides a detailed analysis of market size, tracking home improvement industry growth across global markets. It places particular emphasis on home improvement growth indicators and emerging opportunities in the DIY data landscape.

Stakeholders gain valuable insights through our detailed assessment of home improvement sector growth patterns and projections for the home renovation market size. The report, available as an easy-to-download PDF, includes a thorough analysis of DIY market size metrics and the evolution of home improvement services. Our research supports do it yourself company strategies with actionable intelligence on industry growth trajectories and opportunities in the home improvement segment. The comprehensive coverage encompasses both established markets and emerging regions. This provides stakeholders with essential tools for informed decision-making in the rapidly evolving DIY sector.