DIY Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers the Analysis and Share of the Global DIY Home Improvement Market and is Segmented by Product Type (Lumber and Landscape Management, Decor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, And Electrical Work), Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Furniture, And Other Physical Stores), And Geography (North America, South America, Europe, Asia-pacific, And Middle East and Africa). The Report Offers Market Size and Forecasts for the Global DIY Home Improvement Market in Value in USD for all the Above Segments.

DIY Home Improvement Market Size

DIY Home Improvement Market Summary
Study Period 2020 - 2029
Market Size (2024) USD 0.89 Trillion
Market Size (2029) USD 1.43 Trillion
CAGR (2024 - 2029) 9.94 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

DIY Home Improvement Market Major Players

*Disclaimer: Major Players sorted in no particular order


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DIY Home Improvement Market Analysis

The DIY Home Improvement Market size is estimated at USD 0.89 trillion in 2024, and is expected to reach USD 1.43 trillion by 2029, growing at a CAGR of 9.94% during the forecast period (2024-2029).

The do-it-yourself (DIY) home improvement market has grown significantly in recent years. It is expected to expand significantly throughout the forecast period. The DIY home improvement industry is anticipated to grow rapidly in the next few years due to the growing customer preference for DIY items and the notable uptick in the adoption of cutting-edge technologies. The increasing number of employed women in emerging nations and their involvement in interior design decision-making drive the sales of the materials needed for these projects. Subsequently, there is an increasing adoption of DIY home improvement products. The use of DIY products lowers long-term costs compared to work outsourced to expensive labor. Therefore, the demand for DIY home improvement products is a significant factor driving the market studied.

DIY Home Improvement Market Trends

DIY Shops are Preferable Distribution Channels for the Industry

As most DIY resources are online, in-store displays significantly influence how DIY consumers learn to manage DIYs. These strategies have increased sales for big-box retailers and are just as useful for small and local home improvement businesses. Most often, small companies excel over big box stores regarding customer service and store-consumer relationships. About 82% of DIYers are likely to explore products in the store, even if the final purchase is made online. Millennial DIYers are more likely to seek the product and purchase quality products in-store, especially for products like paint.

DIY Home Improvement Market: Revenue of DIY & Hardware Stores, In USD Billion, Global, 2020-2023

Rise in DIY Market in North America

Throughout the forecast period, North America is expected to hold the largest revenue share of the global market, owing to growing urbanization and rising consumer disposable income. Other factors projected to fuel market revenue growth in the region include rising participation in home decor initiatives and an increased interest in enhancing the visual appeal of homes. The increased popularity and adoption of ready-to-assemble (RTA) furniture in the United States are driving the market. The popularity of innovatively designed RTA furniture is growing in the United States. Customization is becoming more popular. Thus, leading vendors are producing custom-designed RTA furniture for bespoke interiors, which has helped them attract more DIY consumers, increasing revenue. Growing investments by home improvement enterprises in creating new home improvement techniques is another factor projected to fuel market revenue growth.

DIY Market, By Region, CAGR (In %), 2023

DIY Home Improvement Industry Overview

The DIY home improvement market is fragmented, with many players. Major foreign companies involved in the do-it-yourself home improvement industry have been included in the report. Currently, a few significant competitors control the industry in terms of market share. But consumer income is what drives demand. Big businesses compete by buying in bulk, offering a wide range of goods, and using efficient marketing and merchandising techniques. Small businesses concentrate on a certain market niche and compete by offering a wide range of goods and first-rate customer support. Home Depot, Walmart Inc., Menard Inc., Lowe's, and ADEO are a few of the major companies in the market.

DIY Home Improvement Market Leaders

  1. Lowe's

  2. Menard Inc.

  3. Walmart Inc.

  4. ADEO

  5. The Home Depot

*Disclaimer: Major Players sorted in no particular order

DIY Home Improvement Market Concentration
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DIY Home Improvement Market News

  • January 2024: Mahogany, the global music brand behind video channels Mahogany Sessions, COVERS, and Lagoon, partnered with Believe, a digital music firm based in France, for an extended period. The collaboration is a launchpad for Mahogany Songs, the company's DIY artist distribution solution.
  • August 2023: DecksDirect, a Harbour Group company, acquired DIY Home Center LLC ("DIY"), an online building products distributor focused on deck components and other select exterior building products.

DIY Home Improvement Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Customization and Personalization

      2. 4.2.2 Increasing Home Improvement and Renovation Trends

    3. 4.3 Market Restraints

      1. 4.3.1 Lack of Expertise Restraining the Market

      2. 4.3.2 The Cost of the Materials can be a Significant Restraint

    4. 4.4 Market Opportunities

      1. 4.4.1 Growing Number of DIY Retail Stores Provides an Opportunity for Individuals to Showcase and Sell their DIY Creations

    5. 4.5 Value Chain/Supply Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Insights into Technological Advancements in the Industry

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 By Product Type

      1. 5.1.1 Lumber and Landscape Management

      2. 5.1.2 Decor and Indoor Garden

      3. 5.1.3 Kitchen

      4. 5.1.4 Painting and Wallpaper

      5. 5.1.5 Tools and Hardware

      6. 5.1.6 Building Materials

      7. 5.1.7 Lighting

      8. 5.1.8 Plumbing and Equipment

      9. 5.1.9 Flooring, Repair, and Replacement

      10. 5.1.10 Electrical Work

    2. 5.2 Distribution Channel

      1. 5.2.1 DIY Home Improvement Stores

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online

      4. 5.2.4 Furniture and Other Physical Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. Japan

        3. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Peru

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. Saudi Arabia

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Groupe ADEO

      2. 6.2.2 Home Depot

      3. 6.2.3 Lowe's Companies Inc.

      4. 6.2.4 Menard

      5. 6.2.5 Walmart

      6. 6.2.6 Ace Hardware

      7. 6.2.7 Travis Perkins

      8. 6.2.8 Kingfisher PLC

      9. 6.2.9 Hornbach Holding

      10. 6.2.10 Bauhaus

      11. 6.2.11 Obi (Tengelmann)

      12. 6.2.12 Hagebau

      13. 6.2.13 Maxeda

      14. 6.2.14 Crate and Barrel*

    3. *List Not Exhaustive


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DIY Home Improvement Industry Segmentation

"Do it yourself" (DIY) refers to creating, altering, or fixing something without the support of specialists or professionals. The report includes a thorough background analysis of the DIY home improvement market, which consists of the evaluation of the economy and the contribution of its various sectors, a market overview, an estimate of the market size for important market segments, and emerging trends within those segments, market dynamics and insights, and important statistics. The market is segmented by product type (lumber and landscape management, decor and indoor garden, kitchen, painting and wallpaper, tools and hardware, building materials, lighting, plumbing and equipment, flooring, repair and replacement, and electrical work), distribution channel (DIY home improvement stores, specialty stores, online, and furniture), and geography (North America, South America, Europe, Asia-Pacific, and the Middle East and Africa). The report offers market size and forecasts for the global DIY home improvement market in value in USD for all the above segments.

By Product Type
Lumber and Landscape Management
Decor and Indoor Garden
Painting and Wallpaper
Tools and Hardware
Building Materials
Plumbing and Equipment
Flooring, Repair, and Replacement
Electrical Work
Distribution Channel
DIY Home Improvement Stores
Specialty Stores
Furniture and Other Physical Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East and Africa
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DIY Home Improvement Market Research FAQs

The DIY Home Improvement Market size is expected to reach USD 0.89 trillion in 2024 and grow at a CAGR of 9.94% to reach USD 1.43 trillion by 2029.

In 2024, the DIY Home Improvement Market size is expected to reach USD 0.89 trillion.

Lowe's, Menard Inc., Walmart Inc., ADEO and The Home Depot are the major companies operating in the DIY Home Improvement Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in DIY Home Improvement Market.

In 2023, the DIY Home Improvement Market size was estimated at USD 0.80 trillion. The report covers the DIY Home Improvement Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the DIY Home Improvement Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The growth opportunities in the DIY Home Improvement Market are a) Rapid development of the e-commerce sector b) Increasing demand for technologically advanced home improvement strategies c) Need for home decor techniques with unique and aesthetic appeal

DIY Home Improvement Industry Report

The global DIY Home Improvement Market is experiencing robust growth, driven by rapid urbanization, technological advancements, and increasing disposable incomes. Highlighted in the latest DIY market report, the market is segmented based on project type, product category, and distribution channel, reflecting key DIY market trends. Popular project types include interior and exterior renovations, as well as home repairs and maintenance. The market offers a diverse range of building materials, tools, equipment, and home improvement products, catering to DIY enthusiasts. Distribution channels are expanding, with a significant presence of home improvement retailers, online platforms, and specialty stores, providing easy access to DIY products and supplies. The market is witnessing a trend towards customization and the use of technologically advanced tools, enhancing the convenience and effectiveness of DIY projects. However, challenges such as the complexity of projects, safety concerns, and the cost of materials may restrain market growth. Overall, the DIY Home Improvement Market is poised for significant expansion, offering numerous opportunities for market players to innovate and cater to evolving consumer preferences. For detailed statistics on market share, size, and revenue growth rate, refer to Mordor Intelligence™ Industry Reports, which include a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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DIY Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)