DIY Home Improvement Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026).

The Market Is Segmented By Product Type (Lumber and Landscape Management, Décor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Furniture, and Other Physical Stores), and By Geography (North America, South America, Europe, Asia-Pacific, and Middle-East and Africa).

Market Snapshot

DIY Home Improvement Market Bar Graph
Study Period: 2017- 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: >3 %
DIY Home Improvement Market Key Players

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Market Overview

The DIY home improvement market is projected to register a CAGR greater than 3% during the forecast period, 2021-2026.

The industry for do-it-yourself (DIY) home improvement retailing has observed a notable growth during the COVID-19 pandemic. DIYers in developed and developing countries are investing time to complete home improvement projects as majority of the people are under COVID-19 lockdown. Majority of the DIYers are engaged in gardening practices to enhance customers’ living space to keep them entertained during the lockdown situation. Such factors are driving the demand for DIY products amid COVID-19.

Do-it-yourself (DIY) is the activity of designing and modifying any project yourself. This technique allows customers to develop eye-catching projects without any professional help. It is a comprehensive term that mainly refers to developing or modifying innovative products like shoe holders, letter boards, wall painting, and many others. DIY home improvement products that are used in building maintenance, plumbing, and other home improvement purposes are considered the target products of the market. DIY home improvement products and activities allow homeowners to execute tasks by themselves with the help of DIY home improvement tools, equipment, and appliances. The changes in lifestyles have increased interest in DIY interior designing. Moreover, in the developing regions, the growing population of working women and their participation in the decision-making process for home decoration are also boosting the sales of products required for such projects. Subsequently, there is increasing adoption of DIY home improvement products. The use of DIY products lowers long-term costs than work outsourced to expensive labor. Therefore, the demand for DIY home improvement products is a major factor driving the market studied.

Scope of the Report

"Do-it-yourself" ("DIY") is the method of building, modifying, or repairing things without the direct aid of experts or professionals. A complete background analysis of the DIY home improvement market, including the assessment of the economy and contribution of the sectors in the economy, market overview, market size estimation for key segments and emerging trends in the market segments, market dynamics and insights, and key statistics, is covered in the report. The Market Is Segmented By Product Type (Lumber and Landscape Management, Décor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Furniture, and Other Physical Stores), and By Geography (North America, South America, Europe, Asia-Pacific, and Middle-East and Africa). 

Product Type
Lumber and Landscape Management
Decor and Indoor Garden
Painting and Wallpaper
Tools and Hardware
Building Materials
Plumbing and Equipment
Flooring, Repair, and Replacement
Electrical Work
Distribution Channel
DIY Home Improvement Stores
Specialty Stores
Furniture and Other Physical Stores
North America
South America
Middle-East and Africa

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Key Market Trends

DIY Shops are Preferable Distribution Channels

As a majority of DIY resources are online, in-store display plays a major role in how DIY consumers learn to manage DIYs. Big-box retailers have seen a boost in sales by implementing these tactics, and these are also just as useful for small and local home improvement businesses. Most often, small businesses excel over the big box stores in terms of customer service and store-consumer relationships. 82% of all DIYers are likely to explore products in the store, even if the final purchase is made online, and millennial DIYers are more likely to seek the product and make the final purchase of quality products in-store, especially for products like paint.

DIY Home Improvement Market Share

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North America and Europe Account for the Largest Market Shares

In 2019, the DIY home improvement world market turnover reached EUR 618 billion, breaking through the EUR 600 billion ceiling. North America and Europe combined represent approximately 86.6% of this market, although their joint population accounts for only 16% of the world population. The DIY markets of these two continents sum up to EUR 535 billion. North America and Europe reach 58% and 28% of the world market, respectively. North America had the highest average DIY expenditure per capita in 2019 at EUR 972.

Approximately 81% of the DIY market (EUR 502.2 billion) is concentrated in only eight countries, the United States, Germany, Canada, Japan, the United Kingdom, France, Australia, and Italy. Moreover, the three major DIY markets in Europe (Germany, France, and the United Kingdom) represent 50% of the continent's market.

DIY Home Improvement Market Growth Rate By Region

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Competitive Landscape

The report covers major international players operating in the DIY home improvement market. In terms of market share, few of the major players currently dominate the market studied. However, the demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service.

Recent Developments

  • In February 2021, The Home Depot recently opened a new distribution center in Dallas, Texas, focused on the fast fulfillment of online orders. The new 1.5 million-square-foot facility will deliver millions of online products directly to customers' homes or for pickup at local stores.
  • In December 2020, the DIY giant Lowe’s invests in the solar power initiative. Lowe’s is partnering with Swift Current Energy, a leading North American renewable energy company, to purchase 250 megawatts of clean electricity per year from the Black Diamond Solar Project in Illinois. The commitment will last 12 years.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain/Supply Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 Product Type

      1. 5.1.1 Lumber and Landscape Management

      2. 5.1.2 Decor and Indoor Garden

      3. 5.1.3 Kitchen

      4. 5.1.4 Painting and Wallpaper

      5. 5.1.5 Tools and Hardware

      6. 5.1.6 Building Materials

      7. 5.1.7 Lighting

      8. 5.1.8 Plumbing and Equipment

      9. 5.1.9 Flooring, Repair, and Replacement

      10. 5.1.10 Electrical Work

    2. 5.2 Distribution Channel

      1. 5.2.1 DIY Home Improvement Stores

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online

      4. 5.2.4 Furniture and Other Physical Stores

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 South America

      5. 5.3.5 Middle-East and Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Groupe ADEO

      2. 6.1.2 Home Depot

      3. 6.1.3 Lowe's Companies Inc.

      4. 6.1.4 Menard

      5. 6.1.5 Walmart

      6. 6.1.6 Ace Hardware

      7. 6.1.7 Travis Perkins

      8. 6.1.8 Kingfisher PLC

      9. 6.1.9 Hornbach Holding

      10. 6.1.10 Bauhaus

      11. 6.1.11 Obi (Tengelmann)

      12. 6.1.12 Hagebau

      13. 6.1.13 Maxeda

      14. 6.1.14 Crate and Barrel

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Global DIY Home Improvement Market market is studied from 2017 - 2026.

The Global DIY Home Improvement Market is growing at a CAGR of >3% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Lowe's, Menard Inc., Walmart Inc., ADEO, The Home Depot are the major companies operating in Global DIY Home Improvement Market.

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