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The market is segmented by Product and by End User.
Due to fast changing lifestyle and rise in a number of house possessions, US home decor market is experiencing the highest growth with the market share of 68.1% in 2017 in the North America Region.
A complete background analysis of US Home Decor Market, which includes an assessment of the parental market, emerging trends by segments and regional markets, Significant changes in market dynamics and market overview.
|By Distribution Channel|
|Supermarkets and Hypermarkets|
|Home Decor Stores|
|Direct to Consumer|
|By End User|
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The home furnishings retail industry allows consumers to make their homes truly their own with their very choices of furniture and decor to make attractive. Along with the struggling housing markets, so too are retailers of home furnishings and furniture.
Demand for home furnishings is cyclical, influenced by housing starts, as desires to remodel and redesign are not necessary during slow economic times. Demand is also driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service. In 2016, furniture and home furnishings store sales amounted to about USD 111.47 billion.
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As of 2018, among all the sources like social media, home decor magazine, families homes, television and stores, 29% of customers responded that social media was their main source of home decoration inspiration.
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The report covers major international players operating in US Home Decor Market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.5 Value Chain Analysis of the US Home Decor Market
4.6 Porter's Five Forces Analysis
4.7 Technological Innovations
5. MARKET SEGMENTATION
5.1 By Product
22.214.171.124 Living-Room and Dining-Room Furniture
126.96.36.199 Bedroom Furniture
188.8.131.52 Kitchen Furniture
184.108.40.206 Lamps and Lighting Furniture
220.127.116.11 Bed Linen
18.104.22.168 Bath Linen
22.214.171.124 Kitchen Linen
5.1.3 Floor Coverings
126.96.36.199 Ceramic and Stone Tiles
188.8.131.52 Wood & Laminate
184.108.40.206 Vinyl Flooring
220.127.116.11 Carpet & Rugs
18.104.22.168 Others (Linoleum, Cork, Bamboo, Rubber)
5.2 By Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Home Decor Stores
5.2.3 Gift Shops
5.2.4 Direct to Consumer
5.3 By End User
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Inter IKEA Group
6.1.2 Bed Bath & Beyond
6.1.3 Ashley Furniture Industries, Inc.
6.1.4 Herman Miller, Inc.
6.1.5 Kimball International, Inc.
6.1.6 Armstrong World Industries, Inc.
6.1.7 Shaw Industries Group, Inc
6.1.8 Mannington Mills Inc.
6.1.9 Mohawk Industries, Inc.
6.1.10 Williams-Sonoma, Inc.*
7. FUTURE OF THE MARKET
* List Not Exhaustive