United States Home Decor Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

United States Home Decor Market Trends and Insights

Aging housing stock driving renovation-led décor spend

More than one-third of U.S. homes are now over 30 years old, spurring spending on both functional updates and interior refreshes. Renovation budgets increasingly bundle structural work with style upgrades, widening the addressable pool for the United States home decor market. Retailers are tailoring assortments by region, as the Northeast and Midwest house the oldest stock. Building-permit volumes confirm sustained investment in improvements even when new construction slows. Installation-service uptake also rises because aging homes require skilled labor for complex retrofits.

Growth in single-family housing starts and existing-home sales

Housing starts hit 1.5 million units in December 2024, their highest level since February 2024. Each sold or newly built house triggers a wave of décor purchasing during early occupancy. Regional divergence persists, but healthy migration flows to the Sun Belt add incremental volume to the United States home decor market. Government data on residential sales shows that first-time buyers allocate larger shares of move-in budgets to furnishings. Existing homeowners, encouraged by rising equity, continue to refresh interiors as they stay put longer.

Remote-work adoption boosting home-office decor purchases

Household Pulse Survey data shows that a significant share of employees work remotely at least part-time. This shift elevates demand for ergonomic desks, task lighting and acoustic solutions that suit multi-functional spaces. The United States Bureau of Economic Analysis reports a higher proportion of personal-consumption dollars flowing into home-office categories. Government procurement guidelines for office furniture are influencing residential specifications, nudging suppliers toward greener materials and adjustable designs that align with workplace health standards.

Social-media-led trend cycles accelerating purchase frequency

Short-form video and influencer content now popularize micro-styles within weeks, compressing the design cycle. Younger shoppers, who dominate social-media usage, display a higher propensity to replace wall décor and textiles after viral trends emerge. Census demographic data confirms that Gen Z and millennial households allocate greater discretionary spending to decorative accessories. Retailers with agile supply chains capture this churn, feeding a faster sell-through cadence in the United States home decor market. Higher turnover supports margin expansion despite lower unit prices.

Volatile lumber and textile input costs compressing margins

Lumber futures swung widely through 2024, often pricing furniture makers into squeezed gross margins. Cotton markets faced similar instability due to weather shocks in major producing countries. Producer-price indices published by the Bureau of Labor Statistics capture these fluctuations ^{[2]Source: U.S. Bureau of Labor Statistics, “Producer Price Index by Industry: Wood Kitchen Cabinet and Countertop Manufacturing,” bls.gov}. Mid-tier brands are most exposed because raising list prices risks share erosion. Compliance with new stability standards adds cost layers, yet failure to meet them curbs market access. This restraint limits short-term pricing power in the United States home decor market.

Global supply-chain disruptions extending lead-times

Container shortages, port congestion and periodic factory shutdowns lengthen delivery cycles, especially for imported case goods. Census trade data reveals swings in inbound furniture volumes that echo these choke points. Retailers with deep domestic inventories gain a competitive edge, while drop-ship models suffer cart abandonment linked to extended ship windows. Consumers now start décor searches earlier, factoring longer fulfillment into renovation timelines. Persistent bottlenecks could temper growth momentum despite robust underlying demand.

Segment Analysis

By Product Type: Home-office furniture leads growth

Furniture held 37.22% of the United States home decor market size in 2024. The sub-segment for home-office furniture is advancing at 9.90% CAGR through 2030 as remote work normalizes. Wall décor enjoys budget-friendly refresh appeal, and lighting evolves into a blend of task functionality and design statement. Decorative accessories cater to impulse purchases heavily influenced by social media. Home textiles, the lowest-ticket category, allow quick seasonal updates.

Cross-category integration shapes merchandising as consumers seek cohesive room aesthetics. Bureau of Economic Analysis data shows increasing spending on furniture bundled with décor accents. Smart features such as built-in charging ports or voice-controlled lighting differentiate offerings. Sustainability drives flooring suppliers to prioritize recycled content and low-VOC adhesives. Retailers leveraging virtual design services bundle multiple categories to unlock higher basket sizes within the United States home decor market.

Note: Segment shares of all individual segments are available upon report purchase

By Material: Sustainability drives wood innovation

Wood commanded 42.75% United States home decor market share in 2024 as its warmth and authenticity resonate with buyers. Reclaimed or certified-sourced wood is the fastest grower at 8.83% CAGR, benefitting from heightened environmental awareness. Metal frames underscore minimalist styles, while glass elements create perceived space in urban dwellings. Performance textiles address durability for pet- and child-friendly households.

Hybrid material designs—such as wood-metal composites—balance aesthetics with structural integrity. Stone and ceramic accessories accrue share thanks to tactile qualities aligned with nature-inspired themes. Plastics now include recycled feedstocks that mimic organic textures. NSF-certified sustainability standards guide purchasing decisions, particularly within institutional channels. Material choices increasingly express personal values inside the United States home decor market.

By Distribution Channel: E-commerce reshapes retail landscape

Home-improvement and furniture stores maintained 44.6% share of United States home decor market size in 2024, leveraging showroom experiences and instant pickup. Online channels, however, are expanding at 10.41% CAGR to 2030. Specialty decor boutiques retain niche relevance through curation, while grocery formats target price-sensitive accessory buyers. Galleries and independent craftsmen cater to consumers seeking artisanal uniqueness.

Omnichannel strategies blur boundaries as store-first chains roll out virtual staging apps and same-day delivery. BEA retail-sales tables highlight rising e-commerce penetration in furniture and home furnishings. Logistics investments focus on white-glove services that manage bulky goods’ last-mile complexity. Virtual design consultations accelerate basket conversion and foster repeat purchasing across the United States home decor market.

By Price Range: Premium segment outpaces market

Mass-market goods accounted for 68.34% of the United States home decor market size in 2024. Premium and luxury lines, though smaller, are growing 7.83% CAGR, reflecting consumer desire for durability, distinctive design, and credible sustainability credentials. Higher-income cohorts allocate larger budget shares to long-lasting pieces that elevate perceived home value.

Mass retailers answer with “good-better-best” ranges that nudge upgrades without alienating budget shoppers. Eco-friendly materials appear across price tiers, but transparency and traceability remain stronger purchase triggers in premium assortments. American Housing Survey data links higher property values to above-average spending on premium décor. Retailers refine price ladders to capture incremental value in the United States home decor market.

By Room: Home-office transformation accelerates

Living rooms comprised 29.6% of United States home decor market size in 2024 given their furniture-intensive footprint. Home-office spaces are scaling rapidly at 9.1% CAGR as hybrid work cements permanence. Bedrooms stay resilient because beds and storage are nondiscretionary. Kitchens and dining zones gain share as home-cooking trends endure beyond the pandemic peak.

Room-specific buying patterns inform SKU depth. Sectional seating with integrated tech dominates living areas. Wellness-oriented bath upgrades emulate spa features, while outdoor spaces absorb investment in weather-resistant materials amid climate shifts. Census data underscores regional variance in room sizes, shaping localized assortments. Integrated whole-home design packages boost average order values across the United States home decor market.

Geography Analysis

The South retained leadership of the United States home decor market in 2024 with a 33.56% share, reflecting robust in-migration, affordable housing, and a climate that favors outdoor living products. Housing starts in the region climbed 9.1%, supplying a steady stream of furnishing demand ^{[3]Source: U.S. Census Bureau, “New Residential Construction February 2025,” census.gov}. The transitional style that blends traditional motifs with modern touches resonates strongly, while patio and porch categories grow faster than the national average.

The West registered the fastest 6.12% CAGR forecast, supported by tech-driven disposable income and a design ethos centered on indoor-outdoor flow. Sustainability preference runs highest here, driving premium pricing for low-emission materials. Although housing starts fell 7.7% in 2024, renovation spending on existing properties offsets slower new-build momentum, helping the United States home decor market expand in states such as California and Washington.

The Northeast, though smaller in volume, posts the highest ticket values as older housing stock prompts extensive remodels. Premium and luxury segments enjoy strong penetration, encouraged by higher household incomes. The Midwest shows the greatest homeownership rate at 69.3%, sustaining demand for staple furnishings while exhibiting cautious uptake of trend-driven accessories. Remote-work relocations are redistributing expenditure toward secondary metros in the Mountain West and Southeast, diversifying geographic revenue within the United States home decor market.