Asia-pacific DIY Home Improvement Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Asia-Pacific DIY Home Improvement Market Trends and Insights

Rapid urbanization and rising disposable incomes

Urban migration in India is driving increased housing turnover and reducing renovation cycle durations. The preference for DIY solutions over contractor services in smaller urban apartments is driving a notable shift in consumer behavior, effectively expanding the addressable market beyond traditional metropolitan areas. Parallel demographic trends in countries such as Indonesia and Vietnam are contributing to the emergence of new households characterized by increased purchasing power and a growing inclination toward self-managed home improvement projects. These combined factors are expected to underpin long-term growth in the Asia-Pacific DIY home improvement market, presenting significant opportunities for businesses operating in this space.

Omnichannel expansion of big-box DIY retailers

Regional chains are digitizing inventory and fulfilment to match e-commerce standards while leveraging store networks for click-and-collect convenience. Bunnings recorded 5.1% digital sales growth in the first half of fiscal 2024, supported by two-hour collection windows for loyalty members^{[1]Wesfarmers Limited, “2024 Half-year Report,” wesfarmers.com.au} . Big-box retailers enhance their in-store value proposition by offering integrated tutorials, tool rental services, and project consultations, which cater to customer needs and foster engagement. Additionally, the strategic implementation of micro-fulfillment within existing outlets optimizes last-mile logistics by reducing associated costs and improving delivery efficiency for bulky goods. This approach strengthens the competitive positioning of big-box formats in the market.

E-commerce tutorials and influencer-led DIY culture

Online content lowers perceived project complexity, boosting consumer confidence in tackling advanced tasks. Retailers are increasingly integrating augmented-reality applications into their websites, enabling consumers to visualize room transformations before making a purchase. This technological advancement has contributed to a measurable decline in product return rates. Additionally, influencer endorsements are playing a pivotal role in driving product discovery, particularly among younger demographics who place significant value on peer-driven recommendations. In response to these trends, manufacturers are strategically designing visually appealing, easy-to-assemble kits that cater to consumer preferences and are optimized for social media engagement, thereby enhancing brand visibility and customer interaction.

Embedded finance and BNPL integrations

Atome agreements with Southeast Asian retailers exemplify this shift toward frictionless credit at the point of sale^{[2]Atome Financial, “BNPL Services in Southeast Asia,” atome.sg} . Efficient KYC verification processes enable swift approvals, significantly improving consumer access to high-value products, including power tools and multi-room paint bundles. Regulatory bodies generally regard BNPL as a strategic instrument for advancing financial inclusion. This supportive regulatory perspective is anticipated to sustain the market's growth trajectory over the medium term, further solidifying its role in expanding consumer purchasing power and driving market development.

Skilled-labour shortages and material cost inflation

Since 2020, Japan has experienced a significant decline in its construction workforce, resulting in extended contractor wait times of up to six months. This labour shortage has compelled homeowners to explore alternative self-help solutions to address their construction and renovation needs. In 2024, Queensland experienced a significant increase in installer wages, reflecting heightened demand for skilled labour. The state faces a critical shortage, requiring an additional 18,000 tradespeople to meet market needs and sustain ongoing projects. Tool makers that simplify installation steps gain share as consumers replace labour costs with equipment purchases. Complex electrical or plumbing work remains out of scope for most DIY enthusiasts, limiting uptake in higher-value renovation categories.

Low DIY skill levels are driving professional outsourcing

The preference for professional craftsmanship in China and India significantly limits the adoption of self-installation practices for complex tasks. This trend is further reinforced by insurance policies that exclude coverage for installations performed by non-professionals, discouraging risk-averse homeowners from undertaking such activities. Recognizing these barriers, manufacturers and retailers are implementing targeted strategies, including the development of localized instructional videos and the organization of in-store workshops. These initiatives aim to enhance consumer proficiency, gradually bridging the skills gap and fostering greater confidence among homeowners in managing installation tasks independently.

Segment Analysis

By Product Type: Smart Integration Drives Category Evolution

Painting and wallpaper retained 23.37% of the Asia-Pacific DIY home improvement market share in 2024, highlighting consumer interest in visually impactful yet straightforward projects. Smart-home add-ons are set to register a 13.76% CAGR through 2030, fueled by falling IoT hardware prices and the adoption of the Matter 1.4 interoperability standard MATTER.ORG. Demand for smart lighting, automated blinds, and voice-controlled devices lifts accessory tool sales, benefiting hardware suppliers. Kitchen renovation products sustain momentum as cooking-at-home habits persist, while modular cabinet kits attract renters seeking reversible upgrades. Regulatory requirements limit consumer forays into high-voltage electrical work, but low-voltage LED and switch replacements remain accessible. Lumber and landscape management growth trails other categories due to climate-related supply disruptions, although stabilized softwood imports support volume recovery. Across categories, manufacturers embed guided instructions and QR-linked videos, further lowering entry barriers.

Smart-home penetration reshapes competitive dynamics by encouraging partnerships between device makers and traditional DIY retailers. Tools bundled with calibration apps shorten installation time, and cross-selling opportunities emerge as homeowners integrate sensors with existing renovation plans. Premium paints formulated for low-VOC compliance command margins despite broader price sensitivity. Flooring and building materials benefit from urban apartment refurbishments, especially in China, where renovation cycles shorten and regulatory standards raise material specifications. Integrated product-service bundles, such as paint plus virtual colour simulation, help retailers differentiate and increase basket size.

Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Digital Acceleration Reshapes Retail

DIY home improvement stores captured 64.34% of the Asia-Pacific DIY home improvement market size in 2024, reflecting entrenched footfall and the tactile nature of product selection. Nevertheless, online sales are projected to climb at an 18.24% CAGR to 2030, driven by mobile commerce expansion and improved logistics infrastructure. Amazon’s Global Selling program facilitated USD 13 billion in Indian exports by end-2024, with home improvement categories recording 20% annual growth ^{[3]Matter Consortium, “Matter 1.4 Specifications,” matter.org} . Cross-border platforms allow regional manufacturers to reach distant customers, compressing traditional distribution hierarchies. Specialty stores pivot toward niche assortments and expert consultation to defend against pricing pressure from larger rivals. Social commerce channels blend content and checkout, capturing younger demographics seeking inspiration and immediate purchase. Traditional retailers respond with robust click-and-collect offerings and loyalty programs that integrate online and offline rewards, preserving traffic to physical outlets.

Transformational logistics investments deepen competitive advantages for scale players. In September 2025, Flipkart strategically increased its fulfilment capacity by 3.5 million square feet across India. This expansion is expected to significantly enhance the company's operational efficiency and broaden its two-day delivery coverage, thereby strengthening its competitive position in the e-commerce market. Bunnings deploys branch stores as micro-fulfilment nodes, achieving same-day delivery in metropolitan Australia. Consistent on-shelf availability remains critical for in-store conversion, prompting retailers to adopt predictive replenishment tools that leverage transaction data from both channels.

Note: Segment shares of all individual segments available upon report purchase

By Project Complexity: Simplification Enables Market Expansion

Minor cosmetic upgrades held 45.38% of the Asia-Pacific DIY home improvement market size in 2024, underscoring the dominance of quick weekend tasks that carry limited risk. Smart-home installations represent the fastest-growing complexity tier at a 13.27% CAGR, propelled by wireless connectivity that avoids invasive rewiring. Manufacturers design plug-and-play hubs and adhesive mounts to bypass drilling, and retailers curate starter bundles that include step-by-step mobile app guidance. Structural renovations still demand contractor involvement owing to regulatory permits and safety considerations, though prefabricated wall panels and modular extensions gradually lower entry hurdles for advanced enthusiasts. Outdoor landscaping projects gain seasonal momentum, especially in drought-prone markets where water-efficient gardens appeal to cost-conscious homeowners. Augmented-reality measurement tools help consumers plan layouts accurately, reducing material wastage and boosting purchase confidence.

Regulatory authorities in high-risk zones establish clear guidelines distinguishing tasks that homeowners can perform independently from those requiring the expertise of licensed professionals. This regulatory framework ensures consumer protection while enabling the growth of the DIY market in non-critical areas. Additionally, collaborations between retailers and insurance providers focus on implementing educational initiatives that define the scope of compliant projects. These efforts aim to reduce liability risks and encourage the adoption of responsible DIY practices, fostering a balanced and sustainable market environment.

Geography Analysis

China led with 32.63% Asia-Pacific DIY home improvement market share in 2024, supported by an integrated manufacturing base that keeps unit costs competitive. The dishwasher market demonstrated strong performance in 2023, achieving a valuation of USD 1.53 billion (11.2 billion CNY), reflecting sustained demand for appliance upgrades. The extensive penetration of e-commerce platforms, particularly in major urban centres, has played a pivotal role in driving consumer behavior. Features such as same-day delivery have significantly influenced impulsive renovation-related purchases, further bolstering market growth.

India is forecast to deliver the fastest 11.36% CAGR through 2030. Shorter renovation cycles and rising middle-class income underpin growth, while tier-2 and tier-3 cities emerge as new demand centres. Amazon’s cumulative USD 26 billion investment pipeline earmarks significant fulfillment and seller services spending for home categories. IKEA’s plan to double its Indian store count by 2030, complemented by compact formats, signals confidence in long-term DIY potential.

Japan and South Korea exhibit mature DIY cultures with high technological sophistication. Homeowners favor energy-saving smart systems, aligning with national sustainability goals. South Korea’s smart-home market is on track to surpass USD 6 billion by 2026, reflecting high broadband penetration and consumer appetite for integrated automation solutions. Australia and New Zealand maintain stable growth based on high home-ownership rates and an established project culture. Emerging Southeast Asian economies, Indonesia, Thailand, Vietnam, and Malaysia, deliver double-digit growth as urbanization and disposable income rise. Retailers entering these markets adapt assortments to local housing formats, humidity conditions, and regulatory standards. The Rest of Asia-Pacific cluster presents pockets of opportunity but requires tailored go-to-market strategies acknowledging divergent cultural views on self-installation.