Intensive Conditioner Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Intensive Conditioner Market is segmented by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, and Other Distribution Channels), and by Geography

Market Snapshot

Intensive Conditioner Market Summary
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 2.3 %

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Market Overview

The intensive conditioner market is projected to record a CAGR of 2.3% during the forecast period (2020 - 2025).

  • The market is primarily driven by the increasing consumer demand for deep hair conditioning due to lack of time, along with rising disposable income across the various regions. Furthermore, frequent launches of advanced deep conditioner products from the key players are boosting the market growth, globally. For instance, in 2019, L'Oréal Paris launched a new line under Elvive - Elvive Rapid Reviver Deep Conditioners, a range of 3 products that have no wait time and work deep to repair hair damage fast.

Scope of the report

The intensive conditioner market has been segmented by distribution channel into hypermarket/supermarkets, convenience stores, online stores, and other distribution channels. Also, the study provides an analysis of the intensive conditioner market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, and Rest of the World which includes South America and the Middle-East and African regions.

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Key Market Trends

Supermarkets/Hypermarkets to Dominate the Global Market

Supermarkets/hypermarkets hold the most significant share in the global market, which is further expanding at a faster pace in countries of Europe, North America, and the Asia-Pacific region. Moreover, supermarkets are applying various mixes of promotional activities to make customers prefer supermarkets. However, the market is likely to face a slow down during the coming years, owing to the price competition among the major market players, growing maturity of products and consolidation of own-label brands by big supermarkets, which are quickly expanding their operations in zones like Eastern Europe.

Intensive Conditioner Market1

Asia -Pacific to have the Fastest Growing Market

Asia-Pacific is recorded to have the fastest-growing market for intensive conditioner sales strongly driven by the growing consumer interest in hair care, along with the rising disposable income of people in the region. Also, the increasing concentration of working women population in the Asia Pacific, which is resulting in a lack of time for conditioning has risen the demand for deep conditioners. Furthermore, the expansion of retail stores in the region has fueled market growth. Also, an increase in the concentration of internet users in the Asia-Pacific has strongly impacted the e-retail market. A variety of brands available at low cost in online retail has attracted customers. The bulk price offered by online retail is further boosting the online market growth. Convenience stores and specialist retailers combined accounts for 35% of the distribution channel sales for hair conditioners.

Intensive Conditioner Market2

Competitive Landscape

The intensive conditioner market is consolidated in nature owing to the presence of a few major global and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include P&G, L’Oréal Paris, Kao Corporation, E.T. Browne Drug Co., and Briogeo Hair Care, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Online Retail Stores

      4. 5.1.4 Other Distribution Channels

    2. 5.2 By Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. Germany

        2. United Kingdom

        3. Russia

        4. France

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia Pacific

      4. 5.2.4 Rest of the World

        1. South America

        2. Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Procter & Gamble Company

      2. 6.4.2 L'Oreal Paris

      3. 6.4.3 Kao Corporation

      4. 6.4.4 E.T. Browne Drug Co.

      5. 6.4.5 Briogeo Hair Care

      6. 6.4.6 The Mane Choice


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Frequently Asked Questions

The Intensive Conditioner Market market is studied from 2016 - 2026.

The Intensive Conditioner Market is growing at a CAGR of 2.3% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

P&G, L’Oréal Paris, Kao Corporation, E.T. Browne Drug Co., Briogeo Hair Care are the major companies operating in Intensive Conditioner Market.

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