中东和非洲沐浴和淋浴产品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中东和非洲的沐浴和淋浴产品市场按产品类型细分为液体沐浴产品(沐浴泡沫/凝胶和沐浴油/珍珠)、沐浴产品(沐浴露/沐浴露和其他沐浴产品)和其他沐浴产品产品(浴盐/粉末和其他沐浴添加剂)、香皂(香皂和液体香皂)、分销渠道(便利店、在线零售、药店、超市和大卖场以及其他分销渠道)和地理位置(南非、沙特阿拉伯、阿拉伯联合酋长国以及中东和非洲其他地区)

市场快照

Market Snapshot1
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.2 %

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市场概况

中东和非洲的沐浴和淋浴产品市场预计在 2020 年至 2025 年的预测期内复合年增长率为 6.2%。

  • 沙特阿拉伯和阿拉伯联合酋长国等国家在市场上占有很大份额。该地区极端炎热的气候仍然是市场增长的主要驱动力,其中,消费者卫生习惯的提高以及家庭对水疗类产品的需求不断增长,推动了沐浴产品的销售。
  • 此外,中高收入人群对清真产品的需求依然突出。可支配收入的增加也进一步促进了市场的增长。      

Scope of the report

The bath and shower products market in Middle-East and Africa is segmented in terms of liquid bath products (segmented into bath foam/gel and bath oil/pearls), shower products (segmented into body wash/shower gel and other shower products), other bath products (segmented into bath salts/powder and other bath additives), soaps (segmented into bar soaps and liquid soaps), and distribution channel (segmented into convenience stores, department stores, online retail, pharmacies, specialist retailers, supermarkets and hypermarkets, and other distribution channels. By geography, the market is segmented into South Africa, Saudi Arabia, the United Arab Emirates, and the Rest of Middle-East & Africa.

By Product Type
Liquid Bath Products
Shower Products
Soaps
Other Product Types
Geography
Middle East and Africa
South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle-East and Africa

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主要市场趋势

天然清真沐浴产品和化妆品的出现

中东国家的唯一存在以及海湾合作委员会的存在促进了对清真化妆品的需求激增。另一方面,这促进了制造商的目标销售。尽管该领域在过去几年在全球范围内获得了显着增长,但中东经济的明显增长符合伊斯兰法律。

另一方面,以清真因素为主,近期自然趋势呈现持续增长势头。尤其是迪拜,一直是新的天然、有机或清真美容品牌的发展温床,也是国际天然品牌和天然水疗服务的区域播种。从零售商的角度来看,专卖店和更多此类自然美容店的出现将会出现,而优惠增长很可能来自其他渠道,例如水疗中心、药店,以及越来越多的线上渠道——这一渠道可以提供市场大提振。

Market share of halal cosmetics in the Middle East and Africa in 2016, by region1

各种香水的可用性

香水一直在推动对沐浴和淋浴产品的需求方面发挥着关键作用,其中期望主要与品牌吸引力驱动的持久香气有关。在整个中东经济体中,沐浴和淋浴产品的销售主要受其香味以及天然成分的推动。话虽如此,千禧一代和 Z 一代更倾向于那些能够带来感官体验、平静和支持他们身体、心理和情感健康的产品。展望未来,该地区对沐浴和淋浴产品不断增长的需求将导致各种天然香料的强烈组合,以及那些“随时间流逝”的香料。

Shower gel fragrance share, Middle East1

竞争格局

中东和非洲沐浴和淋浴产品市场竞争激烈,全球知名企业占据了市场的主要份额。其中,主要参与者包括宝洁公司、联合利华公司、汉高公司、欧莱雅公司、欧舒丹国际公司等国际品牌。

在该领域经营的主要品牌正在选择包括新产品开发和分销渠道扩张在内的战略,以扩展其在该地区的业务。另一方面,品牌也在扩大其在高端沐浴和淋浴产品领域的影响力,其中香薰因素将在推动销售方面发挥重要作用。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Liquid Bath Products

      2. 5.1.2 Shower Products

      3. 5.1.3 Soaps

      4. 5.1.4 Other Product Types

    2. 5.2 Geography

      1. 5.2.1 Middle East and Africa

        1. 5.2.1.1 South Africa

        2. 5.2.1.2 Saudi Arabia

        3. 5.2.1.3 United Arab Emirates

        4. 5.2.1.4 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Co.

      2. 6.4.2 Unilever PLC

      3. 6.4.3 Loreal Group

      4. 6.4.4 L'occitane International SA

      5. 6.4.5 Beiersdorf AG

      6. 6.4.6 Henkel AG & Co. KGaA

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Middle East & Africa Bath and Shower Products Market market is studied from 2016 - 2026.

The Middle East & Africa Bath and Shower Products Market is growing at a CAGR of 6.2% over the next 5 years.

Procter & Gamble, Unilever, Loreal Group, L'Occitane International SA are the major companies operating in Middle East & Africa Bath and Shower Products Market.

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