中东和非洲美发产品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中东和非洲美发产品市场按产品细分为发胶、发摩丝、定型霜和发蜡、其他定型产品;按分销渠道,如便利店、超市/大卖场、专卖店、网上零售店等;和地理。

市场快照

Middle East & Africa Hair Styling Products Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.11 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

市场概况

在 2020-2025 年的预测期内,中东和非洲美发产品市场预计将以 4.11% 的复合年增长率增长。

  • 年轻人口时尚趋势的上升、分销渠道的扩大和高购买力是推动该地区美发产品市场的主要因素。
  • 此外,非洲女性正在寻找现有护发产品(如洗发水、护发素甚至定型剂)的头发滋养和损伤修复替代品。

Scope of the report

Middle East & Africa Hair Styling Products market is segmented by product, distribution channel, and geography. On the basis of product type, the market is segmented into Hair Gel, Hair Mousse, Styling Creams and Waxes, Other Styling Products. On the basis of the distribution channels, the market is segmented into Convenience Stores, Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, Others. On the basis of geography, the report provides a regional analysis, which includes UAE, Saudi Arabia, South Africa, and the Rest of Middle East & Africa.

By Product Type
Hair Gel
Hair Mousse
Styling Creams and Waxes
Other Styling Products
By Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
E-Commerce
Convenience Stores
Other Distribution Channels
Geography
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East & Africa

Report scope can be customized per your requirements. Click here.

主要市场趋势

网上购物的增长趋势

年轻人口中不断上升的时尚趋势、不断扩大的分销渠道和高购买力正在推动中东和非洲美发产品的销售增长。此外,该地区互联网普及率的提高是在线美发产品市场加速发展的主要因素之一。 

卡塔尔、巴林和阿拉伯联合酋长国作为最大的用户,互联网用户渗透率的集中度有所提高。阿拉伯联合酋长国约 70-80% 的人口口袋里装着智能手机,位居全球智能手机普及率榜首。便利性、多个品牌的可用性以及在线零售商提供的折扣进一步推动了在线销售。

middle-east-africa-hair-styling-products-market

沙特阿拉伯在所研究的市场中占有显着份额

在沙特阿拉伯,中高经济阶层群体对美发产品的认知度不断提高,推动市场发展的主要是社交媒体博主和美发专业人士。博主和沙龙专业人士正在向消费者宣传造型产品中天然成分对头发护理的好处,这影响了消费者在购买不含任何化学成分的护发产品时的选择。不断变化的零售格局,加上消费者对优质产品的偏好不断增长,预计将进一步促进该国市场的增长。

middle east & africa hair styling product

竞争格局

公司正在增加对研发 (R&D) 和营销的投资,并扩大其分销渠道以保持其在市场中的地位。例如:欧莱雅于 2016 年在南非开设了研究与创新中心。所研究的市场中的一些主要参与者包括联合利华、欧莱雅、Sano Bruno`s Enterprises Ltd、Twin care International 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Hair Gel

      2. 5.1.2 Hair Mousse

      3. 5.1.3 Styling Creams and Waxes

      4. 5.1.4 Other Styling Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 E-Commerce

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Arab Emirates

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 South Africa

      4. 5.3.4 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Kao Corporation

      2. 6.3.2 Unilever Plc

      3. 6.3.3 Procter & Gamble Co.

      4. 6.3.4 L`Oreal S.A.

      5. 6.3.5 Marico Ltd.

      6. 6.3.6 Twincare International

      7. 6.3.7 Sano Bruno`s Enterprises Ltd

      8. 6.3.8 M&M Cosmetics

      9. 6.3.9 Amka Products (Pty) Ltd

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Middle East & Africa Hair Styling Products Market market is studied from 2016 - 2026.

The Middle East & Africa Hair Styling Products Market is growing at a CAGR of 4.11% over the next 5 years.

L'Oreal S.A., Marico Ltd., Twincare International, Sano Bruno`s Enterprises Ltd are the major companies operating in Middle East & Africa Hair Styling Products Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!