北美沐浴和淋浴产品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美沐浴和淋浴产品市场按类型(沐浴露/沐浴露、香皂、沐浴油等)细分;按分销渠道(超市/大卖场、便利店、网上商店等);和地理。

市场快照

North America Bath & Shower Products Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.5 %

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市场概况

在 2020 年至 2025 年的预测期内,北美浴缸和淋浴产品市场预计将以 4.5% 的复合年增长率增长。

  • 市场的主要驱动力是提高该国人民对健康和卫生的认识。此外,种子油或维生素沐浴露等增强型产品的频繁推出进一步促进了市场的增长。主要由注重健康的消费者推动的对有机和天然沐浴产品的需求不断增长,正在推动市场。基于植物的天然成分仍然是消费者中流行的成分。
  • 然而,人们越来越意识到在此类沐浴露和沐浴露中使用化学成分,如十二烷基硫酸钠、二恶烷、对羟基苯甲酸酯等,这些被认为是对皮肤有害的物质,预计将阻碍沐浴露和沐浴露的发展。淋浴产品市场。

Scope of the report

The North America bath and shower products market is segmented by type and distribution channels. By type, the market is segmented into shower gel/body wash, bar soap, shower oil, and others; by and distribution channel into supermarket/hypermarket, convenience stores, online stores, & others. Also, the study provides an analysis of the bath and shower products market in the emerging and established markets across the North America region, including the United States, Canada, Mexico, and the Rest of North America.

By Type
Shower Gel/Body wash
Bar Soap
Shower Oil
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
By Geography
United States
Canada
Mexico
Rest of North America

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主要市场趋势

对婴儿沐浴和淋浴产品的需求增加

由于人们对健康和卫生意识的提高、支持婴儿健康的新品牌以及人们可支配收入的增加,婴儿沐浴和淋浴产品行业录得北美市场的显着增长。此外,创新和增强型产品的频繁推出引发了婴儿沐浴产品市场的增长。 

例如,强生公司推出了一种由葡萄和种子油提取物制成的“Vita-Rich Revitalizing Body Wash”,有助于活化肌肤。此外,消费者对含有特定成分的有机和天然沐浴和淋浴产品的兴趣日益浓厚,这有助于推动这些产品的销售。因此,主要参与者现在正在推出包括沐浴露和香皂在内的有机婴儿产品,从而推动了沐浴和淋浴产品市场需求的整体增长。

North America Bath & Shower Products Market1

美国推动区域市场

美国在北美地区占有最大的市场份额,因为该国的主要品牌正在投资于产品和包装创新,以适应新的消费者口味并且对环境的影响较小。此外,随着美国男性的不断增长,男性品牌以新产品进入浴缸和淋浴市场的需求和渗透率正在扩大他们的美容习惯。

 例如,Cremo 和 Harry's 等品牌推出了直接针对男性的沐浴产品,包括沐浴露和香皂。此外,该国消费者对天然和有机产品的需求,具有香味和保湿特性,以适应当前快节奏、积极和健康的生活方式以及当前趋势。

North America Bath & Shower Products Market2

竞争格局

由于存在许多区域和国内参与者,北美沐浴和淋浴产品市场在本质上竞争激烈且分散。重点强调公司的合并、扩张、收购和合作伙伴关系以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。

 例如,2018 年7 月,北美领先的天然个人护理产品品牌之一 Schmidt's Naturals 推出了两种香味的天然沐浴露,茉莉花茶和雪松木和杜松。该产品是创新的、以植物为基础的、无残忍的纯素产品。该公司在其产品系列中采用海基抗氧化剂和氨基,包括紫菜、红藻和螺旋藻。主导市场的主要参与者包括联合利华、拜尔斯道夫集团、汉高公司、雅诗兰黛公司、宝洁公司和欧莱雅有限公司等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Shower Gel/Body wash

      2. 5.1.2 Bar Soap

      3. 5.1.3 Shower Oil

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Others

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever

      2. 6.3.2 Beiersdorf AG

      3. 6.3.3 Johnson & Johnson Consumer Inc.

      4. 6.3.4 Henkel Corporation

      5. 6.3.5 Estee Lauder Inc

      6. 6.3.6 Procter & Gamble

      7. 6.3.7 L'Oreal Limited

      8. 6.3.8 L'Artisan Parfumeur S.A.R.L

      9. 6.3.9 Plum Island Soap Co

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The North America Bath & Shower Products Market market is studied from 2016 - 2026.

The North America Bath & Shower Products Market is growing at a CAGR of 4.5% over the next 5 years.

Unilever, Johnson & Johnson Consumer Inc. , Henkel Corporation, Estée Lauder Inc, Procter & Gamble, Beiersdorf AG are the major companies operating in North America Bath & Shower Products Market.

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