南美沐浴和淋浴产品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

南美沐浴和淋浴产品市场按类型(沐浴霜/凝胶、香皂、沐浴油等)细分;按分销渠道(超市/大卖场、便利店、网上商店等);和地理。

市场快照

South America Bath & Shower Products Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.2 %

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市场概况

在 2020 年至 2025 年的预测期内,南美沐浴和淋浴产品市场预计将以 3.2% 的复合年增长率增长。

  • 市场的主要驱动力是提高该国人民对健康和卫生的认识。此外,导致出汗的炎热和潮湿的气候产生了对沐浴和淋浴产品的需求。此外,消费者可支配收入的增加和生活水平的提高也导致消费者选择更昂贵、更美观、具有不同香味和有效成分的沐浴和淋浴产品。此外,种子油或维生素沐浴露等增强型产品的频繁推出进一步促进了市场的增长。
  • 然而,人们越来越意识到在此类沐浴露和沐浴露中使用化学成分,如十二烷基硫酸钠、二恶烷、对羟基苯甲酸酯等,这些被认为是对皮肤有害的物质,预计将阻碍沐浴露和沐浴露的发展。淋浴产品市场。

Scope of the report

The South America bath and shower products market is segmented by type, user and distribution channels. By type, the market is segmented into shower cream/gel, bar soap, shower oil, and others and by and distribution channel into supermarket/hypermarket, convenience stores, online stores, & others. Also, the study provides an analysis of the bath and shower products market in the emerging and established markets across the South America region, including Brazil, Argentina, and the Rest of South America.

By Type
Shower Gel/Body wash
Bar Soap
Shower Oil
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
By Geography
Brazil
Argentina
Rest of South America

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主要市场趋势

消费者对沐浴露的需求上升

在预测期内,沐浴露和沐浴露的增长速度最快,因为其消费者对液体肥皂和沐浴产品的复杂程度,以及与传统条皂相比它们的易用性,因为传统肥皂通过剥离使皮肤干燥由于氢氧化钠的存在,水分。此外,超市和大卖场中沐浴露的供应日益增加。随着意识的提高,消费者在健康和护肤方面花费了大量资金,尤其是沐浴露采用率更高的城市消费者。预计这将在预测期内提振沐浴露市场。

South America Bath & Shower Products Market1

巴西将拥有南美地区增长最快的市场

巴西是南美沐浴和淋浴产品的主要市场,其次是阿根廷和智利。巴西互联网和智能手机用户的日益集中推动了洗浴产品的电子商务销售。年轻人口、精通技术的千禧一代更有可能使用互联网和在线购物。此外,网上零售的便利和折扣优惠进一步推动了市场。更好的产品价格、种类繁多、产品可用性和便利性是推动巴西在线零售的关键因素。据《大西洋月刊》报道,巴西人平均每周要洗 12 次淋浴,这推动了沐浴和淋浴产品的消费。以香精为主的产品和新品种增加了市场需求。

South America Bath & Shower Products Market2

竞争格局

由于存在许多区域和国内参与者,南美沐浴和淋浴产品市场在本质上竞争激烈且分散。重点强调公司的合并、扩张、收购和合作伙伴关系以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。 

例如,2017 年 2 月,Olay、Ivory 和 Old Spice 推出了宝洁公司个人清洁产品系列的最新创新产品 - DUO,这是一种双面身体清洁缓冲液,彻底改变了清洁的外观和感觉。该品牌将酒吧的清洁、沐浴露的护理和粉扑的体验结合在一起,为用户提供多感官、世界上最好的体验。主导市场的主要参与者包括联合利华、拜尔斯道夫集团、L'Artisan Parfumeur SARL、高露洁棕榄公司和宝洁等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Shower Gel/Body wash

      2. 5.1.2 Bar Soap

      3. 5.1.3 Shower Oil

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Others

    3. 5.3 By Geography

      1. 5.3.1 Brazil

      2. 5.3.2 Argentina

      3. 5.3.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever

      2. 6.3.2 L'Artisan Parfumeur S.A.R.L

      3. 6.3.3 Beiersdorf AG

      4. 6.3.4 Colgate-Palmolive Company

      5. 6.3.5 Procter & Gamble

      6. 6.3.6 Wipro Yardley FZE

      7. 6.3.7 Dr. Squatch

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The South America Bath & Shower Products Market market is studied from 2016 - 2026.

The South America Bath & Shower Products Market is growing at a CAGR of 3.2% over the next 5 years.

Unilever, L’Artisan Parfumeur S.A.R.L, Colgate-Palmolive Company, Beiersdorf AG, Procter & Gamble Co. are the major companies operating in South America Bath & Shower Products Market.

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