市场快照
| Study Period: | 2016 -2027 |
| Fastest Growing Market: | North America |
| Largest Market: | Europe |
| CAGR: | 6.4 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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市场概况
在预测期内（2022-2027 年），全球开菲尔市场预计将以 6.4% 的复合年增长率增长。
由于 COVID-19 大流行的爆发，世界各地的人们比以往任何时候都更加注重健康，因此由于开菲尔的许多健康益处，对开菲尔的需求一直很强劲。利用这个空间，玩家一直在推出创新产品。例如，2021 年 2 月，Lifeway Foods 推出了新的功能性开菲尔产品，以支持免疫力并帮助消费者改善整体健康： 3.5 盎司功能性 注射复合包装和有机草食开菲尔。
健康意识的提高和购买力的提高也促进了对健康有益食品的购买，包括亚太和南美等新兴经济体的开菲尔。
此外，开菲尔对乳糖不耐症人群的益处进一步导致乳糖不耐症患者的消费量增加。
报告范围
开菲尔是一种发酵饮料，类似于由开菲尔谷物制成的稀酸奶。全球开菲尔市场根据形式、类别、类型、分销渠道和地理位置进行细分。按形式，市场分为有机市场和传统市场。按类别划分，市场分为调味开菲尔和非调味开菲尔。按类型划分，市场分为牛奶开菲尔和水开菲尔。Milk Kefir 包括基于乳制品的开菲尔和非基于乳制品的开菲尔。按分销渠道，市场分为大卖场/超市、便利店、网上商店等。按地域划分，市场研究到北美、欧洲、亚太地区、南美以及中东和非洲。对于每个细分市场，市场规模和预测都是按价值（百万美元）进行的。
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| Water Kefir |
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主要市场趋势
对益生菌饮料的需求增加
开菲尔在注重健康的社区中广受欢迎，但其中很多是素食主义者。市场正在以非乳制品作为回应，以吸引素食主义者。所有年龄段的人都可以每天食用开菲尔。整个地区不断上升的健康问题加上益生菌在解决健康问题方面的功效预计将成为整个益生菌市场增长的主要驱动因素。增加可支配收入、扩大益生菌产品组合以及增加产品的可及性也有望使行业对酸奶和开菲尔的需求受益。此外，根据 CLAL 的数据，2020 年德国消费了约 242.96 万吨酸奶、酸奶、开菲尔、混合奶制品。
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竞争格局
全球开菲尔市场竞争激烈，全球和区域参与者都很强。Lifeway Foods, Inc.、Hain Celestial、雀巢和达能是一些引领开菲尔市场的公司。参与者专注于创新产品、新产品发布、质量加工、获取和保留消费者基础。行业参与者正在大力投资研发活动，以开发出能够满足消费者不同需求的益生菌产品。主要行业参与者也正在采取策略，例如在尚未开发的经济体中引入他们的品牌以获得市场主导地位。
主要玩家
Lifeway Foods, Inc.
Nestle SA
Danone SA
The Hain Celestial Group, Inc.
Green Valley Creamery
*Disclaimer: Major Players sorted in no particular order
Recent developments
In Sep 2021, Biotiful announced the launched of plant based oat kefir drink in original, mango and strawberry flavor; each 250ml bottle contains billions of live cultures as well as vitamins B12 and B2 to help support immunity. Made in the United Kingdom, they contain no sugar added or artificial ingredients.
In July 2021, Lifeway Foods, Inc.,announced the brand's first expansion into the French market for kefir distribution with a listing at Costco France.
In May 2021, Biotiful Dairy Ltd., launched a new kefir coffee product line in the United Kingdom. The kefir cold brew coffee is made with British Milk with no added sugar and is gut-friendly. Biotiful Kefir Coffee on-the-go is the perfect drink for natural energy uplift with immunity support. The new Kefir coffee range was launched in two varieties: mocha and latte.
Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Form
5.1.1 Organic
5.1.2 Conventional
5.2 By Category
5.2.1 Flavored kefir
5.2.2 Non-flavored kefir
5.3 By Product Type
5.3.1 Milk Kefir
5.3.1.1 Dairy based
5.3.1.2 Non-dairy based
5.3.2 Water Kefir
5.4 By Distribution Channel
5.4.1 Supermarkets/Hypermarkets
5.4.2 Convenience Stores
5.4.3 Specialist Stores
5.4.4 Other Distribution Channels
5.5 Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.1.4 Rest of North America
5.5.2 Europe
5.5.2.1 Germany
5.5.2.2 United Kingdom
5.5.2.3 Italy
5.5.2.4 Spain
5.5.2.5 France
5.5.2.6 Russia
5.5.2.7 Rest of Europe
5.5.3 Asia Pacific
5.5.3.1 China
5.5.3.2 Japan
5.5.3.3 India
5.5.3.4 Australia
5.5.3.5 Rest of Asia-Pacific
5.5.4 South America
5.5.4.1 Brazil
5.5.4.2 Argentina
5.5.4.3 Rest of South America
5.5.5 Middle East and Africa
5.5.5.1 South Africa
5.5.5.2 United Arab Emirates
5.5.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Lifeway Foods, Inc.
6.4.2 The Hain Celestial Group, Inc.
6.4.3 Nestlé S.A
6.4.4 Danone S.A
6.4.5 Green Valley Creamery
6.4.6 Maple Hill Creamery, LLC.
6.4.7 Emmi AG (Redwood Hill Farm & Creamery)
6.4.8 Biotiful Dairy
6.4.9 Evolve Kefir
6.4.10 The Icelandic Milk and Skyr Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Frequently Asked Questions
这个市场的研究期是多久？
开菲尔市场的研究时间为 2018 年至 2028 年。
Kefir 市场的增长率是多少？
开菲尔市场在未来 5 年内以 6.4% 的复合年增长率增长。
2018 年开菲尔市场规模是多少？
2018 年开菲尔市场价值 16.27 亿美元。
哪个地区的开菲尔市场增长率最高？
北美在 2018 年至 2028 年的复合年增长率最高。
哪个地区在开菲尔市场占有最大份额？
欧洲在 2021 年占据最高份额。
谁是开菲尔市场的主要参与者？
Lifeway Foods, Inc.、Nestle SA、Danone SA、The Hain Celestial Group, Inc.、Green Valley Creamery 是在开菲尔市场运营的主要公司。
