开菲尔市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

全球开菲尔市场按形式细分(有机和传统);按类别(调味和非调味开菲尔);按类型(牛奶开菲尔和水开菲尔);按分销渠道(超市/大卖场、便利店、专卖店等);并按地理位置(北美、欧洲、亚太地区、南美、中东和非洲)。该报告以百万美元为单位提供了上述所有细分市场的市场规模和价值预测。

市场快照

kefir market
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Europe
CAGR: 6.4 %

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市场概况

在预测期内(2022-2027 年),全球开菲尔市场预计将以 6.4% 的复合年增长率增长。

由于 COVID-19 大流行的爆发,世界各地的人们比以往任何时候都更加注重健康,因此由于开菲尔的许多健康益处,对开菲尔的需求一直很强劲。利用这个空间,玩家一直在推出创新产品。例如,2021 年 2 月,Lifeway Foods 推出了新的功能性开菲尔产品,以支持免疫力并帮助消费者改善整体健康: 3.5 盎司功能性 注射复合包装和有机草食开菲尔。

健康意识的提高和购买力的提高也促进了对健康有益食品的购买,包括亚太和南美等新兴经济体的开菲尔。

此外,开菲尔对乳糖不耐症人群的益处进一步导致乳糖不耐症患者的消费量增加。

报告范围

开菲尔是一种发酵饮料,类似于由开菲尔谷物制成的稀酸奶。全球开菲尔市场根据形式、类别、类型、分销渠道和地理位置进行细分。按形式,市场分为有机市场和传统市场。按类别划分,市场分为调味开菲尔和非调味开菲尔。按类型划分,市场分为牛奶开菲尔和水开菲尔。Milk Kefir 包括基于乳制品的开菲尔和非基于乳制品的开菲尔。按分销渠道,市场分为大卖场/超市、便利店、网上商店等。按地域划分,市场研究到北美、欧洲、亚太地区、南美以及中东和非洲。对于每个细分市场,市场规模和预测都是按价值(百万美元)进行的。

By Form
Organic
Conventional
By Category
Flavored kefir
Non-flavored kefir
By Product Type
Milk Kefir
Dairy based
Non-dairy based
Water Kefir
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
Italy
Spain
France
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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主要市场趋势

对益生菌饮料的需求增加

开菲尔在注重健康的社区中广受欢迎,但其中很多是素食主义者。市场正在以非乳制品作为回应,以吸引素食主义者。所有年龄段的人都可以每天食用开菲尔。整个地区不断上升的健康问题加上益生菌在解决健康问题方面的功效预计将成为整个益生菌市场增长的主要驱动因素。增加可支配收入、扩大益生菌产品组合以及增加产品的可及性也有望使行业对酸奶和开菲尔的需求受益。此外,根据 CLAL 的数据,2020 年德国消费了约 242.96 万吨酸奶、酸奶、开菲尔、混合奶制品。

Kefir Market

欧洲的收入增长最快

益生菌食品和饮料的流行推动了开菲尔在欧洲的市场增长。开菲尔在东欧国家非常流行,用于帮助平衡消化系统。例如,根据丹麦统计局的数据,2020 年,丹麦的酪乳、开菲尔和其他发酵或酸化牛奶或奶油的进口价值接近 1.37 亿丹麦克朗。此外,根据消费者的选择,开菲尔在这些地区作为早餐、午餐或晚餐食用。俄罗斯是全球最大的开菲尔生产国,其次是波兰。 

Kefir Market

竞争格局

全球开菲尔市场竞争激烈,全球和区域参与者都很强。Lifeway Foods, Inc.、Hain Celestial、雀巢和达能是一些引领开菲尔市场的公司。参与者专注于创新产品、新产品发布、质量加工、获取和保留消费者基础。行业参与者正在大力投资研发活动,以开发出能够满足消费者不同需求的益生菌产品。主要行业参与者也正在采取策略,例如在尚未开发的经济体中引入他们的品牌以获得市场主导地位。

Recent developments

In Sep 2021, Biotiful announced the launched of plant based oat kefir drink in original, mango and strawberry flavor; each 250ml bottle contains billions of live cultures as well as vitamins B12 and B2 to help support immunity. Made in the United Kingdom, they contain no sugar added or artificial ingredients.

In July 2021, Lifeway Foods, Inc.,announced the brand's first expansion into the French market for kefir distribution with a listing at Costco France.

In May 2021, Biotiful Dairy Ltd., launched a new kefir coffee product line in the United Kingdom. The kefir cold brew coffee is made with British Milk with no added sugar and is gut-friendly. Biotiful Kefir Coffee on-the-go is the perfect drink for natural energy uplift with immunity support. The new Kefir coffee range was launched in two varieties: mocha and latte.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Form

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 By Category

      1. 5.2.1 Flavored kefir

      2. 5.2.2 Non-flavored kefir

    3. 5.3 By Product Type

      1. 5.3.1 Milk Kefir

        1. 5.3.1.1 Dairy based

        2. 5.3.1.2 Non-dairy based

      2. 5.3.2 Water Kefir

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets/Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Specialist Stores

      4. 5.4.4 Other Distribution Channels

    5. 5.5 Geography

      1. 5.5.1 North America

        1. 5.5.1.1 United States

        2. 5.5.1.2 Canada

        3. 5.5.1.3 Mexico

        4. 5.5.1.4 Rest of North America

      2. 5.5.2 Europe

        1. 5.5.2.1 Germany

        2. 5.5.2.2 United Kingdom

        3. 5.5.2.3 Italy

        4. 5.5.2.4 Spain

        5. 5.5.2.5 France

        6. 5.5.2.6 Russia

        7. 5.5.2.7 Rest of Europe

      3. 5.5.3 Asia Pacific

        1. 5.5.3.1 China

        2. 5.5.3.2 Japan

        3. 5.5.3.3 India

        4. 5.5.3.4 Australia

        5. 5.5.3.5 Rest of Asia-Pacific

      4. 5.5.4 South America

        1. 5.5.4.1 Brazil

        2. 5.5.4.2 Argentina

        3. 5.5.4.3 Rest of South America

      5. 5.5.5 Middle East and Africa

        1. 5.5.5.1 South Africa

        2. 5.5.5.2 United Arab Emirates

        3. 5.5.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Lifeway Foods, Inc.

      2. 6.4.2 The Hain Celestial Group, Inc.

      3. 6.4.3 Nestlé S.A

      4. 6.4.4 Danone S.A

      5. 6.4.5 Green Valley Creamery

      6. 6.4.6 Maple Hill Creamery, LLC.

      7. 6.4.7 Emmi AG (Redwood Hill Farm & Creamery)

      8. 6.4.8 Biotiful Dairy

      9. 6.4.9 Evolve Kefir

      10. 6.4.10 The Icelandic Milk and Skyr Corporation

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Kefir Market market is studied from 2016 - 2027.

The Kefir Market is growing at a CAGR of 6.4% over the next 5 years.

The Kefir Market is valued at 1627 Million USD in 2016.

North America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Lifeway Foods, Inc., Nestle SA, Danone SA, The Hain Celestial Group, Inc., Green Valley Creamery are the major companies operating in Kefir Market.

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