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Data Monetization Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Data Monetization Companies and Segments the Market by Organization Size (Small and Medium-Sized Enterprises and Large Enterprises), End-User Industry (BFSI, Telecom and IT, Manufacturing, Healthcare, Retail, and Other End-User Industries), and Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East, and Africa). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above Segments.

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Data Monetization Market Size

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Data Monetization Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 4.17 Billion
Market Size (2029) USD 10.35 Billion
CAGR (2024 - 2029) 19.94 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Data Monetization Market Major Players

*Disclaimer: Major Players sorted in no particular order
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Data Monetization Market Analysis

The Data Monetization Market size is estimated at USD 4.17 billion in 2024, and is expected to reach USD 10.35 billion by 2029, growing at a CAGR of 19.94% during the forecast period (2024-2029).

The increasing importance of data in business decisions and strategy development in the B2B environment is driving the demand for the market. This is also supported by the integration of digital devices and systems in the business environment to generate data, the growth of internet usage to increase consumer data volume, and the emergence of data analytics tools in the market, creating an opportunity for the market’s growth and to monetize the generated data worldwide.

  • Data monetization strategies relied on more traditional analytical techniques and struggled to deal effectively with unstructured data. However, easier access to significant computing resources via cloud platforms and the commoditization of some AI/machine learning-powered analysis engines are creating more affordable opportunities to extract both values and return on investment, which would drive the market's future growth. Independent software vendors have turned to self-service business intelligence to increase application revenue and differentiate their offerings in line with technological advancement.
  • Similarly, self-service BI can contribute to application ROI for enterprises developing applications by increasing adoption and improving operational efficiencies. This shows the potential of the market's growth in data monetization solutions.
  • The broad and emerging applications of data monetization strategies enable businesses to generate new revenue streams. This can be achieved through selling data directly to third parties, creating data-driven products or services, or using data to enhance existing offerings. This is expected to fuel the adoption of data monetization solutions across all end-user segments in the future.
  • As online businesses expand, including expanding online banking and e-commerce companies, they may implement data monetization solutions to analyze customer purchasing patterns and preferences and personalize product recommendations. This is expected to increase sales and customer satisfaction, driving the market’s growth during the forecast period.
  • The increasing number of internet users worldwide, in line with the growth of connected devices and software-based solutions in businesses, is supporting the generation of customer data in various end-user segments, creating an opportunity for the market’s growth. For instance, in November 2023, the International Telecommunication Union reported that internet users reached 5,400 million worldwide. This growth may support online data generation and fuel the market’s growth during the forecast period.
  • The privacy and legal implications of releasing data to outside entities are the primary concerns with data monetization projects. Therefore, users must carefully review their rights and ownership of the data they may have acquired from their customers. Depending on the geography, the industry, and the specific customer contracts signed at the moment of data acquisition, these regulatory policies may require considerable resources and expertise. This presents challenges for organizations seeking to monetize their datasets.

Data Monetization Market Trends

Large Enterprises to Hold Major Market Share

  • The growing trends of digital transformation are shaping the business landscape. Large enterprises are ramping up their plans for cloud migration and confronting new challenges, including higher customer expectations, business volume growth, and service delivery model changes.
  • Thus, many large enterprises are adopting Data as a Service (DaaS) solutions from high-speed cloud service providers. Most are engaged in revenue generation from DaaS. Data-based monetization tasks are set to become automated and offer higher productivity.
  • In the United States, companies like Amazon, Facebook, and Google have monetized and used their data to fuel the growth of their business. As a result, organizations across all industries increasingly look at their data to uncover opportunities to create value for their business growth.
  • According to the Bank of America Corporation, digital advertising is expected to reach 74% of US ad spending in 2024, up from 69% in 2023. Tech giants like Google, Meta, and Amazon will continue to have a significant share of the US online advertising industry. In recent years, companies in the United States, such as Expedia, Booking, eBay, and Airbnb, have allocated significant revenues to their sales and marketing. They are anticipated to continue doing so during the forecast period.
  •  Large enterprises are expected to design reconfigurable architectures that support extensive data reuse to enhance the embedded value of data monetization solutions. This helps them meet aggressive technical demands such as high-performance processing, advanced data integration, and scalability.
Data Monetization Market: Sales and Marketing Spending as a Share of Revenue (%), Select Internet Companies, United States, 2023

North America Holds Significant Market Share

  • The North American data monetization market has been experiencing significant growth, driven by increasing volumes of data generated by businesses and consumers. Companies are finding new ways to extract value from this data, leading to the development of innovative data monetization strategies and technologies. Adopting advanced analytics and artificial intelligence has enabled organizations to derive actionable insights from their data, further fueling the market's growth.
  • Furthermore, the region is an early adopter and host to innovative initiatives for advanced analytics solutions and practices, such as big data, machine learning, information science, and high-performance computing. It has a strong foothold of vendors, contributing to the market's growth. Some include Google Inc., Cisco Systems Inc., Adastra Corporation (Canada), Domo, and Sisense Inc.
  • In June 2023, Cisco announced the Cisco Observability Platform, an open and extensible, API-driven Full-Stack Observability (FSO) platform built on OpenTelemetry and anchored on metrics, events, logs, and traces (MELT). Advancing Cisco's Full-Stack Observability strategy, it provides AI/ML-driven analytics and a new observability ecosystem, delivering relevant and impactful business insights. Observability can become the primary way to reduce team friction by unifying data, analysis, actions, and practices.
  • The proliferation of digital devices and technologies has led to a massive increase in the volume of data generated by businesses and consumers, creating more monetization opportunities. According to Cisco Systems, the average number of devices and connections per person in North America was 13.4 in FY 2023, significantly higher than in other regions.
  • Furthermore, businesses increasingly recognize the value of their data as a strategic asset. They are exploring ways to monetize it through various means, such as selling data, offering data-driven services, or leveraging it for targeted advertising. Regulatory frameworks such as the GDPR in Europe and the CCPA in California also have heightened awareness around data privacy and security, prompting companies to find compliant ways to monetize their data assets.
Data Monetization Market: Market CAGR (%), By Region, Global

Data Monetization Industry Overview

The data monetization market is competitive due to the presence of small and medium-sized enterprises and global players. Data monetization is used in various industries to provide vendors with growth opportunities, attracting new players into the market and driving competition among vendors. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage. Some key market players include Accenture PLC, Adastra Corporation, Cisco Systems Inc., Dawex Systems SAS, and Emu Analytics Ltd., among others.

  • In May 2024, Accenture and Oracle joined forces to invest in state-of-the-art generative AI solutions, tools, and training resources. These strategic investments aim to enable organizations to unlock the full potential of their data, propelling them toward unprecedented growth and fostering a culture of continuous innovation. By combining their expertise, Accenture and Oracle are dedicated to helping clients across diverse industries reinvent their businesses through the adoption of generative AI at scale.
  • In February 2024, Dawex, Schneider Electric, Valeo, CEA, and Prosyst collaborated to establish Data4Industry-X, the Reliable Data Exchange Solution for the Industrial Sector. Primarily focusing on the automotive and power generation industries, Data4Industry-X strives to enhance competitiveness and minimize the environmental impact of prominent multinational industrial corporations operating in various countries.

Data Monetization Market Leaders

  1. Accenture PLC

  2. Adastra Corporation

  3. Cisco Systems, Inc.

  4. Dawex Systems SAS

  5. Emu Analytics Ltd.

*Disclaimer: Major Players sorted in no particular order

Data Monetization Market Concentration
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Data Monetization Market News

  • April 2024: Carv, a data layer platform that lets web3 gaming apps, AI companies, and gamers control and monetize their data, raised a USD 10 million series A round led by Tribe Capital and IOSG Ventures. The company differentiates itself by empowering users with data ownership and monetization rights, which are expected to support the market growth during the forecast period.
  • February 2024: Tecnotree, a digital platform and service leader for AI, 5G, and cloud-native technologies, partnered with BytePlus, the enterprise arm of Bytedance, to transform wholesale enterprise monetization through the Tecnotree Moments campaign management program for CSPs. This collaboration plans to work toward B2B2X digital ecosystem management, showcasing the growth opportunity of AI and API monetization strategies for CSPs across the world.

Data Monetization Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Assessment of Impact of COVID-19 on the Data Monetization Market

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Rapid Adoption of Advanced Analytics and Visualization

      2. 5.1.2 Increasing Volume and Variety of Business Data

    2. 5.2 Market Restraints

      1. 5.2.1 Interoperability With Existing Systems

      2. 5.2.2 Varying Structure of Regulatory Policies

    3. 5.3 Market Challenge

      1. 5.3.1 Increasing Complexities in Data Structures and Availability of Consistent Data

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Organization Size

      1. 6.1.1 Small and Medium-sized Enterprises

      2. 6.1.2 Large Enterprises

    2. 6.2 By End-user Industry

      1. 6.2.1 BFSI

      2. 6.2.2 Telecom and IT

      3. 6.2.3 Manufacturing

      4. 6.2.4 Healthcare

      5. 6.2.5 Retail

      6. 6.2.6 Other End-user Industries

    3. 6.3 By Geography***

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia

      4. 6.3.4 Australia and New Zealand

      5. 6.3.5 Latin America

      6. 6.3.6 Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles*

      1. 7.1.1 Accenture PLC

      2. 7.1.2 Adastra Corporation

      3. 7.1.3 Cisco Systems Inc.

      4. 7.1.4 Dawex Systems SAS

      5. 7.1.5 Emu Analytics Ltd

      6. 7.1.6 Thales Group

      7. 7.1.7 Google LLC (Alphabet Inc.)

      8. 7.1.8 IBM Corporation

      9. 7.1.9 Infosys Limited

      10. 7.1.10 Ness Technologies Inc.

      11. 7.1.11 NetScout Systems Inc.

      12. 7.1.12 Openwave Mobility Inc. (ENEA)

      13. 7.1.13 SAP SE

      14. 7.1.14 SAS Institute Inc.

  8. 8. INVESTMENT ANALYSIS

  9. 9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia Pacific'
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Data Monetization Industry Segmentation

Data monetization involves identifying and marketing data or data-based products to generate monetary value. The core of data monetization is data products, i.e., products based on raw, refined, or analyzed data. The study discusses vendors' tools and solutions for data monetization and recent innovations. The market is defined by the revenue accrued from the various data monetization types that are being used in various end-user industries across geographical regions.

The data monetization market is segmented by organization size (small and medium-sized enterprises and large enterprises), end-user industry (banking, financial services, insurance, telecom and IT, manufacturing, healthcare, and retail, and other end-user industries), geography (North America, Europe, Asia-Pacific, Australia and New Zealand, Latin America, and Middle East and Africa). The report offers market forecasts and size in value (USD) for all the above segments.

By Organization Size
Small and Medium-sized Enterprises
Large Enterprises
By End-user Industry
BFSI
Telecom and IT
Manufacturing
Healthcare
Retail
Other End-user Industries
By Geography***
North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Data Monetization Market Research FAQs

The Data Monetization Market size is expected to reach USD 4.17 billion in 2024 and grow at a CAGR of 19.94% to reach USD 10.35 billion by 2029.

In 2024, the Data Monetization Market size is expected to reach USD 4.17 billion.

Accenture PLC, Adastra Corporation, Cisco Systems, Inc., Dawex Systems SAS and Emu Analytics Ltd. are the major companies operating in the Data Monetization Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Data Monetization Market.

In 2023, the Data Monetization Market size was estimated at USD 3.34 billion. The report covers the Data Monetization Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Data Monetization Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The latest trends in the Data Monetization Market include: a) Rise of AI and machine learning for advanced data analytics b) Growing importance of data as a service (DaaS) c) Increasing use of blockchain for secure data transactions

The key factors driving the Data Monetization Market are: a) Exponential growth of big data b) Advancements in analytics c) Data processing technologies d) Increasing demand for data-driven decision-making

The latest trends in the Data Monetization Market include: a) Rise of AI and machine learning for advanced data analytics b) Growing importance of data as a service (DaaS) c) Increasing use of blockchain for secure data transactions

Data Monetization Industry Report

The global data monetization market, driven by the demand for data-driven decision-making and advanced analytics, is witnessing significant growth. Organizations across healthcare, telecommunications, retail, and financial services are embracing data monetization to generate revenue from their data assets. The adoption of cloud-based solutions is enhancing the management and analysis of vast data volumes, enabling enterprises to improve operational efficiency, customer engagement, and create new revenue streams. Personalized marketing and strategic use of customer data are propelling the market further, with AI playing a crucial role in innovative data processing methods. Despite challenges like data quality and organizational capabilities, the focus on secure and compliant data monetization strategies is critical for companies aiming to succeed in the digital economy. According to Mordor Intelligence™ Industry Reports, the data monetization market is poised for robust growth, with detailed analysis and forecasts available in their free report PDF download. This presents a lucrative opportunity for any data monetization company looking to capitalize on the expanding market.

Data Monetization Market Report Snapshots

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Data Monetization Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)