Countries located in the Western hemisphere consume a diet that is rich in protein. However, there has been rising preference for vegan diet among a large section of developed economies like European Union, US and Canada. Reasons such as emotional attachment to animals, preventing the exploitation of animals, rising health consciousness, rising incidents of lifestyle diseases and growing environmental awareness are influencing people to switch to a vegan or vegetarian diet. This is increasing the preference for pea protein along with various other plant proteins such as soy protein. The rise in demand will affect the sales as well as the profitability of the industry.

Textured proteins are excellent sources of protein and fibre. It meets standards of nutrition but is economical as well. Plain textured proteins have zero cholesterol. The potential market application for textured pea protein includes meat alternatives and extenders. The textured pea proteins segment is further divided into dry textured and wet textured protein based on their extraction form. The textured pea protein segment is estimated to be the fastest-growing type due to its application as meat analogs, extenders & substitutes in Hamburger, ground meat, stuffing, sausages, vegetarian products, Bolognese sauces, pizza dressing, and nuggets.