Cereal Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers the Global Cereal Bars Market, Which is Segmented by Product Type (Granola/Muesli Bars and Other Bars), Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.


Cereal Bar Market Size

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Cereal Bar Market Summary
Study Period 2018 - 2029
Market Size (2024) USD 8.92 Billion
Market Size (2029) USD 11.57 Billion
CAGR (2024 - 2029) 5.32 %
Fastest Growing Market South America
Largest Market North America

Major Players

Cereal Bar Market  Major Players

*Disclaimer: Major Players sorted in no particular order


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Cereal Bar Market Analysis

The Cereal Bar Market size is estimated at USD 8.92 billion in 2024, and is expected to reach USD 11.57 billion by 2029, growing at a CAGR of 5.32% during the forecast period (2024-2029).

Due to busy schedules and improving income levels, consumers worldwide are shifting from conventional food to ready-to-eat nutritious food to meet the nutritional needs of their bodies. Consumers are also seeking convenient and healthier snacking options with growing health consciousness, encouraging manufacturers to launch fortified cereal bars. For instance, in January 2023, Kellogg’s received approval from the FDA to increase the fortification level of vitamin D3 in the breakfast cereal and cereal bars. Moreover, players emphasize innovation and R&D activities to enhance their market share. They are also introducing various flavors and ingredients to cater to diverse consumer preferences, including gluten-free, vegan, and low-sugar options. For instance, in March 2023, Barrys India Private Limited launched The Mighty Muesli Bars, which are all-natural, healthy, and packed with multi-grains, nuts, fruits, and honey. Apart from this, effective marketing strategies, including digital marketing, social media campaigns, and celebrity endorsements, influence consumer perceptions and drive demand for cereal bars. The abovementioned are some primary factors anticipated to drive the market for cereal bars during the study period.

Cereal Bar Market Trends

Rising Demand for On-the-go and Small-portion Snacking

Cereal bars are becoming extremely popular, especially among working-class people, teenage children, people living in hostels, and bachelors. These nutrition bars offer a portable, convenient, and often healthier choice for a quick, on-the-go meal and an immediate consumption choice to stave off hunger. Additionally, Companies are launching a wide range of products crafted with delicious flavors and nutrients, especially for kids. For instance, in October 2022, General Mills launched gluten-free and USDA-certified organic granola bars for kids under its brand - Cascadian Farm. The availability of various types and flavors is an added factor responsible for driving the market studied. Rising demand for fiber-rich snacks and growing awareness about the benefits of cereal bars are the major factors fostering the growth of the cereal bars market. Changing lifestyles, westernization, rising demand for value-added products such as low-fat cereal bars, growth in the demand for healthy snacks in developing regions, and the ever-rising global population are other essential factors acting as significant drivers.

Cereal Bar Market: Value of breakfast cereal and cereal bars imported to the United Kingdom, 2020 to 2022 (in billion GBP)

North America Holds the Largest Share of the Market

New product launches, the increasing popularity of on-the-go breakfasts, and broad retail distribution that encourages planned and impulse buying decisions drive the market studied in North America. The United States accounts for a majority share of the market in the region due to hectic schedules and rising health consciousness among consumers. Recently, the demand for natural and organic-based products has increased, with many consumers preferring certified organic products to avoid consuming synthetic flavors and ingredients commonly used in cereal bars. Therefore, numerous manufacturers tend to launch products with organic ingredients. For instance, in February 2023, Mooski Bars, a San Diego-based start-up company, launched cereal bars with organic oats, nut butter, almond flour, coconut oil, and organic agave. The brand claims the bars are available in different flavors, including peanut butter, banana, cookie dough, and chocolate peanut crunch. The products are sold in coffee shops and specialty markets in California. Moreover, The prevalence of lifestyle diseases like obesity, diabetes, and cholesterol drives the consumption of low-calorie and high-fiber snacks in Mexico. According to the International Diabetes Federation, 16.9% of the adult population in Mexico had diabetes in 2022.

Cereal Bar Market: Market Share (%), By Geography, Global, 2023

Cereal Bar Industry Overview

The global cereal bar market is fragmented in nature, with various players operating in the market. The market has witnessed high competition from several regional small-medium scale players. Some of the dominant players in terms of market share include Kellanova, Pepsico Inc., Mondelēz International Inc., General Mills Inc., and Mars Inc. key players are focusing on revamping their product portfolios to include products with clean labels, such as "vegan," "natural," "organic," or "free-from," to cater to the rising demand for healthy and natural products among the increasingly health-conscious consumers.

Cereal Bar Market Leaders

  1. PepsiCo, Inc.

  2. General Mills Inc.

  3. Kellanova

  4. Mondelēz International Inc

  5. Mars Inc

*Disclaimer: Major Players sorted in no particular order

Cereal Bar Market Concentration
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Cereal Bar Market News

  • March 2024: World of Sweets partnered and collaborated with Mondelez International to grow the American-born Clif brand, supplying retailers with their products.
  • January 2024: McKee Foods added Sunbelt Bakery chewy granola bars with a sell-by date code to the vending industry. The company launched its granola bars in three flavors, including classic chocolate chip, tasty oats & honey, and delicious fudge dipped chocolate chip. Additionally, McKee Foods claims that these products are self-stable and are individually wrapped.
  • January 2024: Mars China announced another significant step toward sustainable packaging with the launch of its SNICKERS bar with dark chocolate cereal. The new product not only offers a low-sugar and low-glycemic index (GI) option for consumers but also features individual packaging made from a mono-PP material, meaning it can be more easily recycled in designated channels.

Cereal Bar Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Popularity of On-the-Go Snacking Options

      2. 4.1.2 Trend Of Clean Label and Plant-Based Bars

    2. 4.2 Market Restraints

      1. 4.2.1 Availability of Counterfeit Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Granola/Muesli Bars

      2. 5.1.2 Other Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Netherlands

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo Inc.

      2. 6.3.2 The Kellogg Company

      3. 6.3.3 General Mills Inc.

      4. 6.3.4 Sproutlife Foods Private Limited (Yoga Bar)

      5. 6.3.5 NuGo Nutrition

      6. 6.3.6 Mondelēz International Inc.

      7. 6.3.7 McKee Foods Corporation

      8. 6.3.8 Mars Incorporated

      9. 6.3.9 Riverside Natural Foods Ltd

      10. 6.3.10 Associated British Foods PLC

    4. *List Not Exhaustive

**Subject to Availability
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Cereal Bar Industry Segmentation

Cereal bars are produced by pressing cereals with nuts, berries, and other ingredients. They are used as meal alternatives and provide essential nutrients such as iron, starch, fiber, proteins, antioxidants, phosphorus, and potassium.

The cereal bar market is segmented by product, distribution channel, and geography. The market is segmented by product type into granola/muesli bars and other bars. The market is segmented by distribution channels into convenience stores, supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type
Granola/Muesli Bars
Other Bars
By Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa
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Cereal Bar Market Research FAQs

The Cereal Bar Market size is expected to reach USD 8.92 billion in 2024 and grow at a CAGR of 5.32% to reach USD 11.57 billion by 2029.

In 2024, the Cereal Bar Market size is expected to reach USD 8.92 billion.

PepsiCo, Inc., General Mills Inc., Kellanova, Mondelēz International Inc and Mars Inc are the major companies operating in the Cereal Bar Market.

South America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Cereal Bar Market.

In 2023, the Cereal Bar Market size was estimated at USD 8.45 billion. The report covers the Cereal Bar Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cereal Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Cereal Bars Industry Report

Statistics for the 2024 Cereal Bars market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cereal Bars analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Cereal Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)