Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Bottled Water Market is segmented by Type (Still Water, Sparkling Water, and Functional Water), Distribution Channel (Off-trade and On-trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

Bottled Water Market Summary
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.2 %
Bottled Water Market Major Players

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Global Bottled Water Market is projected to register a CAGR of 6.2% during the forecast period (2022 - 2027).

Extensive restrictive measures set up by governments around the world to combat the global coronavirus outbreak have been creating logistical challenges for the bottled water processing sector. There are number of initiatives taken by manufacturers to support the growth of the market even during the COVID-19 pandemic. For instance: In Sep 2020, global food and beverage company PepsiCo is announced to hand out 35,000 bottled water and canned soft drinks to UAE workers in partnership with social support volunteering organisation Draw a Smile

The demand for bottled water rose in the initial months of lockdown stemmed from the stockpiling attitude of consumers in anticipation of lockdowns and scarcity.​ The trend, however, soon declined further, coupled with decreased sales caused due to setbacks of the tourism industry globally.

The demand for bottled water is driven by the fear of diseases as an aftermath of drinking contaminated tap water and the easy portability and convenience provided by bottled water. Environmental pollution caused by plastic trash poses a challenge for the market’s growth. The consumption of bottled water leads to health hazards.

Scope of the Report

Bottled water is packed drinking water that can be carbonated or not. The global bottled water market is segemnted by type, distribution channel, and geography. Based on type, the market is segmented into still water, sparkling water, and functional water. Based on distribution channel, the market is segmented into on-trade and off-trade distribution channels. The off-trade distribution channel is further sub-segmented into supermarkets/hypermarkets, convenience stores, home and office delivery (HOD), and other distribution channels. The study also covers a global level analysis for the major regions, namely, North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Still Water
Sparkling Water
Functional Water
By Distribution Channel
Convenience Stores
Home and Office Delivery
Online Retail Stores
Other Off-trade Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Growing Preference for Functional Water in North America

Functional water is vitamin-enriched waters that have gained consumer popularity for convenience, perceived health benefits, and improved flavor over tap water. There are increasing concerns regarding various health problems such as digestive issues, weight gain, heartburn, etc. due to which consumers are preferring a healthier option like functional water and flavored water.

Compared to other RTD beverages, functional waters are comparatively inexpensive and various packaging options, like containers and single-serve bottles, are making it more popular among consumers, thereby driving the growth of the functional water market. The rapid demand for fortified beverages is attributed to the inclusion of essential ingredients, such as protein, amino acids, vitamins, and minerals in various functional beverages. The introduction of new and innovative types of functional water from the beverage manufacturing companies that are engaged in the production of water from the modified blends of protein and minerals is likely to fuel the growth of the market.

Bottled water market : Functional Water Per Capita Consumption, in Liter, United States, 2018 to 2021

North America Dominates the Market

In developed economies, like the United and Canada, functional water is constantly becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, this is augmenting the bottled water market. Bottled water has remained the most profitable section of the beverage consumption market according to International Bottled Water Association (IBWA). Hence, this is augmenting the bottled water market. Major manufacturers and marketers in the country have started to position functional water as an alternative to carbonated drinks and fruit juices. Through product description, modern and interactive labeling and backing from respected brands and organizing programs and seminars, the players are claiming that functional water is an enriched product that is not just for hydration but also can function as a functional beverage.

Bottled Water Market: Market Size (%), By Geography, Global, 2021

Competitive Landscape

The bottled water market is highly competitive, attributed to the number of small players involved in the country and regional marketplace. Apart from convenience being the key factor, product innovation is a prominent move that the major players undertake to stay ahead in the market. Major players in the market are adopting a number of strategies, including mergers & acquisitions, collaborations, product launches, and expansion of products, on account of capturing the major market share and expanding their customer base across the globe. Product differentiation has gained significant traction over the past years. Regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements. Some of the globally renowned companies in the market include Danone SA, The Coca-Cola Company, Pepsico, and Nestle SA.

Major Players

  1. Danone S.A.

  2. PepsiCo Inc.

  3. The Coca-Cola Company

  4. Otsuka Pharmaceutical Co., Ltd.

  5. Nestle SA

Bottled Water Market Concentration

Recent Developments

  • In April 2021, Nestle SA decided to sell its bottled water business in the United States and Canada to private equity company One Rock Capital Partners for USD 4.3 billion, being renamed BlueTriton Brands
  • In October 2020, Primo Water Corporation announced the acquisition of Mountain Valley Water Company of Los Angeles, bringing the total number of customers to over 8,000.
  • In February 2020, Agthia Group PJSC announced the launch of Al Ain Plant Bottle, the region's first plant-based water bottle. An MoU was also signed between Agthiaand Veolia, a global leader in optimized resource management, to launch a PET water bottle collection initiative in the United Arab Emirates.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

      3. 5.1.3 Functional Water

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-trade

      2. 5.2.2 Off-trade

        1. Supermarkets/Hypermarkets

        2. Convenience Stores

        3. Home and Office Delivery

        4. Online Retail Stores

        5. Other Off-trade Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Danone SA

      2. 6.4.2 The Coca-Cola Company

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Nestle SA

      5. 6.4.5 Otsuka Pharmaceutical Co. Ltd

      6. 6.4.6 FIJI Water Company LLC

      7. 6.4.7 Voss Water

      8. 6.4.8 National Beverage Corp.

      9. 6.4.9 Binzomah Group

      10. 6.4.10 Hana Water-Hana Food Industries Co.

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Bottled Water Market market is studied from 2016 - 2027.

The Bottled Water Market is growing at a CAGR of 6.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Danone S.A., PepsiCo Inc., The Coca-Cola Company, Otsuka Pharmaceutical Co., Ltd., Nestle SA are the major companies operating in Bottled Water Market.

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