Bottled Water Market - Global Trends, Competitive Scenario and Forecast to 2024


OCT 2018

Bottled Water Market - Global Trends, Competitive Scenario and Forecast to 2024

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Bottled Water Market 

The demand for bottled water has been growing during the last decade, owing to health and wellness concerns. Beverage companies are improving their packaging due to environmental concerns. Coca-Cola has reduced its cap size in bottles that are 24 ounces or smaller in order to reduce the plastic intake by the company. The bottled water industry was valued at USD 185 billion in 2015 and is expected to reach USD 334 billion by 2023, growing at an 8.5% CAGR during the forecast period 2018-2023.

Market Dynamics

The bottled water industry is driven by the health concerns regarding drinking water. Changing lifestyles, preference for vitamin and minerals rich drinking water, and ease of handling and portability of bottled water are some of the factors driving the market. Bottled water manufacturers are introducing new products with health benefits and new flavors. It is resulting in several product launches in the bottled water market. The new products are offering functional benefits, convenience and better taste which are preferred by consumers. The growth of PET bottles sector globally has also helped in the widespread supply of bottled water, through wide network organized markets as well as several grocery and club stores. These factors are expected to boost the growth of the bottled water market in the near future.

However, there are a few restraints slowing down the pace of the industry, such as the environmental pollution through plastic bottles. This issue has encouraged the initiation of several stringent government regulations regarding the use of recyclable packaging solutions and adopting ways to help reduce carbon footprint of the industry. An instance is the European Parliament and Council Directive 94/62/EC. It requires the member states to enforce regulations regarding increased use of reusable or recoverable packaging, volume to reduce hazardous substances and materials and reduction of packaging weight in the packaging, and meet packaging material recovery and recycling targets. Such regulations will hamper the overall development of the global bottled water market. Lack of awareness regarding the health issues associated with low-cost tap water is also a restraining factor.  

The major opportunities identified for the bottled water industry are innovative products with minimum environmental and health hazards and penetration in developing markets.

Market Segmentation

The bottled water market can be segmented by product types, distribution channel, and geography. By product type, the bottled water market is sub-segmented into still water, carbonated water, flavored water, and functional water.  Still water is the largest sub-segment of bottled water, accounting for more than 65% of the demand, followed by carbonated water. Product innovation in terms of flavor and packaging has triggered the flavored water demand. According to distribution channel types, this market can be segmented into hypermarkets, supermarkets, convenience stores, departmental stores, specialty stores, and online purchases. The segment of still bottled water has dominance in terms of both revenue and volume in the global market. The segment is expected to account for a share of 78% of market’s overall revenue by 2022. Carbonated is the second largest segment of the bottled water market. Carbonated bottled water is expected to witness a slight decline in its market share in the years to come. The flavored and functional water segment is expected to witness rapid growth during the forecast period.

Regional Analysis

Asia-Pacific is the largest market in terms of revenue and total consumption, accounting for 33% market share. It is also the fastest growing market for bottled water, covering more than one-thirds of the market demand, supported by the large population, high demand, untapped market and demography, and rapid urbanization. As a result, there is business expansion by almost all the big players in the market. Led by China and India, Asia-Pacific is expected to register the highest CAGR during the forecast period. Europe is the second largest market, with 28% market share. Other regions like North America, South America, and Africa have a significant share of the bottled water market. North America is a saturated market with steady demand and the highest per capita bottled water consumption currently. U.S. bottled water market has hit an historic high point in 2015, when volume exceeded 11.7 billion gallons.

Competitive Environment

The bottled water market is fragmented due to the presence of a large number of private label brands and local bottlers. More than 60% of the global market is covered by regional and national level players. The competition is reported to be huge mostly in North America and Europe, where the markets are saturated with slow growth and steady demand. The growing demand for thirst crunching products, health and hygienic concerns, multiple market distribution channels, and social acceptance of bottled water are expected to help the market grow at a good pace. The competition is steadily increasing. The internal competition in the bottled water market is comparatively high owing to a large number of major providers of bottled water products and increase in the number of small domestic players in the market. The global bottled water industry is facing external competition from producers & distributors, which are adopting forward and backward integration strategies to develop their own facilities to produce bottled water.

The top players in the bottled water market are:

  • Ajegroup SA
  • CG Roxane, LLC
  • Coca-Cola Company
  • Fonti Di Vinadio S.P.A.
  • Groupe Danone
  • HassiaWaters International GmbH & Co. KG
  • Nestle Waters
  • PepsiCo, Inc.

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

  • Value chain analysis
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Market Definition

2. Research Approach & Methodology

                2.1 Introduction

                2.2 Research Designs

                2.3 Study Timelines

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering and Econometric Modelling

                                2.4.4 Expert Validation

3. Key Findings

4. Market Dynamics

                4.1 Drivers

                                4.1.1 Changing Lifestyles and Health Concerns

                                4.1.2 Consumer Preference for Vitamin and Minerals Rich Drinking Water

                                4.1.3 Ease of Handing and Portability of Bottled Water

                4.2 Restraints

                                4.2.1 Environment Pollution Concern through Plastic Bottles

                                4.2.2 Lack of Awareness Regarding Health Issues through Low-Cost Tap Water

                4.3 Opportunities

                                4.3.1 Innovative Products with Minimum Environment and Health Hazards

                                4.3.2 Penetration in Developing Market

                4.4 Porter's Five Forces Analysis

                                4.4.1 Bargaining Power of Suppliers

                                4.4.2 Bargaining Power of Buyers

                                4.4.3 Threat of New Entrants

                                4.4.4 Threat of Substitute Products and Services

                                4.4.5 Degree of Competition

               4.5 Consumer Behavior Analysis

                                4.5.1 Consumer Demand Analysis

                                4.5.2 Target Market Identification

                                       Purchasing Power

                                       Demographic Strengths & Weaknesses

                                       Spending Patterns

5. Market Segmentation

                5.1 By Product Types

                                5.1.1 Still water

                                5.1.2 Sparkling water

                                5.1.4 Functional water

                5.2 By Distribution Channel

                                5.2.1 Convenience Stores

                                5.2.2 Home and Office Delivery

                                5.2.3 Supermarkets/ Hypermarkets

                                5.2.4 On-Trade

                                5.2.6 Others

                5.3 By Geography

                                5.3.1 North America





                                5.3.2 Europe








                                5.3.3 Asia-Pacific






                                5.3.4 South America




                                5.3.5 Africa

                                       South Africa


6. Competitive Landscape

7. Company Profiles   

                7.1 Ajegroup SA

                7.2 CG Roxane, LLC

                7.3 Coca-Cola Company

                7.4 Groupe Danone

                7.5 Fonti Di Vinadio S.P.A.

                7.6 HassiaWaters International GmbH & Co. KG

                7.7 Hangzhou Wahaha Group Co., Ltd.

                7.8 Grupo Vichy Catalan

                7.9 Icelandic Water Holdings ehf.

                7.10 Mountain Valley Spring Company, LLC

                7.11 Nestle Waters

                7.12 PepsiCo, Inc.

                7.13 Suntory Beverage & Food Ltd

                7.14 Tibet 5100 Water Resources Holdings Ltd.

                7.15 Unicer - Bebidas SA 

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