Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Bottled Water Market is Segmented by Type into Still Water, Sparkling Water, and Functional Water; by Distribution Channel into Off-trade and On-trade; and by Geography into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Market Snapshot

bottled water market
Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

6.1 %

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Market Overview

The global bottled water market is growing at a CAGR of 6.1% during the forecast period (2020 - 2025).

  • The demand for bottled water is driven by the fear of diseases as an aftermath of drinking contaminated tap water, and the easy portability and convenience provided by bottled water. Environmental pollution caused by plastic trash poses a challenge for the market’s growth. The consumption of bottled water leads to health hazards.
  • However, the introduction of eco-friendly packaging and flavored water with regulated ingredients can provide an opportunity for market growth.
  • The demand for bottled water rose in the initial months of lockdown stemmed from the stockpiling attitude of consumers, in anticipation of lockdowns and scarcity.​ The trend, however, soon declined further coupled with decreased sales caused due to setback of the tourism industry, globally.

Scope of the Report

The global bottled water market offers a range of products, including still water, sparkling water, and functional water through on-trade and off-trade distribution channels. The off-trade distribution channel is further sub-segmented in to supermarket/hypermarket, convenience store, home and office delivery (HOD), and other distribution channels. The study also covers a global level analysis for the major regions namely, North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

By Type
Still Water
Sparkling Water
Functional Water
By Distribution Channel
On-trade
Off-trade
Supermarket/Hypermarket
Convenience Stores
Home and Office Delivery
Online Retail Stores
Others
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Functional Water

The demand for functional water is driven by health and wellness trends, along with exquisite product offerings from various global and regional players. Growing consumer demand for functional beverages has been the crucial factor that is driving the growth of the market studied over the forecast period. The convenience of consumption and its effect on human nutrition are the factors that are increasing the demand of the market. The growing popularity of functional water among the working class and millennial populations is expected to improve the development of the market.

Bottled Water Market 1

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North America Held the Maximum Share in the Market

In developed economies like the United and Canada, functional water is constantly becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, augmenting the bottled water market. Major manufacturers and marketers in the country have started to position functional water as an alternative to carbonated drinks and fruit juices. Through product description, modern and interactive labelling, and backing from respected brands, as well as by organizing programs and seminars, the players are claiming that functional water is an enriched product that is not just for hydration but also can function as a functional beverage.

Bottled Water Market2

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Competitive Landscape

The market studied is highly fragmented attributed to the number of small players involved in the country and regional marketplace. Regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements. Some of the globally renowned companies in the market include Danone, Coca-Cola, Pepsico, and Nestle SA.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions & Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

      3. 5.1.3 Functional Water

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-trade

      2. 5.2.2 Off-trade

        1. 5.2.2.1 Supermarket/Hypermarket

        2. 5.2.2.2 Convenience Stores

        3. 5.2.2.3 Home and Office Delivery

        4. 5.2.2.4 Online Retail Stores

        5. 5.2.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Danone SA

      2. 6.4.2 The Coca-Cola Company

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Nestlé S.A

      5. 6.4.5 Otsuka Pharmaceutical Co. Ltd

      6. 6.4.6 FIJI Water Company LLC

      7. 6.4.7 Voss Water

      8. 6.4.8 National Beverage Corp.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Bottled Water Market market is studied from 2016 - 2026.

The Bottled Water Market is growing at a CAGR of 6.1% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • Danone S.A.
  • The Coca-Cola Company
  • PepsiCo Inc.
  • Nestlé S.A
  • Otsuka Pharmaceutical Co., Ltd.

Are the major companies operating in Bottled Water Market.

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