Bottled Water Market

Detailed market report on the bottled water market, featuring industry analysis, size, and growth insights from 2025 to 2030.

The Global Bottled Water Market Report is Segmented by Type (Still Water, Sparkling Water, and Functional/Flavored Water), Distribution Channel (Off-Trade and On-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Forecast in Value Terms in USD for all the Above Segments.

Bottled Water Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Bottled Water Market Size

Bottled Water Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 292.60 Billion
Market Size (2030) USD 406.38 Billion
CAGR (2025 - 2030) 6.79 %
Fastest Growing Market South America
Largest Market North America
Market Concentration Low

Major Players

Bottled Water Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Bottled Water Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Bottled Water Market Analysis

The Bottled Water Market size is estimated at USD 292.60 billion in 2025, and is expected to reach USD 406.38 billion by 2030, at a CAGR of 6.79% during the forecast period (2025-2030).

The bottled water industry continues to evolve in response to growing global health concerns and water safety issues. According to the World Health Organization, in 2022, approximately 1.7 billion people worldwide relied on drinking water sources contaminated with feces, highlighting the critical need for safe drinking water alternatives. This widespread concern about water quality has led to increased consumer preference for bottled water as a reliable and safe hydration source. The industry has witnessed significant technological advancements in water purification processes, packaging innovations, and sustainability initiatives, with many manufacturers investing in eco-friendly packaging solutions and recycling programs.


The tourism sector's recovery has emerged as a significant driver for bottled water consumption across various channels. For instance, the Indian Railway Catering and Tourism Corporation Limited increased its bottled water production to 357.7 million units in FY2023, responding to growing tourist demands. Hotels, restaurants, and travel destinations have expanded their premium packaged water offerings, introducing diverse options including mineral water, spring water, and functional water to cater to discerning international travelers. This trend has prompted manufacturers to develop specialized packaging formats and premium product lines specifically for the hospitality sector.


The functional water and enhanced water segment has witnessed remarkable innovation, with manufacturers incorporating various beneficial ingredients to meet evolving consumer preferences. According to Glanbia Nutritional's 2023 report, the most popular functional ingredient categories included vitamins, minerals, antioxidants, prebiotics, probiotics, and amino acids. This trend has led to the launch of numerous innovative products, such as Essentia Water's introduction of Essentia Hydroboost in March 2024, featuring a blend of B-complex vitamins and enhanced electrolyte content, demonstrating the industry's response to consumer demand for enhanced water benefits.


The industry has experienced a significant shift toward sustainable practices and environmental consciousness. Manufacturers are increasingly adopting recycled materials and implementing water conservation practices in their production processes. Recent innovations in this space include PATH's February 2024 launch of naturally flavored sparkling water in reusable aluminum bottles, and Highland Spring's March 2024 introduction of a new flavored still water range with sustainable packaging initiatives. These developments reflect the bottled water industry's commitment to addressing environmental concerns while maintaining product quality and meeting consumer preferences for eco-friendly options.

Segment Analysis: By Product Type

Still Water Segment in Bottled Water Market

Still water dominates the global bottled water market, commanding approximately 74% of the total market share in 2024. This significant market position is attributed to its widespread availability and larger quantity offerings across all distribution channels, ranging from five liters to 250 ml bottles. Still bottled water remains the preferred choice for consumers seeking a convenient and refreshing option for hydration, particularly in developing nations like India, China, and Australia. The segment's strong performance is further bolstered by its extensive availability and high demand for household purposes. Additionally, increased consumption of still bottled water in restaurants, food outlets, and food service providers has contributed substantially to its market dominance. Major companies such as Coca-Cola, PepsiCo, Nestlé, and others maintain their strong presence in this segment through product launches and innovative packaging strategies.

Market Analysis of Bottled Water Market: Chart for By Product Type

Functional/Flavored Water Segment in Bottled Water Market

The functional/flavored water segment is experiencing remarkable growth, projected to expand at approximately 8.5% CAGR from 2024 to 2029. This accelerated growth is driven by increasing consumer interest in beverages offering additional nutritional benefits beyond basic hydration. The segment's expansion is particularly notable among athletes, fitness enthusiasts, and active individuals looking for hydration options that replenish electrolytes and enhance performance. Manufacturers are responding to this trend by introducing innovative products containing ingredients like electrolytes, probiotics, adaptogens, and plant extracts. The segment has also witnessed significant innovation in product formulations, with companies launching variants containing vitamins, minerals, antioxidants, and other functional ingredients targeting specific health benefits such as immune support, energy enhancement, and digestive health improvement.

Remaining Segments in Product Type Segmentation

The sparkling water segment maintains a significant presence in the bottled water market, particularly in European countries where it has deep cultural roots. This segment caters to consumers seeking alternatives to sugary sodas while enjoying the effervescent experience. Sparkling water's popularity is driven by its zero-calorie content and the absence of added sugars in most variants. The segment has evolved through continuous innovation in flavoring and packaging, with manufacturers introducing various natural flavors and sustainable packaging options to meet changing consumer preferences. Cultural influences play a crucial role in its consumption, especially in regions where sparkling water is traditionally served alongside meals in restaurants and homes.

Segment Analysis: By Distribution Channel

Off-trade Segment in Bottled Water Market

The off-trade segment dominates the global bottled water market, commanding approximately 64% of the total market share in 2024, valued at $175.7 billion. This substantial market presence is primarily driven by the extensive network of retail channels, including supermarkets, hypermarkets, convenience stores, and the rapidly growing e-commerce platforms. The segment's dominance is further strengthened by changing consumer purchasing behaviors, with an increasing preference for bulk buying and home consumption. Major retailers are expanding their private label bottled water offerings, providing consumers with cost-effective alternatives while maintaining quality standards. The segment has also witnessed significant growth in online retail channels, particularly following the shift in consumer shopping habits towards digital platforms. Additionally, the expansion of home and office delivery services, especially in urban areas, has contributed to the segment's market leadership.

On-trade Segment in Bottled Water Market

The on-trade segment is projected to be the fastest-growing distribution channel in the bottled water market, with an expected CAGR of approximately 7% during 2024-2029. This accelerated growth is primarily driven by the robust recovery and expansion of the hospitality sector, including restaurants, hotels, bars, and cafes. The segment's growth is further fueled by increasing tourism activities and the rising trend of dining out across global markets. Premium water brands are particularly focusing on the on-trade channel to enhance their brand positioning and capture the growing demand for premium water options in fine dining establishments. The introduction of specialized water menus in high-end restaurants and hotels, featuring various mineral water and sparkling water options, is also contributing to the segment's rapid growth. Additionally, the growing awareness of hydration needs among consumers dining out and the preference for bottled water over tap water in food service establishments are key factors driving this segment's expansion.

Bottled Water Market Geography Segment Analysis

Bottled Water Market in North America

The North American bottled water market demonstrates a robust presence across the United States, Canada, and Mexico. The region's market is characterized by strong consumer preferences for convenience, health consciousness, and premium water products. The presence of major bottling companies, extensive bottled water distribution channels, and growing health awareness among consumers continues to drive market growth. The shift from sugary beverages to healthier alternatives has particularly benefited the bottled water segment across these countries.

Market Analysis of Bottled Water Market: Forecasted Growth Rate by Region

Bottled Water Market in the United States

The United States dominates the North American bottled water market as the largest market in the region. With approximately 82% share of the North American market in 2024, the U.S. market is driven by increasing health consciousness and the shift from sugary beverages to healthier alternatives. The country's market is characterized by a strong presence of major bottling companies, extensive distribution networks, and diverse product offerings, including functional water and flavored waters. The convenience of consumption and reliability factors have been key drivers for volumetric sales growth. The market has also witnessed significant innovations in packaging and product formulations to meet evolving consumer preferences.

Bottled Water Market in Mexico

Mexico emerges as the fastest-growing market in North America with an expected growth rate of approximately 7% during 2024-2029. The country's bottled water market is experiencing rapid expansion driven by increasing urbanization, rising health consciousness, and growing concerns about tap water quality. The market has seen significant investments in production facilities and distribution networks. Mexican consumers are increasingly seeking premium water and functional water products, while manufacturers are focusing on innovative packaging solutions and new product launches. The country's hot climate and growing tourism sector further contribute to sustained market growth.

Bottled Water Market in Europe

The European bottled water market showcases a diverse landscape across the United Kingdom, Germany, Spain, France, Italy, and Russia. The region's market is characterized by strong cultural preferences for mineral water and sparkling waters, particularly in countries like Germany and Italy. European consumers demonstrate sophisticated preferences for premium and naturally sourced mineral water, with a growing emphasis on sustainable packaging solutions.

Bottled Water Market in Germany

Germany stands as the largest bottled water market in Europe, commanding approximately 21% of the regional market in 2024. The country's market is characterized by a strong preference for sparkling water, known locally as "Sprudelwasser," which is deeply embedded in German dining culture. The market benefits from sophisticated distribution channels, strong brand presence, and consumer trust in local mineral water sources. German consumers particularly value water quality and mineral content, driving demand for premium mineral water products.

Bottled Water Market Growth in Germany

Germany also leads the growth trajectory in Europe with an anticipated growth rate of approximately 6% during 2024-2029. The market's expansion is driven by increasing consumer preference for healthier beverage alternatives and growing environmental consciousness leading to sustainable packaging innovations. The country's bottled water industry is witnessing significant investments in eco-friendly packaging solutions and new product developments. The trend toward premium and functional water products continues to strengthen, supported by rising health awareness and changing consumer preferences.

Bottled Water Market in Asia-Pacific

The Asia-Pacific bottled water market encompasses diverse markets including China, Japan, India, and Australia. The region demonstrates varying consumer preferences and market dynamics across countries, influenced by factors such as urbanization, rising disposable incomes, and growing health consciousness. The market is witnessing significant innovations in product formulations and packaging solutions to meet evolving consumer needs.

Bottled Water Market in China

China dominates the Asia-Pacific bottled water market as the largest consumer. The Chinese market is characterized by strong domestic brands, extensive distribution networks, and growing consumer preference for premium water products. The market benefits from rapid urbanization, increasing health consciousness, and rising disposable incomes. Chinese consumers increasingly seek functional and premium water products, driving manufacturers to innovate and expand their product portfolios.

Bottled Water Market in India

India emerges as the fastest-growing market in the Asia-Pacific region. The Indian market is experiencing rapid transformation driven by increasing urbanization, rising health awareness, and growing concerns about water quality. The country's bottled water industry is witnessing significant investments in production capacity and distribution networks. Manufacturers are focusing on product innovations and expanding their presence across different price segments to cater to diverse consumer needs.

Bottled Water Market in South America

The South American bottled water market, primarily represented by Brazil and Argentina, demonstrates strong growth potential driven by increasing health consciousness and concerns about tap water quality. Brazil emerges as the largest market in the region, while Argentina shows the fastest growth trajectory. The market is characterized by a strong presence of both international and local players, with increasing focus on product innovations and sustainable packaging solutions.

Bottled Water Market in the Middle East & Africa

The Middle East & African bottled water market, encompassing countries like South Africa and Saudi Arabia, shows robust growth potential driven by hot climate conditions, limited access to clean tap water, and increasing health consciousness. Saudi Arabia represents the largest market in the region, while South Africa demonstrates promising growth potential. The market is characterized by increasing investments in production capacity and distribution networks, with a growing emphasis on premium and functional water products.

Bottled Water Industry Overview

Top Companies in Bottled Water Market

The global bottled water market is led by major beverage conglomerates, including The Coca-Cola Company, PepsiCo Inc., Danone SA, and Nestlé SA, which have established strong brand portfolios and extensive distribution networks. These bottled water companies are actively pursuing product innovation through the introduction of functional waters, enhanced mineral content offerings, and flavored variants to meet evolving consumer preferences. Operational agility is demonstrated through rapid adaptation to sustainability demands, with companies investing in eco-friendly packaging solutions and recycling initiatives. Strategic moves in the industry are characterized by partnerships with sports teams, celebrities, and distribution partners to enhance brand visibility and market penetration. Bottled water market leaders are expanding their geographical presence through strategic acquisitions of regional players and establishing new production facilities, while simultaneously strengthening their research and development capabilities to drive innovation in water processing and packaging technologies.

Fragmented Market with Strong Regional Players

The bottled water market structure exhibits a complex competitive structure characterized by the presence of both global beverage conglomerates and strong regional specialists. While multinational companies leverage their extensive distribution networks and brand recognition to maintain market leadership, regional players like Parle Agro, ALMA Group, and various Chinese companies have carved out significant bottled water market share in their respective territories through deep local market understanding and targeted product offerings. The market demonstrates moderate consolidation at the global level, with larger players controlling significant market share through their diverse brand portfolios and extensive distribution capabilities.


The industry is witnessing active merger and acquisition activity as larger companies seek to expand their geographical presence and product portfolios. Global players are particularly focused on acquiring regional brands with strong local presence and unique product offerings, while also investing in partnerships with technology providers and sustainability-focused organizations. This trend is complemented by vertical integration strategies, where companies are investing in water sources, packaging facilities, and distribution networks to strengthen their market position and operational efficiency.

Innovation and Sustainability Drive Future Success

For incumbent companies to maintain and expand their market share, focus needs to be placed on sustainable packaging solutions, product differentiation through functional benefits, and strong bottled water distribution channels optimization. Companies must invest in research and development to create innovative products that address growing consumer health consciousness while simultaneously developing eco-friendly packaging solutions. The ability to build and maintain strong relationships with retailers, particularly in the off-trade channel, while expanding direct-to-consumer capabilities through e-commerce platforms, will be crucial for sustained success.


Market contenders can gain ground by focusing on niche market segments, developing unique value propositions, and leveraging local market knowledge. The relatively low switching costs for consumers present opportunities for new entrants, though they must navigate challenges such as high marketing costs and established distribution networks. Regulatory requirements regarding water quality, packaging sustainability, and environmental protection are becoming increasingly stringent, requiring companies to maintain robust compliance frameworks and sustainable practices. The threat of substitution from tap water and home filtration systems necessitates continuous innovation in product offerings and marketing strategies to maintain consumer interest and loyalty. Additionally, the rise of premium water offerings provides an avenue for differentiation in the bottled water industry.

Bottled Water Market Leaders

  1. Danone S.A.

  2. PepsiCo Inc.

  3. The Coca-Cola Company

  4. Nestle SA

  5. China Resources Holding Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Bottled Water Market Concentration
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Bottled Water Market News

  • April 2024: Smartwater launched designed aluminum cans for its alkaline and sparkling waters. The cans are available in supermarket aisles in the United States. 
  • February 2024: The Topo Chico brand launched a range of sparkling mineral water flavors, such as Tonic Water, Ginger Beer, and Club Soda. The products can be used as mixers in cocktails.
  • February 2024: Nongfu Spring invested CNY 5 billion (approx. USD 703 million) into a new factory in Jiande City, Zhejiang Province. The project was implemented in two phases and multiple stages and was expected to be completed within five years. The company plans to cover production, processing, and manufacturing to create a comprehensive industrial base for drinking water and beverage products.

Bottled Water Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Consumer Preference Of Pure And Healthy Hydration
    • 4.1.2 Advertisements And Promotional Campaigns Supporting Demand
  • 4.2 Market Restraints
    • 4.2.1 Presence Of Inferior Quality Products And Nanoplastics In Bottled Water
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Still Water
    • 5.1.2 Sparkling Water
    • 5.1.3 Functional/Flavored Water
  • 5.2 By Distribution Channel
    • 5.2.1 On-trade
    • 5.2.2 Off-trade
    • 5.2.2.1 Supermarkets/Hypermarkets
    • 5.2.2.2 Convenience/Grocery Stores
    • 5.2.2.3 Home and Office Delivery
    • 5.2.2.4 Online Retail Stores
    • 5.2.2.5 Other Off-trade Channels
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Danone SA
    • 6.3.2 The Coca-Cola Company
    • 6.3.3 PepsiCo Inc.
    • 6.3.4 Nestle SA
    • 6.3.5 Suntory Holdings Ltd
    • 6.3.6 Parle Agro Pvt. Ltd
    • 6.3.7 Alma Group
    • 6.3.8 BlueTriton Brands Inc.
    • 6.3.9 Shenzhen Ganten Industry Co. Ltd (Ganten)
    • 6.3.10 Yangshengtang Co. Ltd (Nongfu Spring)
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Bottled Water Industry Segmentation

Bottled water refers to drinking water packaged in glass or plastic bottles. Some bottled water is carbonated, while others are not. The scope of the report includes carbonated bottled water, still bottled water, and flavored/functional bottled water.

The global bottled water market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into still water, sparkling water, and functional/flavored water. Based on distribution channel, the market is segmented into on-trade and off-trade distribution channels. The off-trade distribution channel is further sub-segmented into supermarkets/hypermarkets, convenience/grocery stores, home and office delivery (HOD), online retail stores, and other distribution channels. The study also covers a global level analysis for the major regions, namely, North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD).

By Type Still Water
Sparkling Water
Functional/Flavored Water
By Distribution Channel On-trade
Off-trade Supermarkets/Hypermarkets
Convenience/Grocery Stores
Home and Office Delivery
Online Retail Stores
Other Off-trade Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Bottled Water Market Research FAQs

How big is the Bottled Water Market?

The Bottled Water Market size is expected to reach USD 292.60 billion in 2025 and grow at a CAGR of 6.79% to reach USD 406.38 billion by 2030.

What is the current Bottled Water Market size?

In 2025, the Bottled Water Market size is expected to reach USD 292.60 billion.

Who are the key players in Bottled Water Market?

Danone S.A., PepsiCo Inc., The Coca-Cola Company, Nestle SA and China Resources Holding Ltd are the major companies operating in the Bottled Water Market.

Which is the fastest growing region in Bottled Water Market?

South America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Bottled Water Market?

In 2025, the North America accounts for the largest market share in Bottled Water Market.

What years does this Bottled Water Market cover, and what was the market size in 2024?

In 2024, the Bottled Water Market size was estimated at USD 272.73 billion. The report covers the Bottled Water Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Bottled Water Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Bottled Water Market Research

Mordor Intelligence provides a comprehensive industry analysis of the rapidly evolving bottled water industry. Our extensive research covers the complete spectrum of packaged water segments. This includes categories such as mineral water, spring water, alkaline water, and sparkling water. Our team of expert analysts offers detailed insights into industry trends, growth rates, and market forecasts. These insights are supported by robust data collection methodologies and in-depth industry statistics.

The report offers stakeholders valuable insights into distribution channels and bottled water vendors. It examines key industry revenue drivers and growth opportunities. Our analysis also encompasses premium water segments, functional water innovations, and emerging enhanced water categories. The report, available in an easy-to-read PDF format for download, provides detailed market segmentation analysis and industry size metrics. It includes a thorough examination of packaged drinking water industry dynamics. Stakeholders gain access to crucial market data, supporting strategic decision-making across the global bottled water industry.