|Study Period:||2016 -2027|
|Fastest Growing Market:||Asia Pacific|
|Largest Market:||North America|
Need a report that reflects how COVID-19 has impacted this market and its growth?
Global Bottled Water Market is projected to register a CAGR of 6.2% during the forecast period (2022 - 2027).
Extensive restrictive measures set up by governments around the world to combat the global coronavirus outbreak have been creating logistical challenges for the bottled water processing sector. There are number of initiatives taken by manufacturers to support the growth of the market even during the COVID-19 pandemic. For instance: In Sep 2020, global food and beverage company PepsiCo is announced to hand out 35,000 bottled water and canned soft drinks to UAE workers in partnership with social support volunteering organisation Draw a Smile
The demand for bottled water rose in the initial months of lockdown stemmed from the stockpiling attitude of consumers in anticipation of lockdowns and scarcity. The trend, however, soon declined further, coupled with decreased sales caused due to setbacks of the tourism industry globally.
The demand for bottled water is driven by the fear of diseases as an aftermath of drinking contaminated tap water and the easy portability and convenience provided by bottled water. Environmental pollution caused by plastic trash poses a challenge for the market’s growth. The consumption of bottled water leads to health hazards.
Scope of the Report
Bottled water is packed drinking water that can be carbonated or not. The global bottled water market is segemnted by type, distribution channel, and geography. Based on type, the market is segmented into still water, sparkling water, and functional water. Based on distribution channel, the market is segmented into on-trade and off-trade distribution channels. The off-trade distribution channel is further sub-segmented into supermarkets/hypermarkets, convenience stores, home and office delivery (HOD), and other distribution channels. The study also covers a global level analysis for the major regions, namely, North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
|By Distribution Channel|
Key Market Trends
Growing Preference for Functional Water in North America
Functional water is vitamin-enriched waters that have gained consumer popularity for convenience, perceived health benefits, and improved flavor over tap water. There are increasing concerns regarding various health problems such as digestive issues, weight gain, heartburn, etc. due to which consumers are preferring a healthier option like functional water and flavored water.
Compared to other RTD beverages, functional waters are comparatively inexpensive and various packaging options, like containers and single-serve bottles, are making it more popular among consumers, thereby driving the growth of the functional water market. The rapid demand for fortified beverages is attributed to the inclusion of essential ingredients, such as protein, amino acids, vitamins, and minerals in various functional beverages. The introduction of new and innovative types of functional water from the beverage manufacturing companies that are engaged in the production of water from the modified blends of protein and minerals is likely to fuel the growth of the market.
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North America Dominates the Market
In developed economies, like the United and Canada, functional water is constantly becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, this is augmenting the bottled water market. Bottled water has remained the most profitable section of the beverage consumption market according to International Bottled Water Association (IBWA). Hence, this is augmenting the bottled water market. Major manufacturers and marketers in the country have started to position functional water as an alternative to carbonated drinks and fruit juices. Through product description, modern and interactive labeling and backing from respected brands and organizing programs and seminars, the players are claiming that functional water is an enriched product that is not just for hydration but also can function as a functional beverage.
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The bottled water market is highly competitive, attributed to the number of small players involved in the country and regional marketplace. Apart from convenience being the key factor, product innovation is a prominent move that the major players undertake to stay ahead in the market. Major players in the market are adopting a number of strategies, including mergers & acquisitions, collaborations, product launches, and expansion of products, on account of capturing the major market share and expanding their customer base across the globe. Product differentiation has gained significant traction over the past years. Regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements. Some of the globally renowned companies in the market include Danone SA, The Coca-Cola Company, Pepsico, and Nestle SA.
The Coca-Cola Company
Otsuka Pharmaceutical Co., Ltd.
- In April 2021, Nestle SA decided to sell its bottled water business in the United States and Canada to private equity company One Rock Capital Partners for USD 4.3 billion, being renamed BlueTriton Brands
- In October 2020, Primo Water Corporation announced the acquisition of Mountain Valley Water Company of Los Angeles, bringing the total number of customers to over 8,000.
- In February 2020, Agthia Group PJSC announced the launch of Al Ain Plant Bottle, the region's first plant-based water bottle. An MoU was also signed between Agthiaand Veolia, a global leader in optimized resource management, to launch a PET water bottle collection initiative in the United Arab Emirates.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Still Water
5.1.2 Sparkling Water
5.1.3 Functional Water
5.2 By Distribution Channel
22.214.171.124 Convenience Stores
126.96.36.199 Home and Office Delivery
188.8.131.52 Online Retail Stores
184.108.40.206 Other Off-trade Channels
5.3 By Geography
5.3.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
188.8.131.52 Rest of Asia-Pacific
5.3.4 South America
184.108.40.206 Rest of South America
5.3.5 Middle-East and Africa
220.127.116.11 South Africa
18.104.22.168 Saudi Arabia
22.214.171.124 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Danone SA
6.4.2 The Coca-Cola Company
6.4.3 PepsiCo Inc.
6.4.4 Nestle SA
6.4.5 Otsuka Pharmaceutical Co. Ltd
6.4.6 FIJI Water Company LLC
6.4.7 Voss Water
6.4.8 National Beverage Corp.
6.4.9 Binzomah Group
6.4.10 Hana Water-Hana Food Industries Co.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Frequently Asked Questions
What is the study period of this market?
The Bottled Water Market market is studied from 2016 - 2027.
What is the growth rate of Bottled Water Market?
The Bottled Water Market is growing at a CAGR of 6.2% over the next 5 years.
Which region has highest growth rate in Bottled Water Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Bottled Water Market?
North America holds highest share in 2021.
Who are the key players in Bottled Water Market?
Danone S.A., PepsiCo Inc., The Coca-Cola Company, Otsuka Pharmaceutical Co., Ltd., Nestle SA are the major companies operating in Bottled Water Market.