Market Snapshot

2016 - 2026
2020
Asia Pacific
North America
6.1 %

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Market Overview
The global bottled water market is growing at a CAGR of 6.1% during the forecast period (2020 - 2025).
- The demand for bottled water is driven by the fear of diseases as an aftermath of drinking contaminated tap water, and the easy portability and convenience provided by bottled water. Environmental pollution caused by plastic trash poses a challenge for the market’s growth. The consumption of bottled water leads to health hazards.
- However, the introduction of eco-friendly packaging and flavored water with regulated ingredients can provide an opportunity for market growth.
- The demand for bottled water rose in the initial months of lockdown stemmed from the stockpiling attitude of consumers, in anticipation of lockdowns and scarcity. The trend, however, soon declined further coupled with decreased sales caused due to setback of the tourism industry, globally.
Scope of the Report
The global bottled water market offers a range of products, including still water, sparkling water, and functional water through on-trade and off-trade distribution channels. The off-trade distribution channel is further sub-segmented in to supermarket/hypermarket, convenience store, home and office delivery (HOD), and other distribution channels. The study also covers a global level analysis for the major regions namely, North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
By Type | |
Still Water | |
Sparkling Water | |
Functional Water |
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Key Market Trends
Growing Demand for Functional Water
The demand for functional water is driven by health and wellness trends, along with exquisite product offerings from various global and regional players. Growing consumer demand for functional beverages has been the crucial factor that is driving the growth of the market studied over the forecast period. The convenience of consumption and its effect on human nutrition are the factors that are increasing the demand of the market. The growing popularity of functional water among the working class and millennial populations is expected to improve the development of the market.

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North America Held the Maximum Share in the Market
In developed economies like the United and Canada, functional water is constantly becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, augmenting the bottled water market. Major manufacturers and marketers in the country have started to position functional water as an alternative to carbonated drinks and fruit juices. Through product description, modern and interactive labelling, and backing from respected brands, as well as by organizing programs and seminars, the players are claiming that functional water is an enriched product that is not just for hydration but also can function as a functional beverage.

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Competitive Landscape
The market studied is highly fragmented attributed to the number of small players involved in the country and regional marketplace. Regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements. Some of the globally renowned companies in the market include Danone, Coca-Cola, Pepsico, and Nestle SA.
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions & Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Type
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5.1.1 Still Water
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5.1.2 Sparkling Water
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5.1.3 Functional Water
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5.2 By Distribution Channel
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5.2.1 On-trade
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5.2.2 Off-trade
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5.2.2.1 Supermarket/Hypermarket
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5.2.2.2 Convenience Stores
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5.2.2.3 Home and Office Delivery
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5.2.2.4 Online Retail Stores
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5.2.2.5 Others
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5.3 By Geography
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5.3.1 North America
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5.3.1.1 United States
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5.3.1.2 Canada
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5.3.1.3 Mexico
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5.3.1.4 Rest of North America
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5.3.2 Europe
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5.3.2.1 Spain
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5.3.2.2 United Kingdom
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5.3.2.3 Germany
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5.3.2.4 France
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5.3.2.5 Italy
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5.3.2.6 Russia
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5.3.2.7 Rest of Europe
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5.3.3 Asia-Pacific
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5.3.3.1 China
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5.3.3.2 Japan
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5.3.3.3 India
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5.3.3.4 Australia
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5.3.3.5 Rest of Asia-Pacific
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5.3.4 South America
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5.3.4.1 Brazil
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5.3.4.2 Argentina
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5.3.4.3 Rest of South America
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5.3.5 Middle East & Africa
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5.3.5.1 South Africa
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5.3.5.2 United Arab Emirates
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5.3.5.3 Rest of Middle East & Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Danone SA
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6.4.2 The Coca-Cola Company
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6.4.3 PepsiCo Inc.
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6.4.4 Nestlé S.A
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6.4.5 Otsuka Pharmaceutical Co. Ltd
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6.4.6 FIJI Water Company LLC
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6.4.7 Voss Water
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6.4.8 National Beverage Corp.
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Bottled Water Market market is studied from 2016 - 2026.
What is the growth rate of Bottled Water Market?
The Bottled Water Market is growing at a CAGR of 6.1% over the next 5 years.
Which region has highest growth rate in Bottled Water Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Bottled Water Market?
North America holds highest share in 2020.
Who are the key players in Bottled Water Market?
- Danone S.A.
- The Coca-Cola Company
- PepsiCo Inc.
- Nestlé S.A
- Otsuka Pharmaceutical Co., Ltd.
Are the major companies operating in Bottled Water Market.