免疫保健品市场-增长、趋势和预测((2022 - 2027)

全球免疫保健品市场按产品类型(维生素和矿物质、草本/植物提取物、氨基酸、益生菌和 Omega-3 脂肪酸)、来源(基于动物和植物)、形式(软凝胶、片剂、粉末和液体)、分销渠道(超市/大卖场、便利店、药店和药店、在线零售和其他分销渠道)和地理。

市场快照

Immune Health Supplements Market Share
Study Period: 2016-2025
Base Year: 2021
Fastest Growing Market: Europe
Largest Market: Asia Pacific
CAGR: 7.4 %
Immune Health Supplements Market Key Players

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市场概况

全球免疫保健品市场预计在预测期内的复合年增长率为 7.4%。

免疫保健品的增长主要是由消费者对日常健康问题的了解以及健康趋势的普及推动的。此外,对个性化营养的偏好是主要的市场趋势之一,这可能会进一步刺激市场增长。个性化营养的趋势正在增长,特别是在患有肠道相关疾病的个体中,一般治疗无效。​

英国、德国和法国等欧洲发达市场正在发现基于健康声明的定制产品这一尚未开发的细分市场。此外,这些产品不断扩大的分销渠道确保了产品在市场上的高可用性。另一方面,在整个欧洲,除了成年消费者外,人口老龄化正在推动对基于免疫的保健品的需求,以预防或克服现有的健康状况。

报告范围

全球免疫保健品市场按产品类型、来源、形式、分销渠道和地理位置进行细分。按产品类型,市场分为维生素、矿物质、草药/植物提取物、氨基酸、益生菌和 omega-3 脂肪酸。按来源划分,市场分为基于动物的和基于植物的。按形式,市场分为软凝胶、片剂、粉末和液体。按分销渠道,市场分为超市/大卖场、便利店、药店和药店、在线零售和其他分销渠道。按地域划分,市场分为北美、欧洲、亚太地区、南美、中东和非洲。

By Product Type
Vitamins & Minerals
Herbal/Botanical Extracts
Amino Acids
Probiotics
Omega-3 Fatty Acids
By Source
Animal Based
Plant Based
By Format
Soft Gels
Tablets
Powder
Liquid
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies & drug stores
Online Retail
Others
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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主要市场趋势

不断增加的医疗保健成本和对补充剂的日益依赖

全球市场见证了医疗保健领域从治疗实践到预防管理的范式转变,使其成为所研究市场的主要增长因素。为了控制不断增长的医疗保健成本而对保健品的偏好上升可能会对所研究的市场产生积极影响。

新交付形式的引入、支持声明的科学证据以及消费者意识的提高预计将推动保健品的销售。另一方面,全球消费者偏好的变化导致制造商采用个性化方法通过投资预防产品和服务来应对肠道和其他更简单的代谢紊乱,从而实现医疗保健。此外,由于人均医疗保健支出较高,美国等国家的医疗保健成本相当高。这种趋势促使消费者选择替代品,从而增加了对保健品的需求。​

Immune Health Supplements Market Trends

亚太地区有望见证显着增长

在过去的几年里,许多国内和国际公司都进入了亚太地区,理由是每个发展中经济体都具有增长潜力。人口的增长,以及购买力的提高,最终促进了保健品行业的发展。亚太地区既是银杏叶等原材料的来源地,也是新产品线的灵感来源,如草药补品和基于中药和印度阿育吠陀的饮料。

与西方同行相比,该地区的自我用药呈增长趋势,从而显着推动了OTC市场。此外,阿育吠陀等传统产品的流行吸引了全球和区域投资者到亚太地区,他们将重点放在对欧洲和美国等需求中心的出口上。中国、印度、越南和印度尼西亚等国家已经构建了数字基础设施投资,使电子商务成为消费者健康产品分销的关键渠道。

Immune Health Supplements Market Analysis

竞争格局

全球免疫保健品市场在本质上是分散和竞争的,这见证了对新产品的强烈需求,其中包括天然、植物性和有机成分。该领域的主要参与者正在为其市场份额蓬勃发展,新产品开发是最采用的策略之一,其次是合并、收购和扩张。

在全球免疫保健品市场运营的主要参与者包括安利公司、哥兰比亚、拜耳公司、喜马拉雅药物公司和 NOW Foods 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Vitamins & Minerals

      2. 5.1.2 Herbal/Botanical Extracts

      3. 5.1.3 Amino Acids

      4. 5.1.4 Probiotics

      5. 5.1.5 Omega-3 Fatty Acids

    2. 5.2 By Source

      1. 5.2.1 Animal Based

      2. 5.2.2 Plant Based

    3. 5.3 By Format

      1. 5.3.1 Soft Gels

      2. 5.3.2 Tablets

      3. 5.3.3 Powder

      4. 5.3.4 Liquid

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets and Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Pharmacies & drug stores

      4. 5.4.4 Online Retail

      5. 5.4.5 Others

    5. 5.5 By Geography

      1. 5.5.1 North America

        1. 5.5.1.1 United States

        2. 5.5.1.2 Canada

        3. 5.5.1.3 Mexico

        4. 5.5.1.4 Rest of North America

      2. 5.5.2 Europe

        1. 5.5.2.1 United Kingdom

        2. 5.5.2.2 Germany

        3. 5.5.2.3 Spain

        4. 5.5.2.4 France

        5. 5.5.2.5 Italy

        6. 5.5.2.6 Russia

        7. 5.5.2.7 Rest of Europe

      3. 5.5.3 Asia Pacific

        1. 5.5.3.1 China

        2. 5.5.3.2 India

        3. 5.5.3.3 Japan

        4. 5.5.3.4 Australia

        5. 5.5.3.5 Rest of Asia Pacific

      4. 5.5.4 South America

        1. 5.5.4.1 Brazil

        2. 5.5.4.2 Argentina

        3. 5.5.4.3 Rest of South America

      5. 5.5.5 Middle East & Africa

        1. 5.5.5.1 South Africa

        2. 5.5.5.2 Saudi Arabia

        3. 5.5.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway Corp

      2. 6.4.2 Bayer AG

      3. 6.4.3 NOW Foods

      4. 6.4.4 Koninklijke DSM N.V.

      5. 6.4.5 The Himalayan Drug Company

      6. 6.4.6 Glanbia, Plc

      7. 6.4.7 NutriGold Inc

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Immune Heath Supplements Market market is studied from 2016 - 2025.

The Immune Heath Supplements Market is growing at a CAGR of 7.4% over the next 5 years.

Europe is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2021.

Bayer AG, Amway Corp., Glanbia PLC, Now Foods, The Himalayan Drug Company, Bayer AG are the major companies operating in Immune Heath Supplements Market.

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