| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 4.99 Million |
| Market Size (2030) | USD 7.52 Million |
| CAGR (2025 - 2030) | 8.54 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Cognition Supplements Market Analysis
The Cognition Supplements Market size is estimated at USD 4.99 million in 2025, and is expected to reach USD 7.52 million by 2030, at a CAGR of 8.54% during the forecast period (2025-2030).
With the global population aging, concerns over age-related cognitive decline and neurodegenerative diseases, notably Alzheimer's and dementia, are on the rise. Consequently, older adults are turning to supplements to bolster their cognitive health. According to the Alzheimer's Association, as of January 2024, 38.6% of individuals in the U.S. diagnosed with Alzheimer's fall within the age bracket of 75 to 84. Furthermore, 26.4% of Alzheimer's cases in the U.S. are reported in individuals aged 65 to 74.
Increasing awareness and concerns about enhancing brain health and cognitive abilities are set to propel market growth. Additionally, the global rise in the elderly demographic is poised to further fuel this growth. The World Health Organization (WHO) projects a doubling of the population aged 60 and above by 2050, with those 80 and older expected to triple. Furthermore, these products treat various cognitive and age-related disorders, such as hyperactivity and Parkinson's disease. With a rising emphasis on mental health and cognitive enhancement, the brain health supplements market is poised for significant growth.
The demand for cognition supplements is rising among consumers as these products are increasingly finding favor among individuals grappling with a spectrum of brain-related conditions, including depression, dementia, anxiety, and insomnia. An article by the Anxiety & Depression Association of America, published in October 2022, revealed that around 40 million adults in the U.S., constituting 19.1% of the population, struggle with anxiety. This growing awareness of mental health issues is poised to expand the market for cognition supplements during the study period across the globe.
Cognition Supplements Market Trends
The Increasing Adoption of Vitamins and Minerals Driving Market Growth
An increasing number of elderly individuals are failing to meet their Recommended Dietary Allowances (RDA) due to inadequate dietary intake, fueling a surge in vitamins & minerals dietary supplement consumption, especially cognition supplements. As the geriatric population, grappling with challenges like Alzheimer’s and dementia, grows, so does the demand for vitamins and brain health supplements. Statistics Canada highlights that approximately 750,000 Canadians are living with Alzheimer's or other forms of dementia as of 2022.
This surge in dietary supplements is largely driven by a growing emphasis on preventive healthcare, coupled with robust endorsements and marketing campaigns for lifestyle enhancement products. Stress, anxiety, and depression are on the rise, attributed to increasingly busy lifestyles and a swelling working population. Data from the United States Bureau of Labor Statistics in 2022 revealed a workforce of 158,527 individuals. The mental health decline is often linked to demanding work schedules, heavy workloads, and the rapid pace of modern life. Even college students aren't immune, facing stress and anxiety from challenging coursework and academic pressures. Consequently, consumers are turning to vitamin and mineral health supplements, finding solace in their ability to uplift moods and maintain mental acuity throughout the day. The incorporation of various macro and micronutrients, alongside herbs, in these supplements is further fueling market growth.
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North America holds a Significant Market Share in the Market Studied
North America holds a significant market share in the cognition supplements market as the demand in the region is predicted to rise due to an increasing number of product launches having herbal and natural ingredients, thereby contributing to the growth of the market in the region. For instance, in August 2022, the United States-based health supplement producer KaraMD launched ‘Total Clarity’, a supplement that supports cognitive health, energy, and immunity. The company says that these supplements are made from mushrooms that are non-GMO.
The rise in urbanization and evolving lifestyles has led to a rise in anxiety and stress among teenagers and millennials in the nation. The pressure of exams, tests, academic rankings, and challenging syllabi in schools is contributing to mental health issues such as stress and depression in this demographic. As per Blue Shield of California, a nonprofit health plan corporation, close to 87% of American youth were consistently experiencing mental health challenges in 2023. Additionally, the constant pressure to excel in their professional and career pursuits further intensifies the stress experienced by millennials. Moreover, the positive impact of various claims made by brain health supplements on memory, focus, mood, sleep, creativity, relaxation, and other brain functions is contributing to the market growth. In 2022, the Centers for Disease Control and Prevention reported that around 36.8% of the American population is facing a lack of adequate sleep. Thereby, such factors are likely to propel the market during the study period.
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Cognition Supplements Industry Overview
The Global Cognition Supplements Market is consolidated with top global players occupying significant market share. Some of the major key players in the cognition supplements market, globally include Accelerated Intelligence, HVMN Inc., Quincy Bioscience (Prevagen), Liquid Health, Inc., and Jarrow Formulas, Inc., among others. Manufacturers in the market are adopting strategies such as product innovation, expansion, partnerships, and others to cater to the growing demand for dietary supplements among consumers. For instance, in October 2023, Arandi Health, a company providing clinically studied innovative health supplements, announced the launch of Durabrain, a brain health supplement. Furthermore, companies are bolstering their portfolios with marketing campaigns and events. Take Neuriva, a prominent brain health supplement from Reckitt, which introduced the category's inaugural 30-Day Brain Health Challenge in February 2024, emphasizing daily cognitive well-being.
Cognition Supplements Market Leaders
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Onnit Labs, Inc.
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Natural Factors Inc.
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Quincy Bioscience
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Jarrow Formulas, Inc.
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Health Via Modern Nutrition Inc. (Ketone-IQ)
- *Disclaimer: Major Players sorted in no particular order
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Cognition Supplements Market News
- March 2024: PLT Health Solutions, Inc. revealed that BioTRUST Nutrition® LLC, a prominent eCommerce nutrition brand, has launched a novel product, Eternal Mind®, aimed at enhancing brain longevity and cognitive function. This new offering showcases PLT's Nutricog® Cognitive Performance Complex, a clinically proven ingredient that enhances various cognitive aspects, such as learning, memory, attention, and executive function. Notably, the ingredient not only boosts cognitive speed but also enhances accuracy, especially during multitasking.
- February 2024: EyePromise, a supplement brand specializing in supplements supporting eye health, announced the launch of a brain health supplement called BrainPromise, a formula featuring essential vitamins, minerals, and the carotenoids lutein and zeaxanthin.
- February 2024: BrainMD, announces the release of a new product – Smart Collagen, which is formulated to nurture both the body and the brain. Smart Collagen features a concentration of two key bioactive dipeptides: proline-hydroxyproline (PO) and hydroxyproline-glycine (OG) which offer profound benefits for cognitive function, establishing Smart Collagen as a product for brain health and well-being.
Cognition Supplements Industry Segmentation
Cognition supplements are dietary supplements designed to boost cognitive functions, including memory, focus, attention, and mental clarity. The Global Cognition Supplements Market is segmented by product type, form, distribution channel, and geography. By product type, the market is segmented into natural molecules, herbal extracts, and vitamins & minerals. By form, the market is bifurcated into chewable and capsules. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, online retail channels, and other distribution channels. Also, the study analyzes the dietary supplements market in emerging and established markets worldwide, including North America (United States, Canada, Mexico, and the Rest of North America), Europe (United Kingdom, Germany, France, Russia, Italy, Spain and Rest of Europe), Asia-Pacific( China, Japan, India, Australia and Rest of Asia-Pacific), South America ( Brazil, Argentina and Rest of South America), Middle-East and Africa (South Africa and Saudi Arabia and Rest of Middle-East and Africa). The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | Natural Molecules | |
| Herbal Extract | ||
| Vitamins & Minerals | ||
| Form | Chewable | |
| Capsules | ||
| Distribution Channel | Supermarkets/Hypermarkets | |
| Pharmacy/ Drug Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| France | ||
| Russia | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia Pacific | India |
| China | ||
| Japan | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East & Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle East & Africa |
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Cognition Supplements Market Research Faqs
How big is the Cognition Supplements Market?
The Cognition Supplements Market size is expected to reach USD 4.99 million in 2025 and grow at a CAGR of 8.54% to reach USD 7.52 million by 2030.
What is the current Cognition Supplements Market size?
In 2025, the Cognition Supplements Market size is expected to reach USD 4.99 million.
Who are the key players in Cognition Supplements Market?
Onnit Labs, Inc., Natural Factors Inc., Quincy Bioscience, Jarrow Formulas, Inc. and Health Via Modern Nutrition Inc. (Ketone-IQ) are the major companies operating in the Cognition Supplements Market.
Which is the fastest growing region in Cognition Supplements Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Cognition Supplements Market?
In 2025, the North America accounts for the largest market share in Cognition Supplements Market.
What years does this Cognition Supplements Market cover, and what was the market size in 2024?
In 2024, the Cognition Supplements Market size was estimated at USD 4.56 million. The report covers the Cognition Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Cognition Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Cognition Supplements Industry Report
Statistics for the 2025 Cognition Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cognition Supplements analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
