Immune Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Immune Health Supplements Market Size & Manufacturers and it is Segmented by Product Type (Vitamins and Minerals, Herbal/Botanical Extracts, Amino Acids, Probiotics, and Omega-3 Fatty Acids), Source (Animal-based and Plant-based), Format (Soft Gels, Tablets, Powder, and Liquid), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, and Other Distribution Channels), and Geography.

Immune Health Supplements Market Size

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Immune Health Supplements Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 7.40 %
Fastest Growing Market Europe
Largest Market Asia Pacific
Market Concentration High

Major Players

Immune Health Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Immune Health Supplements Market Analysis

The global immune health supplements market is projected to register a CAGR of 7.4% during the forecast period.

The growth of immune health supplements is primarily driven by consumer know-how regarding their daily health issues, along with an increase in the popularity of wellness trends. Furthermore, the preference for personalized nutrition is one of the key market trends, which may further stimulate market growth. The trend of personalized nutrition is growing, particularly among individuals with gut-related medical conditions, where generic treatment is not effective.

Developed markets in Europe, such as the United Kingdom, Germany, and France, are discovering the untapped segment of customized products based on health claims.Moreover, the expanding distribution channels for these products ensure the high availability of products in the market.On the other hand, across Europe, apart from the adult consumers, the aging population is fueling the demand for immunity-based health supplements to prevent or overcome the existing health conditions.

Immune Health Supplements Market Trends

This section covers the major market trends shaping the Immune Health Supplements Market according to our research experts:

Increasing Healthcare Costs and Growing Dependence on Supplements

The global marketplace has witnessed a paradigm shift from curative practices to preventive management in healthcare, making it a prime growth factor for the market studied.Rising preference for health supplements to control the increasing healthcare costs is likely to positively affect the market studied.

The introduction of new delivery formats, scientific evidence to support the claims, and increased consumer awareness are expected to fuel the sales of health supplements.On the other hand, the changing consumer preferences across the world has led the manufacturers to adopt a personalized approach to healthcare by investing in preventive products and services to deal with gut and other simpler metabolic disorders. Furthermore, the healthcare costs are substantially high in countries, such as the United States, due to higher per capita out-of-pocket spending on healthcare. Such trends have prompted consumers to opt for an alternative, thus increasing the demand for health supplements.

Immune Health Supplements Market : Annual percentage change in medical costs in the United States, 2016 to 2019

Asia-Pacific is Expected to Witness Significant Growth

Over the past years, numerous national and international companies have entered the Asia-Pacific region, citing the growth potential attached to each of the developing economies. The growth in the population, along with increasing purchasing power, has eventually facilitated the growth of the health supplement industry. The Asia-Pacific region is both a source of raw materials, such as ginkgo Biloba, and an inspiration for new product lines, such as herbal tonics and drinks based on traditional Chinese medicine and Indian Ayurveda.

As compared to western counterparts, there is a growing trend for self-medication in the region, thus significantly boosting the OTC market. Furthermore, the popularity of traditional products, such as Ayurveda, has attracted global and regional investors to the Asia-Pacific region, where they are focusing on the exports to demand centers, such as Europe and the United States. Countries, such as China, India, Vietnam, and Indonesia, have structured their digital infrastructure investments, making e-commerce a key channel for consumer health product distribution.

Immune Health Supplements Market : Total Health & Wellness Market, Asia Pacific, by Country, 2017

Immune Health Supplements Industry Overview

The global immune health supplements market is fragmented and competitive in nature, which has witnessed a strong demand for new products, with the inclusion of natural, plant-based, and organic ingredients. The major players operating in this segment are thriving for their market shares, with new product developments as one of the most adopted strategies, followed by mergers, acquisitions, and expansions.

Major players operating in the global immune health supplements market are Amway Corp., Glanbia, Bayer AG, Himalaya Drug Company, and NOW Foods, among others.

Immune Health Supplements Market Leaders

  1. Bayer AG

  2. Amway Corp.

  3. Glanbia PLC

  4. Now Foods

  5. The Himalayan Drug Company

  6. Bayer AG

*Disclaimer: Major Players sorted in no particular order

Immune Health Supplements Market Concentration
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Immune Health Supplements Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Vitamins & Minerals

      2. 5.1.2 Herbal/Botanical Extracts

      3. 5.1.3 Amino Acids

      4. 5.1.4 Probiotics

      5. 5.1.5 Omega-3 Fatty Acids

    2. 5.2 By Source

      1. 5.2.1 Animal Based

      2. 5.2.2 Plant Based

    3. 5.3 By Format

      1. 5.3.1 Soft Gels

      2. 5.3.2 Tablets

      3. 5.3.3 Powder

      4. 5.3.4 Liquid

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets and Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Pharmacies & drug stores

      4. 5.4.4 Online Retail

      5. 5.4.5 Others

    5. 5.5 By Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.5.3 Asia Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway Corp

      2. 6.4.2 Bayer AG

      3. 6.4.3 NOW Foods

      4. 6.4.4 Koninklijke DSM N.V.

      5. 6.4.5 The Himalayan Drug Company

      6. 6.4.6 Glanbia, Plc

      7. 6.4.7 NutriGold Inc

    5. *List Not Exhaustive


**Subject to Availability
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Immune Health Supplements Industry Segmentation

The global immune health supplements market is segmented by product type, source, format, distribution channel, and geography. By product type the market is segmented into vitamins, minerals, herbal/botanical extracts, amino acids, probiotics, and omega-3 fatty acids. By source, the market is segmented into animal-based and plant-based. By format, the market is segmented into soft gels, tablets, powder, and liquid. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

By Product Type
Vitamins & Minerals
Herbal/Botanical Extracts
Amino Acids
Omega-3 Fatty Acids
By Source
Animal Based
Plant Based
By Format
Soft Gels
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies & drug stores
Online Retail
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
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Immune Health Supplements Market Research FAQs

The Immune Heath Supplements Market is projected to register a CAGR of 7.40% during the forecast period (2024-2029)

Bayer AG, Amway Corp., Glanbia PLC, Now Foods, The Himalayan Drug Company and Bayer AG are the major companies operating in the Immune Heath Supplements Market.

Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Immune Heath Supplements Market.

The report covers the Immune Heath Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Immune Heath Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Immune Health Supplements Industry Report

Statistics for the 2024 Immune Health Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Immune Health Supplements analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Immune Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)