孟加拉国冷冻食品市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

孟加拉国冷冻食品市场按产品类别分为即食、即食、即饮和其他冷冻食品类型;按类型分为冷冻水果和蔬菜、冷冻肉和鱼、冷冻熟食、冷冻甜点、冷冻零食和其他应用;按冷冻技术分为个体速冻(IQF)、鼓风冷冻、带式冷冻等冷冻技术;并通过分销渠道进入超市和大卖场、便利店、在线渠道等。

市场快照

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Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.2 %

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市场概况

在预测期内(2020-2025 年),孟加拉国冷冻食品市场的复合年增长率为 6.2%。 

  • 快节奏的城市生活、可支配收入的增加、劳动力中女性人数的增加以及由此产生的短缺时间,以及对核心家庭的偏好是孟加拉国消费者越来越接受冷冻食品的主要原因。此外,由于时间紧迫,国内可支配收入增加、保质期更长的产品推出、冲动购买增加、冷冻食品需求巨大等因素。

报告范围

冷冻食品市场按类别分为即食、即食、即饮和其他冷冻食品类型;按类型分为冷冻水果和蔬菜、冷冻肉和鱼、冷冻熟食、冷冻甜点、冷冻零食和其他应用;按冷冻技术分为个体速冻(IQF)、鼓风冷冻、带式冷冻等冷冻技术;并通过分销渠道进入超市和大卖场、便利店、在线渠道等。 

 

By Product Category
Ready-to-eat
Ready-to-cook
Ready-to-Drink
Others
By Product Type
Frozen Fruits & Vegetables
Frozen meat and fish
Frozen-cooked ready meals
Frozen desserts
Frozen Snacks
Others
By Freezing Techniques
Individual quick freezing (IQF)
Blast freezing
Belt freezing
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others

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主要市场趋势

对即食食品和饮料产品的需求快速增长

由于忙碌的生活方式和越来越多的孟加拉国工作人口,对各种形式的方便食品和饮料产品的需求正在上升。由于城市化的快速扩张和国家可支配收入的增加,消费者食品消费模式的变化是促进即食和饮料产品增长的因素之一。由于对冷冻食品的需求增加,Golden Harvest 和 Pran 等领先公司正在选择扩张战略以扩大其市场占有率和消费者基础。冷冻水果和蔬菜产品被当地消费者认为是健康的,因为它们比腌制食品含有更多的营养成分。

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线上销售渠道增长最快

通过在线零售销售的冷冻食品只占市场的一小部分,但预计将成为增长最快的部分。达卡和孟加拉其他地区的城市人口慢慢开始偏爱在线渠道,因为它没有麻烦、方便、耗时更少,而且消费者可以选择更多种类的商品。电子商务参与者,如 Chaldal、Parmeeda、Priyoshop、Shwapno、Othoba、Daraz 等,是孟加拉国市场的一些主要参与者。许多在线渠道提供了当日送达的选择,这增加了他们的品牌价值,从而增加了市场渗透率。       

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竞争格局

由于众多本地和国际参与者的存在减少,孟加拉国冷冻食品市场得到巩固。原材料供应商要么是农民,要么是中间商,他们将农场供应转移给冷冻食品制造商。该国的一些知名企业包括 Golden Harvest、Pran RFL Group、AG Foods Ltd、Frozen Foods Ltd、Kazi Farms Group 和 McCain Foods 等。 

 

 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Category

      1. 5.1.1 Ready-to-eat

      2. 5.1.2 Ready-to-cook

      3. 5.1.3 Ready-to-Drink

      4. 5.1.4 Others

    2. 5.2 By Product Type

      1. 5.2.1 Frozen Fruits & Vegetables

      2. 5.2.2 Frozen meat and fish

      3. 5.2.3 Frozen-cooked ready meals

      4. 5.2.4 Frozen desserts

      5. 5.2.5 Frozen Snacks

      6. 5.2.6 Others

    3. 5.3 By Freezing Techniques

      1. 5.3.1 Individual quick freezing (IQF)

      2. 5.3.2 Blast freezing

      3. 5.3.3 Belt freezing

      4. 5.3.4 Others

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets/Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Specialty Stores

      4. 5.4.4 Online Stores

      5. 5.4.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Golden Harvest Agro Industries Ltd

      2. 6.4.2 Pran-Rfl Group Ltd

      3. 6.4.3 McCain Foods

      4. 6.4.4 Ag Foods Ltd

      5. 6.4.5 Frozen Foods Ltd

      6. 6.4.6 Kazi Farms Group

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Bangladesh Frozen Food Market market is studied from 2016 - 2026.

The Bangladesh Frozen Food Market is growing at a CAGR of 6.2% over the next 5 years.

Golden Harvest Agro Industries Ltd, Pran-Rfl Group Ltd, McCain Foods are the major companies operating in Bangladesh Frozen Food Market.

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