Bangladesh Frozen Food Market - Growth, Trends and Forecast (2020 - 2025)

Bangladesh Frozen Food Market is segmented by Product category into ready-to-eat, ready-to-cook, ready-to-drink, and other frozen food types; by type into frozen fruits and vegetables, frozen meat and fish, frozen-cooked ready meals, frozen desserts, frozen snacks, and other applications; by freezing Technique into individual quick freezing (IQF), blast freezing, belt freezing, and other freezing techniques; and by distribution channel into Supermarkets & Hypermarkets, Convenience Stores, Online Channels, and Others.

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

6.2 %

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Market Overview

The Bangladeshi frozen food market is growing at a CAGR of 6.2% during the forecast period (2020-2025). 

  • The fast-paced urban life, rising disposable incomes, increasing number of women in the workforce, and resultant shortage time, along with the preference for nuclear families are major reasons for the growing acceptance for frozen food among Bangladeshi consumers. In addition, factors such as rising disposable income in the country, the introduction of longer shelf-life products, increasing impulse purchasing, and huge demand for frozen food products, due to the lack of time.

Scope of the Report

The frozen food market is segmented by category into ready-to-eat, ready-to-cook, ready-to-drink, and other frozen food types; by type into frozen fruits and vegetables, frozen meat and fish, frozen-cooked ready meals, frozen desserts, frozen snacks, and other applications; by freezing Technique into individual quick freezing (IQF), blast freezing, belt freezing, and other freezing techniques; and by distribution channel into Supermarkets & Hypermarkets, Convenience Stores, Online Channels, and Others. 

 

By Product Category
Ready-to-eat
Ready-to-cook
Ready-to-Drink
Others
By Product Type
Frozen Fruits & Vegetables
Frozen meat and fish
Frozen-cooked ready meals
Frozen desserts
Frozen Snacks
Others
By Freezing Techniques
Individual quick freezing (IQF)
Blast freezing
Belt freezing
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others

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Key Market Trends

Rapidly Growing Demand for Ready-to-Eat Food and Beverage Products

A rise in the demand for all forms of convenience food and beverage products is being witnessed, owing to busy lifestyles and an increasing number of the working population in Bangladesh. The changing food consumption pattern in consumers, due to the rapid expansion of urbanization and rise in disposable incomes in the country, is one of the factors contributing to the growth of ready-to-food and beverage products. Owing to the increased demand for frozen food, leading companies, like Golden Harvest and Pran, are opting for the expansion strategy to expand their market presence and consumer bases. Frozen fruit and vegetable products are perceived to be healthy by the local consumers, as they contain more nutrients than preserved food products.

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Online Sales Channel Witnessed the Fastest Growth Rate

Frozen food sold through online retail represents a small segment of the market, but is expected to be among the fastest-growing segments. The urban population in Dhaka and other parts of Bangladesh have slowly started preferring online channels, as it is hassle-free, convenient, less time-consuming, and consumers get a larger variety of goods to choose from. E-commerce players, like Chaldal, Parmeeda, Priyoshop, Shwapno, Othoba, Daraz, etc., are some of the major players in the Bangladeshi market. Many online channels provide an option for same-day delivery, which increases their brand value, thereby increasing the market penetration.       

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Competitive Landscape

The Bangladeshi frozen food market is consolidated, owing to the less presence of numerous local and international players. The raw material suppliers are either farmers or middlemen, who transfer farm supplies to the frozen food manufacturers. Some of the prominent players in the country include Golden Harvest, Pran RFL Group, AG Foods Ltd, Frozen Foods Ltd, Kazi Farms Group, and McCain Foods, among others. 

 

 

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Category

      1. 5.1.1 Ready-to-eat

      2. 5.1.2 Ready-to-cook

      3. 5.1.3 Ready-to-Drink

      4. 5.1.4 Others

    2. 5.2 By Product Type

      1. 5.2.1 Frozen Fruits & Vegetables

      2. 5.2.2 Frozen meat and fish

      3. 5.2.3 Frozen-cooked ready meals

      4. 5.2.4 Frozen desserts

      5. 5.2.5 Frozen Snacks

      6. 5.2.6 Others

    3. 5.3 By Freezing Techniques

      1. 5.3.1 Individual quick freezing (IQF)

      2. 5.3.2 Blast freezing

      3. 5.3.3 Belt freezing

      4. 5.3.4 Others

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets/Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Specialty Stores

      4. 5.4.4 Online Stores

      5. 5.4.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Golden Harvest Agro Industries Ltd

      2. 6.4.2 Pran-Rfl Group Ltd

      3. 6.4.3 McCain Foods

      4. 6.4.4 Ag Foods Ltd

      5. 6.4.5 Frozen Foods Ltd

      6. 6.4.6 Kazi Farms Group

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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