North America Snack Bar Market Size
| Icons | Lable | Value |
|---|---|---|
|
Study Period | 2018 - 2030 |
|
Market Size (2024) | USD 13.70 Billion |
|
|
Market Size (2030) | USD 21.86 Billion |
|
Largest Share by Distribution Channel | Supermarket/Hypermarket |
|
|
CAGR (2024 - 2030) | 8.10 % |
|
Largest Share by Country | United States |
Major Players |
||
|
||
|
*Disclaimer: Major Players sorted in alphabetical order. |
North America Snack Bar Market Analysis
The North America Snack Bar Market size is estimated at 13.70 billion USD in 2024, and is expected to reach 21.86 billion USD by 2030, growing at a CAGR of 8.10% during the forecast period (2024-2030).
13.70 Billion
Market Size in 2024 (USD)
21.86 Billion
Market Size in 2030 (USD)
5.18 %
CAGR (2018-2023)
8.10 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
46.72 %
value share, Protein Bar, 2023
The sales of cereal bars are growing as they are an easy, affordable way to get a nutritious breakfast or snack on the go, and meal replacement making it the largest segment.
Largest Segment by Distribution Channel
40.85 %
value share, Supermarket/Hypermarket, 2023
The product assortment and shelf space in supermarkets allow consumers to compare the products, which has emerged as one of the major factors driving segmental growth.
Fastest-growing Segment by Confectionery variant
9.79 %
Projected CAGR, Protein Bar, 2024-2030
Americans sedentary lifestyles and hectic work schedules are leading them to look for healthier alternatives is leading to increasing the demand of products like protein bars.
Fastest-growing Segment by Distribution Channel
9.72 %
Projected CAGR, Online Retail Store, 2024-2030
The ease of shopping experience through online channels and the increasing number of retailers in this channel have become a major driver of the segment's growth.
Leading Market Player
21.88 %
market share, Mondelēz International Inc., 2022
The major focus on product development by Mondelēz made it the market leader. It has been ramping up its existing range of products and influencing consumer behavior.
Supermarkets and hypermarkets hold the prominent share as major retail chains, including Walmart, Sprouts, Kroger, and Meijer, have dedicated shelves and cabinets for snack bars
- The overall North American distribution channel segment experienced a growth rate of 8.01% in 2022 compared to 2021, mainly because of the rising consumption of health-oriented and healthy snacking options through retail channels without sacrificing taste and flavor. Major stores like Walmart, Sprouts, Kroger, and Meijer are creating dedicated shelves and cabinets for snack bars to simplify the shopping experience of health-conscious consumers.
- Online retail stores are likely to be the fastest-growing segment by recording a CAGR of 8.10% during the forecast period. The e-commerce sector is growing faster than any other traditional retail channel. This increase is primarily due to the rising demand for functional and healthy products like snack bars, which are widely accessible at online retailers. The e-commerce approach adopted by major retailers across the region also drives the market for snack bars. Retailers such as Costco, Trader Joe’s, and Walmart, among others, focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
- Supermarkets accounted for a major share by value and are likely to attain a value growth rate of 5.6% during 2026 compared to 2025. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The region's extensive and well-organized retail industry gives customers the accessibility and convenience to buy various confectionary products, including snack bars. The supermarket also has the advantage of influencing consumers' purchasing decisions within the wide range of products available in the market due to the proximity factor in the area.
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The United States dominates the market, with over 80% of consumers regularly consuming nutrition, protein, and all-purpose snack bars
- The sales value of snack bars in the North American region increased by 7.19% in 2023 compared to the previous year. The growth is attributed to rising consumer preference toward ready-to-eat (RTE), meal replacement, and packed food items as a part of their busy and hectic lifestyles.
- The United States accounts for most of the region's overall snack bar consumption. The sales value of snack bars in the United States is anticipated to grow 21% in 2025 compared to 2022. The demand for snack bars is growing considerably due to their health benefits and the availability of a wide range of flavors within various snack bar categories. With the growing vegan trend and the use of organic ingredients in snack bars, there is a shift in consumer behavior, resulting in higher adoption of products made from plant sources compared to animal sources.
- As of 2022, in the United States, more than half (51%) of the consumers consumed regular, all-purpose snack bars and preferred other types of bar products as well. Around 36% of the consumers in the country consumed snack or nutrition protein bars, 35% of the adults consumed fiber bars, and 22% consumed nutrition bars.
- Canada is the second largest-growing market in North America. The sales value of snack bars in Canada grew 6.6% from 2022 to 2023. The growth is aided by the growing demand for clean-label products and the rising awareness of healthy food. Canadians increasingly consume snack bars containing nutrient-rich, gluten-free, sugar-free, and many other types of snack bars.
North America Snack Bar Market Trends
Rising health consciousness among consumers, along with the availability of various branded snack bars across the region, resulted in higher sales
- In North America, snack bars are highly preferred by working professionals as a replacement for oil-based snacks. In 2023, Americans consumed snack bars as a grab-and-go convenience product, and 75% of US consumers devoured snack bars on a regular basis.
- In the snack bars segment, brand loyalty acquires the first position under product attributes. In North America, it was observed that 43% of consumers are choosing snack bars of their preferred brands. Crunch Plus, Nature Vallye, One, ProBar, and MxBar are some brands holding higher market shares.
- In 2023, snack bars witnessed a hike in their sales. The sales growth was linked to the healthy eating habits of consumers. The sales of snack bars were promoted by highlighting their benefits and replacing oily snacks with healthy snack bars. In 2023, snack bar products recorded a Y-o-Y growth of USD 2.34 compared to 2022.
- In North America, the consumption of snack bars is generally viewed from a health perspective. With the availability of snack bars in different flavors, they are enjoyed as healthy treats by the young generation. In the United States, there are a few additional factors to consider from a health perspective in the context of snack bar consumption, including ingredient significance.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Consumers demanding snack bars with label-friendly claims such as organic, high-protein, non-GMO, and gluten-free are fueling the segment in North America
North America Snack Bar Industry Overview
The North America Snack Bar Market is fragmented, with the top five companies occupying 38.84%. The major players in this market are General Mills Inc., Kellogg Company, Mars Incorporated, Mondelēz International Inc. and PepsiCo Inc. (sorted alphabetically).
North America Snack Bar Market Leaders
General Mills Inc.
Kellogg Company
Mars Incorporated
Mondelēz International Inc.
PepsiCo Inc.
Other important companies include 1440 Foods Company, Abbott Laboratories, Core Foods, Go Macro LLC, Jamieson Wellness Inc., No Cow LLC, Power Crunch Pty Ltd, Probar Inc., Simply Good Foods Co., The Hershey Company.
*Disclaimer: Major Players sorted in alphabetical order.
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North America Snack Bar Market News
- March 2023: CORE® Foods announced its partnership with American Professional Snowboarder and two-time Olympic Gold Medalist Chloe Kim. This news strengthened the cooperation between CORE® and the Alterra Mountain Company, serving the company's various mountain destinations across the United States.
- March 2023: General Mills brand Cascadian Farm launched granola bars that are made in a peanut-free facility. The bars are also USDA-certified organic and made with 35% less sugar compared to the original Annie’s Dipped Granola Bars.
- March 2023: General Mills has added two buildings to the site in Geneva: a one-story 65,600-square-foot asset and a 48,600-square-foot warehouse expansion. The Geneva factory will produce snack brands such as Fiber One, Nature Valley, and Fruit by the Foot, which will be sold across North America.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
North America Snack Bar Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Regulatory Framework
2.2. Consumer Buying Behavior
2.3. Ingredient Analysis
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
3.1. Confectionery Variant
3.1.1. Cereal Bar
3.1.2. Fruit & Nut Bar
3.1.3. Protein Bar
3.2. Distribution Channel
3.2.1. Convenience Store
3.2.2. Online Retail Store
3.2.3. Supermarket/Hypermarket
3.2.4. Others
3.3. Country
3.3.1. Canada
3.3.2. Mexico
3.3.3. United States
3.3.4. Rest of North America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. 1440 Foods Company
4.4.2. Abbott Laboratories
4.4.3. Core Foods
4.4.4. General Mills Inc.
4.4.5. Go Macro LLC
4.4.6. Jamieson Wellness Inc.
4.4.7. Kellogg Company
4.4.8. Mars Incorporated
4.4.9. Mondelēz International Inc.
4.4.10. No Cow LLC
4.4.11. PepsiCo Inc.
4.4.12. Power Crunch Pty Ltd
4.4.13. Probar Inc.
4.4.14. Simply Good Foods Co.
4.4.15. The Hershey Company
5. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF SNACK BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 2:
- VALUE OF SNACK BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 3:
- VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 4:
- VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, NORTH AMERICA, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF CEREAL BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 8:
- VALUE OF CEREAL BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 9:
- VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2023 VS 2030
- Figure 10:
- VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 11:
- VALUE OF FRUIT & NUT BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2023 VS 2030
- Figure 13:
- VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 14:
- VALUE OF PROTEIN BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 15:
- VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2023 VS 2030
- Figure 16:
- VOLUME OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 17:
- VALUE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
- Figure 18:
- VOLUME SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 19:
- VALUE SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 20:
- VOLUME OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 21:
- VALUE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, USD, NORTH AMERICA, 2018 - 2030
- Figure 22:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
- Figure 23:
- VOLUME OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 24:
- VALUE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, NORTH AMERICA, 2018 - 2030
- Figure 25:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
- Figure 26:
- VOLUME OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 27:
- VALUE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 28:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
- Figure 29:
- VOLUME OF SNACK BAR MARKET SOLD VIA OTHERS, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 30:
- VALUE OF SNACK BAR MARKET SOLD VIA OTHERS, USD, NORTH AMERICA, 2018 - 2030
- Figure 31:
- VALUE SHARE OF SNACK BAR MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
- Figure 32:
- VOLUME OF SNACK BAR MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2018 - 2030
- Figure 33:
- VALUE OF SNACK BAR MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
- Figure 34:
- VOLUME SHARE OF SNACK BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 35:
- VALUE SHARE OF SNACK BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 36:
- VOLUME OF SNACK BAR MARKET, METRIC TONNES, CANADA, 2018 - 2030
- Figure 37:
- VALUE OF SNACK BAR MARKET, USD, CANADA, 2018 - 2030
- Figure 38:
- VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, CANADA, 2023 VS 2030
- Figure 39:
- VOLUME OF SNACK BAR MARKET, METRIC TONNES, MEXICO, 2018 - 2030
- Figure 40:
- VALUE OF SNACK BAR MARKET, USD, MEXICO, 2018 - 2030
- Figure 41:
- VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, MEXICO, 2023 VS 2030
- Figure 42:
- VOLUME OF SNACK BAR MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 43:
- VALUE OF SNACK BAR MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 44:
- VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
- Figure 45:
- VOLUME OF SNACK BAR MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2018 - 2030
- Figure 46:
- VALUE OF SNACK BAR MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
- Figure 47:
- VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, REST OF NORTH AMERICA, 2023 VS 2030
- Figure 48:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2018 - 2023
- Figure 49:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2018 - 2023
- Figure 50:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Snack Bar Industry Segmentation
Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The overall North American distribution channel segment experienced a growth rate of 8.01% in 2022 compared to 2021, mainly because of the rising consumption of health-oriented and healthy snacking options through retail channels without sacrificing taste and flavor. Major stores like Walmart, Sprouts, Kroger, and Meijer are creating dedicated shelves and cabinets for snack bars to simplify the shopping experience of health-conscious consumers.
- Online retail stores are likely to be the fastest-growing segment by recording a CAGR of 8.10% during the forecast period. The e-commerce sector is growing faster than any other traditional retail channel. This increase is primarily due to the rising demand for functional and healthy products like snack bars, which are widely accessible at online retailers. The e-commerce approach adopted by major retailers across the region also drives the market for snack bars. Retailers such as Costco, Trader Joe’s, and Walmart, among others, focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
- Supermarkets accounted for a major share by value and are likely to attain a value growth rate of 5.6% during 2026 compared to 2025. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The region's extensive and well-organized retail industry gives customers the accessibility and convenience to buy various confectionary products, including snack bars. The supermarket also has the advantage of influencing consumers' purchasing decisions within the wide range of products available in the market due to the proximity factor in the area.
| Confectionery Variant | |
| Cereal Bar | |
| Fruit & Nut Bar | |
| Protein Bar |
| Distribution Channel | |
| Convenience Store | |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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