Italy Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Italy Snack Bar Market is Segmented By Product Type into Cereal Bars, Energy Bars And Other Snack Bars & By Distribution Channel into Supermarket/Hypermarket, Convenience Store, Specialty Stores, Online Stores, and Others.

Market Snapshot

Snap
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 2.27 %
Fastest Growing Segment: Online Stores
Largest Segment: Cereal Bars

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Italy snack bar market is projected to grow at a CAGR of 2.27% during the forecast period.

  • The Italian snack bar market is driven by the growing snacking habits of regional cuisines, along with strong demands for on-the-go vegetable-based snacks.
  • The Italian marketplace is one of the largest markets for snack bars, followed by France, due to the rapidly expanding younger populations.
  • Ingredients such as dark chocolate, granola, and spirulina are expected to be increasingly utilized for launching snack bars that are suitable for vegetarians, vegans, and people intolerant to gluten and lactose.   

 

Scope of the Report

Italy snack bar market offers a range of product types including cereal, energy and other snack bars distributed through supermarket/hypermarket, convenience store, speciality stores, online stores, and other points of sales.

Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Supermarket/Hypermarket
Convenience Store
Specialty Stores
Online Stores
Others

Report scope can be customized per your requirements. Click here.

Key Market Trends

Cereal Based Bars are Gaining Momentum

Italians spend more on breakfast and cereal bars than energy bars. Cereal bars which include breakfast bars account for a significant share of the market followed by granola and muesli bars. Exotic high protein grains, such as chia seed, hemp, and quinoa in cereal bars offering increased nutritional benefits are accelerating granola/cereal bar sales. Energy bar accounts for the comparatively smaller share in the snack bar market, while is growing at a steady growth rate owing to consumer interest in high protein/energy based snacks. Organic cereal bar offers potential cereal bar market opportunity due to the high demand for organic products.

T1

To understand key trends, Download Sample Report

Protein Bars to Foster the Market Growth

The packaged food sector is being affected by market polarization. Due to increasing wellness concerns, coupled with an increase in protein bars unit prices incurred, consumers are demanding healthier and specifically tailored products, and deep discounts or promotional items. In the forecast period, Italian consumers are expected to continue to focus on products’ health features. Protein bars made with plant source are expected to see a positive momentum as they combine health features with the utmost portability and taste. Non-sugary/ Low-calorie protein bars are showing strong growth, which signals a shift in a consumer mindset to one focused on health.

t2

Competitive Landscape

Italy snack bar market is highly fragmented due to the prevalence of several local and international players. Some of the dominant players in the market are Kellogg Company, General Mills Inc., Associated British Foods plc, and Nestlé. The European manufacturers are prominent in the market and increasingly adopting strategies such as merging and acquiring local players.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Cereal Bars

        1. 5.1.1.1 Granola/Muesli Bars

        2. 5.1.1.2 Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg Company

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Associated British Foods plc

      4. 6.4.4 Nestle

      5. 6.4.5 PepsiCo, Inc.

      6. 6.4.6 Post Holdings, Inc.

      7. 6.4.7 Clif Bar & Company

      8. 6.4.8 KIND Snacks

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Italy Snack Bar Market market is studied from 2016 - 2026.

The Italy Snack Bar Market is growing at a CAGR of 2.27% over the next 5 years.

The Italy Snack Bar Market is valued at Online Stores in 2026.

Kellogg Company, General Mills Inc., Associated British Foods plc, Nestlé, PepsiCo, Inc. are the major companies operating in Italy Snack Bar Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!