Thailand Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Thailand Snack Bar Market is segmented by Product Type (Cereal Bar, Energy Bar, and Other Snack Bars) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels). The report offers the market size and forecasts in value (USD million) for all the above segments.

Market Snapshot

Thailand Snack Bar Market  Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.44 %

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Market Overview

The Thai snack bar market is projected to witness a CAGR of 5.44% during the forecast period (2022-2027).

The COVID-19 pandemic led to greater demand for snacking items such as snack bars globally. Lockdowns across the world have, in a way, forced consumers to stack up on eat-at-home and long-lasting cereal products like breakfast cereals, granola bars, and other snack bars. Major producers like Kellogg's and General Mills have increased production to ensure that they can meet the rising consumer demand.

Snack bars are being consumed as replacements for breakfast bars. Snack bar-producing companies are offering several tailor-made products, which are not only nutritious and beneficial for health but also appetizing.

The increased demand for high-protein snacks due to the growing health awareness among consumers is the key driver for the market. Expanding retail channels with growing online retailing and on-the-go breakfast options are other factors fueling the snack bar market's growth.

Increased pressure from work-life balance and unhealthy diets among the Thai population surged the demand for sports nutrition products that supplement the diet. A snack bar, such as an energy bar, is an ideal combination of nutrition and on-the-go snacks. The above-mentioned factors are likely to drive the market growth.

Scope of the Report

Snack bars are made up of cereals such as wheat, barley, etc. Snack bars are produced by pressing the cereals with nuts, berries, and other ingredients. They bind with glucose syrups and contain low caloric content. These are used as alternatives to meals as they provide essential nutrients such as iron, starch, fiber, proteins, antioxidants, phosphorus, and potassium. The Thai snack bar market is segmented by product type and distribution channel. On the basis of product type, the market is segmented into cereal bar, energy bar, and other snack bars. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels. The report offers the market size and forecasts in value (USD million) for all the above segments.

Product Type
Cereal Bar
Granola/Muesli Bars
Other Cereal Bars
Energy Bar
Other Snack Bars
Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channels

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Key Market Trends

The Growing Fitness Trend Among Population is Boosting the Market Studied

The growing strong fitness wave and gym-going population have fueled the energy bar market. Snacking on multiple occasions between meals while traveling, ease of carrying, and intact nutrition have driven the demand for snack bars. Convenience-related claims are increasingly becoming popular in health and wellness products, thus encouraging sales of a variety of snack bars. Snack bars of 60 grams size with 60g X5 packets are mostly observed in retail stores. Another reason for the reduced pack size is to increase sales by making it more affordable to low-income groups.


Online Retail is Accelerating Sales

There is strong growth in online shopping in the country due to convenience and various offers attracting consumers. Thai consumers have become more tech-savvy, which is further driving online sales. Rapid growth in mobile penetration, internet speed, and growing economy have supported internet retailing in Thailand. Multiple brands are available in online shopping, offering ease to consumers as well as lower-cost management to companies. Expanding the retail chain in the country offers a potential growth opportunity for the market.


Competitive Landscape

The Thai snack bar market is competitive, with a large number of international players occupying a significant share in the market. Foreign brands comprise innovative products in various flavors and varieties compared to domestic brands. Focus on the distribution channel and product innovations are the key strategies adopted by players to maximize sales. Some of the major players in the Thai snack bar market are Anna Thai Snack All, Nestlé SA, Kellogg Co., and Chicago Bar Company LLC, among others.

Recent Developments

  • In June 2021, General Mills Inc. introduced Good Measure, a new brand of snacks. Good Measure was launched with two products that include Creamy Nut Butter Bars and Crunchy Almond Crisps that are sweetened with allulose. The bars feature a blend of nuts, nut butter, seeds, and either dark chocolate or blueberries and come in blueberry almond, peanut dark chocolate, and almond dark chocolate varieties. The almond crisps come in sriracha and cheddar flavors. The snacks contain fewer than 5 grams of net carbs and 3 grams of sugar per serving.
  • In February 2021, Kellogg’s launched Keto-friendly Snack Bars, which are available in two flavors, Chocolate Almond Fudge and Peanut Butter Fudge, with 1g of sugar and 2g of net carbs.
  • In July 2020, RXBAR launched two new flavors in Thailand and other parts of the world, Banana Chocolate Walnut and Peanut Butter & Berries. These tasty snacks are made with health in mind without comprising on flavor. Made with simple ingredients, each bar is packed with 12 grams of protein and is gluten-free.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Cereal Bar

        1. Granola/Muesli Bars

        2. Other Cereal Bars

      2. 5.1.2 Energy Bar

      3. 5.1.3 Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Anna Thai Snack All

      2. 6.4.2 Nestle SA

      3. 6.4.3 Kellogg Co.

      4. 6.4.4 Chicago Bar Company LLC

      5. 6.4.5 The Quaker Oats Company

      6. 6.4.6 Nugo Nutrition

      7. 6.4.7 Bright Food (Group) Co.

      8. 6.4.8 Hershey (OhYeah! Nutrition)

      9. 6.4.9 Associated British Foods PLC

      10. 6.4.10 General Mills

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Thailand Snack Bar Market market is studied from 2016 - 2027.

The Thailand Snack Bar Market is growing at a CAGR of 5.44% over the next 5 years.

Nestlé S.A., Kellogg Co., The Quaker Oats Company, General Mills, RXBAR are the major companies operating in Thailand Snack Bar Market.

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