United States Energy Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

United States Energy Bar Market is segmented by Product Type (Organic and Conventional); and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail and Other Distribution Channel).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.0 %

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Market Overview

United States energy bar market is forecasted to grow at a CAGR of 6% during the forecast period of (2020-2025).

  • Owing to the rising health awareness and focus on the healthy eating habits of US consumers, energy bars are gaining popularity in the country. The rising health consciousness and changing lifestyles of the consumers are the key driving factors fueling the growth of the energy bar market in the country.
  • New trends in the US energy bar market reveals the consumer demand for organic products. Thus, the manufacturers are introducing new innovations in the field of energy bars to meet the growing expectations of the consumers.
  • Gluten-free and fiber and protein-rich ingredients are the key components of these energy bars. Millennials and baby boomers are the major consumers of energy bars in the United States.

Scope of the Report

The market study of the United States Energy Bar Market is available for product type as organic and conventional; and distribution channel as supermarkets/hypermarkets, convenience stores, specialist retailers, online retail and other distribution channels. The distribution channels are included to provide a detailed analysis of the retail platform and its sales-growth pertaining to the energy bar market.

By Type
Organic Energy Bar
Conventional Energy Bar
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores

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Key Market Trends

Increasing Demand of Energy Bar from Sport Industry

Energy bars are multi-purpose and thus appeal to a broad range of consumers, including athletes and other sports participants; for instance, there has been an increasing demand for energy bars with organic ingredients from athletes who need instant energy. In the United States, there is a growing acceptance of energy bars over energy drinks among sports participants, as energy bars do not contain any caffeine; some athletes experience abdominal cramps and diarrhea related to the large intestine contractions caused by caffeine. According to the US Bureau of Labor Statistics, from 2003 to 2015, average daily participation rates in sports and exercise rose by 3.6%. In 2003, 15.9% of those aged 15 years and older participated in some form of exercise, compared with 19.5% in 2015, owning to a government initiative to increase sports participation in the country.


Supermarkets Leading Sales

In the United States, mass merchandisers i.e. supermarkets/hypermarkets have an inherent advantage in terms of sufficient shelf-space as well as the bundling of products that are primarily aimed at achieving economies of scale. The supermarkets/hypermarkets provide super-sized shopping experience with suitable display and assortments of indulgent snacking products. In the developed markets of the United States, the majority of energy bars are purchased through modern grocery retailers, such as supermarkets and hypermarkets. Due to the easy access to supermarkets and hypermarkets which plays a vital role in the positive growth of energy bar sales in the country. However, the growth has been gradually dwindling due to rapid acceptance on other convenient platforms.


Competitive Landscape

The United States energy bar market is competitive with a large number of existing multinational players. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Private label brands provide tough competition to the existing players with their flavored product offerings. Leading players of the market are Kellogg NA Co, GlaxoSmithKline Plc, General Mills, Inc. and Clif Bar & Company.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Organic Energy Bar

      2. 5.1.2 Conventional Energy Bar

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kellogg Company

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Clif Bar & Company

      4. 6.4.4 Abbott Nutrition Manufacturing Inc.

      5. 6.4.5 Post Holdings, Inc.

      6. 6.4.6 PepsiCo

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The United States Energy Bar Market market is studied from 2016 - 2026.

The United States Energy Bar Market is growing at a CAGR of 6.0% over the next 5 years.

The Kelloggs Company, GlaxoSmithKline Plc., General Mills Inc., Clif Bar & Company., Abbott Nutrition Manufacturing Inc. are the major companies operating in United States Energy Bar Market.

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