United States Energy Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

United States Energy Bar Market is segmented by Product Type (Organic and Conventional); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail and Other Distribution Channel). The report offers market size and forecasts in value (USD million) for the above segments.

US Energy Bar Industry Overview

Study Period: 2018 - 2028
CAGR: 6.5 %

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

US Energy Bar Market Analysis

The United States energy bar market is forecasted to grow at a CAGR of 6.5% during the forecast period (2022-2027).

The COVID-19 created chances for several private entrepreneurs to enter the market to meet the inflated demand for snack consumables, which helped energy bar producers. Due to the associated simplicity of storage, quick usage, and easy provision for nutrition and energy requirements, the demand for new snacks is consistently high in industrialized countries.

During the lockdown, internet businesses saw a massive surge in sales of products like snacks, bars, and other convenience foods, sustaining demand for energy bars in the market examined. Because they were afraid of running out of things, most individuals opted to buy larger quantities at once.

Owing to the rising health awareness and focus on the healthy eating habits of US consumers, energy bars are gaining popularity in the country. The rising health consciousness and changing lifestyles of the consumers are the key driving factors fueling the growth of the energy bar market in the country.

US Energy Bar Industry Segments

An energy bar is a bar-shaped snack that contains a combination of fats, carbs, and proteins and is supplemented with vitamins and minerals to improve physical energy. The market studied is segmented by type as organic and conventional. The market studied is segmented by distribution channels such as supermarkets/hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels. The distribution channels are included to provide a detailed analysis of the retail platform and its sales growth pertaining to the energy bar market. The report offers market size and forecasts in value (USD million) for the above segments.

By Type
Organic Energy Bar
Conventional Energy Bar
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores

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US Energy Bar Market Trends

This section covers the major market trends shaping the US Energy Bar Market according to our research experts:

Increasing Demand of Healthy Energy Bars

The key driver of energy bar sales worldwide is the demand for simple and healthful on-the-go food options. It is also a perfect alternative for people who require immediate results due to its tiny packaging and strong energy content. It also contains proteins, other nutrients, and micronutrients that are needed on a daily basis, resulting in a well-balanced diet in a little package. Furthermore, the growing demand for energy bars to meet a variety of customer needs has resulted in a variety of product improvements as well as a rise in the usage of healthy components. Gluten-free, vegan, low fat, low calorie, no added sugars, and sweetener labels are fueling market expansion.

US Energy Bar Market1

Supermarkets/Hypermarkets Leads the Sales

In the United States, mass merchandisers, i.e., supermarkets/hypermarkets, have an inherent advantage in terms of sufficient shelf space as well as the bundling of products that are primarily aimed at achieving economies of scale. The supermarkets/hypermarkets provide a super-sized shopping experience with suitable displays and assortments of indulgent snacking products. In the developed markets of the United States, the majority of energy bars are purchased through modern grocery retailers, such as supermarkets and hypermarkets. Due to the easy access to supermarkets and hypermarkets, which plays a vital role in the positive growth of energy bar sales in the country. However, the growth has been gradually dwindling due to rapid acceptance on other convenient platforms.

US Energy Bar Market2

US Energy Bar Market Competitor Analysis

The United States energy bar market is competitive with a large number of existing multinational players. Innovative product launches and clean label ingredients are the various strategies adopted by these players. Private label brands provide tough competition to the existing players with their flavored product offerings. Leading players in the market are Kellogg NA Co, GlaxoSmithKline Plc, Abbott Nutrition Manufacturing Inc., General Mills, Inc., and Clif Bar & Company.

US Energy Bar Market Top Players

  1. GlaxoSmithKline Plc.

  2. General Mills Inc.

  3. Abbott Nutrition Manufacturing Inc.

  4. Clif Bar & Company

  5. The Kelloggs Company

*Disclaimer: Major Players sorted in no particular order


US Energy Bar Market Recent Developments

In 2021, Fitsport Nutrition Foods ventured into the highly Competitive US Energy Bar Market.

In 2020, Nestlé is launched a new range of its YES! snack bars, with each bar containing 10 grams of plant protein from a delicious natural combination of nuts and peas.

In 2020, KIND Healthy Snacks (KIND) elevated the energy bar category with the release of KIND Energy: a bar that provides sustained energy from whole grains.

US Energy Bar Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Organic Energy Bar

      2. 5.1.2 Conventional Energy Bar

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kellogg Company

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Clif Bar & Company

      4. 6.4.4 Abbott Nutrition Manufacturing Inc.

      5. 6.4.5 GlaxoSmithKline Plc

      6. 6.4.6 Post Holdings, Inc.

      7. 6.4.7 Nestle S.A.

      8. 6.4.8 Quest Nutrition LLC

      9. 6.4.9 Kind LLC

      10. 6.4.10 Kate's Real Food

      11. 6.4.11 PepsiCo

    5. *List Not Exhaustive


**Subject to Availability
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US Energy Bar Market Research FAQs

The United States Energy Bar Market is studied from 2018 - 2028.

The United States Energy Bar Market is growing at a CAGR of 6.5% over the next 5 years.

GlaxoSmithKline Plc., General Mills Inc., Abbott Nutrition Manufacturing Inc., Clif Bar & Company, The Kelloggs Company are the major companies operating in United States Energy Bar Market.

United States Energy Bar Industry Reports

In-depth industry statistics and market share insights of the United States Energy Bar sector for 2020, 2021, and 2022. The United States Energy Bar research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the United States Energy Bar report PDF.

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