United States Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

United States Snack Bar Market is Segmented by Product (Cereal Bars, Energy Bars, and Other Snack Bars) and Distribution Channel (Hypermarket/Supermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, Pharmacies and Drug Stores, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

United States Snack Bar Market Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.3 %
United States Snack Bar Market Major Players

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Market Overview

The US snack bar market is expected to record a CAGR of 5.3% during the forecast period 2022-2027.

The COVID-19 pandemic resulted in the generation of opportunities for many private players to emerge in the market and cater to the inflated demand for snack products, which benefited the manufacturers of snack bars. The need for innovative snacks is high in the country due to the associated conveniences of storing, quick usage, and easy provision for nutrition and energy requirements. The snack and bar products saw reduced consumption as supermarkets re-allocated stock priorities to staples and essential supplies during the pandemic. For instance, General Mills Inc. estimated an organic sales growth of 2% because of consumers’ increased preference for health and wellness products.

Consumer demand for convenient and healthy on-the-go snack options has been the primary reason for the sales of snack bars in the country. The changing lifestyles of consumers involving the consumption of smaller meals are further leading to the increased consumption of snacks, which is expected to propel the demand for snack bars. Owing to the availability of a wide range of flavors within various snack bar categories, the demand for snack bars has grown considerably.

With the growing vegan trend and use of organic ingredients in food and nutritional supplements on account of rising concerns over animal welfare, personal health, and most importantly, sustainability, there is a shift in consumer behavior, which is resulting in higher adoption of products made from plant sources compared to animal sources. Hence, snack bars made from all plant sources are gaining popularity in the market.

Scope of the Report

Snack bars are versatile products often made with cereals, fruits, and nuts and available in an ideal format for delivering healthy nutrients. The scope of the US snack bar market is segmented by product type into cereal bars, energy bars, and other snack bars. The cereal bar is further sub-segmented into granola/muesli bars and other cereal bars. The distribution channel segment is segmented into hypermarket/supermarkets, convenience stores, online retail stores, specialty stores, pharmacies and drug stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Cereal Bar
Granola/Muesli Bar
Other Cereal Bars
Energy Bars
Other Snack Bars
By Distribution Channel
Convenience Stores
Specialty Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Increasing Demand for Convenient Healthy Snacks

Due to their hectic lifestyles, on-the-go snacking is becoming extremely popular, especially among the working population, teenage children, people living in hostels, and bachelors. Moreover, the on-the-go snacking concept is closely associated with the easy consumption and handling of products that snack bars offer. Thus, the demand for snack bars is increasing due to the linked convenience of consumption, aided by disposable packaging that prevents the bars from coming in contact with hands, keeping them clean to work simultaneously. According to the US Department of Agriculture (USDA), consumers in the United States spend more than half of their food budget on convenient foods, including snack bars, thus driving the consumption of snack bars in the country. In the United States, the majority of consumers prefer snack bars over regular meals to satisfy their hunger. Consumption of snack bars is beneficial for health since they give energy and a high amount of nutrients.

US Snack Bar Market - Share of Consumer Preference Towards Healthy Snacks, By Types, United States, 2021

Rising Demand for Organic Snack Bars

Organic bars that contain oats, nuts, and other natural ingredients are among the leading category with organic claims in the United States. KIND and Nature Valley brands are the leading brands in the granola bars marketplace, owing to their vast portfolios and effective distribution strategies. The organic bars belong to the breakfast food category and are often eaten as a convenient and quick breakfast. This is due to the health benefits that consumers gain from consuming these products. For example, the consumption of rolled oats aids in weight loss and also helps in improving blood pressure. As the demand for such products is rising, manufacturers are engaging with several product innovations to offer consumers various types of flavors, such as products with a fruity or yogurt coating or with additional ingredients such as nuts, seeds, fruit, or chocolate. Therefore, the demand for such products is boosting the market.

United States Snack Bar Market - Consumer Interest in Organic Snacks, by Age Group, United States, 2021

Competitive Landscape

The market studied is highly competitive due to the presence of several domestic and international players. Major key players are PepsiCo Inc., GlaxoSmithKline PLC, General Mills Inc., Abbott Nutrition Manufacturing Inc., and The Kellogg Company. The key strategy being adopted by players in the segment is product innovation, which enables the company to meet consumers’ changing preferences. Some of the other top players follow mergers and acquisitions as their key strategy to expand their business and maintain dominance in the market.

Recent Developments

· In February 2021, General Mills Inc. introduced Nature Valley's first-ever store drop-off recyclable snack bar wrapper. The newly packaged bars hit shelves a few months later and brought Nature Valley closer to achieving its commitment to 100% recyclable packaging by 2025. The strategy behind the innovation is for the company to be profiling its corporate social activity in the country, enabling it to gain a good brand image, improve consumers’ perception of the brand, and thereby allow the company to reach a larger market.

· In 2019, KIND Snacks acquired High Point-based Creative Snacks, a top manufacturer of healthy snacks. KIND is majorly focusing on innovating healthy snack bars to meet consumers’ preferences through this acquisition.

· In 2019, The Hershey Company acquired ONE Brand, a well-established player in the nutrition bar segment, as the acquired company manufactures low-sugar, high-protein nutrition bars. The strategy behind the acquisition is to expand the company's product portfolio in the protein bar segment. Thus, the consumers who prefer dieting can consume the product and get better health benefits.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Cereal Bar

        1. Granola/Muesli Bar

        2. Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Pharmacies and Drug Stores

      5. 5.2.5 Online Retail Stores

      6. 5.2.6 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kellogg Company

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 Abbott Nutrition Manufacturing Inc.

      4. 6.4.4 General Mills Inc.

      5. 6.4.5 GlaxoSmithKline PLC

      6. 6.4.6 The Hersey Company

      7. 6.4.7 Natural Balance Foods Ltd

      8. 6.4.8 KIND Snacks

      9. 6.4.9 Mars Incorporated

      10. 6.4.10 Caveman Foods LLC

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The United States Snack Bar Market market is studied from 2016 - 2027.

The United States Snack Bar Market is growing at a CAGR of 5.3% over the next 5 years.

Kellogg’s, Abbott Nutrition Manufacturing Inc., General Mills Inc., GlaxoSmithKline PLC, PepsiCo, Inc. are the major companies operating in United States Snack Bar Market.

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