United States Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

United States Snack Bar Market is segmented by Product (Cereal Bars, Energy Bars, and Other Snack Bars); By Distribution Channel (Hypermarket/Supermarkets, Convenience Stores, Online Channel, Pharmacies and Drug Stores and Other Distribution Channels).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.5 %

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Market Overview

United States Snack Bar Market is expected to grow at a CAGR of 4.5% during the forecast period.

Consumer demand for convenient and health on-the-go snack options has by-far been the primary attribute for sales of snack bars in the country.

  • The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increased consumption of snacks, which is expected to propel the demand for snack bars. Owing to the availability of a wide range of flavors within various snack bar categories, the demand for snack bars grew considerably.

Scope of the Report

The scope of the United States Snack Bar Market is segmented by Product type into Cereal Bars, Energy Bars and Othe Snack Bars. The Distribution Channel is segmented as Hypermarket/Supermarkets, Convenience Stores, Online Channel, Pharmacies and Drug Stores, and Other Distribution Channels.

By Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
By Distribution Channel
Convenience Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Increasing Consumption of Convenient, on-the-go Meal, and Snack Options

According to the United States Department of Agriculture (USDA), consumers in the United States spends more than half of their food budget on convenient foods including a snack bar, thereby driving the consumption of snack bars in the country.

In the United States, the majority of consumers prefer snack bars to satisfy hunger by replacing a meal. For instance, according to FoodBev Welch's survey conducted in 2017, around 92% of millennial were reported consuming snacks (including snack bars) as a meal replacement at least once a week. Also, around 26% of the millennial population in the United States consume snacks as a meal replacement.


Granola/Muesli Bars is the Leading Segment

Granola/muesli bars are among the leading category with organic claims in the United States. Kind and Nature Valley brands are the leading brands in granola bars marketplace, owing to its portfolio expansion and effective distribution strategy.

The new players are posing greater challenges in product development and cost competitiveness, in order to produce granola/muesli bar which has drastically affected the sales of key giants, such as Kellogg Company and General Mills.


Competitive Landscape

The snack bar market in the United States is consolidated, with the presence of major companies having various potential brands of snack bars in their product portfolio. Major giants, such as PepsiCo., Inc. accounted for a considerable share, with its three popular brands Gatorade, Naked, and Quaker.

The market has a presence of several privately-owned and family-oriented companies, such as Kind Snacks, Mars Inc., Cliff Bar & Company, and Natural Balance Foods. Caveman LLC has a unique product portfolio of snack bars, i.e. the products are made up of paleo-inspired ingredients, which is primarily of nuts, seeds, fruit, vegetables, and lean meats.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cereal Bars

        1. Granola/Muesli Bars

        2. Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies and Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg's

      2. 6.4.2 PepsiCo

      3. 6.4.3 Abbott Nutrition Manufacturing Inc.

      4. 6.4.4 General Mills

      5. 6.4.5 GlaxoSmithKline PLC

      6. 6.4.6 Post Holdings

      7. 6.4.7 Mars Inc.

      8. 6.4.8 Cliff Bar & Company

      9. 6.4.9 Natural Balance Foods

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The United States Snack Bar Market market is studied from 2016 - 2026.

The United States Snack Bar Market is growing at a CAGR of 4.5% over the next 5 years.

Kellogg’s, PepsiCo, Abbott Nutrition Manufacturing Inc., General Mills, GlaxoSmithKline PLC are the major companies operating in United States Snack Bar Market.

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