Poland Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Poland snack bar market is segmented by Type (Cereal Bars, Energy Bars and Other Snack Bars); and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores and Other Distribution Channels)

Market Snapshot

Poland Snack Bar Market  - Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.8 %

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Market Overview

Poland snack bar market is projected to grow at a CAGR of 4.8% during the forecast period (2020 - 2025).

  • All-day snacking is replacing sit-down meals among the polish consumers owing to the hectic lifestyles of consumers, coupled with a preference for convenience and on-the-go snacking.
  • Consumers today are more aware and concerned about the origin and quality of the ingredients used in food products. Organic and gluten-free snack bars are gaining prominence among health-conscious consumers in the country.
  • The significant presence of domestic and global companies in this market has led to high competition in Poland snack bar market. There is stiff competition between the companies as they have been continuously improving their product portfolio with changing tastes and preferences of the consumer in the country.

Scope of the report

Poland snack bar market report analyses the recent trends, drivers, and challenges affecting the snack bar market. The market is segmented by type into cereal bars, energy bars, and other snack bars. The market is further segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. The report also provides a competitive analysis of prominent players along with their key strategies and product offerings in the respective market.

By Type
Cereal Bars
Energy Bars
Other Snack Bars
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels

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Key Market Trends

Energy Bars Holds a Significant Share in Poland Snack Bar Market

Polish consumers are consuming energy and nutrition bars to supplement their regular diet. These bars are frequently used by athletes as a workout aid and meal supplement. Energy bars are primarily composed of carbohydrates, with smaller amounts of protein and fat. An energy bar is a healthy form of snack bars, composed of nutritional ingredients, to boost energy and endurance. Its high carbohydrate and sugar content, contributing to its high energy value, is the major trait that distinguishes it from other protein and snack bars. These bars help consumers recover from wear and tear of the muscles after a workout and enhance the performance. Manufacturers attract consumers through ample options of flavors, tastes, and health benefits, therefore, boosting the sales and revenue segments. Furthermore, companies are launching innovative products to cater to consumer concentration.

Poland Snack Bar Market trend1

Supermarkets/ Hypermarkets dominated the sales of Snack Bars

The supermarkets/ hypermarkets hold the highest share in the Polish snack bars market. Distribution through hypermarkets and supermarkets has rapidly expanded over the past few years in the country. These stores offer the largest variety of product assortment and provide the most shelf space for snack bars. The growing market share of hypermarkets and supermarkets has to lead to the bulk purchase of such snacking products, as customers prefer fewer visits to the store and receive more value for their money. The most prominent hypermarket and supermarkets in Poland are Tesco (UK), Auchan (France), Carrefour (France), and discounters Lidl (Germany) and Biedronka (Portugal).

Poland Snack Bar Market trend2

Competitive Landscape

The Poland snack bar market is a competitive market, with the presence of prominent global regional players. The major players of the market are having a wide distribution network across the world. Players are also focusing on expanding the product portfolio by understanding the various requirements of the segment. The Kellogg Company, General Mills, Inc, Nestle S.A., Quest Nutrition LLC, and Eurohansa Sp. z o.o. among others are some of the other major giants in the Poland snack bar market.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Kellogg Company

      2. 6.3.2 Quest Nutrition LLC

      3. 6.3.3 General Mills, Inc.

      4. 6.3.4 Nestle S.A.

      5. 6.3.5 Eurohansa Sp. z o.o.

      6. 6.3.6 Purella Foods

      7. 6.3.7 MAX SPORT s.r.o.

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Poland Snack Bar Market market is studied from 2016 - 2026.

The Poland Snack Bar Market is growing at a CAGR of 4.8% over the next 5 years.

The Kellogg Company, Quest Nutrition LLC, General Mills, Inc., Nestlé S.A., Purella Foods are the major companies operating in Poland Snack Bar Market .

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