Hummus Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Global Hummus Market Trends and Insights

Rising adoption of plant-based and vegan diets

The rising adoption of plant-based diets is driving substantial growth in the demand for hummus, as consumers increasingly seek protein alternatives that align with their health and environmental objectives. According to the USA Data Hub, in 2023, 1.5% of the U.S. population identified as vegan, while 4.2% identified as vegetarian^{[1]USA Data Hub, "Global Trends In Vegetarianism And Veganism Index 2024", www.usadatahub.com}. The U.S. Dietary Guidelines Advisory Committee's 2025 recommendations stressed the importance of incorporating legumes into diets while reducing red meat consumption, further validating the nutritional value of chickpea-based products like hummus. Additionally, the MyPlate initiative recognized hummus as a protein-rich, fiber-dense snack, emphasizing its health benefits. These endorsements are accelerating hummus's shift from being seen as an ethnic specialty to becoming a widely accepted mainstream protein source. This trend is further bolstered by healthcare professionals, such as the American College of Lifestyle Medicine, who advocate for plant-based diets to help prevent chronic diseases.

Expansion of refrigerated‐dips shelf space in modern retail

Modern grocery formats are expanding their refrigerated sections for dips and spreads, reflecting and reinforcing consumer demand patterns. In Japan, East Asia's largest retail market, premium supermarkets are increasingly focusing on sustainability and health-conscious products, with a particular emphasis on plant-based options. Similarly, Australian supermarkets have significantly increased the availability of legume-based products, driven by innovations such as hummus and other legume-based dips. This expanded shelf space creates a positive cycle: greater visibility encourages trials and repeat purchases, while rising sales volumes further justify additional space allocation. The refrigerated dips category benefits from impulse purchases and cross-merchandising opportunities with fresh produce, crackers, and other complementary items. Retailers recognize hummus as a high-margin product that appeals to health-conscious consumers with strong purchasing power, making it a strategic priority in space allocation decisions.

Continuous flavour and format innovation elevating frequency of purchase

In the competitive hummus market, product innovation remains a critical differentiator. Manufacturers are introducing unique flavors and formats to attract consumer attention and boost repeat purchases. For instance, in March 2025, Little Sesame expanded its product portfolio by launching Green Goddess Hummus and Golden Garlic Hummus. These offerings cater to the increasing consumer demand for variety, health-conscious options, and premium experiences, as flavored variants typically command higher price points compared to traditional options. By focusing on continuous innovation, brands enhance customer loyalty and reduce the risk of commoditization, as consumers develop preferences for distinct flavor profiles and actively seek new taste experiences. Additionally, packaging innovations, such as single-serve portions and squeeze bottles, address the growing demand for convenience and align with on-the-go consumption trends, thereby broadening the use of hummus beyond traditional snacking occasions and into meal accompaniments or quick meal solutions.

Proliferation of quick-commerce grocery platforms boosting chilled-dips velocity

Quick-commerce platforms are transforming the distribution of refrigerated products by enabling ultra-fast delivery of perishables like hummus. Quick-commerce, defined as online shopping with delivery times typically under 30 minutes, gained significant traction in urban centers during the COVID-19 pandemic and continues to expand in cities such as Paris, London, and New York. These platforms rely on dark stores functioning as logistics hubs to ensure the cold chain integrity of refrigerated items, effectively addressing the challenges of temperature-sensitive distribution. The convenience offered by quick-commerce allows consumers to access fresh hummus without the need for traditional grocery trips, driving more frequent purchases and encouraging the trial of new variants. Additionally, these platforms utilize targeted marketing and personalized recommendations based on purchase histories, providing brands with opportunities to introduce new products and flavors to an engaged audience. This model is particularly advantageous for premium and specialty hummus products, which often face limited shelf space in traditional retail but can reach a broader audience through digital discovery and rapid fulfillment.

Raw material price volatility and supply shortages

Hummus manufacturers grapple with margin pressures due to price fluctuations in chickpeas and sesame, compounded by global supply chain disruptions. In response to production shortfalls from adverse weather, India's government extended its free yellow pea import policy until March 2026, aiming to stabilize the pulse market. In 2024, Australian chickpea exports to India raced against a tariff deadline, with a pivotal shipment of 31,000 tonnes underscoring the urgency to meet March's deadline before a potential tariff reimposition. The Indian market for sesame seeds and spices faced a tumultuous 2024, battling high prices, surging freight costs, and stiff global competition from Tanzania and Nigeria, culminating in a 12% dip in export volumes. These challenges have nudged manufacturers towards hedging strategies and diversifying their sourcing regions, with some even passing on costs to consumers via price hikes. Smaller manufacturers, with their limited procurement scale and bargaining power, feel the brunt of this volatility. This dynamic could pave the way for market consolidation, as larger players harness their supply chain advantages.

Product adulteration and recalls

Food safety incidents and regulatory recalls challenge consumer confidence and disrupt operations, impacting market growth. In 2024, the FDA issued several hummus-related recalls. Notably, Pita Pal Foods voluntarily recalled its product due to potential Listeria monocytogenes contamination. Additionally, Al Amir Fresh Foods, Cava Foods, and Summer Fresh Salads faced various allergen-related recalls for undeclared sesame^{[2]United States Food and Drug Administration, "Al Amir Fresh Foods Issues Allergy Alert on Undeclared Sesame in Hummus Dip Products and Undeclared Milk in Tzatziki Cucumber Yogurt", www.fda.gov}. In 2021, the FDA, after a joint inspection, sent a warning letter to Sabra Dipping Company, citing serious violations. These included an inadequate hazard analysis for tahini, which could be a potential Salmonella source. Furthermore, the FDA's 2022 Food Code added sesame as a major food allergen, posing ongoing compliance challenges for tahini-using manufacturers. Such incidents underscore the need for robust quality control systems and supply chain verification, driving up operational costs and potentially eroding consumer trust. Regulatory scrutiny is set to intensify, especially with the USDA's announcement of immediate changes to Listeria rule inspections for ready-to-eat food facilities, effective January 2025.

Segment Analysis

By Flavor Type: Original Foundation Supports Premium Innovation

In 2024, original hummus captures a commanding 37.75% share of the market, anchoring the category and introducing consumers to the product. This segment not only enjoys widespread consumer acceptance but also acts as a gateway for those new to Middle Eastern cuisine. Its stability ensures predictable cash flow for manufacturers, bolstering investments in innovation and marketing. Furthermore, traditional formulations streamline production and ingredient sourcing, simplifying operations compared to flavored variants that demand specialized ingredients and rigorous quality control.

Black olive hummus is rapidly ascending as the leading flavor variant in the global hummus arena, projected to achieve a robust CAGR of 12.21% by 2030. This surge is fueled by a growing consumer fascination with Mediterranean flavors, celebrated for their rich and savory profiles. With their bold and slightly tangy notes, black olives cater to those seeking a departure from conventional flavors. This rising demand mirrors a broader snacking trend, where consumers gravitate towards products boasting unique ingredients and genuine culinary roots. Beyond taste, black olives bring health perks, including beneficial fats and antioxidants, resonating with today's wellness-focused shoppers.

Note: Segment shares of all individual segments available upon report purchase

By Packaging Type: Traditional Formats Enable Emerging Convenience

In 2024, cups, tubs, and jars account for 69.54% of the market share, showcasing their strong consumer preference for convenience in portion control and storage. These packaging formats not only enhance shelf appeal but also provide clear product visibility, driving impulse purchases in refrigerated retail sections. Additionally, they are cost-effective for manufacturing and distribution, with standardized sizes simplifying inventory management and improving supply chain efficiency. Multi-serve options promote household consumption and repeat purchases, while resealable designs help maintain product freshness and minimize waste, appealing to environmentally conscious consumers.

Bottles are the fastest-growing packaging segment, with an anticipated CAGR of 13.86% through 2030. This growth is driven by the rising demand for on-the-go consumption and portion control. Innovations such as Ecologic's hybrid paper bottle technology, which reduces plastic usage by up to 70% compared to traditional packaging, address sustainability concerns while ensuring product quality. The squeeze-dispensing feature of bottles adds convenience and allows for precise portion control, making them highly appealing to health-conscious consumers who monitor their calorie intake.

By Distribution Channel: Off-Trade Stability Supports On-Trade Growth

In 2024, off-trade channels dominate the market with an 82.13% share, reflecting consumers' preference for purchasing groceries and consuming products at home. These channels benefit from well-established retail networks and consistent shopping habits. Supermarkets and hypermarkets serve as the primary distribution points, while convenience and grocery stores cater to local demand and impulse purchases. The growing popularity of e-commerce is evident in the increasing role of online retail stores. Furthermore, quick-commerce platforms within the off-trade segment are addressing challenges in distributing perishable goods by enabling ultra-fast delivery of refrigerated products, creating new opportunities for consumption and convenience.

On-trade channels are expected to grow at a 10.12% CAGR through 2030, driven by the rising inclusion of plant-based menu options and the growing demand for health-conscious dining experiences. Hummus has become a versatile product in professional kitchens, used both as a standalone dish and as an ingredient in various recipes. This adoption not only increases brand visibility but also encourages consumers to try these products, influencing their purchasing decisions in retail markets. The growth of this channel aligns with the broader foodservice industry's shift toward healthier and more sustainable menu offerings, appealing to diners who prioritize environmental and health considerations. Additionally, institutional foodservices, such as those in healthcare and educational facilities, are increasingly incorporating plant-based proteins to meet dietary requirements and sustainability goals, ensuring a steady demand for bulk hummus products.

By Category: Chickpea Dominance Faces Alternative Innovation

Traditional chickpea-based hummus dominates the market with an 84.96% share in 2024, as consumers prefer its familiar taste and manufacturers benefit from well-established production systems. The market receives support from the U.S. Dietary Guidelines Advisory Committee's 2025 recommendations that promote legume consumption, while the MyPlate initiative recognizes hummus as a nutritious protein snack. The supply chain faces challenges due to India's ongoing chickpea import restrictions and Australia's export limitations. These supply constraints, combined with fluctuating raw material prices, impact profit margins throughout the production process.

Alternative base hummus is growing rapidly at 11.53% CAGR through 2030, as manufacturers introduce diverse ingredients and enhanced nutritional benefits. Studies show that adding Tenebrio molitor flour up to 7.5% improves the nutritional value of hummus without affecting taste acceptance. Companies are creating new varieties using lentils, black beans, and peas to offer more choices and reduce reliance on chickpea supplies. These alternatives appeal to environmentally conscious consumers and those with dietary restrictions looking for new protein options. The segment continues to expand as more consumers discover these products and retailers increase shelf space for alternative hummus varieties.

Geography Analysis

North America holds 38.29% market share in 2024, positioning the region as the global leader in hummus consumption through established consumer acceptance and robust retail infrastructure. The region's growth is supported by regulatory initiatives, including the U.S. Dietary Guidelines Advisory Committee's 2025 recommendations for increased legume consumption and the MyPlate program's promotion of hummus as a protein-rich snack. PepsiCo's USD 244 million acquisition of remaining Sabra and Obela stakes in 2024, with Sabra generating nearly USD 400 million in retail sales, indicates strong market potential. Canada and Mexico contribute to regional growth through expanded retail distribution and increased consumer interest in plant-based protein alternatives.

Europe shows significant market potential with increased sesame seed imports supporting hummus production. Greece maintains its position as the largest sesame consumer for traditional products, while Germany's market benefits from its extensive bakery sector and Middle Eastern population. The Netherlands serves as a primary trade hub for sesame distribution across Europe, enhancing supply chain efficiency for hummus manufacturers. European consumers' preference for organic and sustainably sourced ingredients creates opportunities for premium hummus products that meet EU organic production standards. The region's strict food safety regulations, including HACCP principles and pesticide residue limits, establish market entry barriers while protecting existing manufacturers.

The Middle East and Africa show 14.23% CAGR through 2030, supported by cultural familiarity with chickpea-based products and increasing middle-class purchasing power. The MENA region's position as a major food importer, combined with projected 20% population growth over the next decade, drives processed food demand^{[3]Agriculture and Horticulture Development Board, "Middle East and North Africa (MENA): How much do they consume?", www.ahdb.org.uk}. Research on food consumption patterns in the Levant indicates shifts from traditional plant-based diets to processed foods, creating opportunities for convenient hummus products. Regional urbanization and rising disposable income support premium product adoption, while cultural acceptance of chickpea-based foods reduces consumer education needs.