Tahini Market Size
|Study Period||2018 - 2028|
|Market Size (2023)||USD 407.32 Million|
|Market Size (2028)||USD 487.75 Million|
|CAGR (2023 - 2028)||3.67 %|
|Fastest Growing Market||Middle East and Africa|
|Largest Market||Middle East and Africa|
*Disclaimer: Major Players sorted in no particular order
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Tahini Market Analysis
The Tahini Market size is estimated at USD 407.32 million in 2023, and is expected to reach USD 487.75 million by 2028, growing at a CAGR of 3.67% during the forecast period (2023-2028).
The market is witnessing rising demand for clean-label tahini products, like tahini butter, tahini paste, and tahini sauce, owing to which different players in the market have started manufacturing new products that suit the customers' preferences. For instance, in May 2022, Clearspring, a Japanese organic foods brand, offered its premium and organic tahini products in the market. The products were Tahini White Sesame, Tahini Black Sesame, and Tahini Whole Sesame. These products were claimed to be free from palm oil, added sugar, and salt. Also, the products did not contain any artificial colors, flavors, or preservatives. The company also claimed that the products offered by them were non-GMO and vegan friendly.
Tahini is expected to become more popular worldwide due to the rising demand for nut/seed butter and spreads. The global tahini demand is driven by a marked rise in consumer preferences for tahini as an ingredient in many kinds of foods. As a result, the players in the market have been focused on launching products that cater to the shifting preferences of consumers. For instance, The Tahini Goddess, a tahini-based product brand, debuted in Miami in 2021. Miami's multiculturalism and love of cuisine and culture aided the product's growth.
Furthermore, although veganism is still a relatively new notion for many people, they are actively beginning to make choices in that direction. Tahini is one of these options as it has several advantages. Tahini is high in good fats, vitamins, and minerals, and 1 tablespoon (15 grams) of tahini offers several nutrients that are required for daily intake. Tahini is a type of superfood with numerous health advantages, which can be converted into anything from salad dressings to delectable sweets. Such factors are driving the tahini market globally.
Tahini Market Trends
This section covers the major market trends shaping the Tahini Market according to our research experts:
Growing Preference for Tahini by Health-Conscious Consumers
Tahini is made from sesame seeds, which are a good source of protein, fiber, monounsaturated fats, and vitamins B1 and B2. Tahini contains selenium as well. It functions as an antioxidant and aids in reducing inflammation in the body. Tahini has Sesamol, a natural substance present in sesame seeds and sesame oil, that has antioxidant, anti-inflammatory, and anti-aging properties. According to some studies, Tahini exhibits potent anti-cancer properties, and its main ingredient, sesame seeds, is known for its heart-healthy properties. They can specifically help decrease high LDL cholesterol, which is a key risk factor for heart disease. Tahini is entirely safe to consume and has practically no adverse effects. They are typically produced from 100% sesame seeds and are naturally high in oil. As a result, it includes no added oil. It improves bone health, increases male fertility, and alleviates menopausal symptoms. All the above factors are driving the growth of the tahini market.
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Middle East and Africa Dominates the Global Market
Over the review period, Turkey captured a large share of the market, along with Israel, Iran, Saudi Arabia, Jordan, and Lebanon. Tahini forms an essential part of Turkish cuisine, having varied use in different meals, including breakfast, lunch, and dinner. Tahini is significantly used in both sweet and savory dishes in the country. Thus, the wide use of tahini in the country has led to many investments in expanding the use of the product and offering numerous tahini-incorporated products to consumers. For instance, in April 2021, the first tahini boutique, namely, The Levant, was inaugurated in Istanbul, offering products prepared from sesame seeds brought from around 14 countries. Additionally, due to the religious sentiments of the customers, the companies are offering kosher and halal certifications in tahini products.
Also, the demand for natural and organic products is driving the demand for tahini paste in Israel. In Saudi Arabia, tahini is steadily replacing butter, and tahini dips and sauces are widely served along with shawarma, kebabs, and sandwiches to provide an authentic Arabic taste. Furthermore, the health benefits associated with tahini, coupled with healthy food trends among consumers, have boosted the popularity of tahini in the Middle Eastern market. Thus, the players in the market have been focused on strategic moves such as innovation and expansions to capture the potential of the market. For instance, in 2021, Al Ameera announced its investment in three factories in Dubai Industrial City, which will enable it to increase its annual production of tahini to 9,000 tons.
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Tahini Industry Overview
The global tahini market is competitive, with the presence of several regional and international players in the market, such as Prince Tahina Limited, El Rashidi El Mizan, Halwani Bros Company, and Al Wadi Al Akhdar, which enjoy a dominant presence in the market. The prime factors determining the market players and their position in the market studied are the launch of new products with advanced technology and high quality. As the demand for tahini is growing across the global market, the companies that have gained brand recognition are gradually increasing their presence in the market by securing funding for expanding their business operations. For instance, in January 2022, growth equity company Clover Vitality invested USD 250,000 in Soom Foods, a producer of sesame seed spreads.
Tahini Market Leaders
Prince Tahina Limited
El Rashidi El Mizan
R.J.M. Food Industries Ltd
Halwani Bros Company
Al Wadi Al Akhdar
*Disclaimer: Major Players sorted in no particular order
Tahini Market News
- February 2022: Mighty Sesame Co. launched its new harrisa-flavored tahini, namely, Mighty Sesame Harrisa Tahini, in the market. The product is available in squeeze bottle packaging and can be used as dressing and dip and also in food preparation.
- June 2021: Soom Foods launched the new Dark Chocolate Sea Salt Tahini, which is creamy sesame tahini blended with premium cocoa powder.
- May 2021: NuttZo made its first foray into savory spreads with NuttZo 5-Seed Tahini Fusion. The blend is a tahini-style seed butter made with organic sesame, flax, sunflower, pumpkin, and chia.
Tahini Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Geography
5.1.1 North America
126.96.36.199 United States
188.8.131.52 Rest of North America
184.108.40.206 United Kingdom
220.127.116.11 Rest of Europe
18.104.22.168 Rest of Asia-Pacific
5.1.4 South America
22.214.171.124 Rest of South America
5.1.5 Middle East and Africa
126.96.36.199 South Africa
188.8.131.52 Saudi Arabia
184.108.40.206 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Sunshine International Foods Inc.
6.3.2 Kevala International LLC
6.3.3 Prince Tahina Ltd
6.3.4 R.j.m. Food Industries Ltd
6.3.5 Al Wadi Al Akhdar Sal
6.3.6 Al Yaman Factories
6.3.7 Al Kanater Sal
6.3.8 El Rashidi El Mizan
6.3.9 Halwani Bros Co. Ltd
6.3.10 Haitoglou Bros SA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Tahini Market Research FAQs
How big is the Tahini Market?
The Tahini Market size is expected to reach USD 407.32 million in 2023 and grow at a CAGR of 3.67% to reach USD 487.75 million by 2028.
What is the current Tahini Market size?
In 2023, the Tahini Market size is expected to reach USD 407.32 million.
Who are the key players in Tahini Market?
Prince Tahina Limited, El Rashidi El Mizan, R.J.M. Food Industries Ltd, Halwani Bros Company and Al Wadi Al Akhdar are the major companies operating in the Tahini Market.
Which is the fastest growing region in Tahini Market?
Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2023-2028).
Which region has the biggest share in Tahini Market?
In 2023, the Middle East and Africa accounts for the largest market share in the Tahini Market.
Tahini Industry Report
Statistics for the 2023 Tahini market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Tahini analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.