Tahini Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Tahini Market Report is Segmented by Flavor (Flavored and Unflavored), Nature (Conventional and Organic), Packaging (Jars, Squeeze Bottles, Sachets and Pouches), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Tahini Market Size and Share

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Compare market size and growth of Tahini Market with other markets in Food & Beverage Industry

Tahini Market Analysis by Mordor Intelligence

The tahini market stands at USD 437.8 million in 2025 and is on course to reach USD 524.2 million by 2030, advancing at a 3.67% CAGR. Momentum reflects rising global acceptance of Middle-Eastern cuisine, a wider shift toward plant-based foods, and consumers’ growing interest in nutrient-dense spreads that are free from extensive processing. Demand is further supported by the ingredient’s 25% protein content, naturally occurring calcium and magnesium, and its compatibility with vegan, gluten-free, and clean-label diets. Growth avenues include premium organic variants, convenient squeeze-bottle formats, and high-pressure processing that extends shelf life without preservatives. Meanwhile, expanding e-commerce penetration, flavor experimentation, and social-media food trends are broadening the product’s reach into new demographics and meal occasions.

Key Report Takeaways

  • By flavor, unflavored tahini led with 74.21% of the tahini market share in 2024, while flavored variants are forecast to grow at a 4.42% CAGR through 2030.
  • By nature, conventional products held 87.35% of the tahini market size in 2024; organic tahini is projected to expand at a 6.22% CAGR through 2030.
  • By packaging, jar formats accounted for 48.56% of the tahini market size in 2024, whereas squeeze bottles will rise at a 5.25% CAGR between 2025-2030.
  • By distribution channel, supermarkets and hypermarkets commanded 52.76% revenue share in 2024, but online retail is advancing fastest at a 6.81% CAGR through 2030.
  • By geography, the Middle East and Africa captured 39.58% revenue share in 2024; Asia-Pacific will post the highest regional CAGR at 4.13% through 2030.

Segment Analysis

By Flavor: Unflavored dominance drives authenticity

Traditional unflavored tahini dominated the tahini market, holding a significant 74.21% share in 2024. This reflects its widespread consumer trust and versatility as an ingredient that seamlessly transitions between savory and sweet applications. Restaurants, particularly those producing hummus at scale, heavily rely on unflavored tahini for its consistent quality, rich texture, and adaptability in large-scale food preparation. Additionally, home cooks value it as a pantry staple that enhances the flavor and texture of sauces, baked goods, and smoothies, making it an essential component in both professional and household kitchens.

Flavored tahini varieties, on the other hand, are gaining traction, recording a 4.42% CAGR and showing strong potential for growth. These variants are increasingly entering mainstream snack segments, driven by innovative offerings such as chocolate-tahini spreads, cinnamon-infused packs, and honey-based breakfast toppings. The growing demand for unique and diverse flavor profiles among consumers is expected to accelerate the adoption of flavored tahini, positioning it as a key player in the evolving snack and breakfast markets. Flavored tahini appeals to health-conscious consumers seeking indulgent yet nutritious options, and its versatility allows it to be incorporated into a variety of applications, including spreads, toppings, and even standalone snacks. 

Tahini Market
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Note: Segment shares of all individual segments available upon report purchase

By Nature: Organic positioning captures health-conscious growth

In 2024, conventional SKUs continue to dominate the tahini market, accounting for a significant 87.35% of the market share. This dominance is attributed to their widespread availability across various distribution channels and their competitive pricing, which appeals to a broad consumer base. Conventional tahini products are often perceived as a cost-effective option, making them a preferred choice for both individual consumers and foodservice providers. Their established presence in the market ensures steady demand, supported by consistent supply chains and strong brand recognition among consumers. 

On the other hand, organic tahini lines are emerging as a high-growth segment within the market. Although they currently hold a smaller share, organic tahini is projected to grow at an impressive 6.22% CAGR through 2030, outpacing the overall category's growth. This growth is driven by increasing consumer preference for healthier and sustainably sourced products, as well as rising awareness of organic certifications. Organic tahini appeals to health-conscious consumers and those seeking premium-quality products, often commanding higher price points. As a result, manufacturers are expanding their organic product portfolios to cater to this growing demand, further fueling the segment's expansion. 

By Packaging: Convenience formats challenge traditional jars

Glass jars dominated the tahini market with a significant 48.56% revenue share in 2024. Their widespread adoption is attributed to their compatibility with existing shelf infrastructures, which simplifies storage and display for retailers. Additionally, glass jars are often perceived as premium packaging, effectively communicating authenticity and quality to consumers. This packaging format also aligns with the growing consumer preference for sustainable and recyclable materials, further solidifying its position in the market. Glass jars also provide excellent product visibility, allowing consumers to assess the quality and texture of tahini before purchase, which enhances trust and drives purchasing decisions.

On the other hand, squeeze bottles are emerging as a strong contender, projected to achieve a notable 5.25% CAGR through 2030. This growth is driven by the increasing demand for convenience among consumers who prioritize mess-free and precise application. Squeeze bottles cater to this need, making it easier to drizzle tahini onto toast, salads, and grilled vegetables without spills or waste. Their user-friendly design and portability make them particularly appealing to busy households and on-the-go consumers, contributing to their rising popularity in the tahini market. Furthermore, the controlled dispensing offered by squeeze bottles reduces product wastage, making them an economical choice for consumers. 

By Distribution Channel: Digital transformation accelerates specialty access

Supermarkets and hypermarkets accounted for 52.76% of global retail sales in the tahini market in 2024. These channels have become the preferred choice for consumers due to their ability to cater to weekly grocery shopping needs while offering a wide range of products under one roof. Their extensive physical presence and accessibility allow them to reach a broad shopper base, making them a dominant distribution channel for tahini. Additionally, the convenience of in-store promotions, bulk purchase options, and the ability to physically inspect products further enhance their appeal to consumers seeking quality and value. 

However, the online channel is rapidly gaining traction in the tahini market, growing at a 6.81% CAGR. This channel provides consumers with an extensive selection of tahini products, including niche and specialty options that may not be readily available in physical stores. Online platforms also offer detailed product information, such as the origin of the tahini, stone-grinding methods used in production, and pesticide testing results, which cater to the increasing demand for transparency and informed purchasing decisions. The convenience of home delivery, flexible payment options, and the ability to compare prices further contribute to the growing popularity of online channels among tahini consumers. 

Tahini Market
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

In 2024, the Middle East and Africa region commands a dominant 39.58% market share, bolstered by tahini's deep-rooted cultural significance in traditional cuisines and well-established supply chains linking sesame-producing nations to processing hubs. Lebanon, Syria, and Turkey not only stand out as primary consumers but also as key re-exporters. Here, traditional stone-grinding techniques are employed, ensuring authentic flavor profiles that fetch premium prices on the global stage. The region's growth remains unwavering despite facing political turbulence in pivotal markets, largely fueled by global diaspora communities championing authentic Middle Eastern tahini brands. These diaspora communities not only sustain export demand but also contribute to the global recognition of Middle Eastern tahini as a high-quality product.

Asia-Pacific is on a rapid ascent, projected to grow at a 4.13% CAGR through 2030. This surge is largely attributed to swift urbanization, a burgeoning middle class, and a heightened health consciousness among consumers gravitating towards premium, nutrient-rich food. Japan spearheads the regional trend, seamlessly weaving tahini into both traditional and avant-garde dishes, which has further popularized its use in fusion cuisines. Meanwhile, China's vast populace and rising disposable incomes hint at a promising market future, even if current per-capita consumption lags. The increasing awareness of tahini's nutritional benefits and its versatility in various recipes is expected to drive its adoption across the region.

North America and Europe, while mature markets, witness steady growth. This is fueled by health-savvy consumers, a rising appreciation for Middle Eastern cuisine, and a shift towards plant-based diets, with tahini emerging as a sought-after alternative to conventional nut butters. The FDA's classification of sesame as a major allergen presents a dual-edged sword: while it poses challenges, brands that navigate these regulations stand to capture a larger market share, leaving non-compliant counterparts under regulatory scrutiny. Additionally, the growing demand for allergen-free and clean-label products in these regions provides an opportunity for compliant brands to differentiate themselves and cater to niche consumer segments.

Tahini Market
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Competitive Landscape

The tahini market demonstrates moderate fragmentation, with a concentration index of 4 out of 10. This level of fragmentation indicates substantial opportunities for both established players and new entrants to gain market share by employing differentiation strategies and expanding their geographic presence. The market's competitive landscape is shaped by a mix of traditional and modern players, each leveraging unique strengths to appeal to diverse consumer preferences. The evolving nature of the market creates a dynamic environment where companies can explore various strategic approaches to establish and strengthen their foothold.

Traditional Middle Eastern producers, such as Haitoglou Bros SA and Al Wadi Al Akhdar SAL, maintain a strong presence by emphasizing authentic positioning and leveraging well-established distribution networks. These companies benefit from their heritage and expertise in producing high-quality tahini, which resonates with consumers seeking traditional and authentic products. Their ability to maintain consistency in quality and authenticity has allowed them to retain a loyal customer base while also exploring opportunities to expand into new markets.

On the other hand, North American brands like Soom Foods and Mighty Sesame Co. focus on premium positioning and innovative marketing strategies to attract health-conscious consumers. These brands emphasize the nutritional benefits of tahini and incorporate modern convenience into their product offerings, such as squeezable packaging and organic certifications. By aligning their products with current health and wellness trends, these companies are successfully carving out a niche in the market. The competitive dynamics of the tahini market reflect a balance between traditional authenticity and modern convenience, providing multiple pathways for market participants to achieve growth and differentiation.

Tahini Industry Leaders

  1. Prince Tahina Limited

  2. Halwani Bros Co., Ltd

  3. Haitoglou Bros SA

  4. Al Wadi Al Akhdar SAL

  5. Sunshine International Foods Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Tahini Market Concentration
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Recent Industry Developments

  • June 2025: Merter Gida Ltd. Sti., announced the launch of its latest innovation: a Hazelnut Spread with Cocoa and Tahini Honey Mixture - a delicious, all-natural product crafted with only four premium ingredients. The spread combines the rich flavor of hazelnuts and cocoa with the nourishing qualities of tahini and natural honey, offering a wholesome alternative to conventional spreads.
  • August 2023: Seed + Mill, a US-based company specializing in halva and tahini, has unveiled its latest product: an organic spicy tahini, now conveniently packaged in a squeeze bottle. Crafted from hulled and roasted sesame seeds, Seed + Mill's organic spicy tahini is infused with red hot chili, sweet paprika, and paprika extract. This new offering is not only non-GMO and gluten-free but also caters to vegan and kosher diets.
  • February 2022: Mighty Sesame Co. launched its new harrisa-flavored tahini, namely, Mighty Sesame Harrisa Tahini, in the market. The product is available in squeeze bottle packaging and can be used as dressing and dip and also in food preparation.

Table of Contents for Tahini Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising popularity of Middle-Eastern cuisine Globally
    • 4.2.2 Growth in Plant-based Spreads and Vegan Diets
    • 4.2.3 Retail Penetration Via E-commerce and Gourmet Grocery Chains
    • 4.2.4 Adoption of High-pressure Processing to Extend Shelf-life
    • 4.2.5 Innovations in Flavor and Packaging
    • 4.2.6 Availability of Organic, Clean-Label and, Additive-free Variants
  • 4.3 Market Restraints
    • 4.3.1 Competition from Alternative Seed and Nut Butters
    • 4.3.2 Price Volatility of Sesame Seeds
    • 4.3.3 Allergen Concerns Related to Sesame
    • 4.3.4 Limited Consumer Awareness in Non-Middle Eastern Regions
  • 4.4 Consumer Behavior Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Consumers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Flavor
    • 5.1.1 Flavored
    • 5.1.2 Unflavored
  • 5.2 By Nature
    • 5.2.1 Conventional
    • 5.2.2 Organic
  • 5.3 By Packaging
    • 5.3.1 Jars
    • 5.3.2 Squeeze Bottles
    • 5.3.3 Sachets and Pouches
  • 5.4 By Distribution Channel
    • 5.4.1 Supermarkets and Hypermarkets
    • 5.4.2 Convenience Stores
    • 5.4.3 Specialty and Gourmet Stores
    • 5.4.4 Online Retail
    • 5.4.5 Others
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 United Kingdom
    • 5.5.2.2 Germany
    • 5.5.2.3 Spain
    • 5.5.2.4 France
    • 5.5.2.5 Italy
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Sweden
    • 5.5.2.8 Poland
    • 5.5.2.9 Belgium
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 South Korea
    • 5.5.3.5 Australia
    • 5.5.3.6 Thailand
    • 5.5.3.7 Indonesia
    • 5.5.3.8 Singapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Chile
    • 5.5.4.4 Peru
    • 5.5.4.5 Columbia
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 South Africa
    • 5.5.5.4 Nigeria'
    • 5.5.5.5 Egypt
    • 5.5.5.6 Morocco
    • 5.5.5.7 Turkey
    • 5.5.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Haitoglou Bros SA
    • 6.4.2 Halwani Bros Co. Ltd
    • 6.4.3 Prince Tahini Ltd
    • 6.4.4 Al Wadi Al Akhdar SAL
    • 6.4.5 Sunshine International Foods Inc.
    • 6.4.6 Balsam Factory
    • 6.4.7 Kevala International LLC
    • 6.4.8 Dipasa Group
    • 6.4.9 Sesajal SA de CV
    • 6.4.10 Al Kanater SAL
    • 6.4.11 Al Yaman Factories
    • 6.4.12 El Rashidi El Mizan
    • 6.4.13 Soom Foods LLC
    • 6.4.14 Mighty Sesame Co.
    • 6.4.15 Roland Foods LLC
    • 6.4.16 Achva Food Industries Ltd
    • 6.4.17 JEM Organics
    • 6.4.18 Once Again Nut Butter Collective Inc.
    • 6.4.19 R.J.M. Food Industries Ltd
    • 6.4.20 Tahini Mills

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Tahini Market Report Scope

Tahini is a condiment made from toasted ground hulled sesame seeds, oil, and sometimes salt, particularly famous in the Middle East. The global tahini market is segmented by geography into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Flavor Flavored
Unflavored
By Nature Conventional
Organic
By Packaging Jars
Squeeze Bottles
Sachets and Pouches
By Distribution Channel Supermarkets and Hypermarkets
Convenience Stores
Specialty and Gourmet Stores
Online Retail
Others
By Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Netherlands
Sweden
Poland
Belgium
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia
Thailand
Indonesia
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Chile
Peru
Columbia
Rest of South America
Middle East and Africa Saudi Arabia
United Arab Emirates
South Africa
Nigeria'
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Flavor
Flavored
Unflavored
By Nature
Conventional
Organic
By Packaging
Jars
Squeeze Bottles
Sachets and Pouches
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Specialty and Gourmet Stores
Online Retail
Others
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Netherlands
Sweden
Poland
Belgium
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia
Thailand
Indonesia
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Chile
Peru
Columbia
Rest of South America
Middle East and Africa Saudi Arabia
United Arab Emirates
South Africa
Nigeria'
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the tahini market?

The tahini market is valued at USD 437.8 million in 2025 and is projected to reach USD 524.2 million by 2030.

Which region leads the tahini market?

The Middle East and Africa region leads with 39.58% revenue share because tahini is deeply embedded in local cuisines.

Which distribution channel is growing the fastest?

Online retail posts the highest growth, expanding at a 6.81% CAGR as consumers shift grocery purchases to digital platforms.

Why are squeeze bottles gaining popularity?

Squeeze bottles align with consumer demand for convenient, mess-free application and support portion control, leading to a 5.25% forecast CAGR.

Page last updated on: July 2, 2025