Tahini Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Tahini Market Analysis

The Tahini Market size is estimated at USD 437.77 million in 2025, and is expected to reach USD 524.21 million by 2030, at a CAGR of 3.67% during the forecast period (2025-2030).

The tahini industry is experiencing a significant transformation driven by the clean-label movement and increasing demand for organic tahini and natural products. Manufacturers are responding to this trend by launching premium sesame products free from artificial ingredients, preservatives, and GMOs. A notable example is Clearspring's introduction of three new organic tahini variants in May 2022: White Sesame, Black Sesame, and Whole Sesame—all free from palm oil, added sugar, salt, and artificial additives. This shift towards clean-label products reflects the broader industry trend of transparency and natural ingredients, with companies increasingly focusing on organic certification and sustainable sourcing practices.

The market is witnessing substantial growth in plant-based and vegan applications, as tahini emerges as a versatile ingredient in the expanding plant-based food sector. As a nutrient-rich, plant-based ingredient, tahini is gaining prominence in various applications, from traditional Middle Eastern dishes to innovative vegan spreads. The product's versatility extends to its use in salad dressings, food spreads, sauces, and even desserts, making it an attractive option for manufacturers looking to expand their plant-based offerings. According to Tastewise, an AI food brands platform, hummus, a primary application for tahini, has shown remarkable growth with a 31.1% annual growth rate and 9.72% market adoption among restaurants in 2022.

Innovation in product formats and flavors is driving market expansion, with manufacturers introducing new varieties to cater to evolving consumer preferences. Companies are launching flavored variants, convenient packaging formats, and ready-to-use products to enhance consumer experience and expand market reach. The successful launch of The Tahini Goddess brand in Miami, leveraging the city's multicultural food scene, exemplifies this trend of product innovation and market adaptation. The brand's focus on low-temperature roasting to preserve nutrients while offering kosher, vegan spreads, and low-carb options demonstrates the industry's response to diverse consumer demands.

The industry is experiencing a shift towards premium positioning and value-added products, with manufacturers emphasizing the nutritional benefits and versatility of tahini. Companies are investing in advanced processing technologies to maintain product quality and nutritional value while expanding their distribution networks to reach health-conscious consumers. This premiumization trend is supported by increasing consumer awareness of tahini's health benefits, including its rich content of good fats, vitamins, and minerals. The market is seeing growing adoption in the foodservice sector, with tahini being incorporated into various cuisines beyond its traditional Middle Eastern applications, indicating its evolution from a niche ingredient to a mainstream healthy condiment.

Tahini Market Trends

Growing Popularity of Middle Eastern and Mediterranean Cuisines

The global food landscape has witnessed a significant transformation over the past few years, with Middle Eastern and Mediterranean cuisines gaining substantial popularity worldwide. Fast-casual restaurant chains like Tam, Cava, Hummus & Pita Co., and Roti are rapidly expanding their presence, offering fresh Middle Eastern food and Mediterranean food in convenient formats. These establishments have been instrumental in introducing tahini-based dishes to mainstream consumers, with tahini being a key component in traditional Middle Eastern food offerings like hummus, baba ganoush, and various dipping sauces served with falafel and koftes. The cuisine's growing acceptance is further validated by notable culinary achievements, such as Michael Solomonov's 2017 James Beard Award for his Philadelphia restaurant Zahav, where tahini plays a prominent role in the menu.

The rising adoption of vegetarian and vegan lifestyles has significantly contributed to the popularity of Middle Eastern and Mediterranean cuisines, as these culinary traditions naturally accommodate plant-based dietary preferences. According to recent data, approximately 3% of United States respondents identify as vegan, with notably higher percentages among Black, Indigenous, and People of the Global Majority (BIPGM) populations, where about 8% follow strict vegetarian or vegan diets. This trend has led to increased innovation in the tahini market, as exemplified by Mighty Sesame Co.'s launch of Mighty Sesame Harissa Tahini, the first-ever harissa-flavored tahini in the market, designed to cater to evolving consumer preferences for unique, plant-based condiments. The European market's growing demand is evidenced by its consistent import of over 120,000 tons of sesame seeds annually, reflecting the increasing incorporation of tahini in both traditional and innovative food applications.

Growing Preference for Tahini by Health-Conscious Consumers

The increasing awareness of tahini's nutritional profile has positioned it as a superfood among health-conscious consumers. A single tablespoon of tahini provides impressive nutritional value, containing 89 calories, 2.6 grams of protein, 8 grams of fat, 3 grams of carbohydrates, and 1.4 grams of fiber, while being naturally free from cholesterol. The presence of sesamol, a natural compound found in sesame seeds and sesame oil, has garnered significant attention due to its potent antioxidant, anti-inflammatory, and anti-aging properties. Medical research has demonstrated tahini's effectiveness in reducing inflammation, with studies showing notable improvements in knee pain and inflammatory biomarkers among patients with knee osteoarthritis who consumed 40 grams of sesame seeds daily.

The heart-healthy properties of tahini have become a major driving factor in its adoption among health-conscious consumers. Clinical studies have shown significant reductions in total cholesterol and LDL cholesterol levels among participants who incorporated 40 grams of sesame seeds into their daily diet over a two-month period. The product's versatility as a plant-based source of essential nutrients has made it particularly attractive to consumers following dairy-free diets, as it provides a substantial amount of calcium, iron, and other vital minerals. Furthermore, tahini's appeal extends to fitness enthusiasts and athletes due to its protein content and healthy fat profile, making it a popular ingredient in protein shakes and energy-boosting beverages. The growing demand for natural and organic food products has led manufacturers to focus on producing tahini without artificial preservatives or additives, further enhancing its appeal to health-conscious consumers seeking healthy condiments.

Tahini Market Geography Segment Analysis

Tahini Market in North America

The North American tahini market demonstrates a robust presence across the United States, Canada, and Mexico. The region's growing popularity of Middle Eastern food and Mediterranean food cuisines has significantly influenced consumer preferences, particularly in urban areas. Health-conscious consumers increasingly recognize tahini's nutritional benefits, driving its incorporation into various dietary regimens. The market is characterized by strong distribution networks, with products available through both traditional retail channels and e-commerce platforms. The presence of established manufacturers and importers has ensured steady product availability, while increasing awareness of plant-based foods has further strengthened market growth.

Tahini Market in United States

The United States represents the largest tahini market in North America, holding approximately 80% share of the regional market in 2024. The market's strength is driven by the country's diverse culinary landscape and growing adoption of Middle Eastern food. American consumers increasingly incorporate tahini into various applications, from traditional hummus to innovative plant-based recipes. The presence of numerous health food stores and specialty markets has improved product accessibility. The market also benefits from strong marketing initiatives by manufacturers highlighting tahini's versatility and nutritional benefits, particularly its rich protein content and healthy fats.

Tahini Market Growth Dynamics in United States

The United States continues to demonstrate the strongest growth potential in North America, with a projected CAGR of approximately 4% during 2024-2029. This growth is fueled by increasing consumer awareness of Middle Eastern food and the rising demand for plant-based protein sources. The country's robust food service sector has been instrumental in introducing tahini-based products to mainstream consumers. Health and wellness trends, particularly the growing interest in clean-label and natural ingredients, continue to drive market expansion. The market also benefits from innovative product launches and increasing retail penetration across different distribution channels.

Tahini Market in South America

South America's tahini market showcases significant development potential, with Brazil and Argentina emerging as key markets. The region's growing appreciation for international cuisines and increasing health consciousness have created favorable conditions for market expansion. The presence of significant Arab communities, particularly in Brazil, has helped establish a strong foundation for tahini consumption. The market benefits from improving distribution networks and increasing product awareness through various culinary applications.

Tahini Market in Brazil

Brazil dominates the South American tahini market, commanding approximately 81% of the regional market share in 2024. The country's large population and diverse culinary preferences have created a robust market for tahini products. The strong presence of Middle Eastern communities, particularly in major urban centers, has helped establish tahini as a mainstream food ingredient. Brazilian consumers increasingly incorporate tahini into various applications, from traditional Middle Eastern dishes to local adaptations. The market also benefits from the country's well-developed retail infrastructure and growing health food sector.

Tahini Market Growth Dynamics in Brazil

Brazil exhibits the most promising growth trajectory in South America, with an expected CAGR of approximately 7% during 2024-2029. The country's expanding health food sector and growing consumer interest in plant-based proteins drive this growth. Brazilian consumers' increasing awareness of tahini's nutritional benefits and versatility in cooking applications supports market expansion. The market also benefits from innovative product launches and growing retail penetration. The rising trend of healthy snacking and increasing adoption of Middle Eastern food further contribute to market growth.

Tahini Market in Asia-Pacific

The Asia-Pacific tahini market encompasses diverse markets including China, India, and Singapore, each with unique consumption patterns and growth drivers. The region's increasing exposure to international cuisines and growing health consciousness contribute to market development. The rising popularity of Middle Eastern food restaurants and the growing trend of experimentation with global cuisines have created new opportunities for tahini products. The market also benefits from the region's large population base and increasing disposable income levels.

Tahini Market in China

China emerges as the dominant force in the Asia-Pacific tahini market. The country's large consumer base and growing interest in international cuisines have created a substantial market for tahini products. Chinese consumers increasingly incorporate tahini into various culinary applications, both traditional and modern. The market benefits from well-established distribution networks and growing awareness of tahini's nutritional benefits. The presence of a strong food service sector and increasing health consciousness among urban consumers further drives market growth.

Tahini Market Growth Dynamics in China

China demonstrates the strongest growth potential in the Asia-Pacific region. The country's rapid urbanization and increasing exposure to international cuisines drive market expansion. Chinese consumers' growing interest in healthy and natural food ingredients supports market development. The rising trend of plant-based diets and increasing awareness of tahini's versatility in various culinary applications contribute to market growth. The market also benefits from improving retail infrastructure and increasing product availability through various distribution channels.

Tahini Market in Europe

The European tahini market encompasses several key countries including Germany, United Kingdom, France, Greece, and Russia, each contributing to the region's market dynamics. The region's strong appreciation for Mediterranean food and growing health consciousness drive market growth. The presence of significant Middle Eastern and Mediterranean communities across European countries has helped establish tahini as a mainstream food ingredient. Among these markets, Russia emerges as the largest country market, while Greece shows the fastest growth potential. The market benefits from well-developed retail infrastructure and increasing consumer awareness of tahini's nutritional benefits and culinary versatility.

Tahini Market in Africa

The African tahini market, comprising key countries such as Ethiopia, Egypt, and Nigeria, demonstrates significant growth potential. The region's strong cultural connection to Middle Eastern food and traditional use of sesame-based products provide a solid foundation for market growth. The market benefits from local sesame seed production and processing capabilities. Egypt emerges as the largest market in the region, while Ethiopia shows the fastest growth potential. The increasing urbanization and growing middle-class population across African countries contribute to market expansion, while improving retail infrastructure and distribution networks support market development.

Tahini Market in Middle East

The Middle East represents the most significant tahini market globally, encompassing key countries including Turkey, Israel, Iran, Saudi Arabia, Jordan, Lebanon, and the United Arab Emirates. The region's deep-rooted cultural connection to tahini and its widespread use in traditional cuisine drive market growth. The presence of established manufacturers and strong distribution networks ensures product availability across various retail channels. Turkey emerges as the largest market in the region, while the United Arab Emirates shows the fastest growth potential. The market benefits from increasing product innovations, growing export opportunities, and strong consumer preference for traditional Middle Eastern food.