Tahini Market - Growth, Trends, and Forecast (2020 - 2025)

The Tahini Market is primarily segmented by Geography. A detailed geographical analysis covering more than 30 countries is provided.

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

Fastest Growing Market:

Africa

Largest Market:

Middle East and Africa

CAGR:

4.8 %

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Market Overview

Tahini market is projected to grow at a CAGR of 4.8% during the forecast period, 2020-2025.

  • In 2018, the Middle East is the largest geographic segment of the market studied and accounted for a share of around 88.3% of the overall market.
  • Higher demand for nut butter and spreads has induced potential demand for tahini in the world. This, coupled with a significant increase in consumer preferences of tahini, as an ingredient for salads, breakfast foods, and specifically sports drinks, like protein shakes, is driving the global tahini demand.

Scope of the Report

Tahini is one of the popular dishes among the Mediterranean cuisine. The products considered in the report include the commercially available forms of tahini, worldwide. The most popular form is tahini-based sauces, which are generally used as a garnish in salads and topping for meat and vegetables in the Middle Eastern cuisine.

Geography
North America
United States
Canada
Mexico
Rest of North America
South America
Brazil
Argentina
Rest of South America
Asia - Pacific
China
India
Singapore
Rest of Asia - Pacific
Europe
Germany
United Kingdom
France
Greece
Russia
Rest of Europe
Africa
Ethipoia
Egypt
Nigeria
Rest of Africa
Middle East
Turkey
Israel
Iran
Saudi Arabia
Jordan
Lebanon
United Arab Emirates
Rest of Middle East

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Key Market Trends

Health Benefits and Taste-Enhancing Properties of Tahini

Tahini is recently gaining popularity in Western culture, as one of the vital ingredients that make up a good hummus. Besides hummus, tahini is also the base ingredient of numerous Middle Eastern dishes. Because of its versatility and the depth of flavor that it provides, tahini has been recognized by “The New York Times”, as one of the “mother sauces”.  Apart from its taste, it provides optimum health benefits. According to the US Department of Agriculture(USDA) National Nutrient Database,  tahini contains large amounts of mono and poly-unsaturated fats, known to be beneficial to the heart and overall health. However, sesame seeds also contain phytosterols, that exhibit cholesterol-lowering, and cancer-blocking effects, but due to their hard outer hull, it is difficult for the body to absorb the nutrients.

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Middle East Dominates the Global Market

Turkey cornered the larger share, followed by Israel, Iran, Jordan, Saudi, and Lebanon. This clearly implies that around 90% of the global demand was recorded from Middle Eastern countries, in 2018. On considering the raw material supply for the market studied, in 2018, Tanzania was the largest producer of sesame seeds with a production of 1.26 million metric ton. China was the largest importer, while Ethiopia was the largest exporter of sesame seeds. African countries, especially Egypt, is expected to dominate the market studied, both in terms of supply and demand, by the end of the forecast period, while Asian imports are expected to increase during the forecast period. Tahini products face intense competition, especially from the foreign markets, as it is a symbol of culinary culture. The health benefits associated with tahini, coupled with healthy food trend among consumers, has boosted the popularity of tahini in the global market.

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Competitive Landscape

The tahini market is a niche market, with various small and medium-sized companies coining a very minimal share in the world. This has resulted in very stiff competition. The development of regional markets and local players in different parts of the world is the major factor for the fragmented nature of the studied market. The Middle East and Africa are the two regions showing maximum competitor activities.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Growing Popularity of Authentic Middle Eastern and Mediterranean Food

      2. 4.1.2 Diverse Functionality of Tahini

      3. 4.1.3 Various Health Benefits and Taste Enhancing Properties of Tahini

    2. 4.2 Market Restraints

      1. 4.2.1 Ease of Availability and Low Price of Paste and Spreads Substitutes

      2. 4.2.2 Fluctuations in the Price of the Raw Materials

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Geography

      1. 5.1.1 North America

        1. 5.1.1.1 United States

        2. 5.1.1.2 Canada

        3. 5.1.1.3 Mexico

        4. 5.1.1.4 Rest of North America

      2. 5.1.2 South America

        1. 5.1.2.1 Brazil

        2. 5.1.2.2 Argentina

        3. 5.1.2.3 Rest of South America

      3. 5.1.3 Asia - Pacific

        1. 5.1.3.1 China

        2. 5.1.3.2 India

        3. 5.1.3.3 Singapore

        4. 5.1.3.4 Rest of Asia - Pacific

      4. 5.1.4 Europe

        1. 5.1.4.1 Germany

        2. 5.1.4.2 United Kingdom

        3. 5.1.4.3 France

        4. 5.1.4.4 Greece

        5. 5.1.4.5 Russia

        6. 5.1.4.6 Rest of Europe

      5. 5.1.5 Africa

        1. 5.1.5.1 Ethipoia

        2. 5.1.5.2 Egypt

        3. 5.1.5.3 Nigeria

        4. 5.1.5.4 Rest of Africa

      6. 5.1.6 Middle East

        1. 5.1.6.1 Turkey

        2. 5.1.6.2 Israel

        3. 5.1.6.3 Iran

        4. 5.1.6.4 Saudi Arabia

        5. 5.1.6.5 Jordan

        6. 5.1.6.6 Lebanon

        7. 5.1.6.7 United Arab Emirates

        8. 5.1.6.8 Rest of Middle East

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Sunshine International Foods, Inc.

      2. 6.3.2 Kevala International LLC

      3. 6.3.3 Prince Tahina Manufacture Ltd

      4. 6.3.4 R.J.M. Food Industries Ltd

      5. 6.3.5 Al Wadi Al Akhdar Sal

      6. 6.3.6 Al Yaman Factories

      7. 6.3.7 Al Kanater

      8. 6.3.8 El Rashidi El Mizan

      9. 6.3.9 Halwani

      10. 6.3.10 Haitoglou Bros SA

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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