Market Snapshot
| Study Period: | 2016 -2027 |
| Base Year: | 2021 |
| Fastest Growing Market: | North America |
| Largest Market: | Middle East and Africa |
| CAGR: | 4.8 % |
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Market Overview
The Tahini market is projected to record a CAGR of 4.8% during the forecast period, 2022-2027
During COVID-19, demand for tahini and its applications declined due to lower on-trade applications. Furthermore, trade restrictions in India, China, and Africa greatly influenced the global trade flows of tahini. As a result, tahini’s price, demand, and supply were affected significantly.
Higher demand for nut/seed butter and spreads has induced potential demand for tahini in the world. This, coupled with a significant increase in consumer preferences for tahini as an ingredient for salads, breakfast foods, and specifically sports drinks, like protein shakes, is driving the global tahini demand.
However, the fluctuating cost of sesame seeds creates hurdles for new manufacturers. For instance, the average price of tahini has escalated from EGP 46.4/ kg in Jan 2019 to around EGP 48.55/kg in January 2020, and it dropped to EGP 47.86 in July 2020, as stated by CAPMAS.
Scope of the Report
Tahini is a paste or spread made from ground sesame seeds. The global tahini market is segmented by geography into North America, Europe, Asia-Pacific, South America, Africa, Middle East. For each segment, the market sizing and forecast have been done based on value (in USD million).
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Key Market Trends
Health Benefits and Taste-Enhancing Properties of Tahini
Tahini is recently gaining popularity in Western culture as one of the vital ingredients that make up good hummus. Besides hummus, tahini is also the base ingredient of numerous Middle Eastern dishes. Apart from its taste, it provides optimum health benefits. Owing to the enhanced usage of tahini with hummus, halva, and dips, among others, is escalating the market growth. Supplementing this, the market consumers expect innovation in their products in terms of consistency/ingredients/flavors. Adding to the evolving trend of flavored product consumption in the market is paving the way for product innovations in the market landscape. Thus in 2020, Mighty Sesame Co. introduced the harissa-flavored tahini variety to the UAE market, which contains a blend of 100% natural harissa spices for a distinctively aromatic, roasted-chili pepper flavor profile.
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Middle-East Dominates the Global Market
Turkey cornered the larger share, followed by Israel, Iran, Jordan, Saudi, and Lebanon. African countries, especially Egypt, are expected to dominate the market studied in terms of supply and demand by the end of the forecast period. Further, health benefits associated with tahini, coupled with healthy food trend among consumers, has boosted the popularity of tahini in the Middle Eastern market. Thus, in 2021 Al Ameera announced its investment in three factories in Dubai Industrial City, which will enable it to increase its annual production of Tahina to 9,000 tons.
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Competitive Landscape
The tahini market is a niche market, with various small and medium-sized companies coining a very minimal share in the world. This has resulted in very stiff competition. The development of regional and local players in different parts of the world is the major factor for the fragmented nature of the studied market. Major key players are Sunshine International Foods Inc., Kevala International LLC, Prince Tahina Manufacture Ltd., RJM Food Industries Ltd., and Al Wadi Al Akhdar Sal.
Recent Developments
· In 2021, Soom Foods launched New Dark Chocolate Sea Salt Tahini, a creamy sesame tahini blended with premium cocoa powder.
· In 2021, Zeinas launched Tahini in squeeze bottles. Tahini sauces are mainly used by consumers preparing Middle Eastern cuisines.
· In 2021, NuttZo recently made its first foray into savory spreads with NuttZo 5-Seed Tahini Fusion. The blend is a first-of-its-kind tahini-style seed butter made with organic sesame, flax, sunflower, pumpkin, and chia.
Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Geography
5.1.1 North America
5.1.1.1 United States
5.1.1.2 Canada
5.1.1.3 Mexico
5.1.1.4 Rest of North America
5.1.2 South America
5.1.2.1 Brazil
5.1.2.2 Argentina
5.1.2.3 Rest of South America
5.1.3 Asia-Pacific
5.1.3.1 China
5.1.3.2 India
5.1.3.3 Singapore
5.1.3.4 Rest of Asia-Pacific
5.1.4 Europe
5.1.4.1 Germany
5.1.4.2 United Kingdom
5.1.4.3 France
5.1.4.4 Greece
5.1.4.5 Russia
5.1.4.6 Rest of Europe
5.1.5 Africa
5.1.5.1 Ethipoia
5.1.5.2 Egypt
5.1.5.3 Nigeria
5.1.5.4 Rest of Africa
5.1.6 Middle-East
5.1.6.1 Turkey
5.1.6.2 Israel
5.1.6.3 Iran
5.1.6.4 Saudi Arabia
5.1.6.5 Jordan
5.1.6.6 Lebanon
5.1.6.7 United Arab Emirates
5.1.6.8 Rest of Middle-East
6. COMPETITIVE LANDSCAPE
6.1 Market Share Anaysis
6.2 Most Adopted Strategies
6.3 Company Profiles
6.3.1 Sunshine International Foods, Inc.
6.3.2 Kevala International LLC
6.3.3 Prince Tahina Manufacture Ltd
6.3.4 R.J.M. Food Industries Ltd
6.3.5 Al Wadi Al Akhdar Sal
6.3.6 Al Yaman Factories
6.3.7 Al Kanater
6.3.8 El Rashidi El Mizan
6.3.9 Halwani
6.3.10 Haitoglou Bros SA
*List Not Exhaustive7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID 19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Tahini Market market is studied from 2016 - 2027.
What is the growth rate of Tahini Market?
The Tahini Market is growing at a CAGR of 4.8% over the next 5 years.
Which region has highest growth rate in Tahini Market?
North America is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Tahini Market?
Middle East and Africa holds highest share in 2021.
Who are the key players in Tahini Market?
Sunshine International Foods, Inc., Kevala International LLC, Prince Tahina Manufacture Ltd., Al Wadi Al Akhdar Sal, R.J.M. Food Industries Ltd are the major companies operating in Tahini Market.
