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The Tahini Market is primarily segmented by Geography. A detailed geographical analysis covering more than 30 countries is provided.
Fastest Growing Market:
Middle East and Africa
Tahini market is projected to grow at a CAGR of 4.8% during the forecast period, 2020-2025.
Tahini is one of the popular dishes among the Mediterranean cuisine. The products considered in the report include the commercially available forms of tahini, worldwide. The most popular form is tahini-based sauces, which are generally used as a garnish in salads and topping for meat and vegetables in the Middle Eastern cuisine.
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Tahini is recently gaining popularity in Western culture, as one of the vital ingredients that make up a good hummus. Besides hummus, tahini is also the base ingredient of numerous Middle Eastern dishes. Because of its versatility and the depth of flavor that it provides, tahini has been recognized by “The New York Times”, as one of the “mother sauces”. Apart from its taste, it provides optimum health benefits. According to the US Department of Agriculture(USDA) National Nutrient Database, tahini contains large amounts of mono and poly-unsaturated fats, known to be beneficial to the heart and overall health. However, sesame seeds also contain phytosterols, that exhibit cholesterol-lowering, and cancer-blocking effects, but due to their hard outer hull, it is difficult for the body to absorb the nutrients.
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Turkey cornered the larger share, followed by Israel, Iran, Jordan, Saudi, and Lebanon. This clearly implies that around 90% of the global demand was recorded from Middle Eastern countries, in 2018. On considering the raw material supply for the market studied, in 2018, Tanzania was the largest producer of sesame seeds with a production of 1.26 million metric ton. China was the largest importer, while Ethiopia was the largest exporter of sesame seeds. African countries, especially Egypt, is expected to dominate the market studied, both in terms of supply and demand, by the end of the forecast period, while Asian imports are expected to increase during the forecast period. Tahini products face intense competition, especially from the foreign markets, as it is a symbol of culinary culture. The health benefits associated with tahini, coupled with healthy food trend among consumers, has boosted the popularity of tahini in the global market.
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The tahini market is a niche market, with various small and medium-sized companies coining a very minimal share in the world. This has resulted in very stiff competition. The development of regional markets and local players in different parts of the world is the major factor for the fragmented nature of the studied market. The Middle East and Africa are the two regions showing maximum competitor activities.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Growing Popularity of Authentic Middle Eastern and Mediterranean Food
4.1.2 Diverse Functionality of Tahini
4.1.3 Various Health Benefits and Taste Enhancing Properties of Tahini
4.2 Market Restraints
4.2.1 Ease of Availability and Low Price of Paste and Spreads Substitutes
4.2.2 Fluctuations in the Price of the Raw Materials
4.3 Porter's Five Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
5.1.2 South America
22.214.171.124 Rest of South America
5.1.3 Asia - Pacific
126.96.36.199 Rest of Asia - Pacific
188.8.131.52 United Kingdom
184.108.40.206 Rest of Europe
220.127.116.11 Rest of Africa
5.1.6 Middle East
18.104.22.168 Saudi Arabia
22.214.171.124 United Arab Emirates
126.96.36.199 Rest of Middle East
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Most Adopted Strategies
6.3 Company Profiles
6.3.1 Sunshine International Foods, Inc.
6.3.2 Kevala International LLC
6.3.3 Prince Tahina Manufacture Ltd
6.3.4 R.J.M. Food Industries Ltd
6.3.5 Al Wadi Al Akhdar Sal
6.3.6 Al Yaman Factories
6.3.7 Al Kanater
6.3.8 El Rashidi El Mizan
6.3.10 Haitoglou Bros SA
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability