Jam, Jelly, and Preserves Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Jam, Jelly, and Preserves Market is segmented on the basis of Type (Jams, Jellies, Marmalade, and Preserves), Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online Retail and Other Distribution Channels), and Geography.

Market Snapshot

jelly market
Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


3.6 %

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Market Overview

The global jam, jelly, and preserves market is projected to register a CAGR of 3.6%, during the forecast period (2019-2024).

  • Jams, jellies, and preserves are experiencing an increasing demand, all over the world. In regions, like Europe and North America, these products are consumed on a daily basis, by consumers of all age groups. Jams, jellies and preserves have become a part of their daily meals. 
  • The rising health issues, such as obesity, diabetes, and others, and the availabilty of other kinds of spreads in the market are the major restraints.
  • As a result, consumers are demanding for jams, jellies, and preserves that are fortified, contain low fat, low sugar, and possess other health-promoting properties.
  • Owing to the increasing demand for clean-label ingredients, there is an increase in the usage of natural and organic ingredients, in the preparation of jams, jellies, and preserves.

Scope of the Report

The global jam, jelly, and preserves market is segmented on the basis of type, into jams, jellies, marmalade and preserves. By distribution channel, the market is segmented into hypermarket/supermarket, convenience stores, online retail, and other distribution channels. The report also provides a geographical analysis of the market.

By Product Type
Marmalade and Preserves
By Distribution Channel
Convenience Stores
Online Retail
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Demand for reduced sugar/fat spreads

Regular jams contain huge quantities of sugar, which helps improve shelf-life, taste, and mouth-feel. However, with the rising health concerns, sugar is being replaced with alternatives, such as artificial sweeteners, fruit concentrates, and others, for the preparation of low-sugar and sugar-free jams, jellies, and preserves. With low-carb and low-fat diets trending across the world, the consumers are continuously looking out for healthier and tastier, convenient food options, like jams, jellies, and preserves, that are low in sugar and fat. Moreover, fruits, such as raspberries and blueberries, are being infused with special ingredients, such as spices, herbs, honey, and chia seeds, among others, in order to produce low-sugar and sugar-free jams, jellies, and preserves. 

Jam, Jelly, and Preserves Market1

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North America is the largest market

The North American jam, jelly, and preserves market is expected to register a CAGR of 2.8%, during the forecast period (2019-2024). The increasing demand for convenient foods has boosted the market for jam, jelly and preserves. It has been obseerved that the jam, jelly, and preserve makers in North America are using ripe as well as semi-ripe fruits and sugar alternatives, like pectin, to make their products more colorful and tastier. There is an increased demand for healthy, nutritious, innovative, and organically produced jams, jellies, and preserves, in the North American region. A recent trend, that has been observed in the market, is a shift from the normal sweet jams, jellies, and preserves, to other variants, like sweet and spicy, sweet and smoky, and sweet and tangy, among other flavors.

Jam, Jelly, and Preserves Market2

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Competitive Landscape

The global jam, jelly, and preserves market is highly competiitve with the presence of key players such as The J.M. Smucker Company, Orkla, Andros Group, B&G Foods, Inc. The market also witnesses the presence of various small and regional players. The players compete, in order to hold the major market share, by expanding their portfolios through product innovations, such as incorporating healthy ingredients and introducing new flavors.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Jams

      2. 5.1.2 Jellies

      3. 5.1.3 Marmalade and Preserves

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 B&G Foods, Inc.

      2. 6.4.2 The J.M. Smucker Company

      3. 6.4.3 Andros Group

      4. 6.4.4 F. Duerr & Sons Ltd

      5. 6.4.5 Orkla

      6. 6.4.6 Wilkin & Sons Ltd.

      7. 6.4.7 Unilever

      8. 6.4.8 Murphy Orchards

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Jam, Jelly, and Preserves Market market is studied from 2016 - 2026.

The Jam, Jelly, and Preserves Market is growing at a CAGR of 3.6% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • B&G Foods, Inc.
  • The J.M. Smucker Company
  • F. Duerr & Sons Ltd
  • Andros Group
  • Orkla

Are the major companies operating in Jam, Jelly, and Preserves Market.

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