Regular jams contain huge quantities of sugar, which helps improve shelf-life, taste, and mouth-feel. However, with the rising health concerns, sugar is being replaced with alternatives, such as artificial sweeteners, fruit concentrates, and others, for the preparation of low-sugar and sugar-free jams, jellies, and preserves. With low-carb and low-fat diets trending across the world, the consumers are continuously looking out for healthier and tastier, convenient food options, like jams, jellies, and preserves, that are low in sugar and fat. Moreover, fruits, such as raspberries and blueberries, are being infused with special ingredients, such as spices, herbs, honey, and chia seeds, among others, in order to produce low-sugar and sugar-free jams, jellies, and preserves. 

The North American jam, jelly, and preserves market is expected to register a CAGR of 2.8%, during the forecast period (2019-2024). The increasing demand for convenient foods has boosted the market for jam, jelly and preserves. It has been obseerved that the jam, jelly, and preserve makers in North America are using ripe as well as semi-ripe fruits and sugar alternatives, like pectin, to make their products more colorful and tastier. There is an increased demand for healthy, nutritious, innovative, and organically produced jams, jellies, and preserves, in the North American region. A recent trend, that has been observed in the market, is a shift from the normal sweet jams, jellies, and preserves, to other variants, like sweet and spicy, sweet and smoky, and sweet and tangy, among other flavors.