Jam, Jelly, and Preserves Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Jam, Jelly, and Preserves Market is Segmented by Type (Jams and Jellies, Marmalade, and Preserves), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecast in value (USD million) for the abovementioned segments.

Jam, Jelly, & Preserves Industry Overview

Jam Jelly And Preserves Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 4.9 %

Major Players

Jam Jelly And Preserves Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Jam, Jelly, & Preserves Market Analysis

The jam, jelly and preserves market is projected to register a CAGR of 4.90% during the forecast period, 2022–2027.

The COVID-19 impact on the market has been positive, particularly during the first two quarters of 2020, attributable to consumers' increased reliance on convenient, easy-to-consume food products amid the emerging work-from-home culture.

Jams, jellies, and preserves are experiencing increasing demand worldwide. In regions like Europe and North America, these products are consumed daily by consumers of all age groups.

Most consumers in developed countries have been looking for food spreads without artificial additives, owing to the associated long-term adverse health effects. Manufacturers are inclined toward using natural flavoring agents, preservatives, and sweeteners as they are the key ingredients used in sweet spreads to extend the product's shelf-life. In 2018, Polaner launched Polaner Fruit & Maple fruit. The product is sweetened with golden maple grove farms' pure maple syrup and is available in four flavors: strawberry, rasp, peach, and blueberry.

Jam, Jelly, & Preserves Industry Segments

Jams, jellies, and preserves are derived by crushing fruit and straining juices to make a jelly-like spread. The jam, jelly, and preserve market is segmented into product type, distribution channel, and country. For each segment, the market sizing and forecast have been done based on value (USD million).

By Product Type
Jams and Jellies
By Distribution Channel
Convenience Stores
Online Retail
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Jam, Jelly, & Preserves Market Trends

This section covers the major market trends shaping the Jam, Jelly, & Preserves Market according to our research experts:

Demand for Clean-label and Reduced Sugar/Fat Spreads

Regular jams contain huge quantities of sugar, aiding in shelf-life, taste, and mouth-feel. However, with the rising health concerns, sugar is being replaced with other alternatives, like artificial sweeteners, fruit concentrates, and others, to prepare low-sugar and sugar-free jams and preserves.

With low-carb and low-fat diets trending, consumers opt for healthier and tastier convenient food options, like reduced sugar and fat jams, jellies, marmalades, and preserves. Moreover, most consumers are looking for fruit spreads without any artificial preservatives or additives, as the continuous use of these artificial flavors and additives gradually can lead to long-term adverse health effects. Thus, this factor creates a growth opportunity for the players to establish their presence in the market with their high-quality products infused with zero-calorie sweeteners and natural preservatives.

Jam Jelly And Preserves Market : Consumers Familiar with clean label, Share (%), United States, 2021

North America to Dominate the Market

The increasing demand for convenient foods has boosted the market for jam, jelly, and preserves in North America. The jam, jellies, and preserves manufacturers in North America are using ripe and semi-ripe fruits and sugar alternatives, like pectin, to make their products more colorful and tastier. North America has increased demand for healthy, nutritious, innovative, and organically produced jams, jellies, and preserves. There has also been a recent shift from the normal sweet jams, jellies, and preserves to other variants, like sweet and spicy, sweet and smoky, and sweet and tangy, among other flavors.

Jam Jelly And Preserves Market : Market Size (%), By Geography, Global, 2021

Jam, Jelly, & Preserves Market Competitor Analysis

The jam, jelly, and preserves market is highly competitive with key players such as The J.M. Smucker Company, Orkla, Andros Group, and B&G Foods Inc. The sustainable competitive advantage through differentiation is high. Manufacturers are introducing product innovations in terms of offerings, ingredients, flavors, prices, and packaging, leading to a high degree of competition in the market.​

Also, the high industrial profitability has led manufacturers to develop powerful, competitive strategies, intensifying competition among the existing market players. Major players are intensely embarking on product innovation as their prime strategy to consolidate the market.​ Additionally, these companies are increasing their investments in R&D to develop products in line with consumer needs, expand their presence, and maintain their position in the market.​

Jam, Jelly, & Preserves Market Top Players

  1. F. Duerr & Sons Ltd

  2. The J.M. Smucker Company

  3. Andros Group

  4. Orkla ASA

  5. B&G Foods Inc.

*Disclaimer: Major Players sorted in no particular order

Jam Jelly And Preserves Market Concentration

Jam, Jelly, & Preserves Market Recent Developments

  • In 2020, Jumel Jams launched its sugar-free jams range through online stores. The range included four flavors of stevia sweetener, with gluten-free and low-in-salt features.
  • In 2020, The Skinny Food Co. expanded the portfolio of its #NotGuilty Jam range with the launch of two new flavors: Orange Marmalade and Black Cherry. The two new flavors contain 85% fewer calories and 93% less sugar than other jam products available on the market. The jams are also zero fat, gluten-free, high in fiber, vegan, diabetic-friendly, and made with real fruit.

Jam, Jelly, & Preserves Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Jams and Jellies

      2. 5.1.2 Marmalade

      3. 5.1.3 Preserves

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 B&G Foods Inc.

      2. 6.4.2 The J.M. Smucker Company

      3. 6.4.3 Andros Group

      4. 6.4.4 F. Duerr & Sons Ltd

      5. 6.4.5 Orkla ASA

      6. 6.4.6 Wilkin & Sons Ltd

      7. 6.4.7 Unilever

      8. 6.4.8 Crofters Food Ltd

      9. 6.4.9 Ritter Alimentos SA

      10. 6.4.10 GD Foods

    5. *List Not Exhaustive


**Subject to Availability
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Jam, Jelly, & Preserves Market Research FAQs

The Jam, Jelly, and Preserves Market is studied from 2018 - 2028.

The Jam, Jelly, and Preserves Market is growing at a CAGR of 4.9% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

F. Duerr & Sons Ltd, The J.M. Smucker Company, Andros Group, Orkla ASA, B&G Foods Inc. are the major companies operating in Jam, Jelly, and Preserves Market.

Jam, Jelly, and Preserves Industry Report

Statistics for the 2023 Jam, Jelly, and Preserves market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Jam, Jelly, and Preserves analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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