| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 5.04 Billion |
| Market Size (2030) | USD 6.22 Billion |
| CAGR (2025 - 2030) | 4.30 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Jam, Jelly, And Preserves Market Analysis
The Jam, Jelly, And Preserves Market size is estimated at USD 5.04 billion in 2025, and is expected to reach USD 6.22 billion by 2030, at a CAGR of 4.3% during the forecast period (2025-2030).
Jams, jellies, and preserves are experiencing increasing demand worldwide. In regions like Europe and North America, these products are consumed daily by consumers of all age groups.
Most consumers in developed countries are looking for food spreads without artificial additives, owing to the associated long-term adverse health effects. Manufacturers are inclined toward using natural flavoring agents, preservatives, and sweeteners as they are the key ingredients used in sweet spreads to extend the product's shelf-life. Although taste remains a primary driver of sugar consumption, consumers are increasingly shifting to products with reduced sugar as healthier alternatives. As of 2023, honey was the preferred sweetener for 68% of consumers globally, indicating increased demand for reduced sugar products, including jams, jellies, marmalades, and preserves.
The convenience of jams and jellies in single-serve packaging options is driving the market, as they are convenient for on-the-go consumption. In addition, with the increasing demand for ready-to-eat products and the introduction of new flavors, strategic partnerships are anticipated to create favorable opportunities for the growth of the jam, jelly, and preserves market.
Jam, Jelly, And Preserves Market Trends
The Demand for Clean-label and Reduced Sugar/Fat Jams and Jellies is Rising
Regular jams/jellies contain huge quantities of sugar, aiding in shelf-life, taste, and mouth-feel. However, with the rising health concerns, sugar is being replaced with other alternatives, like artificial sweeteners, fruit concentrates, and others, to prepare low-sugar and sugar-free jams and preserves. As of 2023, honey was the most preferred sweetener among consumers globally, with 68%, followed by sucrose (46%), stevia (26%), and coconut sugar (26%). Also, 79% of global consumers believed that products with less sugar were healthier than full sugar versions, including jams and preserves.
With low-carb and low-fat diets trending, consumers are opting for healthier and tastier convenient food options, like reduced sugar and fat jams and jellies. Moreover, most consumers are looking for fruit spreads without any artificial preservatives or additives, as the continuous use of these artificial flavors and additives can gradually lead to long-term adverse health effects. Thus, this factor implies a growth opportunity for the players to establish their presence in the market with their high-quality products infused with zero-calorie sweeteners and natural preservatives.
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North America is Expected to Dominate the Market
The increasing demand for convenience foods boosts the market for jam, jelly, and preserves in North America. The manufacturers of jams, jellies, and preserves in North America use ripe and semi-ripe fruits and sugar alternatives, like pectin, to make their products more colorful and tastier. The demand for healthy, nutritious, innovative, and organically produced jams, jellies, and preserves is increasing in North America. There has also been a recent shift from the normal sweet jams, jellies, and preserves to other variants, such as sweet and spicy, sweet and smoky, and sweet and tangy.
The rising disposable income of North Americans is also one of the major factors for the increasing demand for jams, jellies, and preserves. Due to the high disposable incomes, consumers are willing to spend more on high-quality or artisanal food products, including jams and preserves. Further, the rising health consciousness among consumers is increasing the demand for organic jams, jellies, marmalades, and preserves. As of 2022, around 31% of US consumers preferred to purchase organic products rather than conventionally produced goods.
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Jam, Jelly, And Preserves Industry Overview
The jam, jelly, and preserves market is highly competitive. Major market players include The J.M. Smucker Company, Orkla ASA, Andros Group, F. Duerr & Sons Ltd, and B&G Foods Inc. The sustainable competitive advantage through differentiation is high. Manufacturers are introducing product innovations in terms of offerings, ingredients, flavors, prices, and packaging, leading to a high degree of competition in the market.
The high industrial profitability has led manufacturers to develop powerful, competitive strategies, intensifying competition among the existing market players. Major players are intensely embarking on product innovation as their prime strategy to consolidate the market. Additionally, these companies are increasing their R&D investments to develop products in line with consumer needs, expand their presence, and maintain their position in the market.
Jam, Jelly, And Preserves Market Leaders
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F. Duerr & Sons Ltd
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The J.M. Smucker Company
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Andros Group
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B&G Foods Inc.
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Orkla ASA
- *Disclaimer: Major Players sorted in no particular order
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Jam, Jelly, And Preserves Market News
- March 2024: Chupa Chups, a confectionery brand from Perfetti Van Melle, launched three new shapes, cat, feet, and crawlers, as part of its sour jelly collection expansion. The new range comprises three distinct bags – rockat, crazyfeet, and crawlers, offering a wide array of flavors like watermelon, orange, strawberry, cola, lime, apple, and blackcurrant.
- February 2023: Tiptree, a brand that produces jam under Wilkin & Sons Ltd, partnered with Antobot to provide cost-effective robotics for sustainable fruit production.
- January 2023: Perfetti Van Melle expanded its portfolio with the launch of HFSS-compliant jellies, Fruit-tella Curiosities, under its brand, "Fruit-tella." As per the brand’s claim, the products are made with 30% reduced sugar, real fruit juice, and natural colorings and flavors.
- January 2023: Welch Food Inc., as a part of market expansion, entered into a partnership with a foodservice manufacturing company, DYMA Brands, to distribute its jams and jellies in Europe.
Jam, Jelly, And Preserves Industry Segmentation
Jams, jellies, and preserves are derived by crushing fruit and straining juices to make a jelly-like spread.
The global jam market is segmented based on product type, distribution channel, and geography. By product type, the market is segmented into jams and jellies, marmalades, and preserves. The market is segmented by distribution channel into hypermarkets/supermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the report analyzes established and emerging economies worldwide, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, market sizing and forecasts were made based on the value (USD).
| By Product Type | Jams and Jellies | ||
| Marmalade | |||
| Preserves | |||
| By Distribution Channel | Supermarkets/Hypermarkets | ||
| Convenience Stores | |||
| Online Retail | |||
| Other Distribution Channels | |||
| By Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | United Kingdom | ||
| Germany | |||
| France | |||
| Spain | |||
| Italy | |||
| Russia | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East and Africa | Saudi Arabia | ||
| South Africa | |||
| Rest of Middle East and Africa | |||
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Jam Jelly & Preserves Market Research FAQs
How big is the Jam, Jelly, And Preserves Market?
The Jam, Jelly, And Preserves Market size is expected to reach USD 5.04 billion in 2025 and grow at a CAGR of 4.30% to reach USD 6.22 billion by 2030.
What is the current Jam, Jelly, And Preserves Market size?
In 2025, the Jam, Jelly, And Preserves Market size is expected to reach USD 5.04 billion.
Who are the key players in Jam, Jelly, And Preserves Market?
F. Duerr & Sons Ltd, The J.M. Smucker Company, Andros Group, B&G Foods Inc. and Orkla ASA are the major companies operating in the Jam, Jelly, And Preserves Market.
Which is the fastest growing region in Jam, Jelly, And Preserves Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Jam, Jelly, And Preserves Market?
In 2025, the North America accounts for the largest market share in Jam, Jelly, And Preserves Market.
What years does this Jam, Jelly, And Preserves Market cover, and what was the market size in 2024?
In 2024, the Jam, Jelly, And Preserves Market size was estimated at USD 4.82 billion. The report covers the Jam, Jelly, And Preserves Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Jam, Jelly, And Preserves Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Jam Industry Report
The global Jam, Jelly, and Preserves Market is experiencing significant growth, driven by increasing health consciousness and consumer demand for organic, low-sugar, and low-fat options. The market encompasses a variety of products including jams, jellies, and preserves, offered in flavors such as mango, blackberry, grapes, and raspberry. With packaging options ranging from glass bottles to polypropylene, these products are available across various distribution channels including supermarkets and online stores.
The growth in this sector is supported by rising disposable incomes and innovative marketing strategies by jelly companies and players in the jam industry, introducing exotic flavors and clean label ingredients. However, challenges like high production costs and health concerns over sugar content persist. The market is poised for dynamic growth particularly in North America, which leads in product innovation, and in Asia-Pacific, where changing lifestyles and increased spending power fuel demand.
A comprehensive market overview reveals that the market segmentation includes various types like jams and jellies, marmalade, and preserves. The market forecast highlights that the industry is set to expand further, driven by market leaders who are leveraging market data to drive industry trends. The market growth is also influenced by the market outlook which indicates a positive trajectory.
Industry analysis shows that the industry statistics support a robust market value. The industry information gathered from market research companies provides a detailed market review and market predictions. According to industry reports, the market size is expanding, and the industry sales are increasing, reflecting a healthy growth rate.
For a detailed industry profile, the report example and report pdf offer in-depth insights. The market analysis pdf and annual report provide a clear picture of the market trends, market share, and market segmentation. This comprehensive industry research is essential for understanding the market cap and making informed decisions.
In conclusion, the jam, jelly, and preserves market is on a growth path with a positive industry outlook. The market segmentation, market leaders, and market data all point towards a thriving industry with significant opportunities for growth and innovation.
