Jam, Jelly, and Preserves Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Jam, Jelly, and Preserves Market is segmented on the basis of Type (Jams, Jellies, Marmalade, and Preserves), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

jelly market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 3.6 %

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Market Overview

The jam, jelly, and preserves market is projected to register a CAGR of 3.6% during the forecast period (2021-2026).

The COVID-19 pandemic has disturbed the way the supply chain had operated with jam, jelly, marmalades, and preserves market in an odd way. However, on the positive side, as the households increased the consumption of home-prepared food, the application of jam, jelly, and preserves around the world increased its sales during the previous year.

Jams, jellies, and preserves are experiencing increasing demand all over the world. In regions like Europe and North America, these products are consumed on a daily basis by consumers of all age groups.

Most consumers in the developed countries have been looking for food spreads without any inclusion of artificial additives, owing to the associated long-term adverse health effects. Manufacturers are inclined toward using natural flavoring agents, preservatives, and sweeteners as they are the key ingredients used in sweet spreads to extend the shelf-life of the product. Thus, in 2018, Polaner debuted Polaner Fruit & Maple fruit. The product is sweetened with golden maple grove farms pure maple syrup and is available in four flavors: strawberry, rasp, peach, and blueberry.

Jams and jellies made from exotic fruits, like plums, mangoes, and berries, along with a blend of herbs and spices, like ginger, rhubarb, and mint, are seen to be made by local, small, and medium-sized entrepreneurs in the United States. This is done to bring about product differentiation through innovation and provide unique solutions to the customers.

For instance, Devine wine Jelly has a range of jelly products with fermented wine as raw material, including Robin Hill Farm & Vineyard Just Peachy wine jelly, Blueberry Thrill wine jelly, Home Sweet Home wine jelly, and PI' Goat wine jelly, and in 2019, the company launched Lavender Wine Jelly using organic lavender.

Scope of the Report

Fruit preserves are preparations of fruits whose main preserving agent is sugar and sometimes acid, often stored in glass jars and used as a condiment or spread. The global jam, jelly, and preserves market is segmented on the basis of type into jams, jellies, marmalade, and preserves. By distribution channel, the market is segmented into hypermarket/supermarket, convenience stores, online retail, and other distribution channels. The report also provides a geographical segmentation including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Marmalade and Preserves
By Distribution Channel
Convenience Stores
Online Retail
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Demand for Clean-label and Reduced Sugar/Fat Spreads

Regular jams contain huge quantities of sugar, which aids in shelf-life, taste, and mouth-feel. But, with the rising health concerns, sugar is being replaced with other alternatives, like artificial sweeteners, fruit concentrates, and others in the preparation of low-sugar and sugar-free jams and preserves.

With low carb and low-fat diets trending, consumers are incessantly opting for healthier and tastier convenient food options, like reduced sugar and fat jams, jellies, marmalades, and preserves. Moreover, a majority of consumers are looking for fruit spreads without any artificial preservatives or additives, as the continuous use of these artificial flavors and additives gradually leads to long-term adverse health effects. Thus, this is creating a growth opportunity for the players to establish their presence in the market with their high-quality products infused with zero-calorie sweeteners and natural preservatives.

Along with sugar-free, the demand for fruit-based jams and jellies with new taste profiles is also dominating the market. For instance, the yeast-based spreads offered by the manufacturers in the market are available in sugar-free and gluten-free options. The products designed in line with the current market trends and consumer needs are likely to attract health-conscious consumers.

Jam, Jelly and preserves Market1

Domination of North America in the Jam, Jelly, and Preserves Market

The increasing demand for convenient foods has boosted the market for jam, jelly, and preserves in North America. It has been observed that the jam, jelly, and preserve makers in North America are using ripe as well as semi-ripe fruits and sugar alternatives, like pectin, to make their products more colorful and tastier. There is an increased demand for healthy, nutritious, innovative, and organically produced jams, jellies, and preserves, in the North American region. A recent trend that has been observed in the market is a shift from the normal sweet jams, jellies, and preserves, to other variants, like sweet and spicy, sweet and smoky, and sweet and tangy, among other flavors.

Jam, Jelly and Preserves Market

Competitive Landscape

The jam, jelly, and preserves market is highly competitive with the presence of key players such as The J.M. Smucker Company, Orkla, Andros Group, and B&G Foods Inc. The sustainable competitive advantage through differentiation is high. Manufacturers are increasingly introducing product innovations in terms of offerings, ingredients, flavors, price, and packaging. This led to a high degree of competition in the market.​

Also, the high industrial profitability has led manufacturers to develop powerful competitive strategies, intensifying competition among the existing market players. Major players are intensely embarking on product innovation as their prime strategy to consolidate the market studied.​ Additionally, these companies are increasing their investments in research and development (R&D) to develop products in line with consumer needs, expand their presence, and maintain their position in the market.​

Recent Developments

In 2020, The Skinny Food Co. had expanded the portfolio of its #NotGuilty Jam range with the launch of two new flavors: Orange Marmalade and Black Cherry. The two new flavors contain 85% fewer calories and 93% less sugar than other jam products available on the market. The jams are also zero fat, gluten-free, high in fiber, vegan, diabetic-friendly, and made with real fruit.

In 2019, Ejangnim.com had launches Low Sugar Strawberry Jams in Korea. These are made from local strawberries harvested in May, which are extremely red and the sweetest ones of the year, from farmlands in Nonsan, Chungnam in Korea. It contains no preservatives, and these are available both in bottles and tubes.

In 2017, The JM Smucker Company had planned to spend USD 340 million on its manufacturing operation in Longmont in order to build a production facility for its fast-growing Uncrustables Frozen Peanut Butter and Jellies.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Jams

      2. 5.1.2 Jellies

      3. 5.1.3 Marmalade and Preserves

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 B&G Foods Inc.

      2. 6.4.2 The J.M. Smucker Company

      3. 6.4.3 Andros Group

      4. 6.4.4 F. Duerr & Sons Ltd

      5. 6.4.5 Orkla ASA

      6. 6.4.6 Wilkin & Sons Ltd

      7. 6.4.7 Unilever

      8. 6.4.8 Murphy Orchards

      9. 6.4.9 Ritter Alimentos SA

      10. 6.4.10 GD Foods

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Jam, Jelly, and Preserves Market market is studied from 2016 - 2026.

The Jam, Jelly, and Preserves Market is growing at a CAGR of 3.6% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

F. Duerr & Sons Ltd, B&G Foods, Inc., The J.M. Smucker Company, Andros Group, Orkla ASA are the major companies operating in Jam, Jelly, and Preserves Market.

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