Gravure Printing Machines Market Size and Share

Gravure Printing Machines Market Summary
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Gravure Printing Machines Market Analysis by Mordor Intelligence

The gravure printing machines market is valued at USD 3.42 billion in 2025 and is forecast to reach USD 3.64 billion by 2030, translating into a modest 1.27% CAGR. Incremental growth stems from premium‐grade packaging, niche decorative uses, and nascent electronics printing that offset volume pressure from flexographic and digital rivals. European engineering strength sustains global technology leadership even as manufacturing migrates to lower-cost Asian hubs. Converters in food, pharmaceutical, and luxury segments specify gravure for tight color tolerances, metallic finishes, and high-run consistency, allowing equipment suppliers to defend value rather than volume. Environmental regulations create a parallel revenue stream in retrofit solvent-recovery units, raising compliance barriers for late entrants while helping incumbents widen service margins.

Key Report Takeaways

  • By application, label production held 22.49% of the gravure printing machines market share in 2024. 
  • By Substrate, paper and paperboard segment for gravure printing machines market is projected to grow at 2.07% CAGR between 2025-2030.
  • By printing speed, up to 200 m/min systems captured 32.37% share of the gravure printing machines market size in 2024.
  • By geography, Europe led with 30.71% of the gravure printing machines market share in 2024. 

Segment Analysis

By Application: Labels Drive Volume Growth

Label lines accounted for the largest 22.49% slice of the gravure printing machines market size in 2024, reflecting strict regulatory demands for durability and clarity in pharmaceuticals and fast-moving consumer goods. Decorative printing, although smaller, is riding a 2.36% CAGR through 2030 on automotive interiors and luxury goods, where metallic layers and tactile varnishes create premium shelf impact. Converters shift capacity toward flexible packaging sleeves and in-mould labels that sustain high machine utilization. Publication gravure holds niche relevance for art catalogues and fashion lookbooks whose pictorial standards outstrip offset or digital alternatives. Industrial security applications, such as currency-grade holography and brand-protection seals, leverage gravure’s micro-feature replication, buffering the gravure printing machines market against short-run attrition elsewhere. 

Second-generation electronics lines adopt gravure lay-down for silver nanowire grids and transparent conductive inks, introducing new revenue strata for specialist press builders. As converters diversify, multi-purpose press halls emerge, with quick-change cylinder carts enabling same-day shifts from carton labels to OEM interior films without compromising register. Despite slower overall substrate tonnage growth, the application mix tilts toward higher unit value, supporting stable aftermarket parts and service billings. 

Gravure Printing Machines Market: Market Share by Application
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By Substrate Type: Plastic Films Dominate Usage

Plastic webs remained the workhorse with a 29.36% share of the gravure printing machines market size in 2024, thanks to barrier performance in snack, dairy, and aseptic packs. Yet paper and paperboard’s 2.07% CAGR signals brand migration to renewable structures, spurred by EU single-use plastic directives. Hybrid laminates combining kraft and EVOH apply gravure’s precision ink transfer to thinner coatings, reducing polymer layers without sacrificing shelf life. Experiments with corn-straw fiber substrates prove print densities on par with bleached kraft after surface calendering, expanding options for bio-based films. Metallic foils gain relevance in champagne foils and cosmetic wraps, areas where gravure’s consistent aluminum coverage sustains luxury cues. Technical textiles and breathable membranes in sportswear enter the addressable substrate pool as functional printing evolves, broadening the gravure printing machines market’s horizon beyond classical packaging.

Machinery vendors answer with servo-driven web tension systems that auto-tune for elongation variances between BOPP, paper, and TPU sheets. Enhanced doctor-blade chambers mitigate cell clogging on rougher biodegradable webs, preserving print density across long runs. Substrate versatility becomes a primary purchase criterion amid sustainability transitions that remain fluid across regions. 

Gravure Printing Machines Market: Market Share by Substrate Type
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By Printing Speed Class: High-Speed Systems Gain Traction

Presses exceeding 350 m/min exhibit the quickest 2.18% CAGR because high-volume snack, beverage, and personal-care contracts demand shorter lead times and lower unit costs. Nevertheless, up to 200 m/min lines kept the widest 32.37% revenue share in 2024, serving carton boards, security documents, and specialty films, where extended dwell times boost lay-down uniformity. Mid-range 201–350 m/min units offer balanced economics for converters juggling diverse SKUs, often anchoring greenfield plants in Southeast Asia.

Iteration learning controllers now compensate for cumulative register drift over 3 km web lengths, a prerequisite for multilayer electronics or optical films. Retrofits of magnetic-bearing dryer fans and regenerative thermal oxidizers allow legacy mid-speed machines to elevate throughput without violating emission caps. Consequently, the gravure printing machines market segments by speed increasingly overlap as modular designs let operators stage-gate upgrades rather than purchase entire new lines. 

Gravure Printing Machines Market: Market Share by Printing Speed Class
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Geography Analysis

Europe commands 30.71% of global revenues in 2024 and remains the engineering nucleus for high-end gravure, anchored by clusters in Germany, Italy, and Switzerland. Tightening VOC ceilings stimulates demand for in-house developed thermal oxidizers, enabling EU press builders to export turnkey compliance packages. The region's concentration of automotive OEMs and premium food brands preserves local demand for metallic ink gravure, while the large installed base drives a steady retrofit cycle. However, flat overall print volumes prompt suppliers to seek growth overseas, coupling remote diagnostics and 24-hour spares logistics to defend service revenues. 

Asia-Pacific posts the fastest 2.21% CAGR through 2030 as converters migrate production to China, India, and Indonesia. Government incentives for capital equipment, coupled with booming e-commerce parcel flows, underpin capex in new flexible-pack plants. Japanese institutes, including the Converting Technical Institute, are refining cylinder chrome-replacement coatings that extend life cycles, with these advances cascading into Chinese joint ventures. Native players leverage cost competitiveness to court domestic FMCG accounts, but still import high-precision registers and closed-loop solvent systems from Europe, reflecting ongoing technology interdependence. 

North America, though mature, preserves a core of pharmaceutical, nutraceutical and personal-care contracts that mandate gravure for repeatable color and chemical resistance. Regulatory scrutiny on migratory contaminants keeps converters investing in upgraded doctor systems and enclosed ink circuits. PRINTING United Alliance lobbies for balanced emission rules, enabling continual modernization without stifling SME printers. Canada's west-coast seafood pouch demand and Mexico's maquiladora growth offer cross-border opportunities for machinery vendors who can package financing and bilingual technical support. 

Gravure Printing Machines Market CAGR (%), Growth Rate by Region
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Competitive Landscape

European leaders such as Bobst, Windmöller & Hölscher, and Uteco defend premium price points through high-speed shaftless drives, AI-based defect inspection, and solvent-recovery modules. Bobst’s 2024 launch pairs gravure units with inline inkjet for SKU-level versioning, blending analog productivity with digital agility. Meanwhile, Windmöller & Hölscher integrates cloud telemetry to predict cylinder wear, selling uptime guarantees rather than machines. 

Asian manufacturers, notably Shaanxi Beiren and KYMC, close the gap by adopting European components while retaining labor-cost advantages. Their ability to localize user interfaces and stock parts regionally appeals to fast-growing converters on tight budgets. Joint engineering projects focus on 850 mm mid-web platforms optimized for flexible packs. 

Specialist disruptors tackle roll-to-roll electronics. Start-ups license precision web-handling patents from research institutes, then outsource mechanical frames. This collaboration model accelerates entry yet depends on niche volumes. Incumbents counter by forming electronics divisions, bundling gravure coaters with slot-die and screen heads to offer complete process windows. The result is a gravure printing machines market where competitiveness hinges on ecosystem partnerships, software, and after-sales services rather than static hardware specs. 

Gravure Printing Machines Industry Leaders

  1. Bobst Group SA

  2. Windmöller & Hölscher KG

  3. Uteco Group

  4. Comexi Group Industries

  5. Shaanxi Beiren Printing Machinery

  6. *Disclaimer: Major Players sorted in no particular order
Gravure Printing Machines Market Concentration
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Recent Industry Developments

  • March 2025: Mayr-Melnhof Karton invested in ALASKA SMART and ALASKA KRAFT paperboard that displaces plastics with gravure-printed alternatives, aligning with retailer recyclability mandates.
  • March 2025: DIC India rolled out Smart KF/TF and Hikari HSKF gravure inks tuned for reverse printing on BOPP and nylon, targeting food wraps demanding low migration DIC India.
  • February 2025: Huhtamaki posted 7% EBIT growth in flexible packaging, crediting recyclable gravure pouches for e-commerce accounts.
  • November 2024: Academic study validated corn-straw fiber sheets as gravure-printable substrates, expanding bio-based options Medicon.
  • June 2024: Clark County (Nevada) finalized new RACT rules projected to cut 7.75 TPD VOCs from gravure and allied presses in Clark County.
  • June 2024: Sleever International lowered fugitive solvent emissions to 11.4% of throughput while trimming water use by 69.85%, showcasing cost-positive compliance.

Table of Contents for Gravure Printing Machines Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising demand for high-quality flexible packaging
    • 4.2.2 Brand-owner shift to premium gravure for metallic and special-effect inks
    • 4.2.3 Sustainability push toward solvent-recovery gravure systems
    • 4.2.4 Roll-to-roll gravure adoption in printed electronics and OLED lighting
    • 4.2.5 Growing e-commerce driving demand for attractive packaging solutions
  • 4.3 Market Restraints
    • 4.3.1 Price pressure from improved mid-web flexo presses
    • 4.3.2 High initial investment and maintenance costs for gravure machinery
    • 4.3.3 Competition from alternative printing technologies like digital printing
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Environmental Impact and Sustainability Trends
  • 4.7 Porter’s Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Application
    • 5.1.1 Flexible Packaging
    • 5.1.2 Label Manufacturing
    • 5.1.3 Publication and Commercial Printing
    • 5.1.4 Decorative Printing
    • 5.1.5 Industrial and Security Printing
  • 5.2 By Substrate Type
    • 5.2.1 Plastic Films
    • 5.2.2 Paper and Paperboard
    • 5.2.3 Metallic Foils
    • 5.2.4 Others (Textiles, Laminates)
  • 5.3 By Printing Speed Class
    • 5.3.1 up to 200 m/min
    • 5.3.2 201 – 350 m/min
    • 5.3.3 more than 350 m/min
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.2 South America
    • 5.4.2.1 Brazil
    • 5.4.2.2 Argentina
    • 5.4.2.3 Rest of South America
    • 5.4.3 Europe
    • 5.4.3.1 Germany
    • 5.4.3.2 Italy
    • 5.4.3.3 United Kingdom
    • 5.4.3.4 France
    • 5.4.3.5 Rest of Europe
    • 5.4.4 Asia- Pacific
    • 5.4.4.1 China
    • 5.4.4.2 Japan
    • 5.4.4.3 India
    • 5.4.4.4 South Korea
    • 5.4.4.5 Rest of Asia-Pacific
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 United Arab Emirates
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Turkey
    • 5.4.5.4 South Africa
    • 5.4.5.5 Rest of Middle East and Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Bobst Group SA
    • 6.4.2 Windmöller and Hölscher KG
    • 6.4.3 Uteco Group
    • 6.4.4 Comexi Group Industries
    • 6.4.5 Shaanxi Beiren Printing Machinery
    • 6.4.6 Cerutti Group
    • 6.4.7 KYMC Machinery
    • 6.4.8 Kohli Industries
    • 6.4.9 Pelican Rotoflex Pvt. Ltd.
    • 6.4.10 Jiangyin Changjing Xinda
    • 6.4.11 Weifang Donghang Graphic Technology
    • 6.4.12 Hsing Wei Machine Industry
    • 6.4.13 Shaanxi Qinyuan Printing Machinery
    • 6.4.14 Sotech (Shenzhen) Printing Machinery
    • 6.4.15 DCM Group

7. Market Opportunities and Future Outlook

  • 7.1 White-space and Unmet-Need Assessment
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Global Gravure Printing Machines Market Report Scope

By Application
Flexible Packaging
Label Manufacturing
Publication and Commercial Printing
Decorative Printing
Industrial and Security Printing
By Substrate Type
Plastic Films
Paper and Paperboard
Metallic Foils
Others (Textiles, Laminates)
By Printing Speed Class
up to 200 m/min
201 – 350 m/min
more than 350 m/min
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
Italy
United Kingdom
France
Rest of Europe
Asia- Pacific China
Japan
India
South Korea
Rest of Asia-Pacific
Middle East and Africa United Arab Emirates
Saudi Arabia
Turkey
South Africa
Rest of Middle East and Africa
By Application Flexible Packaging
Label Manufacturing
Publication and Commercial Printing
Decorative Printing
Industrial and Security Printing
By Substrate Type Plastic Films
Paper and Paperboard
Metallic Foils
Others (Textiles, Laminates)
By Printing Speed Class up to 200 m/min
201 – 350 m/min
more than 350 m/min
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
Italy
United Kingdom
France
Rest of Europe
Asia- Pacific China
Japan
India
South Korea
Rest of Asia-Pacific
Middle East and Africa United Arab Emirates
Saudi Arabia
Turkey
South Africa
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the gravure printing machines market?

The gravure printing machines market is worth USD 3.42 billion in 2025 and is projected to reach USD 3.64 billion by 2030, growing at a 1.27% CAGR.

Which application segment commands the largest revenue share?

Label production leads with 22.49% of global revenue in 2024, owing to strict regulatory and brand requirements for high-run, consistent print quality.

Why is Asia-Pacific expected to grow fastest?

Manufacturing migration to China, India and Southeast Asia, coupled with expanding e-commerce demand and supportive industrial policies, drives a regional CAGR of 2.21% through 2030.

How are environmental regulations shaping equipment investment?

Stricter VOC and HAP limits in Europe and North America push converters to install solvent-recovery units, creating retrofit sales and raising technical barriers for new entrants.

What technological trends differentiate leading suppliers?

Press builders integrate AI-based defect detection, adaptive register control and closed-loop solvent management to sustain print quality at more than 350 m/min, opening new electronics and premium packaging markets.

How do gravure presses compete with flexographic and digital machines?

Gravure maintains an edge in very long runs, metallic or special-effect inks and micro-print security features, while flexo and digital win in short-run agility and lower upfront costs.

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