Gravure Printing Machines Market Size and Share
Gravure Printing Machines Market Analysis by Mordor Intelligence
The gravure printing machines market is valued at USD 3.42 billion in 2025 and is forecast to reach USD 3.64 billion by 2030, translating into a modest 1.27% CAGR. Incremental growth stems from premium‐grade packaging, niche decorative uses, and nascent electronics printing that offset volume pressure from flexographic and digital rivals. European engineering strength sustains global technology leadership even as manufacturing migrates to lower-cost Asian hubs. Converters in food, pharmaceutical, and luxury segments specify gravure for tight color tolerances, metallic finishes, and high-run consistency, allowing equipment suppliers to defend value rather than volume. Environmental regulations create a parallel revenue stream in retrofit solvent-recovery units, raising compliance barriers for late entrants while helping incumbents widen service margins.
Key Report Takeaways
- By application, label production held 22.49% of the gravure printing machines market share in 2024.
- By Substrate, paper and paperboard segment for gravure printing machines market is projected to grow at 2.07% CAGR between 2025-2030.
- By printing speed, up to 200 m/min systems captured 32.37% share of the gravure printing machines market size in 2024.
- By geography, Europe led with 30.71% of the gravure printing machines market share in 2024.
Global Gravure Printing Machines Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High-quality flexible packaging demand | +0.3% | Global, concentrated in APAC and Europe | Medium term (2–4 years) |
| Brand-owner adoption of metallic and special-effect inks | +0.2% | North America and Europe, expanding to APAC | Short term (≤ 2 years) |
| Sustainability push toward solvent-recovery gravure | +0.2% | Europe and North America; spillover to APAC | Long term (≥ 4 years) |
| Roll-to-roll gravure for printed electronics and OLED | +0.15% | APAC core, tech transfer to North America | Long term (≥ 4 years) |
| E-commerce driven premium packaging | +0.1% | Global, highest in urban markets | Medium term (2–4 years) |
| Source: Mordor Intelligence | |||
Rising demand for high-quality flexible packaging
Converters supplying food and pharmaceutical brands report escalating specifications for barrier films and repeatable Delta-E tolerances. UFlex expanded aseptic capacity on gravure lines after posting FY 2024 revenue of INR 13,510 crore (USD 1.62 billion). Recycled-content substrates and water-based inks are now processed at production speeds once reserved for solvent systems, enhancing gravure’s relevance to circular-economy mandates. Laboratory work on corn-straw fiber sheets confirms the press-ready adaptability of non-wood fibers when ink penetration is optimized,
Brand-owner shift to premium gravure for metallic and special-effect inks
DIC India's Smart KF/TF range reflects demand for gravure-grade pigments that maintain brilliance on BOPP and PET webs. Automotive interior trim and luxury confectionery wraps specify gravure cylinders to guarantee layer-to-layer uniformity of metallic particles. Security micro-print and tactile effects further differentiate brand packaging, permitting converters to command margins despite longer make-ready times.[1]DIC India Limited, "2025 Annual Report," dic.co.in
Sustainability push toward solvent-recovery gravure systems
Proposed EPA standards are expected to reduce hazardous air pollutants by 6,700 Mg per year, prompting converters to install 65-85% VOC capture technology. Sleever International's integrated reclaim loops cut fugitive emissions to 11.4%, below the 20% threshold, and reduce water use by 69.85%. Early adopters monetize solvent recycling and gain a marketing edge with brand owners prioritizing ESG credentials.[2]Sleever International, "Annual Environmental Report (AER) 2024," leap.epa.ie
Growing e-commerce driving demand for attractive packaging solutions
Urban last-mile delivery accelerates brand focus on unboxing aesthetics. Huhtamaki’s flexible unit lifted EBIT by 7% in 2024 on recyclable gravure-printed pouches aimed at direct-to-consumer channels. Tamper-evident seals and QR-based authentication rely on high-resolution gravure to embed overt and covert security graphics that survive distribution handling.[4]National Institute of Standards and Technology, “Economic Analysis of Technology Infrastructure Needs for Advanced Manufacturing: Roll-to-Roll Manufacturing,” nvlpubs.nist.gov
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Price pressure from mid-web flexo presses | -0.25% | Global, highest in North America and Europe | Short term (≤ 2 years) |
| High capital and maintenance costs | -0.15% | Emerging APAC and Latin America | Medium term (2–4 years) |
| Competition from digital printing in short runs | -0.1% | Developed markets | Medium term (2–4 years) |
| Source: Mordor Intelligence | |||
Price pressure from improved mid-web flexo presses
LED-UV curing, anilox refinements and single-minute job changeovers allow flexo to achieve near-gravure quality in mid-length runs. The European Commission warns that printers must restructure to retain competitiveness as emerging markets scale flexo adoption. Brand managers increasingly qualify flexo for SKUs under 50,000 impressions, eroding gravure's volume moat.
High initial investment and maintenance costs for gravure machinery
Cylinder engraving, precision bearings, and closed-loop solvent management push capital expenditure above USD 4 million for an eight-color 1,200 mm press, a hurdle for SMEs that constitute 85% of Europe's print firms. Financing packages in India and Brazil remain scarce, delaying plant upgrades even as packaging demand rises.
Segment Analysis
By Application: Labels Drive Volume Growth
Label lines accounted for the largest 22.49% slice of the gravure printing machines market size in 2024, reflecting strict regulatory demands for durability and clarity in pharmaceuticals and fast-moving consumer goods. Decorative printing, although smaller, is riding a 2.36% CAGR through 2030 on automotive interiors and luxury goods, where metallic layers and tactile varnishes create premium shelf impact. Converters shift capacity toward flexible packaging sleeves and in-mould labels that sustain high machine utilization. Publication gravure holds niche relevance for art catalogues and fashion lookbooks whose pictorial standards outstrip offset or digital alternatives. Industrial security applications, such as currency-grade holography and brand-protection seals, leverage gravure’s micro-feature replication, buffering the gravure printing machines market against short-run attrition elsewhere.
Second-generation electronics lines adopt gravure lay-down for silver nanowire grids and transparent conductive inks, introducing new revenue strata for specialist press builders. As converters diversify, multi-purpose press halls emerge, with quick-change cylinder carts enabling same-day shifts from carton labels to OEM interior films without compromising register. Despite slower overall substrate tonnage growth, the application mix tilts toward higher unit value, supporting stable aftermarket parts and service billings.
Note: Segment shares of all individual segments available upon report purchase
By Substrate Type: Plastic Films Dominate Usage
Plastic webs remained the workhorse with a 29.36% share of the gravure printing machines market size in 2024, thanks to barrier performance in snack, dairy, and aseptic packs. Yet paper and paperboard’s 2.07% CAGR signals brand migration to renewable structures, spurred by EU single-use plastic directives. Hybrid laminates combining kraft and EVOH apply gravure’s precision ink transfer to thinner coatings, reducing polymer layers without sacrificing shelf life. Experiments with corn-straw fiber substrates prove print densities on par with bleached kraft after surface calendering, expanding options for bio-based films. Metallic foils gain relevance in champagne foils and cosmetic wraps, areas where gravure’s consistent aluminum coverage sustains luxury cues. Technical textiles and breathable membranes in sportswear enter the addressable substrate pool as functional printing evolves, broadening the gravure printing machines market’s horizon beyond classical packaging.
Machinery vendors answer with servo-driven web tension systems that auto-tune for elongation variances between BOPP, paper, and TPU sheets. Enhanced doctor-blade chambers mitigate cell clogging on rougher biodegradable webs, preserving print density across long runs. Substrate versatility becomes a primary purchase criterion amid sustainability transitions that remain fluid across regions.
Note: Segment shares of all individual segments available upon report purchase
By Printing Speed Class: High-Speed Systems Gain Traction
Presses exceeding 350 m/min exhibit the quickest 2.18% CAGR because high-volume snack, beverage, and personal-care contracts demand shorter lead times and lower unit costs. Nevertheless, up to 200 m/min lines kept the widest 32.37% revenue share in 2024, serving carton boards, security documents, and specialty films, where extended dwell times boost lay-down uniformity. Mid-range 201–350 m/min units offer balanced economics for converters juggling diverse SKUs, often anchoring greenfield plants in Southeast Asia.
Iteration learning controllers now compensate for cumulative register drift over 3 km web lengths, a prerequisite for multilayer electronics or optical films. Retrofits of magnetic-bearing dryer fans and regenerative thermal oxidizers allow legacy mid-speed machines to elevate throughput without violating emission caps. Consequently, the gravure printing machines market segments by speed increasingly overlap as modular designs let operators stage-gate upgrades rather than purchase entire new lines.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
Europe commands 30.71% of global revenues in 2024 and remains the engineering nucleus for high-end gravure, anchored by clusters in Germany, Italy, and Switzerland. Tightening VOC ceilings stimulates demand for in-house developed thermal oxidizers, enabling EU press builders to export turnkey compliance packages. The region's concentration of automotive OEMs and premium food brands preserves local demand for metallic ink gravure, while the large installed base drives a steady retrofit cycle. However, flat overall print volumes prompt suppliers to seek growth overseas, coupling remote diagnostics and 24-hour spares logistics to defend service revenues.
Asia-Pacific posts the fastest 2.21% CAGR through 2030 as converters migrate production to China, India, and Indonesia. Government incentives for capital equipment, coupled with booming e-commerce parcel flows, underpin capex in new flexible-pack plants. Japanese institutes, including the Converting Technical Institute, are refining cylinder chrome-replacement coatings that extend life cycles, with these advances cascading into Chinese joint ventures. Native players leverage cost competitiveness to court domestic FMCG accounts, but still import high-precision registers and closed-loop solvent systems from Europe, reflecting ongoing technology interdependence.
North America, though mature, preserves a core of pharmaceutical, nutraceutical and personal-care contracts that mandate gravure for repeatable color and chemical resistance. Regulatory scrutiny on migratory contaminants keeps converters investing in upgraded doctor systems and enclosed ink circuits. PRINTING United Alliance lobbies for balanced emission rules, enabling continual modernization without stifling SME printers. Canada's west-coast seafood pouch demand and Mexico's maquiladora growth offer cross-border opportunities for machinery vendors who can package financing and bilingual technical support.
Competitive Landscape
European leaders such as Bobst, Windmöller & Hölscher, and Uteco defend premium price points through high-speed shaftless drives, AI-based defect inspection, and solvent-recovery modules. Bobst’s 2024 launch pairs gravure units with inline inkjet for SKU-level versioning, blending analog productivity with digital agility. Meanwhile, Windmöller & Hölscher integrates cloud telemetry to predict cylinder wear, selling uptime guarantees rather than machines.
Asian manufacturers, notably Shaanxi Beiren and KYMC, close the gap by adopting European components while retaining labor-cost advantages. Their ability to localize user interfaces and stock parts regionally appeals to fast-growing converters on tight budgets. Joint engineering projects focus on 850 mm mid-web platforms optimized for flexible packs.
Specialist disruptors tackle roll-to-roll electronics. Start-ups license precision web-handling patents from research institutes, then outsource mechanical frames. This collaboration model accelerates entry yet depends on niche volumes. Incumbents counter by forming electronics divisions, bundling gravure coaters with slot-die and screen heads to offer complete process windows. The result is a gravure printing machines market where competitiveness hinges on ecosystem partnerships, software, and after-sales services rather than static hardware specs.
Gravure Printing Machines Industry Leaders
-
Bobst Group SA
-
Windmöller & Hölscher KG
-
Uteco Group
-
Comexi Group Industries
-
Shaanxi Beiren Printing Machinery
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- March 2025: Mayr-Melnhof Karton invested in ALASKA SMART and ALASKA KRAFT paperboard that displaces plastics with gravure-printed alternatives, aligning with retailer recyclability mandates.
- March 2025: DIC India rolled out Smart KF/TF and Hikari HSKF gravure inks tuned for reverse printing on BOPP and nylon, targeting food wraps demanding low migration DIC India.
- February 2025: Huhtamaki posted 7% EBIT growth in flexible packaging, crediting recyclable gravure pouches for e-commerce accounts.
- November 2024: Academic study validated corn-straw fiber sheets as gravure-printable substrates, expanding bio-based options Medicon.
- June 2024: Clark County (Nevada) finalized new RACT rules projected to cut 7.75 TPD VOCs from gravure and allied presses in Clark County.
- June 2024: Sleever International lowered fugitive solvent emissions to 11.4% of throughput while trimming water use by 69.85%, showcasing cost-positive compliance.
Global Gravure Printing Machines Market Report Scope
| Flexible Packaging |
| Label Manufacturing |
| Publication and Commercial Printing |
| Decorative Printing |
| Industrial and Security Printing |
| Plastic Films |
| Paper and Paperboard |
| Metallic Foils |
| Others (Textiles, Laminates) |
| up to 200 m/min |
| 201 – 350 m/min |
| more than 350 m/min |
| North America | United States |
| Canada | |
| Mexico | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Europe | Germany |
| Italy | |
| United Kingdom | |
| France | |
| Rest of Europe | |
| Asia- Pacific | China |
| Japan | |
| India | |
| South Korea | |
| Rest of Asia-Pacific | |
| Middle East and Africa | United Arab Emirates |
| Saudi Arabia | |
| Turkey | |
| South Africa | |
| Rest of Middle East and Africa |
| By Application | Flexible Packaging | |
| Label Manufacturing | ||
| Publication and Commercial Printing | ||
| Decorative Printing | ||
| Industrial and Security Printing | ||
| By Substrate Type | Plastic Films | |
| Paper and Paperboard | ||
| Metallic Foils | ||
| Others (Textiles, Laminates) | ||
| By Printing Speed Class | up to 200 m/min | |
| 201 – 350 m/min | ||
| more than 350 m/min | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Europe | Germany | |
| Italy | ||
| United Kingdom | ||
| France | ||
| Rest of Europe | ||
| Asia- Pacific | China | |
| Japan | ||
| India | ||
| South Korea | ||
| Rest of Asia-Pacific | ||
| Middle East and Africa | United Arab Emirates | |
| Saudi Arabia | ||
| Turkey | ||
| South Africa | ||
| Rest of Middle East and Africa | ||
Key Questions Answered in the Report
What is the current size of the gravure printing machines market?
The gravure printing machines market is worth USD 3.42 billion in 2025 and is projected to reach USD 3.64 billion by 2030, growing at a 1.27% CAGR.
Which application segment commands the largest revenue share?
Label production leads with 22.49% of global revenue in 2024, owing to strict regulatory and brand requirements for high-run, consistent print quality.
Why is Asia-Pacific expected to grow fastest?
Manufacturing migration to China, India and Southeast Asia, coupled with expanding e-commerce demand and supportive industrial policies, drives a regional CAGR of 2.21% through 2030.
How are environmental regulations shaping equipment investment?
Stricter VOC and HAP limits in Europe and North America push converters to install solvent-recovery units, creating retrofit sales and raising technical barriers for new entrants.
What technological trends differentiate leading suppliers?
Press builders integrate AI-based defect detection, adaptive register control and closed-loop solvent management to sustain print quality at more than 350 m/min, opening new electronics and premium packaging markets.
How do gravure presses compete with flexographic and digital machines?
Gravure maintains an edge in very long runs, metallic or special-effect inks and micro-print security features, while flexo and digital win in short-run agility and lower upfront costs.
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