Europe Noodles & Pasta Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.55 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Noodles & Pasta Market Analysis
Europe's noodles and pasta market is projected to register a CAGR of 7.55% during the forecast period, 2022-2027.
Pasta and Noodles being an easy-to-prepare, nutritious, versatile, and cost-efficient meal has a growing demand among people in Europe. With an increase in focus on maintaining a healthy lifestyle, people in Europe look for nutritional content in packaged noodles and pasta which comes in various forms such as dried, frozen, chilled, and canned, that can offer them nutrition as well as save their mealtime preparation. Also, being versatile in nature, a lot of dishes can be carved out of pasta and noodles which taste good as well as filling. The major factors driving the consumption of pasta and noodles include the high nutritional value of durum wheat in the pasta such as lowering cholestrol and the fact that pasta can be prepared with various sauces so that it is suited to the palates of almost every culture in the region.
Also, aggressive advertising, brand promotions, and campaigns carried out by market players are boosting product demand in the region. For instance, in 2021 Barilla launched its new premium line 'Al Bronzo' with a global campaign created by Publicis Italy - Barilla's global strategic and creative partner. To promote the product, an international film was produced by BRW and shot in Milan by French director Philippe André to display a powerful narrative and images showing the new product.
On the other hand, the consumption of linguini, fettuccini, spaghetti pasta, and noodles increased significantly during the pandemic. The consumers stockpiled these products, such as dried linguini, which have a higher shelf life. As companies in the region ensured that the distribution channel was not impacted, and stocks were replenished on time, which in turn, reflected a strong sales of these products during the pandemic.
However, the presence of counterfeit products such as pasta and noodles made of poor-quality flour often intended for animals rather than humans affects the consumption of noodles and pasta in the region. In addition, the ongoing war between Russia and Ukraine has negatively affected the global food business by raising the inflation rates and trade business between different countries.
Europe Noodles & Pasta Market Trends
This section covers the major market trends shaping the Europe Noodles & Pasta Market according to our research experts:
Increasing demand for gluten-free pasta and noodles
Pasta and Noodles are poised for a comeback, as consumers look for comfort and familiarity amid the pandemic, according to the Specialty Food Association in its latest trends forecast for 2021. A surge in demand for gluten-free, clean-label products has driven the market for gluten-free pasta and noodles. It has been noted that most of the people in the region are choosing the "free-from" concept to embrace a balanced lifestyle. The innovation of gluten-free stable foods has been highly preferred by consumers who are experiencing celiac disease in the region, which is an immune reaction that occurs due to the ingestion of gluten.
There is a growing prevalence of celiac disease in Europe. Celiac disease can lead to Type 1 diabetes, damaging the intestine lining, and can cause thyroid in some patients. Hence, consumers have been cautious as regards gluten consumption. Consumers in Europe prefer gluten-free pasta and noodles to avoid such symptoms and diseases. The European Union adopted universal labeling laws for gluten-free food. According to the Ministry of Health of Italy, as of 2020, there were approximately 233 thousand individuals affected by celiac disease in Italy. Therefore, consumers are tremendously elevating toward the gluten-free diet, as gluten-free pasta and noodles can reduce the effect of celiac disease by promoting intestinal healing. Thus, such factors are driving the growth of the gluten-free pasta and noodles trend.
Such factors propel manufacturers to offer gluten-free pasta and noodles to meet the growing demand of health-conscious consumers in the region. Growing consumption of such healthy food boosts the market sales of gluten-free pasta and noodles. For instance, in 2022 Piccolo launched rice-based gluten-free pasta in their cooking range in the United Kingdom. It was created especially for babies and toddlers.
Italy is the fastest-growing country
In Europe, Italy is a significant contributor to both production and consumption of pasta. Initially, pasta production was dependent on climatic conditions, but post the technological developments, it has become much easier to produce noodles and pasta. The development of pasta production technologies has an important effect on the increase of pasta production and consumption in the world. According to the data of the International Pasta Organization (IPO), a total of 16.9 million tons of pasta were produced in 2021 in the world, with most of the pasta being consumed in Italy, 23.5 kilograms per capita.
In addition, the pandemic boosted pasta and noodles consumption in the country owing to stockpiling of staples and more home-cooking. Italy, which exports 60% of its pasta output annually, saw international sales increase by 30% during the first half of 2020, as reported by the Economist in November 2020, with multinational industry giant Barilla at the forefront. The major factors contributing to the growth of pasta and noodles in the country are the product's affordability, shelf life, and flexibility to be mixed with any sauce or prepared in various ways. Also, pasta is a symbol of Italian culture and national pride. In addition, the busy lifestyle and hectic working schedule propel people in Italy to consume easy-to-cook healthy meals, driving the market growth of the product.
Europe Noodles & Pasta Industry Overview
The Europe pasta and noodles market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of pasta and noodles and trying to maintain their leadership position in the market studied.
Major players in the market include Unilever, Nestle, Barilla G. e R. F.lli S.p.A, Ebro Foods, S.A., ITC Limited, The Kraft Heinz Company., Nissin Food Products Co., CJ CheilJedang (Annie Chun's, Inc.), Pastificio Rana S.p.A., and F.lli De Cecco di Filippo SpA.holding a significant share of the market studied and embarking on business strategies including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in 2021 Barilla took a majority stake in the United Kingdom's meal-kit start-up pasta Evangelists with a business strategy to expand its footprint in the foray of fresh pasta.
Europe Noodles & Pasta Market Leaders
Barilla G. e R. F.lli S.p.A
Ebro Foods, S.A.
Nestle SA
Unilever Plc
Nissin Food Products Co.,
*Disclaimer: Major Players sorted in no particular order
Europe Noodles & Pasta Market News
- In Oct 2021, CG Foods, which makes Wai Wai noodles, announced to acquire GB Foods' business in the Russia/CIS markets. The acquisition aims to improve CG Foods' presence in Europe and CIS markets, besides diversifying into culinary products and pasta.
- In August 2021, Newlat, the Italy-based food manufacturer acquired United Kingdom's peer Symington's. The acquisition of Symington's gave Newlat ownership of a manufacturer of private-label products and brands including Mug Shot pasta and Naked noodles.
- In May 2020, the Italian pasta brand, Le Stagioni d'Italia launched in the United Kingdom with Big Partnership, due to the shortage of dried pasta products in the United Kingdom during the Covid-19 pandemic. Le Stagioni d'Italia's strategy is to establish its brand in the United Kingdom's market.
Europe Noodles & Pasta Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Form
5.1.1 Ambient/Canned
5.1.2 Dried
5.1.3 Chilled/ Frozen
5.2 By Distibution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 United Kingdom
5.3.2 Germany
5.3.3 Spain
5.3.4 France
5.3.5 Italy
5.3.6 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Unilever
6.3.2 Nestle
6.3.3 Barilla G. e R. F.lli S.p.A
6.3.4 Ebro Foods, S.A.
6.3.5 ITC Limited
6.3.6 The Kraft Heinz Company.
6.3.7 Unilever PLC
6.3.8 Nissin Food Products Co.,
6.3.9 CJ CheilJedang
6.3.10 F.lli De Cecco di Filippo SpA.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Europe Noodles & Pasta Industry Segmentation
Noodles and pasta are types of food made from unleavened dough, which is rolled flat and cut, stretched, or extruded into long strips or strings. Noodles are usually made from common wheat, while pasta is mainly made with durum.
The Europe noodles and pasta market is segmented by form, distribution channel, and geography. By form, the market is segmented into ambient/canned, dried, chilled/frozen. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. By geography, the market is bifurcated into the United Kingdom, Germany, France, Italy, Spain, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| By Form | |
| Ambient/Canned | |
| Dried | |
| Chilled/ Frozen |
| By Distibution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Stores | |
| Other Distribution Channels |
| By Geography | |
| United Kingdom | |
| Germany | |
| Spain | |
| France | |
| Italy | |
| Rest of Europe |
Europe Noodles & Pasta Market Research FAQs
What is the current Europe Noodles and Pasta Market size?
The Europe Noodles and Pasta Market is projected to register a CAGR of 7.55% during the forecast period (2024-2029)
Who are the key players in Europe Noodles and Pasta Market?
Barilla G. e R. F.lli S.p.A, Ebro Foods, S.A., Nestle SA, Unilever Plc and Nissin Food Products Co., are the major companies operating in the Europe Noodles and Pasta Market.
What years does this Europe Noodles and Pasta Market cover?
The report covers the Europe Noodles and Pasta Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Noodles and Pasta Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Noodles and Pasta Industry Report
Statistics for the 2024 Europe noodles and pasta market market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe noodles and pasta market analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
