Instant Noodles Market in India Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers India Instant Noodles Market Analysis - Statistics and is segmented by Product Type (Cup/Bowl and Packet) and by Distribution Channel (Supermarket/Hypermarket, Traditional Grocery Stores, Online Retailing, and Others). The report offers market size and forecasts in value (USD million) for the above segments.

India Instant Noodles Market Size

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India Instant Noodles Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 15.31 %
Market Concentration High

Major Players

India Instant Noodles Market Major Players

*Disclaimer: Major Players sorted in no particular order

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India Instant Noodles Market Analysis

The India instant noodles market is projected to grow from USD 1.88 billion in 2023 to USD 3.83 billion by 2028, at a CAGR of 15.31% during the forecast period (2023-2028).

  • The outbreak of COVID-19 and the resultant measures imposed by the Indian government resulted in the strict closure of the market to implement social distancing. Consumers preferred home-cooked food and stocked essential items in bulk, especially instant foods. The preference for home-cooked food remained high even in the post-pandemic.
  • Over the medium term, the market is driven by the players coming up with a new segment of healthier noodles as the consumers in India have become more health conscious. Also, this has opened an opportunity for the players to tap into the innovation part of making instant noodles with functional benefits. Besides the standard flavors, companies are developing a new range of tastes and flavors, such as Chinese, a mix of masalas, etc. This will increase the demand for instant noodles, especially among the children.
  • Moreover, instant noodles made from white flour were considered unhealthy, and players are coming up with noodles made from atta. However, the rising health concern is the major restraint of the market. The harmful ingredients and the availability of other extruded snacks are expected to act as restraints on the market.

India Instant Noodles Market Trends

Popularity of Convenient Food Options

  • Convenient food products have become widely popular, especially among working-class people, teenage children, people living in hostels, and bachelors. They help reduce the time of meal preparation. They can also be eaten immediately or are often prepared or packaged before being consumed and can be used at any time, quickly and easily, by thawing or heating the food. They are designed to be cheap, tasty, and non-perishable.
  • Furthermore, instant noodles have become very popular because they can be served as a quickie snack or meal. For instance, according to the USDA Foreign Agricultural Service, in 2022, the sales volume of rice, pasta, and noodles in the Indian packaged foods market amounted to 8.07 million metric tons. 
  • Manufacturers in the Indian instant noodles market have quickly responded to changing consumer preferences. They have introduced a variety of flavors, textures, and packaging sizes to cater to different tastes and needs. Additionally, healthier and premium instant noodle options have emerged to meet the demands of health-conscious consumers.
  • Also, the Indian diet has evolved, with people increasingly incorporating unique flavors into their meals. Due to their versatile nature, instant noodles have become popular for experimenting with various cuisines conveniently.
India Instant Noodles Market: Global instant noodle demand, 2021, by country (in million servings)

Supermarket/Hypermarket is the Most Preferred Distribution Channel

  • Supermarkets/hypermarkets provide a customer-friendly shopping environment where the customers can buy products of their choice from broad product offerings made by multiple brands. Due to a vast retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets segment is a dominant channel for sales of instant noodles in the Indian market. 
  • Furthermore, factors such as business expansion and the increasing number of hypermarkets and supermarkets are expected to add to the sales of these retail formats and significantly contribute to the instant noodles market growth.
  •  In urban areas, supermarkets/hypermarkets are the primary channels of distribution of instant noodles. In urban areas, people prefer to buy instant noodles along with their daily groceries. The easy accessibility to these supermarkets/hypermarkets is also a significant factor boosting the sales of instant noodles through this channel.
India Instant Noodles Market: Number of Traditional Retail Grocery Outlets, In Millions, India, 2018-2022

India Instant Noodles Industry Overview

The Indian instant noodles market is highly consolidated due to the presence of international and local players. The prominent players in the market include Nestle SA, Unilever Plc, ITC Limited, Nissin Foods, and Patanjali Ayurved, among others. Companies are adopting unique promotion strategies, such as price off and gifts, to attract consumers' attention. Emphasis is given to the expansions, acquisitions, and partnerships, along with product developments, as key strategic approaches to boost brand presence among consumers.

India Instant Noodles Market Leaders

  1. Nestle

  2. Hindustan Unilever

  3. ITC

  4. Nissin

  5. Patanjali

*Disclaimer: Major Players sorted in no particular order

India Instant Noodles Market Concentration
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India Instant Noodles Market News

  • January 2023: WickedGud, a direct-to-consumer (D2C) health food brand, introduced a new line of instant noodles crafted from a blend of oats, lentils, whole wheat, millets, and brown rice. These noodles are 100% free from refined flour (maida), devoid of any added oils, and entirely free from harmful chemicals. They offer a wholesome and nutritious alternative compared to traditional instant noodles.
  • September 2022: Wai Wai expanded its product range by embracing the growing Korean culture in India and launched Spicy Korean-style hot noodles. These noodles are claimed to feature Bhut Jolokia, one of the world's spiciest chilies. This premium line of Wai Wai instant noodles comes in three distinct flavors: Akbari, Dynamite, and Pyro, targeting consumers in Northeast India.
  • April 2022: Yu Foodlabs, an Indian brand specializing in instant meal bowls, unveiled two signature instant noodle bowls, each with its unique and delectable flavors. The first, known as "Zingy Cheese," features cheddar cheese, spring onions, and corn kernels. The second, "Chilli Manchurian," offers a spicy and savory twist on instant noodles, adding a distinct Indian flavor to the popular snack.

India Instant Noodles Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Exotic Flavor Combined with Nutritional Value

      2. 4.1.2 Growing Demand for Convenient Foods

    2. 4.2 Market Restraints

      1. 4.2.1 Increasing Prevalence of Diabetes and Obesity Hamper the Market Growth

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Cup/Bowl

      2. 5.1.2 Packet

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience/ Grocery Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle SA

      2. 6.3.2 Hindustan Unilever

      3. 6.3.3 Nissin

      4. 6.3.4 ITC

      5. 6.3.5 Knorr Soupy Noodles.

      6. 6.3.6 CG Foods India Pvt. Ltd.

      7. 6.3.7 GSK Consumer Healthcare (India) Ltd.

      8. 6.3.8 Capital Food India

      9. 6.3.9 Patanjali

      10. 6.3.10 Inbisco India

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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India Instant Noodles Industry Segmentation

Instant noodles are sold in a precooked and dried block with flavoring powder and seasoning oil.

India's instant noodles market is segmented by product type and distribution channel. The market is segmented by product type into cup/bowl and packet. The market is segmented by distribution channel into supermarkets/hypermarkets, convenience/ grocery stores, online retail stores, and other distribution channels. 

The market sizing and forecasts have been done for each segment based on value (in USD).

By Product Type
Cup/Bowl
Packet
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/ Grocery Stores
Online Retail Stores
Other Distribution Channels
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India Instant Noodles Market Research FAQs

The India Instant Noodles Market is projected to register a CAGR of 15.31% during the forecast period (2024-2029)

Nestle, Hindustan Unilever, ITC, Nissin and Patanjali are the major companies operating in the India Instant Noodles Market.

The report covers the India Instant Noodles Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Instant Noodles Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Instant Noodles in India Industry Report

Statistics for the 2024 India Instant Noodles market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Instant Noodles analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Instant Noodles Market in India Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)