Instant Noodles Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Instant Noodles Manufacturers and it is segmented by Category (Vegetarian and Non-Vegetarian), Packaging Type (Cups/Bowl and Packets), Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online Retail Stores, and Others), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size and forecast in value (USD) for the above segments.

Instant Noodles Market Size

Instant Noodles Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 48.69 Billion
Market Size (2029) USD 61.20 Billion
CAGR (2024 - 2029) 4.68 %
Fastest Growing Market North America
Largest Market Asia Pacific

Major Players

Instant Noodles Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Instant Noodles Market Analysis

The Instant Noodles Market size is estimated at USD 48.69 billion in 2024, and is expected to reach USD 61.20 billion by 2029, growing at a CAGR of 4.68% during the forecast period (2024-2029).

Instant Noodle Market is highly influenced by changing lifestyles, increasing consumers' household expenditure, and changes in dietary habits. Due to the hectic working schedule, consumers prefer quick meals and ready-to-eat food that requires minimum time to cook, such as instant noodles. Therefore, instant noodles have become widely popular among consumers as it offers a longer shelf-life and is easily available in the market.

Furthermore, some existing players in instant noodles are launching new local flavors, such as spicy noodles, and customized flavor variants that suit consumers' taste preferences. For example, in 2021 Nissin foods launched a pumpkin spice flavor made of sauce with a special pumpkin seasoning that blends sweet, savory, and spiced all in one through their brand cup noodle.

Instant Noodles Market Trends

Exotic Flavor Combined with Nutritional Value

  • Manufacturers consistently innovate and offer value products to build their brand and attract a sizable customer base. To adapt to shifting consumer preferences globally, enterprises are developing a wide range of flavors in addition to the traditional beef, egg, seafood, curry, and chicken flavors, including Thai, Japanese, Korean, and Fangbian Mian noodle cuisines.
  • For instance, in 2022, Nestle Malaysia launched two new flavors of Maggi noodles- Maggi spicy prawn noodles and Tom Yam Kaw noodles in the form of paste instead of powder to offer an intense taste.
  • During the forecast period, the global instant noodles market is expected to grow significantly. Instant noodles are renowned for their ability to satiate hunger due to their diverse range of ingredients, which often include dehydrated vegetables and animal-based proteins. This makes them a popular meal substitute in certain regions.
  • Furthermore, the variety of flavors available in instant noodles is expected to drive market growth in the coming years. Extensive marketing activity by manufacturers using novel strategies and innovative advertisements is also helping to market expansion.
Instant Noodles Market: Instant Noodles Production volume, China, 2019-2022

Asia-Pacific Holds the Largest Share

  • Asia-Pacific region holds a large share of the instant noodles market owing to the rapid urbanization, large population size, and rising demand for convenience foods in this particular region. There's a strong demand for instant noodles in the Asia-Pacific region due to the strong presence of numerous local and global brands.
  • Urban consumers' inclination towards instant noodles has been pivotal in driving market expansion, particularly in nations such as India, Malaysia, Indonesia, and China. Asian nations dominate the list of the top consumers of instant noodles, with ten out of the fifteen nations being from Asia.
  • The market under study has experienced considerable success from its inception, largely attributed to the introduction of specialized flavor varieties that cater to regional taste preferences. Numerous local and multinational producers, including Nestle SA, Nissin Foods Holdings, Campbell Soup Company, and others, have contributed to this success by offering a wide range of flavors to suit diverse consumer preferences.
  • The consumption of instant noodles in China has increased due to increasing investment and product innovation by the major player in the country. Constant growing population, dynamic youth group, and an increasing number of working women are some of the key factors that are expected to support the market growth during the forecasted period.
Instant Noodles Market: Market Size (%), by Geography, Global, 2022

Instant Noodles Industry Overview

The market is highly fragmented and competitive due to the strong presence of global and regional companies such as Nestle SA, The Campbell Soup, Nissin Foods Holdings Co. Ltd, and Ajinomoto Co. Inc., among others. The leading players focus on increasing their product offerings, thus producing a more comprehensive range of instant noodles. Additionally, these companies are increasing their investments in research and development (R&D) to develop products that are in line with customer needs.

Instant Noodles Market Leaders

  1. Nissin Foods Holdings Co. Ltd.

  2. Nestle SA

  3. Campbell Soup Company

  4. ITC Limited

  5. Unilever Plc

*Disclaimer: Major Players sorted in no particular order

Instant Noodles Market Concentration
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Instant Noodles Market News

  • July 2022: Rice noodle brand Foodle Noodle launched its first clean-label instant cup noodles range in Thailand with all organic ingredients.
  • May 2022: Symington's instant noodle brand Naked added a vegetarian and vegan pot trio in Asian flavours.
  • August 2021: Momofuku launched its own brand of "cleaner" instant noodles. The move comes as the renowned Japanese restaurant group transformed its business model post-pandemic.

Instant Noodles Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of Substitute Products

      4. 4.3.4 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Vegetarian

      2. 5.1.2 Non-Vegetarian

    2. 5.2 By Packaging Type

      1. 5.2.1 Cup/Bowls

      2. 5.2.2 Packets

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores/Grocery Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle SA

      2. 6.3.2 Nissin Foods Holdings

      3. 6.3.3 ITC Limited

      4. 6.3.4 The Campbell Soup Company.

      5. 6.3.5 Ajinomoto Co. Inc

      6. 6.3.6 Unilever PLC

      7. 6.3.7 Mr. Lees Noodles

      8. 6.3.8 PT Indofood Sukses Makmur Tbk

      9. 6.3.9 Capital Foods Pvt. Ltd

      10. 6.3.10 Ting Hsin International Group

    4. *List Not Exhaustive


**Subject to Availability
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Instant Noodles Industry Segmentation

Instant noodles, often known as instant ramen, are a form of quick cuisine that consists of noodles that have been precooked, dried, and flavored with powder or oil. Instant noodles that are available in both the packaging format, i.e. cups/bowls and packets, have been considered in our study scope.

The global instant noodles market is segmented by category (vegetarian, non-vegetarian), packaging type (cup/bowls and packets), and distribution channel (hypermarket/supermarket, convenience stores, online retail stores and others. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and the Middle East and Africa.

For each segment, the market sizing and forecasts have been done based on value (in USD).

By Category
By Packaging Type
By Distribution Channel
Convenience Stores/Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
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Instant Noodles Market Research FAQs

The Instant Noodles Market size is expected to reach USD 48.69 billion in 2024 and grow at a CAGR of 4.68% to reach USD 61.20 billion by 2029.

In 2024, the Instant Noodles Market size is expected to reach USD 48.69 billion.

Nissin Foods Holdings Co. Ltd. , Nestle SA , Campbell Soup Company, ITC Limited and Unilever Plc are the major companies operating in the Instant Noodles Market.

North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Instant Noodles Market.

In 2023, the Instant Noodles Market size was estimated at USD 46.51 billion. The report covers the Instant Noodles Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Instant Noodles Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Instant Noodles Industry Report

Statistics for the 2024 Instant Noodles market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Instant Noodles analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Instant Noodles Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)