Instant Noodles- Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Instant Noodles Market is segmented by Packaging Type (Cups/Bowl and Packets), by Category (Vegetarian, Non-vegetarian), Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online Retail Stores and Others), by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Instant Noodles Market Size

Instant Noodles Market Size
Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 4.41 %

Major Players

Instant Noodles Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Instant Noodles Market Analysis

Instant Noodles market is projected to register a CAGR of 4.41% during the forecast period, 2022-2027. 

Instant Noodle Market is highly influenced by changing lifestyles, increasing consumers' household expenditure, and changes in dietary habits. Due to the hectic working schedule, consumers prefer quick meals and ready-to-eat food that requires minimum time to cook, such as instant noodles. Therefore, instant noodles have become widely popular among consumers as it offers a longer shelf-life and is easily available in the market.

Furthermore, some existing players in instant noodles are launching new local flavors, such as spicy noodles, and customized flavor variants that suit consumers' taste preferences. For example, in 2021 Nissin foods launched a pumpkin spice flavor made of sauce with a special pumpkin seasoning that blends sweet, savory, and spiced all in one through their brand cup noodle.

Instant Noodles Industry Segmentation

Instant noodles, often known as instant ramen, are a form of quick cuisine that consists of noodles that have been precooked, dried, and flavored with powder or oil. Instant noodles that are both available in both the packaging format i.e. Cups/bowls and Packets have been considered in our study scope.

The global instant noodles market (henceforth referred to as the market studied) is segmented by Packaging type (Cup/Bowls and Packets), by Category (Vegetarian, Non-vegetarian), Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online Retail Stores and Others. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Packaging Type
By Category
By Distribution Channel
Convenience Stores/Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Instant Noodles Market Trends

This section covers the major market trends shaping the Instant Noodles Market according to our research experts:

Consumers Inclination Towards Convenience Food

The increasing working population, rising incomes and purchasing power, higher brand consciousness, changing consumer preferences, and an increase in the number of middle-class population are some of the key factors in the growth of instant noodles. Moreover, the instant noodle market is expanding due to time constraints, a fast-paced lifestyle, and a shift in culinary tastes. With tasty and healthful meal alternatives, instant noodles provide convenience to the consumer's hectic lifestyle.

Furthermore, the manufacturers consistently innovate and offer value products in an effort to build their brand and attract a sizable customer base. To adapt to shifting consumer preferences across the globe, enterprises are developing a wide range of flavors in addition to the traditional beef, egg, seafood, curry, and chicken flavors, including Thai, Japanese, Korean, and Fangbian Mian noodle cuisines.

Instant Noodles Market Share

Asia-Pacific Holds the Largest Share

There’s a strong demand for instant noodles in Asia-Pacific (APAC) region due to the strong presence of numerous local and global brands. As preferences for eating instant noodles among urban consumers, nations like India, Malaysia, Indonesia, and China play a vital role in accelerating market expansion. Among ten of the 15 nations that consume the most instant noodles are Asian nations. Since its start, the market under study has achieved significant success because of the introduction of specialized flavor varieties that cater to regional taste preferences by numerous local and multinational producers, including Nestle SA, Nissin Foods Holdings, and Campbell Soup Company among others.

Instant Noodles Market Growth

Instant Noodles Industry Overview

The market is highly fragmented and competitive due to strong presence of global and regional companies such as Nestle SA, The Campbell Soup, Nissin Foods Holdings Co. Ltd, Ajinomoto Co. Inc. among others. The leading players focus on increasing their product offerings, thus producing a more comprehensive range of instant noodles. Additionally, these companies are increasing their investments in research and development (R&D) to develop products that are in line with customer needs.

Instant Noodles Market Leaders

  1. Nissin Foods Holdings Co. Ltd.

  2. Nestle SA

  3. Campbell Soup Company

  4. ITC Limited

  5. Unilever Plc

*Disclaimer: Major Players sorted in no particular order

Nestle SA, The Campbell Soup, Nissin Foods Holdings Co. Ltd, Ajinomoto Co. Inc.

Instant Noodles Market News

  • In July 2022, Rice noodle brand Foodle Noodle has launched its first clean label instant cup noodles range in Thailand with all organic ingredients.
  • In May 2022, Symington's Instant noodle brand Naked added vegetarian and vegan pot trio in Asian flavours.
  • In August 2021, Momofuku launched its own brand of "cleaner" instant noodles. The move comes as the renowned Japanese restaurant group transforms its business model post-pandemic.

Instant Noodles Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Packaging Type

      1. 5.1.1 Cup/Bowls

      2. 5.1.2 Packets

    2. 5.2 By Category

      1. 5.2.1 Vegetarian

      2. 5.2.2 Non-Vegetarian

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores/Grocery Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle SA

      2. 6.3.2 Nissin Foods Holdings

      3. 6.3.3 ITC Limited

      4. 6.3.4 The Campbell Soup Company.

      5. 6.3.5 Ajinomoto Co. Inc

      6. 6.3.6 Unilever PLC

      7. 6.3.7 Mr. Lees Noodles

      8. 6.3.8 PT Indofood Sukses Makmur Tbk

      9. 6.3.9 Capital Foods Pvt. Ltd

      10. 6.3.10 Ting Hsin International Group

    4. *List Not Exhaustive



**Subject to Availability
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Instant Noodles Market Research FAQs

The Instant Noodles Market is studied from 2018 - 2028.

The Instant Noodles Market is growing at a CAGR of 4.41% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Nissin Foods Holdings Co. Ltd. , Nestle SA , Campbell Soup Company, ITC Limited, Unilever Plc are the major companies operating in Instant Noodles Market.

Instant Noodles Industry Report

Statistics for the 2023 Instant Noodles market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Instant Noodles analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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