North America Pasta and Noodles Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The North America pasta and noodles market is segmented by form (Ambient/Canned, Dried and Chilled/Frozen), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The report offers market size and forecasts in value (USD Million) for the above segments.

North America Pasta & Noodles Market Size

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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 4.23 %
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


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North America Pasta & Noodles Market Analysis

The North America pasta and noodles market isprojected to register a CAGR of 4.23% during the forecast period, 2022-2027.

COVID-19 had a significant impact on the market. During the early stages of the COVID-19 pandemic, the production of food products was impacted as a result of the sudden implementation of lockdown measures and the closing of factories during the early stages of the pandemic. As a result of the pandemic, companies faced a shortage of laborers and logistical problems due to an increase in freight charges. As consumers were trapped in their homes during the pandemic, the consumption of ready-to-eat products increased dramatically.

Worldwide, these products are widely consumed because they are affordable and easy to prepare. In order to keep up with the demand for these products, the manufacturers are constantly developing new products, which are composed of different raw materials. There is also an opportunity for the market to grow as a result of the continuous evolution of the products. For instance, in 2022, plant-based food company ZENB added spaghetti noodles to its current lineup of grain-free pastas. The single-ingredient spaghetti is made from 100% yellow peas and is certified gluten-free, vegan, and non-GMO. Each serving of the spaghetti contains 17 grams of protein and 11 grams of fiber. 

There are a number of factors contributing to the market growth of pasta and noodles, including the adoption of western food habits, and the demand for ready-to-cook food products. The rise in working culture among consumers has reduced their affordability of time for the preparation of meals as a result of a lack of time to prepare meals. Consumers are instead turning to foods that are more convenient to consume and take less time to prepare, as a result of this. As a result, the market for pasta and noodles is increasing and is thus driving the growth of the industry.

North America Pasta & Noodles Market Trends

This section covers the major market trends shaping the North America Pasta & Noodles Market according to our research experts:

Rising consumption of convenience food in the region

Convenience foods are growing in popularity in North America as a result of social and economic changes, as well as increasing expenditures on food and beverages, increased awareness of healthy foods, changes in meal patterns and existing food habits, and the desire to try new products. A growing number of women entering the workforce, the use of household technologies, and rising consumer income are boosting the convenience food retail market. For instance, as per the Bureau of Labor Statistics, in the United States, women's labor force participation in 2021 was 71.75 million while in 2020 was 69.23 million. As convenience foods are easy and quick to prepare, their demand is expected to grow significantly in the next few years thus also boosting the demand for noodles and pasta.

Moreover, players in the pasta industry are regularly introducing new products to meet the needs of consumers. For instance, in September 2021, Summer Fresh, Canada's leading manufacturer of prepared salads and dips, announced the launch of its new ultra-healthy, ready-to-eat pasta and noodle bowls inspired by "Street Foods", Sun Fresh Heat'N Eat Bowls. Made from simple, clean ingredients and ready in three minutes, Summer Fresh's exciting new product line provides consumers with convenience and versatility without compromising on flavor or quality. Through these new launches, the companies are attracting new customers and retaining existing ones. As a result, new products are being launched on the North American market for pasta and noodles, contributing to its growth.


The United States is the largest market in North America Pasta and noodles market.

The United States is the largest market in North America and the market is experiencing steady growth owing to the increase in consumption of convenience and ready-to-eat foods, due to the increasingly busy lifestyle and rising average annual household food expenditure in the country. In the late 19th and early 20th centuries, Italian and Asian cuisines were widely popularized by mass migrations to the United States. As of 2021, 13.6% of residents in the United States were foreign-born according to US Census Bureau. Asians brought various types of noodles, which became very popular on the streets of the United States, and Italian street food, such as pasta and pizza. As well as that, instant noodles are one of the most popular snacks that are gaining a lot of traction in the United States, which will increase market revenue during the forecast period.

Furthermore, there is a significant demand for pasta and noodles as they are easy to prepare and take very little time to cook. The market is largely driven by multiple multi-cuisine restaurants and local restaurants present in the country that specialize in a wide range of cuisines. A further advantage of pasta and noodles is that they have a long shelf life and this has resulted in a surge in demand in the market. In addition, health and wellness pasta has gained popularity in recent years thanks to its high fiber content, gluten-free nature, and low carbohydrate content. In 2021, Tsutomu Foods Co.,Ltd. introduced one of its products, SoyNyack Gluten-free Konjac Noodles containing Soybeans to the United States.


North America Pasta & Noodles Industry Overview

Many regional and international competitors operate in the North America pasta and noodles market, making it highly competitive. There are a number of major players in the market, including Unilever, Ebro Foods SA, Nestle SA, Barilla Holding SpA, and Nissin Food Products Co. Ltd. To gain a competitive edge in the market, companies compete based on a variety of factors, such as product offerings, quality, taste, flavor, price, functionality, size, packaging, and marketing activities. For instance: Several key players are now focusing their online marketing and branding efforts on social media platforms and online distribution channels to attract more customers to their products through online marketing and branding. Consumers are expected to be offered a variety of innovative and exotic flavors along with attractive packaging by the major players. Innovation, merger& acquisition are resulting in a sustainable competitive advantage for major players around the world and as a result, hence, the market share of these companies is growing at a rapid rate. For instance: In September 2020, Brynwood Partners VIII LP acquired Nestle's North American Buitoni pasta business. Its headquarters are in Stamford, Connecticut, and it is operated as the Buitoni Food Co. within Brynwood Partners.

North America Pasta & Noodles Market Leaders

  1. Unilever PLC

  2. Ebro Foods SA

  3. Barilla Holding SpA

  4. Nissin Food Products Co. Ltd.

  5. Nestle SA

*Disclaimer: Major Players sorted in no particular order

CL Pasta and Noodles market.jpg

North America Pasta & Noodles Market News

  • In 2021, Buitoni and Impossible Foods announced the launch of a ravioli filled with Impossible Foods' plant-based meat products at retail. The Buitoni ravioli comes in two varieties, namely, Impossible Beef Made From Plants and Impossible Italian Sausage Made From Plants, both featuring a three-cheese blend of ricotta, Grana Padano, and Parmesan.
  • In November 2020, Estig Barilla acquires Catelli, the Canadian pasta factory, from Ebro foods. As a result of the 100 million agreements, the Spanish multinational food company has been able to record a 19% growth in its turnover in the first nine months of 2020.
  • In May 2020, Mr. Lee's Pure Foods, the brand of gourmet instant noodles in a cup based in the United Kingdom, announced its launch in the United States with Whole Foods Market.

North America Pasta & Noodles Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Ambient/Canned

      2. 5.1.2 Dried

      3. 5.1.3 Chilled/Frozen

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

      5. 5.2.5

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle SA

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Mr Lees Noodles

      4. 6.3.4 Barilla Holding S.p.A.

      5. 6.3.5 Ebro Foods S.A

      6. 6.3.6 Toyo Suisan Kaisha Ltd.

      7. 6.3.7 TreeHouse Foods Inc.

      8. 6.3.8 Nissin Food Products Co. Ltd

      9. 6.3.9 Indofood CBP

      10. 6.3.10 Campbell Soup Company

    4. *List Not Exhaustive



**Subject to Availability

North America Pasta & Noodles Industry Segmentation

The main difference between noodles and pasta is the type of ingredients and the processing they undergo. In most cases, noodles are made with flour milled from common wheat. Pasta is processed from durum semolina, which is coarser than typical flour. However, that difference is not always so cut and dried. North America pasta and noodles market (henceforth referred to as the market studied) is segmented by form, distribution channel, and geography. By form, the market is segmented into Ambient/Canned, Dried, and Chilled/Frozen. Based on the distribution channel, the market studied is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels. Based on the geography, the market studied is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Form
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Geography
United States
Rest of North America

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North America Pasta & Noodles Market Research FAQs

The North America Pasta and Noodles Market is projected to register a CAGR of 4.23% during the forecast period (2023-2028).

Unilever PLC, Ebro Foods SA, Barilla Holding SpA, Nissin Food Products Co. Ltd. and Nestle SA are the major companies operating in the North America Pasta and Noodles Market.

North America Pasta and Noodles Industry Report

Statistics for the 2023 North America Pasta and Noodles market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Pasta and Noodles analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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