The single most important and crucial driver for a customer’s decision to buy instant noodles is the taste, followed by family preference and brand name. Due to larger family sizes in Bangladesh, most of the packet instant noodle manufacturers offer larger pack sizes, such as four-pack, eight-pack, and twelve-pack noodles. Chicken is the most popular flavor in the packet instant noodles segment. Other preferred flavors are masala, beef, shrimp, hot and spicy, and tom yum. Maggi holds the highest market share in the packet instant noodles segment. It offers its instant noodle products in a variety of pack sizes, such as single-pack, four-pack, eight-pack, and twelve-pack noodles.

Due to the increase in consumption from nuclear and middle-class families, the single-pack instant noodles segment holds the dominant share in the market studied. It is popular among families, especially children. Bangladeshi consumers add various ingredients to instant noodles, such as vegetables, meat, and egg, to make it nutritious. Single-pack instant noodles are small in size and can be consumed at one go. In order to avoid storage constraints, parents prefer to purchase single-pack instant noodles. An increase in the demand for instant noodles, as a nutritious meal for school-going children, is driving the single-pack instant noodles segment of the market studied. The growing preference for instant noodles from residential students is increasing the sales of single-pack instant noodles.