The cup/bowl instant noodle segment has a small market in Bangladesh, as consumers mostly prefer to buy packets of instant noodle. Cup/bowl instant noodle products are mostly available in single-serve packs in the country. Brands, such as Mama, Thai Choice, Mamee, and Cocola, offer instant noodle in the cup/bowl format. A variety of flavors, namely, beef, chicken, shrimp, and tom yum, are available in the cup/bowl format. In order to increase the demand for frozen ready-to-eat food among consumers, the manufacturers are focusing on providing a wide range of innovative and low-price/affordable products in different pack sizes.

Instant noodles are sold primarily through supermarkets/hypermarkets in most regions of Bangladesh. As these outlets are abundantly available in most of the regions, people prefer to buy instant noodles along with daily groceries. Popular brands, such as Maggi, Doodles, Knorr, and Mama, are offering their products in supermarkets/hypermarkets. Owing to consumer demand for new flavors, supermarkets/hypermarkets make sure that all the varieties are available. Population expansion and infrastructure developments are poised to increase supermarket sales over the forecast period, thus positively affecting the growth of the market studied.