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Bangladesh Instant Noodles Market is segmented by Type as Cup/bowl Noodles and Packet Noodles; By Distribution Channel as Supermarkets/Hypermarkets, Traditional Grocery Stores, Online Retail Stores, Others.
Bangladesh Instant Noodles Market is expected to grow at a CAGR of 6.9% during the forecast period (2020 - 2025).
The market of instant noodles by product type is segmented as cup/bowl and packet. By distribution channel, the market is segmented as supermarket/hypermarket, traditional grocery stores, online retailing and other distribution channels.
|By Product Type|
|By Distribution Channel|
|Traditional Grocery Stores|
|Other Distribution Channels|
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The cup/bowl instant noodle segment has a small market in Bangladesh, as consumers mostly prefer to buy packets of instant noodle. Cup/bowl instant noodle products are mostly available in single-serve packs in the country. Brands, such as Mama, Thai Choice, Mamee, and Cocola, offer instant noodle in the cup/bowl format. A variety of flavors, namely, beef, chicken, shrimp, and tom yum, are available in the cup/bowl format. In order to increase the demand for frozen ready-to-eat food among consumers, the manufacturers are focusing on providing a wide range of innovative and low-price/affordable products in different pack sizes.
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Instant noodles are sold primarily through supermarkets/hypermarkets in most regions of Bangladesh. As these outlets are abundantly available in most of the regions, people prefer to buy instant noodles along with daily groceries. Popular brands, such as Maggi, Doodles, Knorr, and Mama, are offering their products in supermarkets/hypermarkets. Owing to consumer demand for new flavors, supermarkets/hypermarkets make sure that all the varieties are available. Population expansion and infrastructure developments are poised to increase supermarket sales over the forecast period, thus positively affecting the growth of the market studied.
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The instant Noodles Market is consolidated. There are about 8-10 players in the market studied, including Nestle Maggi, Unilever Knorr, and Pran’s Mr. Noodles. Maggi is the leading player in the market studied followed by Pran’s Mr. Noodles. Companies have been even coming up with various kinds of promotion strategies, such as price pay off, gifts, and gift pack sizes, to attract consumers’ attention.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.2 By Distribution Channel
5.2.2 Traditional Grocery Stores
5.2.3 Online Retailing
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Pran RFL Group Ltd.
6.4.4 Thai President Foods Public Company Limited
6.4.5 New Zealand Dairy Products Bangladesh Ltd.
6.4.6 IFAD Multi Products Ltd.
6.4.7 Cocola food products ltd.
6.4.8 Samyang Foods
6.4.9 PT Indofood Sukes Makmur
6.4.10 Nissin Foods
7. MARKET OPPORTUNITIES AND FUTURE TRENDS