Bangladesh Instant Noodles Industry: Growth, Trends, and Forecast (2020 - 2025)

The Instant Noodles Market in Bangladesh is Segmented by Product Type (Cups/Bowls and Packets) and Distribution Channel (Supermarkets/Hypermarkets, Traditional Grocery Stores, Online Retail Stores, and Other Distribution Channels).

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

6.9 %

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Market Overview

The instant noodles market in Bangladesh is expected to register a CAGR of 6.9% during the forecast period (2020-2025).

  • Instant noodles are consumed anytime and anywhere in Bangladesh, thus, the frequency of eating is high.
  • The image of instant noodles turned negative after Maggi, a noodle brand by Nestle, was declared unsafe by India’s regulatory body, FSSAI, in 2015, due to excessive lead.
  • The demand for instant noodles is high in the country, as they are not time-consuming to prepare.

Scope of the Report

The market is segmented by product type into cups/bowls and packets. By distribution channel, the market is segmented into supermarkets/hypermarkets, traditional grocery stores, online retail stores, and other distribution channels.

By Product Type
Cups/Bowls
Packets
By Distribution Channel
Supermarkets/Hypermarkets
Traditional Grocery Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Packet Instant Noodles Drives the Market

The single most important and crucial driver for a customer’s decision to buy instant noodles is the taste, followed by family preference and brand name. Due to larger family sizes in Bangladesh, most of the packet instant noodle manufacturers offer larger pack sizes, such as four-pack, eight-pack, and twelve-pack noodles. Chicken is the most popular flavor in the packet instant noodles segment. Other preferred flavors are masala, beef, shrimp, hot and spicy, and tom yum. Maggi holds the highest market share in the packet instant noodles segment. It offers its instant noodle products in a variety of pack sizes, such as single-pack, four-pack, eight-pack, and twelve-pack noodles.

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Single-pack Instant Noodles are the Fastest Growing Pack Size

Due to the increase in consumption from nuclear and middle-class families, the single-pack instant noodles segment holds the dominant share in the market studied. It is popular among families, especially children. Bangladeshi consumers add various ingredients to instant noodles, such as vegetables, meat, and egg, to make it nutritious. Single-pack instant noodles are small in size and can be consumed at one go. In order to avoid storage constraints, parents prefer to purchase single-pack instant noodles. An increase in the demand for instant noodles, as a nutritious meal for school-going children, is driving the single-pack instant noodles segment of the market studied. The growing preference for instant noodles from residential students is increasing the sales of single-pack instant noodles.

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Competitive Landscape

The instant noodles market in Bangladesh is consolidated with the presence of global players, such as Nestlé Maggi, Unilever Knorr, and Pran’s Mr. Noodles. Maggi is the leading player in the market studied, followed by Pran’s Mr. Noodles. The companies operating in the market studied are introducing various kinds of promotional strategies to attract consumers’ attention.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Cups/Bowls

      2. 5.1.2 Packets

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Traditional Grocery Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestlé SA

      2. 6.4.2 Pran RFL Group Ltd

      3. 6.4.3 Unilever

      4. 6.4.4 Thai President Foods Public Company Limited

      5. 6.4.5 New Zealand Dairy Products Bangladesh Ltd

      6. 6.4.6 IFAD Multi Products Ltd

      7. 6.4.7 Cocola Food Products Ltd

      8. 6.4.8 Samyang Foods

      9. 6.4.9 PT Indofood Sukes Makmur

      10. 6.4.10 Nissin Foods

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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