Bangladesh Instant Noodles Industry: Growth, Trends and Forecast (2020 - 2025)

Bangladesh Instant Noodles Market is segmented by Type as Cup/bowl Noodles and Packet Noodles; By Distribution Channel as Supermarkets/Hypermarkets, Traditional Grocery Stores, Online Retail Stores, Others.

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

6.9 %

Major Players:

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Market Overview

Bangladesh Instant Noodles Market is expected to grow at a CAGR of 6.9% during the forecast period (2020 - 2025).

  • Instant noodle is one food that is consumed anytime and anywhere in Bangladesh, thus, frequency of eating is more
  • The image of instant noodles turned negative after Nestle’ noodle brand, Maggie, was declared unsafe due to excessive lead, by India’s regulatory body FSSAI in 2015. 
  • The word “instant” only triggers the eating option beyond the mundane options; which, in turn, is driving the market in Bangladesh

Scope of the Report

The market of instant noodles by product type is segmented as cup/bowl and packet.  By distribution channel, the market is segmented as supermarket/hypermarket, traditional grocery stores, online retailing and other distribution channels.

By Product Type
Cup/Bowl
Packet
By Distribution Channel
Supermarkets/Hypermarkets
Traditional Grocery Stores
Online Retailing
Other Distribution Channels

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Key Market Trends

Growing Demand for Cup/Bowl Noodles

The cup/bowl instant noodle segment has a small market in Bangladesh, as consumers mostly prefer to buy packets of instant noodle. Cup/bowl instant noodle products are mostly available in single-serve packs in the country. Brands, such as Mama, Thai Choice, Mamee, and Cocola, offer instant noodle in the cup/bowl format. A variety of flavors, namely, beef, chicken, shrimp, and tom yum, are available in the cup/bowl format. In order to increase the demand for frozen ready-to-eat food among consumers, the manufacturers are focusing on providing a wide range of innovative and low-price/affordable products in different pack sizes.

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Supermarkets/Hypermarkets Held a Prominent Share

Instant noodles are sold primarily through supermarkets/hypermarkets in most regions of Bangladesh. As these outlets are abundantly available in most of the regions, people prefer to buy instant noodles along with daily groceries. Popular brands, such as Maggi, Doodles, Knorr, and Mama, are offering their products in supermarkets/hypermarkets. Owing to consumer demand for new flavors, supermarkets/hypermarkets make sure that all the varieties are available. Population expansion and infrastructure developments are poised to increase supermarket sales over the forecast period, thus positively affecting the growth of the market studied. 

 

 

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Competitive Landscape

The instant Noodles Market is consolidated. There are about 8-10 players in the market studied, including Nestle Maggi, Unilever Knorr, and Pran’s Mr. Noodles. Maggi is the leading player in the market studied followed by Pran’s Mr. Noodles. Companies have been even coming up with various kinds of promotion strategies, such as price pay off, gifts, and gift pack sizes, to attract consumers’ attention.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Cup/Bowl

      2. 5.1.2 Packet

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Traditional Grocery Stores

      3. 5.2.3 Online Retailing

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Pran RFL Group Ltd.

      3. 6.4.3 Unilever

      4. 6.4.4 Thai President Foods Public Company Limited

      5. 6.4.5 New Zealand Dairy Products Bangladesh Ltd.

      6. 6.4.6 IFAD Multi Products Ltd.

      7. 6.4.7 Cocola food products ltd.

      8. 6.4.8 Samyang Foods

      9. 6.4.9 PT Indofood Sukes Makmur

      10. 6.4.10 Nissin Foods

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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