Market Snapshot
2016-2024
2018
2.1%
Germany
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Market Overview
The European food spread market is expected to register a CAGR of 2.1%, during the forecast period (2019-2024).
- The European food spread market is closely tied to the ethnic flavors, raw material perceptions, and the consumption patterns of bread.
- The major factor driving the market is the demand for 100% fruit-based consumables. Changing consumer preferences and cautious spending are influencing the types of sweet spreads, bought by the British consumers.
- The jams and jellies segment currently holds the largest share, and is expected to remain a major segment during the forecast period, due to the already existing high market penetration and the reinvigoration of products by the manufacturers.
Scope of the Report
The European food spread market is segmented on the basis of product type, into nut and seed-based spread, fruit-based spread, honey, chocolate-based spread, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels.
| By Product Type | |
| Nut and Seed-based Spread | |
| Fruit-based Spread | |
| Honey | |
| Chocolate-based Spread | |
| Other Product Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Retailers | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
|
Key Market Trends
High Demand for Fruit-based Spreads
Fruit-based spreads include jellies, marmalades, conserves, and preserves, all of which differ in terms of consistency. Majority of the consumers who use fruit jams, jellies, and marmalades, consume them during breakfast. The number of private-label fruit spread brands has been increasing, due to the surge in organized retailing. Much of this growth can be attributed to the consolidation and expansion of the retail food industry. In 2016, the per-capita expenditure for the consolidated European market of jams, jellies, and marmalades was USD 10.15. Fruit spreads are more appealing to the older European consumers, than to the younger people. The highest consumer of jams, jellies, and marmalades in Europe is France, which accounts for 36% of the total European consumption. The other major countries that consume fruit spreads are Germany, the United Kingdom, Italy, and Spain.
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United Kingdom is the Fastest Growing Market Segment
To augment the consumers' interest, new sweet spread products are being launched in the British market, with an emphasis on premium qualities and eco-awareness attributes, such as "vegetarian" and "environment-friendly packaging". Another important factor affecting the growth of the food spread market is the revived interest in baking at home; one-fifth of the British consumers has been estimated to use spreads in various baking operations, other than during breakfast. In terms of health and wellness, sweet spreads face a challenge as they are not inherently healthy products, due to the high amounts of sugar that they contain. One exception is honey, which is still favored, due to health-oriented claims, including anti-bacterial properties.
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Competitive Landscape
Product innovations, mergers, and acquisitions are the major strategies followed by the leading companies. Orkla Foods Lithuania, Hero Group, Andros Group, Ferrero Group, and Unilever PLC are the key players in the European food spread market. Most companies follow the strategy of launching new products. Over the past five years, each of these players launched numerous new products, under the 'spreads' category, in the European market.
Major Players
* Complete list of players covered available in the table of contents below
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Product Type
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5.1.1 Nut and Seed-based Spread
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5.1.2 Fruit-based Spread
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5.1.3 Honey
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5.1.4 Chocolate-based Spread
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5.1.5 Other Product Types
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5.2 By Distribution Channel
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5.2.1 Supermarkets/Hypermarkets
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5.2.2 Convenience Stores
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5.2.3 Specialist Retailers
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5.2.4 Online Retail Stores
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5.2.5 Other Distribution Channels
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5.3 Geography
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5.3.1 Europe
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5.3.1.1 Spain
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5.3.1.2 United Kingdom
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5.3.1.3 Germany
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5.3.1.4 France
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5.3.1.5 Italy
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5.3.1.6 Russia
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5.3.1.7 Rest of Europe
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market-share Analysis
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6.4 Company Profiles
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6.4.1 Andros Group
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6.4.2 Ferrero Group
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6.4.3 Hero Group
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6.4.4 Unilever PLC
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6.4.5 Orkla Foods Lithuania
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6.4.6 J M Smucker
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6.4.7 Sioux Honey Association Co-op
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6.4.8 The Hershey Company
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6.4.9 Nestle SA
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
