Europe Food Spread Market - Growth, Trends and Forecasts (2018 - 2023)

Market Inisght

The European food spread market is expected to register a CAGR of 3.2% during the forecast period of 2018-2023. Europe accounted for 59.53% of the global market share in 2017. Europe holds an important place in the global food spreads market, due to their traditional and historic relevance in daily meals. Despite the overarching popularity of jam and chocolate-based spreads, nut-based spreads are rapidly gaining ground. The specific reasons for this growth rate are very diverse and sophisticated in detail, a visible demonstration of the regional variations of European nations. The market is closely tied to ethnic flavors, raw materials perceptions, and the consumption pattern of bread.

• Filling technology for sweet spreads in glass jars

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Burgeoning Demand for Nut-based Spreads

Health-conscious individuals are creating a demand for fresh fruits smoothies, salads, and desserts. France, Germany, and the Netherlands account for more than 50% of the market. The demand for 100% fruit-based consumables is expected to drive the market over the forecast period.

Changing consumer preferences and cautious spending are impacting the types of sweet spreads that Britons are buying. While overall sales have increased, the market growth is particularly evident in the non-traditional segments of chocolate spreads and nut-/seed-based spreads, largely at the expense of jams and other fruit-based products. This trend is expected to accelerate over the forecast period. However, due to an already high market penetration and the reinvigoration of products by manufacturers, jam is expected to remain the largest subcategory over this period.

The demand for chocolate spreads in Europe is growing, due to an increasing number of private label brands competing alongside the likes of Nutella. This has seen prices fall, making consumption more affordable. With the introduction of private label and supermarket brands, consumers are able to switch easily, without compromising on taste or quality.

The British market focuses on premium qualities

To boost consumer interest, new sweet spread products are being launched in the British market, with an emphasis on premium qualities and eco-awareness attributes, such as ‘vegetarian’ and ‘environmentally friendly packaging’. Playing into the health and wellness trend with products promoting ‘minus’ claims, such as ‘low/no/reduced sugar or fat’, is becoming a less prominent tactic, with consumers typically perceiving sweet spreads as a sort of indulgence.

The major key players include –

• Unilever Group
• Ferrero
• Group
• Hero Ag
• Premier Foods
• Andros SAS

What does the report offer?

• Analysis of the outlook of the market, with the contemporary trends and Porter’s five forces analysis.
• Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market studied over the forecast period.
• Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
• Global-, regional-, and country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
• Competitive landscape involving the market share of major players, along with the key strategies adopted for development during the past five years.
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
• Three months analyst support, along with a Market Estimate Sheet (in Excel).

Customization of the Report

• Volume of the food spread market
• Consumer behavior analysis at country level
• Revenue of the global food spread market

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure that you get a report that suits your needs.