Europe Food Spread Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

European Food Spread Market is Segmented by Product Type (Nut and Seed-based Spread, Fruit-based Spread, Honey, Chocolate-based Spread, and Other Product Types); By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail Stores, and Other Distribution Channels), and by Geography (Spain, Russia, United Kingdom, Germany, France, Italy, and Rest of Europe). The report offers market size and forecasts in value (USD million) for the above segments.

Europe Food Spread Industry Overview

Europe Food Spreads Market Industry Summary
Study Period: 2018 - 2028
CAGR: 2.1 %

Major Players

Europe Food Spreads Market Industry Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Food Spread Market Analysis

The European food spread market is expected to witness a CAGR of 2.1% during the forecast period (2022 - 2027).

Food Spread companies in Europe faced significantly reduced consumption as well as disrupted supply chains due to COVID-19. At-home consumption has increased, but out-of-home consumption, which historically generates the highest margin, has come to nearly a standstill. The consumption of nutritious and healthy spreads, which are free from additives and preservatives, gluten, and trans-fat, increased as consumers were becoming health conscious and were preferring natural or low-sugar and sugar-free spreads. There may be long-term changes in customer behavior and demand.

The European food spread market is closely tied to the ethnic flavors, raw material perceptions, and the consumption patterns of bread. The major factor driving the market is the demand for 100% fruit-based consumables. Changing consumer preferences and cautious spending are influencing the types of sweet spreads bought by British consumers.

The jams and jellies segment currently holds the largest share, and is expected to remain a major segment during the forecast period, due to the already existing high market penetration and the reinvigoration of products by the manufacturers.

Europe Food Spread Industry Segments

A spread is a food that is applied, generally with a knife, onto foods such as bread and crackers. Spreads are added to food to enhance the flavor or texture of the food, which may be considered bland without it. The European food spread market is segmented on the basis of product type into nut and seed-based spreads, fruit-based spreads, honey, chocolate-based spreads, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. By Geography, the market is divided into Spain, Russia, the United Kingdom, Germany, France, Italy, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Nut and Seed-based Spread
Fruit-based Spread
Chocolate-based Spread
Other Product Types
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail Stores
Other Distribution Channels
United Kingdom
Rest of Europe

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Europe Food Spread Market Trends

This section covers the major market trends shaping the Europe Food Spread Market according to our research experts:

High Demand for Fruit-based Spreads

Fruit-based spreads include jellies, marmalades, conserves, and preserves, all of which differ in terms of consistency. The majority of consumers who use fruit jams, jellies, and marmalades, consume them during breakfast. The number of private-label fruit spread brands has been increasing due to the surge in organized retailing. Much of this growth can be attributed to the consolidation and expansion of the retail food industry. Fruit spreads are more appealing to older European consumers than to younger consumers. In 2020, The Skinny Food Co. expanded the portfolio of its #NotGuilty Jam range with the launch of two new flavors: Orange Marmalade and Black Cherry. The two new flavors contain 85% fewer calories and 93% less sugar than other jam products available on the market. The highest consumer of jams, jellies, and marmalades in Europe is France, which accounts for 36% of the total European consumption. The other major countries that consume fruit spreads are Germany, the United Kingdom, Italy, and Spain.

Food Spread Market, Market Share by Type (% Share), Europe, 2021

United Kingdom is the Fastest Growing Market Segment

To augment the consumers' interest, new sweet spread products are being launched in the British market, with an emphasis on premium qualities and eco-awareness attributes, such as 'vegetarian' and 'environment-friendly packaging. Another important factor affecting the growth of the food spread market is the revived interest in baking at home; one-fifth of British consumers have been estimated to use spreads in various baking operations, other than during breakfast. In terms of health and wellness, sweet spreads face a challenge as they are not inherently healthy products due to the high amounts of sugar they contain. One exception is honey, which is still favored due to health-oriented claims, including anti-bacterial properties.

Food Spread Market: Year-on-Year Growth Rate (%), In percentage, United Kingdom, Europe, 2016-2021

Europe Food Spread Market Competitor Analysis

Product innovations, mergers, and acquisitions are the major strategies followed by leading companies. Orkla Foods Lithuania, Hero Group, Andros Group, Ferrero Group, and Unilever PLC are the key players in the European food spread market. Most companies follow the strategy of launching new products. Over the past five years, each of these players launched numerous new products, under the 'spreads' category, in the European market.

Europe Food Spread Market Top Players

  1. Andros Group

  2. Ferrero Group

  3. Hero Group

  4. Unilever PLC

  5. Orkla Foods Lithuania

*Disclaimer: Major Players sorted in no particular order

Europe Food Spreads Market Industry Concentration

Europe Food Spread Market Recent Developments

In March 2021, Nestlé Italia launched a spread version of its Baci Perugina chocolate brand. The company launched Creme Baci, which is gluten-free and palm oil-free sweet chocolate spread with crunchy hazelnut grains. Creme Baci would be available in both large-scale retail distribution and e-commerce channels, as well as in select pastry shops in Italy.

September 2021, Violife, the dairy alternative brand, expanded its vegan spreads range with the new Viospread. Violife also unveiled a new vegan spread containing just 22% fat. Viospread Light & Creamy is described as a 'dairy-free product' ideal for toast, pancakes, crackers, or melted over hot vegetables.

October 2021, Italian group Nutkao has taken a major step in its European expansion by acquiring Belgian chocolate spread manufacturer Boerinneke.

Europe Food Spread Market Report - Table of Contents


    1. 1.1 Study Assupmtions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Nut and Seed-based Spread

      2. 5.1.2 Fruit-based Spread

      3. 5.1.3 Honey

      4. 5.1.4 Chocolate-based Spread

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market-share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Andros Group

      2. 6.4.2 Ferrero Group

      3. 6.4.3 Hero Group

      4. 6.4.4 Unilever PLC

      5. 6.4.5 Orkla Foods

      6. 6.4.6 J M Smucker

      7. 6.4.7 Sioux Honey Association Co-op

      8. 6.4.8 The Hershey Company

      9. 6.4.9 Nestle SA

      10. 6.4.10 Premier Foods

    5. *List Not Exhaustive


**Subject to Availability
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Europe Food Spread Market Research FAQs

The Europe Food Spread Market is studied from 2018 - 2028.

The Europe Food Spread Market is growing at a CAGR of 2.1% over the next 5 years.

Andros Group, Ferrero Group, Hero Group, Unilever PLC, Orkla Foods Lithuania are the major companies operating in Europe Food Spread Market.

Europe Food Spread Industry Reports

In-depth industry statistics and market share insights of the Europe Food Spread sector for 2020, 2021, and 2022. The Europe Food Spread research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Europe Food Spread report PDF.

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