Europe Food Spread Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Europe Food Spread Market Analysis

The European food spread market is expected to witness a CAGR of 2.1% during the forecast period (2022 - 2027).

Food Spread companies in Europe faced significantly reduced consumption as well as disrupted supply chains due to COVID-19. At-home consumption has increased, but out-of-home consumption, which historically generates the highest margin, has come to nearly a standstill. The consumption of nutritious and healthy spreads, which are free from additives and preservatives, gluten, and trans-fat, increased as consumers were becoming health conscious and were preferring natural or low-sugar and sugar-free spreads. There may be long-term changes in customer behavior and demand.

The European food spread market is closely tied to the ethnic flavors, raw material perceptions, and the consumption patterns of bread. The major factor driving the market is the demand for 100% fruit-based consumables. Changing consumer preferences and cautious spending are influencing the types of sweet spreads bought by British consumers.

The jams and jellies segment currently holds the largest share, and is expected to remain a major segment during the forecast period, due to the already existing high market penetration and the reinvigoration of products by the manufacturers.

Europe Food Spread Industry Segments

A spread is a food that is applied, generally with a knife, onto foods such as bread and crackers. Spreads are added to food to enhance the flavor or texture of the food, which may be considered bland without it. The European food spread market is segmented on the basis of product type into nut and seed-based spreads, fruit-based spreads, honey, chocolate-based spreads, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. By Geography, the market is divided into Spain, Russia, the United Kingdom, Germany, France, Italy, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

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Europe Food Spread Market Trends

This section covers the major market trends shaping the Europe Food Spread Market according to our research experts:

High Demand for Fruit-based Spreads

Fruit-based spreads include jellies, marmalades, conserves, and preserves, all of which differ in terms of consistency. The majority of consumers who use fruit jams, jellies, and marmalades, consume them during breakfast. The number of private-label fruit spread brands has been increasing due to the surge in organized retailing. Much of this growth can be attributed to the consolidation and expansion of the retail food industry. Fruit spreads are more appealing to older European consumers than to younger consumers. In 2020, The Skinny Food Co. expanded the portfolio of its #NotGuilty Jam range with the launch of two new flavors: Orange Marmalade and Black Cherry. The two new flavors contain 85% fewer calories and 93% less sugar than other jam products available on the market. The highest consumer of jams, jellies, and marmalades in Europe is France, which accounts for 36% of the total European consumption. The other major countries that consume fruit spreads are Germany, the United Kingdom, Italy, and Spain.

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