Europe Cereal Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Cereal Bar Market is segmented by Product Type (Granola/Muesli Bars and Others); Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Stores and Other Distribution Channels) and Geography

Market Snapshot

Europe Cereal Bar Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.5 %

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Market Overview

Europe Cereal Bar Market is projected to grow at a CAGR of 3.5% during the forecast period 2020-2025.

  • Cereal bars are being consumed as replacements for breakfast bars. Cereal bar-producing companies are offering several tailor-made products, which are not only nutritious and beneficial for health, but also appetizing.
  • Initially, diet-conscious individuals and athletes consumed cereal bars as a workout aid or a meal supplement. However, health benefits, portability and on-the-go features associated with cereal bars attracted consumers at large, including baby boomers and teenagers, thus, reflecting a surge in the market share and growth potential during the study period.

Scope of the report

Europe cereal bar market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into granola/muesli bars and others. On the basis of the distribution channels, the market is segmented into Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Other Distribution Channels. On the basis of geography, the report also provides regional analysis.

By Product Type
Granola/Muesli Bars
Other Bars
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
United Kingdom
Rest of Europe

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Key Market Trends

Increased Preference for on-the-go Breakfast, Convenience, and Meal Replacement Products

In Europe, a vast majority of adults consume cereal bars, with two-thirds of these interested in nutritionally beneficial bars. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, which attract various groups of consumers. Moreover, in the energy/nutrition bar category, companies are coming up with new flavor and ingredient introductions, along with improvements in taste and mouthfeel, which have made the future of these products look a lot more interesting. Among the functional ingredients that manufacturers are using, to vary the nutrition bar formula, are CoQ10, L-carnitine, omega-3, resveratrol, and vitamin K2.


Supermarket/hypermarket holds Prominent Share in the Market Studied

In Europe, mass merchandisers i.e. supermarkets/hypermarkets have an inherent advantage in terms of sufficient shelf-space as well as the bundling of products that are primarily aimed at achieving economies of scale. The supermarkets/hypermarkets provide super-sized shopping experience with suitable displays and assortments of indulgent snacking products. Expanding retail chain in Eastern Europe offer a potential growth opportunity to the market. Moreover, cereal bar companies are building relationships with nutritional experts and dietitians, in order to augment their sales through specialty and nutrition stores.


Competitive Landscape

Europe Cereal Bar market is competitive with a significant number of existing multinational players. Emerging startups offering new products possess tough competition for the existing players.  Innovative product launches in various formats and compositions are the most adopted strategies by these players. Private label brands provide tough competition to the existing players with their flavored product offerings. Major players include- Nestlé S.A, Kellogg, General Mills, Inc., Eat Natural, KIND LLC among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Granola/Muesli Bars

      2. 5.1.2 Other Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Eat Natural

      2. 6.4.2 The Kellogg Company

      3. 6.4.3 General Mills

      4. 6.4.4 KIND LLC

      5. 6.4.5 Nestle S.A.

      6. 6.4.6 Cerbona Elelmiszergyrto Kft.

      7. 6.4.7 Hero Group

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Cereal Bar Market market is studied from 2016 - 2026.

The Europe Cereal Bar Market is growing at a CAGR of 3.5% over the next 5 years.

Eat Natural, KELLOGG Company, General Mills, Nestlé S.A., Hero Group are the major companies operating in Europe Cereal Bar Market.

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