Pasta And Noodles Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Pasta and Noodles Market is Segmented by Form (Ambient/Canned, Dried, and Chilled/Frozen), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Pasta And Noodles Market Snapshot

Pasta And Noodles Market Summary
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: Europe
CAGR: 4 %

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Market Overview

The global pasta and noodles market is projected to register a CAGR of 4% during the forecast period 2022-2027.

The COVID-19 pandemic significantly affected the market. This was because consumers were locked in their homes, due to which the consumption of ready-to-eat products drastically increased during the pandemic. According to Korea Agro-Fisheries & Food Trade Corp., in May 2020, instant noodle exports from South Korea grew by around 39.6% compared to the same month in the previous year.

With the rising working culture among consumers, the affordability of time for the preparation of meals has reduced, and consumers are moving toward foods that can be consumed with convenience and require lesser time to prepare. Thus, the demand for pasta and noodles is rising and driving the market.

The increasing consumption of noodles and pasta, coupled with the wide availability of these products in different flavors and packaging through robust distribution channels, is strongly driving the market across the world.

Scope of the Report

Noodles and pasta are types of food made from unleavened dough, which is rolled flat and cut, stretched, or extruded into long strips or strings. The three major forms of pasta and noodles covered under the scope include ambient/canned, dried, and chilled/frozen. The major distribution channels through which products are made available to customers include supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The market is studied for different countries in the regions of North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Form
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Increasing Demand for Gluten-free Pasta and Noodles

Growing demand for gluten-free, clean-label products has boosted the market for gluten-free pasta and noodles. It has been noted that a majority of consumers are choosing the "free-from" concept to embrace a balanced lifestyle, and the trend of searching for gluten-free pasta in the United States increased from 63 in 2018 to more than 100 in 2022, with regions like New Hampshire, Connecticut, and Maine, among others, having a major interest. Thus, companies operating in the market studied have taken initiatives to invest in the development of native technologies in order to lure consumers. Alongside rice and corn, players are enriching products with new cereals, such as sorghum and teff, quinoa, amaranth, and buckwheat, or legumes such as red lentils, peas, and chickpeas, among others. For instance, in 2020, Jovial Foods Inc. announced the launch of a new line of grain-free cassava-based pasta.

Global Pasta and Noodles Market

Asia-Pacific is the Fastest-growing Market

Asia-Pacific is the fastest-growing market. Regional countries like India, Malaysia, Indonesia, and China play a significant role in escalating the market growth as preferences for the consumption of pasta/noodles are emerging among urban consumers in these regions. Among the 15 countries with the highest consumption of instant noodles, 10 were Asian countries. Thus, the market studied has experienced phenomenal success since its inception, with the launch of customized flavor variants that suit regional taste preferences by many global manufacturers, such as Nestle and Campbell. In terms of packaging, packet instant noodles and pasta is the most dominant category. Also, the cup/bowl instant noodles category and frozen pasta are expected to grow substantially due to enhanced convenience. In terms of size, the single pack is a leading category. Retail players also adopted the bundling strategy to drive the sales of larger units of noodles and pasta. Such strategies have yielded promising results in the region.

Global Pasta and Noodles Market

Competitive Landscape

The pasta and noodles market is highly competitive in nature, with many regional and international competitors operating in the market. The major players are Unilever, Ebro Foods SA, Nestle SA, Barilla Holding SpA, and Nissin Food Products Co. Ltd. Companies compete based on different factors, including product offerings, quality, taste, flavors, price, functionality, size, packaging, and marketing activities, in order to gain a competitive advantage in the market. Key players are now focusing on social media platforms and online distribution channels for online marketing and branding of their products to attract more customers. Major players focus extensively on providing consumers with innovative and exotic flavors as well as attractive packaging. The sustainable competitive advantage through innovation is resulting in the growth of the market share of major players across the world.

Recent Developments

· In 2021, Unilever Company's noodles brand Knorr launched a new flavor of soupy noodles, "Cheesy Chatt Patta Noodles."

· In 2021, Nestle SA's noodles brand Maggie launched "Spinach-Infused Masala Veg Atta Noodles" for health-conscious consumers.

· In 2020, Nissin launched Mala-flavored soup-type cup noodles for consumers seeking spicy products. Alongside, the company also relaunched three halal-certified instant noodle flavors, including tom yum, chicken mushroom, and seafood in Malaysia.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Ambient/Canned

      2. 5.1.2 Dried

      3. 5.1.3 Chilled/Frozen

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 The Campbell Soup Company

      3. 6.4.3 Unilever PLC

      4. 6.4.4 Ebro Foods SA

      5. 6.4.5 ITC Limited

      6. 6.4.6 Mr Lees Noodles

      7. 6.4.7 Nissin Food Products Co. Ltd

      8. 6.4.8 Wang Ramen

      9. 6.4.9 Indofood CBP

      10. 6.4.10 Barilla Group

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Pasta and Noodles Market market is studied from 2016 - 2027.

The Pasta and Noodles Market is growing at a CAGR of 4% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Ebro Foods, S.A., Nestle S.A. , Barilla Holding S.p.A., Nissin Food Products Co., Ltd, Unilever Plc are the major companies operating in Pasta and Noodles Market.

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