Pasta and Noodles Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.11 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Pasta and Noodles Market Analysis
The Pasta and Noodles Market is projected to register a CAGR of 4.11% over the next five years.
Busy lifestyles and hectic schedules have led to an increased demand for ready-to-eat food, including pasta and noodles. With the rising working culture among consumers, the affordability of time for the preparation of meals has reduced, and consumers are moving toward foods that can be consumed with convenience and require lesser time to prepare. Thus, the demand for pasta and noodles is rising and driving the market. The popularity of Italian and Asian cuisines is increased. Italian and Asian cuisines, which heavily feature pasta and noodles, have gained popularity worldwide, thereby driving the demand for pasta and noodles. Pasta and noodles made from whole grains and other healthy ingredients are becoming increasingly popular due to their health benefits, such as providing fiber and complex carbohydrates. Market growth for pasta and noodles is also being fueled by companies' ongoing innovation of their product offerings to meet shifting consumer tastes and preferences.
The increasing consumption of noodles and pasta, coupled with the wide availability of these products in different flavors and packaging through robust distribution channels, is strongly driving the market across the world. Due to its RTD format, flavor, and versatility, the United States is one of the leading consumers of pasta and noodles. According to the National Pasta Association, these products are a staple in American households and a national favorite. A growing number of market players take advantage of product growth through innovation, premiumization, and quality improvements while putting consumers' desire for restaurant-quality meals at home first. The accessibility of gluten-free and vegan options supports the market growth. With the growing popularity of gluten-free and vegan diets, the availability of pasta and noodles products that cater to these dietary needs has increased, driving demand for these products.
Pasta and Noodles Market Trends
Increasing Demand for Gluten-free Pasta and Noodles
Growing demand for gluten-free, clean-label products has boosted the market for gluten-free pasta and noodles. Thus, companies operating in the market studied have taken initiatives to invest in the development of native technologies in order to lure consumers. One of the main reasons for the rise in demand for gluten-free pasta and noodles is the increasing awareness of gluten intolerance and celiac disease. Gluten is a protein found in wheat, barley, and rye, and people with celiac disease are unable to digest it properly, leading to damage to the small intestine. As a result, people with celiac disease must avoid gluten-containing foods, including traditional pasta and noodles.
Another factor driving the demand for gluten-free pasta and noodles is the increasing availability and variety of these products. As more consumers seek out gluten-free options, manufacturers are responding by creating a wider range of gluten-free pasta and noodle products. Alongside rice and corn, players are enriching products with new cereals, such as sorghum and teff, quinoa, amaranth, and buckwheat, or legumes such as red lentils, peas, and chickpeas, among others. For instance, in January 2023, The company Jovial Foods, which sells organic and allergen-free food launched stelline pasta to expand its selection of gluten-free pasta.
Asia-Pacific is the Fastest-Growing Market
Asia-Pacific is the fastest-growing market. Regional countries like India, Malaysia, Indonesia, and China play a significant role in escalating market growth as preferences for the consumption of pasta/noodles are emerging among urban consumers in these regions. Pasta and noodles are easy to cook, require minimal preparation time, and are available in a wide range of flavors and varieties. This has made them a popular food choice among busy consumers in the region. The market studied has experienced phenomenal success since its inception, with the launch of customized flavor variants that suit regional taste preferences by many global manufacturers, such as Nestle and Campbell.
In terms of packaging, packet instant noodles and pasta is the most dominant category. Also, the cup/bowl instant noodles category and frozen pasta are expected to grow substantially due to enhanced convenience. In terms of size, the single pack is a leading category. Retail players also adopted the bundling strategy to drive the sales of larger units of noodles and pasta. Such strategies have yielded promising results in the region. The demand for high-quality pasta and noodle products rises in line with the expansion of the middle class in the Asia Pacific area. The market for premium pasta and noodles is growing as a result of consumers' increased willingness to pay more for high-quality and premium products.
Pasta and Noodles Industry Overview
The pasta and noodles market is highly competitive in nature, with many regional and international competitors operating in the market. The major players are Unilever Plc, Ebro Foods SA, Nestle SA, Barilla Group, and Nissin Food Products Co. Ltd. Companies compete based on different factors, including product offerings, quality, taste, flavors, price, functionality, size, packaging, and marketing activities, in order to gain a competitive advantage in the market. Key players are now focusing on social media platforms and online distribution channels for marketing and branding their products to attract more customers. Major players focus extensively on providing consumers with innovative and exotic flavors as well as attractive packaging. For instance, in March 2021, Unilever Company's noodles brand Knorr launched a new flavor of soupy noodles, "Cheesy Chatt Patta Noodles." The sustainable competitive advantage through innovation is resulting in the growth of the market share of major players across the world.
Pasta and Noodles Market Leaders
Ebro Foods, S.A.
Nestle S.A.
Nissin Food Products Co., Ltd
Unilever Plc
Barilla Group
*Disclaimer: Major Players sorted in no particular order
Pasta and Noodles Market News
- In November 2022, Barilla. launched new bronze die-cut pasta. This product premium pasta is expertly prepared to utilize the finest durum wheat and a cutting-edge micro-engraved bronze die process to give the dough a firm texture and exceptional sauce hold.
- In September 2021, Unilever launched an innovative line of Knorr Instant Noodles that have the flavor of Korea as part of the Taste of Asia series. The new noodles come in three flavors: Kimchi, Hot & Spicy, and Spicy Seafood, and are deliciously spicy, authentic Korean noodles.
- In 2021, Nestle SA's noodles brand Maggie launched "Spinach-Infused Masala Veg Atta Noodles" for health-conscious consumers.
Pasta and Noodles Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Form
5.1.1 Ambient/Canned
5.1.2 Dried
5.1.3 Chilled/Frozen
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestle SA
6.3.2 The Campbell Soup Company
6.3.3 Unilever PLC
6.3.4 Ebro Foods SA
6.3.5 ITC Limited
6.3.6 Mr Lees Noodles
6.3.7 Nissin Food Products Co. Ltd
6.3.8 Wang Ramen
6.3.9 Indofood CBP
6.3.10 Barilla Group
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Pasta and Noodles Industry Segmentation
Noodles and pasta are types of food made from unleavened dough, which is rolled flat and cut, stretched, or extruded into long strips or strings. The pasta and noodles market is segmented by form, distribution channels, and geography. Based on form the market is segmented into ambient/canned, dried, and chilled/frozen. Based on the distribution channel the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Based on geography the market is segmented into North America, Europe, South America, Asia-Pacific, Middle-East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Form | |
| Ambient/Canned | |
| Dried | |
| Chilled/Frozen |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Pasta and Noodles Market Research FAQs
What is the current Pasta and Noodles Market size?
The Pasta and Noodles Market is projected to register a CAGR of 4.11% during the forecast period (2024-2029)
Who are the key players in Pasta and Noodles Market?
Ebro Foods, S.A., Nestle S.A. , Nissin Food Products Co., Ltd, Unilever Plc and Barilla Group are the major companies operating in the Pasta and Noodles Market.
Which is the fastest growing region in Pasta and Noodles Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Pasta and Noodles Market?
In 2024, the Europe accounts for the largest market share in Pasta and Noodles Market.
What years does this Pasta and Noodles Market cover?
The report covers the Pasta and Noodles Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Pasta and Noodles Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Pasta and Noodles Industry Report
Statistics for the 2024 Pasta and Noodles market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Pasta and Noodles analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
