Digital Video Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 243.77 Billion |
| Market Size (2030) | USD 458.34 Billion |
| CAGR (2025 - 2030) | 13.46% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Digital Video Market Analysis
The Digital Video Market size is estimated at USD 243.77 billion in 2025, and is expected to reach USD 458.34 billion by 2030, at a CAGR of 13.46% during the forecast period (2025-2030).
- Across diverse industries, digital video content has emerged as a pivotal element of marketing strategies, mirroring notable changes in consumer behavior and technological progress.
- According to HubSpot, Inc., more than 3.3 billion individuals worldwide engage with digital video content. In 2024, a striking 89% of these consumers are seeking increased video content from brands, underscoring a strong appetite for video-driven brand engagement. American adults dedicate an average of 3 hours and 50 minutes daily to digital video consumption, outpacing their traditional TV viewing habits. This shift highlights a pronounced preference for online video content over other media.
- Vidico reports a rising preference for short videos, especially those under 60 seconds, with a notable 75% of viewers accessing them via mobile devices. Moreover, 37% of consumers lean towards discovering products through short-form videos on platforms such as TikTok and Instagram Reels. Dominating the video marketing landscape, YouTube is the go-to platform for 90% of marketers, trailed by Facebook at 86% and Instagram at 79%. This trend accentuates the significance of these platforms in effectively reaching target audiences.
- In a testament to its efficacy, a remarkable 91% of businesses have integrated video into their marketing strategies. Of these, 90% celebrate a favorable return on investment (ROI) from their video initiatives. Reflecting its paramount importance, most marketers dedicate 21-30% of their total budget to video marketing. The influence of videos on purchasing decisions is profound, with 82% of consumers admitting to being swayed to buy a product after viewing a video. Notably, explainer videos shine in effectiveness, as evidenced by 91% of consumers turning to them to understand a product or service (source: Vidico).
- However, the digital video content market grapples with challenges, notably piracy. This menace not only siphons revenue from legitimate platforms but also deters investments in fresh content creation. Compounding these challenges, the market contends with a patchwork of regulations across regions. Such regulatory complexities can hinder companies' operational freedom and curtail their international service expansion, ultimately stunting market growth.
Digital Video Market Trends
Advertising Through Music Video to Hold Significant Share
- Brands are increasingly turning to music videos as a dynamic advertising platform, harnessing music's emotional resonance to boost brand recall, captivate audiences, and stimulate sales. Platforms like YouTube serve as prime venues for this strategy, enabling artists to spotlight their music videos through targeted advertisements, alongside traditional advertising mediums.
- Music's potency in advertising lies in its ability to stir emotions and forge consumer associations. Studies reveal that music activates brain regions tied to memory and emotion, making it a prime medium for advertisers aiming to connect with audiences. A case in point: the ASPCA's ads, featuring Sarah McLachlan's poignant "In the Arms of an Angel," utilized melancholic melodies to evoke profound emotional reactions, culminating in impressive fundraising achievements (source: Wordstream).
- For artists, YouTube ads offer a tactical platform for music video promotion. Through Google Ads, musicians can tailor campaigns to hone in on specific demographics and interests, amplifying their video views. These ads, whether skippable or displayed alongside other content, empower artists to effectively engage potential fans.
- When consumers encounter music in advertisements, their engagement and emotional reactions intensify. For example, familiar tunes can boost average involvement scores by 20 points and elevate the ad's "feel-good" factor by 63 points (source: Kantar Group). Such data underscores that recognizable melodies not only capture attention but also deepen audience connections.
- Further, investing in video marketing yields significant returns. About 90% of marketers report that video marketing has improved their return on investment (ROI). Moreover, companies using video marketing grow their revenue 49% faster than those that do not. Also, websites featuring video content experience conversion rates that are 34% higher, with some reports indicating increases as high as 80% when videos are included on landing pages (source: WebFx).
- In conclusion, the synergy of music and video advertising offers brands a potent avenue to forge emotional connections with consumers, driving both engagement and sales. As the advertising landscape evolves, the integration of popular music into video content is poised to remain a cornerstone strategy.
North America is Expected to Hold a Major Share of the Market
- North America's digital video content landscape is witnessing robust growth, fueled by shifting consumer preferences and the rising dominance of streaming platforms.
- According to a Dash survey, approximately 161.4 million individuals in the U.S. engaged with live video content in 2023, with numbers projected to climb in 2024. On average, people are spending around 17 hours weekly on online video consumption, though this represents a slight dip from prior years. Notably, nearly 70% of U.S. digital video viewers favor smartphones for their viewing, underscoring a pronounced shift towards mobile consumption over traditional methods.
- Moreover, brands increasingly favor digital video advertising for its targeted approach, enabling them to effectively reach specific demographics. This trend aligns with consumers' growing appreciation for personalized content. Platforms like TikTok have notably swayed purchasing behaviors; around 50% of its users have made purchases after engaging with live content (source: Dash).
- Industry surveys indicate that roughly 20% of Canadians spent money on digital video content downloads over the past year, highlighting a significant interest in direct digital media acquisition.
- Looking ahead, Canada anticipates that nearly 99% of its digital media will be procured programmatically, underscoring the critical role of targeted mobile video advertising. With the ongoing surge in video ads, projections suggest mobile video will lead the digital advertising arena, with a significant share of video ads continuing to be bought programmatically.
- As of early 2024, data from Google LLC reveals that YouTube ads have reached about 86.8% of Canada's internet user base, translating to roughly 31.9 million users exposed to its ads. This positions YouTube as a formidable platform for mobile video advertising. In summary, North America's digital video content landscape is rapidly transforming, propelled by the surge in smartphone usage and a pronounced consumer preference for video content.
Digital Video Industry Overview
The Digital Video market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Apple Inc., Netflix, Inc., Walt Disney Company, and others.
The digital video content market is poised for substantial growth over the next decade, fueled by technological advancements and changing consumer behaviors. However, stakeholders must navigate challenges such as piracy and regulatory hurdles to fully capitalize on the opportunities presented by this dynamic sector.
Digital Video Market Leaders
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Apple Inc.
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Netflix, Inc.
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Walt Disney Company
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Comcast Corporation
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AT&T Inc.
- *Disclaimer: Major Players sorted in no particular order
Digital Video Market News
- October 2024: Amazon Ads announced AI creative studio and Audio generator—two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers, and create a more dynamic and engaging experience for customers. AI creative studio brings Amazon Ads AI-powered image and video and in the future, audio generation capabilities together within a single experience so that advertisers can conceptualize, create, and refresh content easily, regardless of format.
- August 2024: LinkedIn launched in-feed video carousels. LinkedIn's new video carousels provide users with an expansive, side-scrolling display of video clips. The videos shown are algorithmically matched to user, based on their in-app activity and noted profile details, and tapping into any of the displayed clips then takes user through to LinkedIn’s TikTok-like full-screen video feed, presented in vertical format.
Digital Video Industry Segmentation
Digital video is an electronic representation of moving visual images (video) in the form of encoded digital data. Publishers can monetize video content with advertising which can appear before, during, or after the videos.
The digital video market is segmented by business model (subscription, advertising, download-to-own (DTO), other business models), by type (video on demand, online video), by device (laptop/PC, mobile, other devices), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Business Model | Subscription |
| Advertising | |
| Download-To-Own (DTO) | |
| Other Business Models | |
| By Type | Video on Demand |
| Online Video | |
| By Device | Laptop/PC |
| Mobile | |
| Other Devices | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
| Subscription |
| Advertising |
| Download-To-Own (DTO) |
| Other Business Models |
| Video on Demand |
| Online Video |
| Laptop/PC |
| Mobile |
| Other Devices |
| North America |
| Europe |
| Asia |
| Australia and New Zealand |
| Latin America |
| Middle East and Africa |
Digital Video Market Research FAQs
How big is the Digital Video Market?
The Digital Video Market size is expected to reach USD 243.77 billion in 2025 and grow at a CAGR of 13.46% to reach USD 458.34 billion by 2030.
What is the current Digital Video Market size?
In 2025, the Digital Video Market size is expected to reach USD 243.77 billion.
Who are the key players in Digital Video Market?
Apple Inc., Netflix, Inc., Walt Disney Company, Comcast Corporation and AT&T Inc. are the major companies operating in the Digital Video Market.
Which is the fastest growing region in Digital Video Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Digital Video Market?
In 2025, the North America accounts for the largest market share in Digital Video Market.
What years does this Digital Video Market cover, and what was the market size in 2024?
In 2024, the Digital Video Market size was estimated at USD 210.96 billion. The report covers the Digital Video Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Digital Video Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Digital Video Industry Report
Statistics for the 2025 Digital Video market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Digital Video analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
