Online Video Platforms Market - Growth, Trends, and Forecast (2020 - 2025)

The Online Video Platforms Market is segmented by Type (Live Streaming, Video Content Management Systems, Video Analytics), By End Users ( E-Learning, Brands & Enterprise, Media & Entertainment, BFSI, Retail, IT & Communication), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


16 %

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Market Overview

The online video platforms market is expected to register a cagr of 16% over the forecast period of 2020 - 2025. The increase in the online advertisement due to the gain in popularity of online videos has aided the growth of the online video platforms market over the forecast period.

  • The use of online video platforms is catching trends among brands and enterprises who use it for the awareness of their products and offerings among their target market to generate revenue and for marketing.
  • Online video platforms are also used for educational purposes too. For eg., Kaltura provides broadcasts classrooms where it helps staff as well as students to create, upload, edit, manage, publish, and deliver educational video to any device live or on-demand.
  • According to Kaltura's survey this year (2019), 1400 people shared their thoughts on the importance of the online video platform. Out of this, 99.5% say video skills are necessary for today's workplace. 86% of respondents think its the educator's job to help students to acquire video skills that could be needed in the near future.
  • Congestion on video or slow streaming of video can be a hindrance for the market since live streaming video need high internet speed.

Scope of the Report

The online video platform is a video hosting service that helps users to upload, view, store, and stream the video contents over the internet. Videos generally get uploaded via hosting services sites or any mobile or desktop applications. The platform could be used for E-learning, communication, advertisements, and video surveillance, among others.

By Type
Live Streaming
Video Content Management Systems
Video Analytics
By End Users
Brands & Enterprise
Media & Entertainment
IT & Communications
Other End Users
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle-East & Africa

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Key Market Trends

Media & Entertainment Holds the Significant Market Share in the Industry

  • Since the traditional method of viewing content is getting outdated such as billboards, print advertisings, tv commercials, and others; due to which popularity of online media is getting into limelight due to its extensive reach to the viewers and availability of the open sources has driven the growth of online video platform in media and entertainment market.
  • Due to the massive shift in the online advertisement, the online video platform service providers have started investing more in video analytics that is used by advertisers so that they can keep track of their online content and extract the relevant data from it. For, e.g., find the reach of the content, manage a large volume of video, pattern recognition, etc.
  • However, considering a slow internet connection could be a factor that can affect the growth of the market. Also, the low awareness and acceptance of the technology could be a possible challenge in the market.

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North-America Holds the Major Market Share

  • North America holds the largest market share due to the presence of established companies in the region, like Vimeo, YouTube, Brightcove, and Kaltura, among others. The United States holds the largest market for the online video platform market.
  • The rapid growth of the cloud-based service in the North American region is a significant factor for being the largest market for the online video platform market.
  • Asia-Pacific is the fastest-growing industry due to the emerging market in the IT & Communication sector, also the increase in the penetration rate of the smartphone has an emerging impact on the video platform market in the coming years. China, Japan, India, and South Korea are significant contributors to the market in the region.

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Competitive Landscape

The online video platforms market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. Some of the major players include Vimeo, YouTube, Brightcove, Dailymotion, Panopto, Kaltura, Vidyard, TW player, Kollective, and Wistia, among others. The market concentration will be high since the market is competitive since these significant players with prominent market shares are focusing on expanding their customer base across foreign countries.

  • October 2019 - Brightcove launched a new version of its software where attributes were not adequately recognized for loop, muted, and plays inline before, but now they can. Also, they updated the software to Http-streaming 1.11.1, which means Http based adapts bitrate for better streaming.
  • February 2019 - Kaltura launched a new video technology marketplace that allows customers to extend their video experiences by leveraging partner products and technologies already integrated with the Kaltura platform.

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Table Of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase in Trends in Online Advertisements

      2. 4.2.2 Increase in Popularity of Online Viewers

    3. 4.3 Market Restraints

      1. 4.3.1 Too Much competition Due to the Open Source

      2. 4.3.2 Network Congestion Due to Slow Network

    4. 4.4 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Live Streaming

      2. 5.1.2 Video Content Management Systems

      3. 5.1.3 Video Analytics

    2. 5.2 By End Users

      1. 5.2.1 E-Learning

      2. 5.2.2 Brands & Enterprise

      3. 5.2.3 Media & Entertainment

      4. 5.2.4 BFSI

      5. 5.2.5 Retail

      6. 5.2.6 IT & Communications

      7. 5.2.7 Other End Users

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Italy

        5. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. South Korea

        4. India

        5. Rest of Asia-Pacific

      4. 5.3.4 Latin America

        1. Mexico

        2. Brazil

        3. Rest of Latin America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Vimeo, LLC

      2. 6.1.2 YouTube

      3. 6.1.3 Brightcove

      4. 6.1.4 Dailymotion

      5. 6.1.5 Panopto

      6. 6.1.6 Kaltura

      7. 6.1.7 Vidyard

      8. 6.1.8 JW Player

      9. 6.1.9 Kollective

      10. 6.1.10 Wistia

  7. *List Not Exhaustive


** Subject to Availability

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