Online Video Platforms Market Size, Forecast, Scope

Name: Online Video Platforms Market Size, Forecast, Scope | Industry Trends 2030
Creator: Mordor Intelligence
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Online Video Platforms Market Size and Share

Market Overview

Study Period	2019 - 2030
Market Size (2025)	USD 1.23 Billion
Market Size (2030)	USD 2.30 Billion
Growth Rate (2025 - 2030)	13.32% CAGR
Fastest Growing Market	Asia
Largest Market	North America
Market Concentration	Medium
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Online Video Platforms Market (2025 - 2030) — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Online Video Platforms Market Analysis by Mordor Intelligence

The online video platforms market size is estimated at USD 1.23 billion in 2025 and is forecast to reach USD 2.30 billion by 2030, expanding at a 13.32% CAGR. Growth reflects a decisive shift from legacy content delivery to AI-enabled ecosystems that weave together programmatic advertising, data analytics, and multi-revenue streams. Commercial 5G roll-outs are lowering latency thresholds, allowing live and interactive formats to flourish. Enterprises are embedding video across functions—training, communications, and marketing—accelerating demand for feature-rich, security-compliant platforms. Meanwhile, regulatory pressure for local content is prompting sizable investment in regional production hubs, thereby creating differentiated supply in underserved languages. Rising adoption of cloud-native services anchors scalability, but a pivot toward hybrid deployments signals mounting concern over compliance, cost, and data sovereignty.

Key Report Takeaways

By type, Live Streaming led with 48% of the online video platforms market share in 2024, while Video Analytics is set to expand at an 18% CAGR through 2030.
By component, Solutions held 70% revenue share in 2024, whereas Services are projected to post a 15% CAGR to 2030.
By streaming type, Video on Demand accounted for 60% share of the online video platforms market size in 2024; Live Streaming is growing faster at 14% CAGR to 2030.
By deployment mode, cloud models captured 80% share in 2024, but hybrid deployment is advancing at an 18% CAGR through 2030.
By end user, Media and Entertainment commanded 40% share in 2024, while E-learning and Education is forecast to grow at 17% CAGR.
By geography, North America contributed 35% revenue in 2024; Asia-Pacific is the fastest-growing region at a 15% CAGR to 2030.

Global Online Video Platforms Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Programmatic advertising adoption	+1.9%	North America, Western Europe	Medium term (2-4 years)
Short-form mobile video surge	+1.7%	Asia-Pacific, Global	Short term (≤2 years)
5G-enabled ultra-low-latency streaming	+1.4%	Global; early uptake in North America, China, Korea	Medium term (2-4 years)
Corporate video for training and communications	+1.2%	Europe, North America	Medium term (2-4 years)
AI-powered video analytics	+1.6%	Developed markets worldwide	Medium term (2-4 years)
Local content quotas in emerging markets	+1.6%	Middle East, Europe, Australia	Long term (≥4 years)
Source: Mordor Intelligence

Programmatic Advertising Revolutionizes Video Monetization

Programmatic buying now underpins nearly 60% of TV and video ad spend in 2025, streamlining transactions between advertisers and publishers. ^{[1]Interactive Advertising Bureau, “Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025,” streamingmedia.com} Automated auctions integrate first-party data, boosting targeting accuracy across connected-TV and mobile inventory. Self-serve tools widen access, enabling small businesses to compete alongside global brands. As a result, content owners unlock incremental revenue without expanding sales teams. The New York Times recorded a 30% uplift after adopting programmatic video in 2024, confirming the model’s scalability

Mobile-First Video Consumption Reshapes Content Strategies

More than 70% of viewers watch streaming content on smartphones; in many emerging markets the ratio exceeds 80% . ^{[2]Project Aeon, “8 Innovative Video Ads for Publishers: Monetization in 2025,” project-aeon.com}Publishers are optimizing vertical formats and sub-60-second clips to suit scroll-based behavior. Implementation of mobile-centric ad units—including rewarded and interactive overlays—improves completion rates, driving CPM premiums for short-form inventory. Monetization success stories, such as BuzzFeed’s 40% revenue spike following a vertical-video push in 2024, encourage broader adoption. ^{[3]Firework, “Short-Form Video Statistics 2024,” firework.com}The trend also lowers production costs, supporting higher content cadence and granular audience segmentation.

5G Infrastructure Enables Next-Generation Experiences

Commercial 5G networks deliver sub-10-millisecond latency and 100-fold capacity gains, permitting 8K live feeds, multi-angle sports streams, and immersive AR/VR session. Early field tests—such as BT Sport’s 8K broadcasts—proved that near-real-time interactivity boosts viewer retention. Edge computing alliances between cloud providers and telcos further reduce transport costs, making advanced formats viable in cost-sensitive geographies. These capabilities directly raise the ceiling for premium subscriptions and advertising rates.

Corporate Adoption Accelerates Digital Transformation

Enterprises are standardizing video for onboarding, compliance, and executive messaging, moving beyond sporadic webcast usage. The enterprise video segment is projected to climb from USD 23.8 billion in 2024 to USD 35.8 billion by 2029, powered by AI avatars and automated translation that cut production timelines. Corporate buyers now demand secure, LMS-integrated platforms with analytics that link content to employee performance, reinforcing platform stickiness.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
High CDN costs in emerging markets	−1.1%	Asia-Pacific, Latin America	Medium term (2-4 years)
Widespread ad-blocking	−1.2%	Developed markets globally	Short term (≤2 years)
Fragmented DRM standards	−0.9%	Global	Medium term (2-4 years)
Expanding data-privacy compliance burden	−0.8%	Europe, North America; global spillover	Medium term (2-4 years)
Source: Mordor Intelligence

Content Delivery Costs Challenge Emerging-Market Expansion

Limited backbone capacity inflates CDN fees, compressing margins for ad-supported services in Asia and Latin America. While 5G and edge nodes promise relief, current cost structures complicate freemium strategies where ARPU lags developed regions. Vendors experiment with peer-assisted delivery and Media over QUIC to tame bandwidth bills

Ad-Blocking Technologies Threaten Revenue Models

Roughly 40% of desktop users and 18% of mobile users block ads, translating into billions in foregone impressions. SSAI solutions stitch ads into the stream, reducing client-side detection and improving playback quality. Platforms are also diversifying toward subscriptions and in-stream commerce to buffer against lost ad inventory. Rewarded video formats post completion rates near 80%, illustrating alternative value exchange paths for viewers

Segment Analysis

By Type: Video Analytics Drives Enterprise Adoption

Live Streaming captured 48% share of the online video platforms market in 2024, underscoring its ubiquity across entertainment, sports, and corporate events. Adoption widened as 5G decreased latency and boosted reliability, allowing platforms to position live video as a premium engagement lever. The segment continues to attract brands seeking real-time interaction with audiences. Video Analytics, although smaller in revenue, is advancing at an 18% CAGR, reflecting higher enterprise spending on data-driven optimization. The availability of cloud APIs that automate object detection, sentiment analysis, and content moderation is transforming video into a decision-support asset. As enterprises quantify ROI through engagement metrics and conversion lift, analytics budgets rise accordingly, further diversifying revenue inside the online video platforms market.

The remaining categories—User-Generated Content, DIY platforms, and SaaS-based professional suites—serve varied user personas yet benefit from the same underlying infrastructure. Consumer-facing UGC apps emphasize social virality and creator tools, whereas professional suites integrate workflows like asset management and multi-CDN routing. Collectively, these niches reinforce platform choice and keep competitive intensity high.

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By Component: Services Segment Accelerates Through Managed Offerings

Solutions commanded 70% revenue in 2024, led by video delivery and distribution toolkits essential for high-quality streaming. Security modules such as multi-DRM vaults and watermarking complement delivery pipelines, especially for studios and sports leagues. Analytics add-ons unlock incremental subscription or licensing revenue, incentivizing vendors to bundle features. The online video platforms market size for services, however, is scaling quickly as organizations shift from capital expenditure to operating expenditure models. Managed Services show 15% CAGR because enterprises prefer outsourcing encoding, localization, and 24/7 monitoring to specialists with economies of scale.

Professional Services remain indispensable when integrating video stacks into complex IT environments. Custom player development, API orchestration, and compliance audits ensure that platform rollouts meet both technical and regulatory requirements. This consultative layer differentiates full-service vendors from pure-play software providers.

By Streaming Type: Live Streaming Narrows the Gap

Video on Demand still holds 60% share of the online video platforms market size in 2024 owing to its convenience and evergreen content libraries. Yet Live Streaming’s 14% CAGR until 2030 signals converging demand curves. Sports, esports, and shoppable video events rely on immediacy to command premium CPMs and membership fees. Enhanced chat overlays, polls, and synchronized watch parties deepen time-spent metrics, driving monetization beyond simple pre-roll ads.

As algorithms mature, platforms surface live streams to users with contextual cues, smoothing discovery friction that once restrained growth. These advances shorten the viewership divide between VoD and live formats. Advertisers capitalize by booking dynamic mid-roll placements linked to real-time data, validating live’s revenue potential.

By Deployment Mode: Hybrid Models Bridge Security and Scalability

Cloud architectures delivered 80% of workflows in 2024, aligning with industry preferences for elastic capacity and global reach. Nevertheless, industries with stringent security or predictable traffic models increasingly blend private infrastructure with cloud burst capacity. Hybrid deployments, expanding at 18% CAGR, marry cost predictability with compliance mandates. For example, financial institutions retain encryption keys on-premises while serving public assets via multi-CDN meshes, minimizing latency without exposing sensitive data.

On-premises installations remain relevant where data sovereignty laws or existing server investments dictate localized control. Selecting deployment architecture therefore hinges on risk tolerance, workload spikiness, and regulatory context rather than a uniform best practice.

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By End User: Education Sector Embraces Video-First Learning

Media and Entertainment preserved 40% revenue share in 2024, leveraging large content catalogs, marquee IP, and established fan bases. Monetization spans subscriptions, advertising, and transactional pay-per-view, giving established networks the scale to negotiate favorable bandwidth and rights agreements. The education segment, expanding at 17% CAGR, embraces video to deliver micro-lessons, instructor-led MOOCs, and immersive virtual labs. Institutions integrate captioning, quizzes, and analytics into learning-management systems, fulfilling accessibility mandates and measuring learning outcomes.

Adjacent verticals such as BFSI and healthcare deploy secure video channels for customer onboarding and telemedicine, respectively. Retailers incorporate live shoppable streams to entice buyers, while government agencies disseminate citizen messaging and emergency broadcasts. The breadth of use cases cements video as an indispensable communication layer across the online video platforms market.

Geography Analysis

North America generated 35% of global revenue in 2024, fueled by mature broadband, high ARPU, and deep penetration of connected-TV devices. Media buyers in the region allocate nearly 60% of combined TV and video budgets to digital video in 2025, a trend that amplifies platform revenue streams. The robust ecosystem of cloud providers, software vendors, and content creators fosters rapid experimentation with AI-driven personalization and interactive formats.

Asia-Pacific is advancing fastest at a 15% CAGR and is projected to add USD 16.2 billion in revenue between 2024 and 2029. The surge stems from smartphone ubiquity, lower data tariffs, and escalating demand for local-language content. India alone is forecast to deliver over one quarter of incremental premium video revenue, helped by regional language originals and sports rights. Chinese platforms leverage super-app ecosystems to cross-sell subscriptions and micro-transactions, reinforcing user stickiness. In Southeast Asia, bundled mobile-data plans stimulate first-time streaming adoption among price-sensitive consumers.

Europe retains solid position owing to enterprise adoption and regulatory impetus. The EU’s Audiovisual Media Service Directive obliges global platforms to invest in European storytelling, channeling funds into regional studios and jobs. Meanwhile, Latin America sees accelerating growth as fiber deployments reach secondary cities, lifting streaming quality and ad inventory. The Middle East and Africa remain nascent but promising; expanding 4G and 5G coverage, plus rising youth populations, underpin demand for culturally relevant content.

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Competitive Landscape

The online video platforms market features moderate fragmentation. Consumer reach is concentrated among a handful of global networks, yet the enterprise tier hosts dozens of specialized vendors. Alphabet’s YouTube and Vimeo maintain scale advantages in traffic, creator ecosystems, and ad-delivery infrastructure. Vimeo recently introduced AI-based text-to-video translation, positioning the service as a global corporate communication hub.

Brightcove and Kaltura lead in modular, API-first architectures tailored to media, sports, and education clients. Consolidation is accelerating: JW Player merged with Connatix, broadening its monetization stack, while Banzai acquired Vidello to bolster virtual-event capabilities. Niche disruptors such as Descript lower editing barriers through text-based workflows, expanding the addressable creator base.

Strategic differentiation now hinges on AI. Vendors embed auto-chaptering, personalized previews, and predictive bitrate selection to lift engagement and reduce churn. Integration depth with CRM, CMS, and e-commerce platforms also influences buying decisions, enabling video to fit seamlessly into broader digital-experience stacks. Vertical-specific compliant solutions—for instance, HIPAA-ready modules for healthcare—offer defendable positions against horizontal giants.

Online Video Platforms Industry Leaders

Vimeo Inc. (Inter Active Corp.)
YouTube LLC
Brightcove Inc.
Panopto Inc.
Kaltura Inc.
*Disclaimer: Major Players sorted in no particular order

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Recent Industry Developments

May 2025: uebec introduced legislation mandating higher French-language content quotas on streaming platforms, signaling expanding global quota regimes
April 2025: Adobe unveiled Generative Extend and Media Intelligence in Premiere Pro, accelerating AI-assisted editing workflows
March 2025: Adobe debuted the AI Platform at Summit 2025 to orchestrate personalized customer experiences across channels
January 2025: Media Partners Asia projected USD 16.2 billion revenue growth for Asia-Pacific streaming between 2024 and 2029

Table of Contents for Online Video Platforms Industry Report

1. INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 Rapid Monetization Opportunities through Programmatic Advertising Growth in North America
- 4.2.2 Surge of Short-Form Mobile Video Consumption in Asia
- 4.2.3 Increasing 5G Penetration Enabling Ultra-Low-Latency Live Streaming
- 4.2.4 Corporate Adoption of Video for Training and Internal Communications in Europe
- 4.2.5 Cloud-native AI-powered Video Analytics Enhancing Viewer Engagement
- 4.2.6 Regulatory Push for Local Content Quotas Driving Platform Investments in Middle East
4.3 Market Restraints
- 4.3.1 High CDN Costs in Emerging Markets Limiting Profitability
- 4.3.2 Ad-blocking Adoption Reducing Advertising Revenues
- 4.3.3 Fragmented Digital Rights Management Standards Complicating Global Distribution
- 4.3.4 Rising Data-privacy Compliance Burden (GDPR, CPRA) on Platform Operations
4.4 Technological Outlook
4.5 Porter's Five Forces Analysis
- 4.5.1 Bargaining Power of Suppliers
- 4.5.2 Bargaining Power of Buyers
- 4.5.3 Threat of New Entrants
- 4.5.4 Threat of Substitutes
- 4.5.5 Intensity of Competitive Rivalry
4.6 Assessment of Macroeconomic factors Impact on the Industry
4.7 Investment Analysis

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

5.1 By Type
- 5.1.1 Live Streaming
- 5.1.2 Video Content Management Systems
- 5.1.3 Video Analytics
- 5.1.4 User-Generated Content Platforms (UGC)
- 5.1.5 Self-service/DIY Platforms
- 5.1.6 SaaS-based Professional Platforms
5.2 By Component
- 5.2.1 Solutions
- 5.2.1.1 Transcoding and Processing
- 5.2.1.2 Video Delivery and Distribution
- 5.2.1.3 Video Analytics and Engagement
- 5.2.1.4 Video Security and DRM
- 5.2.1.5 Video Content Management
- 5.2.2 Services
- 5.2.2.1 Professional Services
- 5.2.2.2 Managed Services
5.3 By Streaming Type
- 5.3.1 Live
- 5.3.2 Video on Demand (VoD)
5.4 By Deployment Mode
- 5.4.1 Cloud
- 5.4.2 On-premises
- 5.4.3 Hybrid
5.5 By End User
- 5.5.1 Media and Entertainment
- 5.5.2 E-learning and Education
- 5.5.3 BFSI
- 5.5.4 Retail and eCommerce
- 5.5.5 IT and Telecommunications
- 5.5.6 Healthcare and Life Sciences
- 5.5.7 Government and Public Sector
- 5.5.8 Others
5.6 By Geography
- 5.6.1 North America
- 5.6.1.1 United States
- 5.6.1.2 Canada
- 5.6.1.3 Mexico
- 5.6.2 South America
- 5.6.2.1 Brazil
- 5.6.2.2 Argentina
- 5.6.2.3 Chile
- 5.6.2.4 Peru
- 5.6.2.5 Rest of South America
- 5.6.3 Europe
- 5.6.3.1 Germany
- 5.6.3.2 United Kingdom
- 5.6.3.3 France
- 5.6.3.4 Italy
- 5.6.3.5 Spain
- 5.6.3.6 Rest of Europe
- 5.6.4 Asia-Pacific
- 5.6.4.1 China
- 5.6.4.2 Japan
- 5.6.4.3 South Korea
- 5.6.4.4 India
- 5.6.4.5 Australia
- 5.6.4.6 New Zealand
- 5.6.4.7 Rest of Asia-Pacific
- 5.6.5 Middle East
- 5.6.5.1 United Arab Emirates
- 5.6.5.2 Saudi Arabia
- 5.6.5.3 Turkey
- 5.6.5.4 Rest of Middle East
- 5.6.6 Africa
- 5.6.6.1 South Africa
- 5.6.6.2 Rest of Africa

6. COMPETITIVE LANDSCAPE

6.1 Strategic Developments
6.2 Vendor Positioning Analysis
6.3 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Products and Services, and Recent Developments)
- 6.3.1 Alphabet Inc. (YouTube LLC)
- 6.3.2 Vimeo Inc. (IAC/InterActiveCorp)
- 6.3.3 Brightcove Inc.
- 6.3.4 IBM Corporation (IBM Video Streaming)
- 6.3.5 Kaltura Inc.
- 6.3.6 Panopto Inc.
- 6.3.7 Wistia Inc.
- 6.3.8 JW Player (Longtail Ad Solutions Inc.)
- 6.3.9 Vidyard (BuildScale Inc.)
- 6.3.10 Dacast Inc.
- 6.3.11 Mux Inc.
- 6.3.12 Qumu Corporation
- 6.3.13 Dailymotion
- 6.3.14 Wowza Media Systems LLC
- 6.3.15 MediaPlatform Inc.
- 6.3.16 Muvi LLC
- 6.3.17 SproutVideo LLC
- 6.3.18 Cloudflare Stream
- 6.3.19 Bitmovin Inc.
- 6.3.20 Vbrick Systems Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

7.1 White-space and Unmet-need Assessment

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Global Online Video Platforms Market Report Scope

The online video platform is a video hosting service that helps users to upload, view, store, and stream video content over the internet. Videos generally get uploaded via. hosting services sites or any mobile or desktop applications.

The Online Video Platforms Market is segmented by type (live streaming, video content management systems, video analytics), by end-user (e-learning, media & entertainment, BFSI, retail, IT & communication), by geography (North America, Europe, Asia Pacific, Latin America and Middle East & Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By Type

Live Streaming

Video Content Management Systems

Video Analytics

User-Generated Content Platforms (UGC)

Self-service/DIY Platforms

SaaS-based Professional Platforms

By Component

Solutions	Transcoding and Processing
	Video Delivery and Distribution
	Video Analytics and Engagement
	Video Security and DRM
	Video Content Management
Services	Professional Services
	Managed Services

By Streaming Type

Live

Video on Demand (VoD)

By Deployment Mode

Cloud

On-premises

Hybrid

By End User

Media and Entertainment

E-learning and Education

BFSI

Retail and eCommerce

IT and Telecommunications

Healthcare and Life Sciences

Government and Public Sector

Others

By Geography

North America	United States
	Canada
	Mexico
South America	Brazil
	Argentina
	Chile
	Peru
	Rest of South America
Europe	Germany
	United Kingdom
	France
	Italy
	Spain
	Rest of Europe
Asia-Pacific	China
	Japan
	South Korea
	India
	Australia
	New Zealand
	Rest of Asia-Pacific
Middle East	United Arab Emirates
	Saudi Arabia
	Turkey
	Rest of Middle East
Africa	South Africa
	Rest of Africa

By Type	Live Streaming
	Video Content Management Systems
	Video Analytics
	User-Generated Content Platforms (UGC)
	Self-service/DIY Platforms
	SaaS-based Professional Platforms

By Component	Solutions	Transcoding and Processing
		Video Delivery and Distribution
		Video Analytics and Engagement
		Video Security and DRM
		Video Content Management

	Services	Professional Services
		Managed Services
By Streaming Type	Live
	Video on Demand (VoD)
By Deployment Mode	Cloud
	On-premises
	Hybrid
By End User	Media and Entertainment
	E-learning and Education
	BFSI
	Retail and eCommerce
	IT and Telecommunications
	Healthcare and Life Sciences
	Government and Public Sector
	Others

By Geography	North America	United States
		Canada
		Mexico

	South America	Brazil
		Argentina
		Chile
		Peru
		Rest of South America

	Europe	Germany
		United Kingdom
		France
		Italy
		Spain
		Rest of Europe

	Asia-Pacific	China
		Japan
		South Korea
		India
		Australia
		New Zealand
		Rest of Asia-Pacific

	Middle East	United Arab Emirates
		Saudi Arabia
		Turkey
		Rest of Middle East

	Africa	South Africa
		Rest of Africa

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Key Questions Answered in the Report

What is the current Online Video Platforms Market size?

In 2025, the Online Video Platforms Market size is expected to reach USD 1.23 billion.

Who are the key players in Online Video Platforms Market?

Vimeo Inc. (Inter Active Corp.), YouTube LLC, Brightcove Inc., Panopto Inc. and Kaltura Inc. are the major companies operating in the Online Video Platforms Market.

Which is the fastest growing region in Online Video Platforms Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Online Video Platforms Market?

In 2025, the North America accounts for the largest market share in Online Video Platforms Market.

What years does this Online Video Platforms Market cover, and what was the market size in 2024?

In 2024, the Online Video Platforms Market size was estimated at USD 1.07 billion. The report covers the Online Video Platforms Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Online Video Platforms Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: May 26, 2025