Video Streaming Software Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 17.80 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Video Streaming Software Market Analysis
The global video streaming software market is anticipated to witness a CAGR of 17.8% over the forecast period. The surge in demand for multiscreen video-on-demand applications, the increasing penetration of smartphones, and technological advancement in video processing solutions are some of the factors driving the market's growth. The media and entertainment industry uses video processing solutions for real-time video streaming with high-quality network bandwidth.
- In recent years, video streaming software found a potential role in industrial applications by providing seamless video content and a quicker data-to-decision time, including security and surveillance, streaming and broadcasting, and others.
- People's perceptions of media consumption have evolved significantly. People increasingly watch movies, listen to music, and read publications and books via internet video streaming services. This is just one of the countless technological shifts in the history of streaming media. Video streaming tools have grown tremendously in popularity during the study period.
- Video streaming software has also become an important component of corporate communication. Video software streams videos over the internet for corporate online communication and lives audiences. This not only reduces staff training costs but also enhances the efficiency of business communications.
- As the internet and connected devices like tablets and interactive displays become widely used for VOD software as a service (SaaS) solution that helps large institutions deliver video streams, market for video streaming software surges and is likely to expand at a healthy rate in the future.
- Videos can be utilized effectively in webinars and courses to enhance teaching and learning processes in the education and academic sectors. Visual records greatly influence students' capacity to recall information. Thus, universities, schools, and institutions are producing multimedia information and delivering it via video presentations. Factors such as simple access to instructional video content, rising demand for mobile devices, and increased internet availability encourage live video streaming software for educational purposes.
- The widespread adoption of digital media across multiple industries raise viewer demand for various streaming solutions and services, opening up new growth opiportunities for participants in the video streaming software industry.
- The rapid adoption of smartphones and cloud-based services increased the penetration of VOD platforms. The incorporation of AI and machine learning to help regulate live streaming and provide insights on consumer usage patterns, as well as partnerships to offer more region-specific content, contribute to the growth of the video streaming segment worldwide.
Video Streaming Software Market Trends
This section covers the major market trends shaping the Video Streaming Software Market according to our research experts:
The Increasing Penetration of Internet & Smartphones has Boosted the Demand for Video Streaming Software.
- The growing population of smartphone users and strong internet penetration are two significant factors driving the increase in online users. This is expected to increase the demand for real-time video services, opening up new growth opportunities for the video streaming software market during the forecast period.
- A rapidly growing young population, rising consumer demand, and improving advertising revenues, along with the expanded use of 3G, 4G, the introduction of 5G, and portable devices, are driving the demand for video streaming software.
- The availability of the internet cloud alters the way broadcasters operate. Many businesses discovered that all-in-one cloud video platforms for live streaming and video on demand (VOD) are more convenient, scalable, and feature-rich than traditional broadcasting systems. Thus, the increase in Cloud users drives up the market demand for video streaming software.
- Market players such as Dacast, Brightcove, IBM Cloud Video, Kaltura, and others provide Software as a Service (SaaS) video solutions, secure sharing of online content, video cloud services for live and VOD support, Cloud streaming, and online video hosting provide outstanding assistance to the media and entertainment, business, and other segments, driving the increasing demand for video streaming software in the market.
- Through e-learning, users of video streaming software can use photographs, videos, and Powerpoint presentations to create interactive lectures and lessons. In an educational setting, information consumption is critical, and delivering the relevant information in a well-presented production helps users assure exceptional learner outcomes. Allowing students to create their school program is an excellent approach to introducing them to video production and broadcasting. Enabling students to go through recordings helps improve their ability to retain information.
- For instance, Griswold Elementary School utilizes vMix HD, an educational streaming software, to stream a daily morning announcement presentation that is viewable live and on-demand throughout the district. The performance is created by a team of 4th-grade students who rotate each month. They use virtual sets and numerous overlays to display weather visuals from a web page and a data source to fill a ticker with student birthdays.
A Significant Market Share for North America
- North America witnessed a sudden surge in demand for video platforms due to the impact of COVID-19. The United States is considered one of the major investors and innovators of online video platforms, as adoption among various end users increased over the years. For instance, in February 2022, the ninja was the most-followed live streamer on Twitch, with approximately 17.45 million followers.
- According to the Training Magazine, in 2021, most organizations in the training industry in the United States reported employing a learning management system (LMS). In the same year, over 90 organizations in the training industry adopted this learning technology. The use of virtual classrooms, webcasting, or video broadcasting is mentioned by 88% of businesses that require video streaming software. This significantly improves the market for video streaming software in this region.
- Edtech companies in this region collaborate with software-enabling companies to enhance their offerings to users, which increases the demand for the video streaming software market. For instance, Esme Learning, a global provider of online professional development, and Riff Analytics, an AI-enabled software startup, are collaborating to satisfy the learning needs of future business leaders. The two companies, which service around 1,500 organizations in 95 countries, will offer turnkey solutions for higher education and learning and development departments.
- Market players in this region offer solutions to their clients to remain competitive. For instance, Haivision Systems Inc., a significant provider of mission-critical, real-time video streaming and networking solutions, announced that the Makito X4 Rugged video encoder would be featured in Diamond Aircraft's special mission fixed-wing aircraft DA62 MPP during its North America Demo tour. Diamond Aircraft's DA62 MPP incorporates the latest tracking and sensor technology and is the most cost-effective, powerful, and versatile airborne platform in its class. It is suitable for law enforcement and surveillance operations, search and rescue missions, disaster management, infrastructure and environmental monitoring, and other applications.
Video Streaming Software Industry Overview
The video software market is quite competitive and has significant players in the market. In terms of market share, few major players dominate the market. Some major players include Kaltura, Inc., Brightcove, Inc., Panopto, Inc, Haivision Systems Inc., Vimeo.com, Inc., and others. The market concentration is expected to be moderate since these significant players with prominent market shares focus on expanding their customer base globally.
- January 2022 - Brightcove Inc. (Nasdaq: BCOV), a significant provider of video for business, announced that Harness Racing Victoria had relaunched TrotsVision, a live and on-demand "always on" channel powered by Brightcove technology. TrotsVision allows Australian harness racing fans to watch live and on-demand material from 27 clubs and rare behind-the-scenes content and inside views into all activities between races.
- April 2021 - Panopto, a significant provider of video management systems, announced completing its acquisition of Ensemble Video, a producer of video management software for K-12, higher education, and companies. This investment will allow hundreds of new customers to use Panopto, increasing the company's ability to satisfy the demands of K-12 educators and bolstering its world-class engineering team.
Video Streaming Software Market Leaders
Kaltura, Inc.
Brightcove, Inc.
Panopto, Inc
Haivision Systems Inc.
Vimeo.com, Inc.
*Disclaimer: Major Players sorted in no particular order
Video Streaming Software Market News
- June 2022 - Qumu Corporation (Nasdaq: QUMU), a leading provider of cloud-based enterprise video technology, announced that the Qumu Video Engagement Platform provides "Proprep," a leading provider of high-quality, customized learning resources, with centralized video management and distribution capabilities. Proprep assists college students in excelling in their science, technology, engineering, and math (STEM) studies by creating personalized video tutorials that supplement college textbooks and STEM courses.
- February 2022 - Brightcove Inc. (NASDAQ: BCOV), a significant provider of video for business, announced the acquisition of Wicket Labs, an audience insights firm that provides users with visibility into content and subscribers statistics.
Video Streaming Software Market Report - Table of Contents
1. Introduction
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHT
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 on the Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 The Increasing Penetration of Internet and Smartphones
5.1.2 Surge in Demand for Multi-screen Video-on-demand Applications
5.2 Market Challenges
5.2.1 Network Connectivity Concerns and Infrastructure Issues
6. MARKET SEGMENTATION
6.1 By Deployment Type
6.1.1 Cloud
6.1.2 On-premise
6.2 By streaming Type
6.2.1 Live
6.2.2 Video on Demand
6.3 By End-user Industry
6.3.1 Media and Entertainment
6.3.2 Education
6.3.3 Healthcare
6.3.4 Banking and Financial Solutions
6.4 By Geography
6.4.1 North America
6.4.2 Europe
6.4.3 Asia-Pacific
6.4.4 Latin America
6.4.5 Middle East & Africa
7. COMPETITIVE LANDSCAPE
7.1 KEY VENDOR PROFILES
7.1.1 Kaltura, Inc.
7.1.2 Brightcove, Inc.
7.1.3 Panopto, Inc
7.1.4 Haivision Systems Inc.
7.1.5 Vimeo.com, Inc.
7.1.6 Vbrick Systems, Inc.
7.1.7 Polycom
7.1.8 Qumu Corporation
7.1.9 Sonic Foundry Inc.
7.1.10 MediaPlatform
7.1.11 Akamai Technologies, Inc.
7.1.12 Limelight Networks
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
Video Streaming Software Industry Segmentation
The video streaming software is a video hosting and live streaming service that helps users to upload, view, store, and stream video content over the internet cloud. Videos generally get uploaded via hosting service sites or other mobile or desktop applications. The market studied is segmented by type (live streaming, video on demand), end-user industry (media and entertainment, education, healthcare, banking and financial solutions), and geography. The report also covers the impact of COVID-19 impact on the market studied.
The market sizes and forecasts are provided in terms of value (USD million) for all the above segments
| By Deployment Type | |
| Cloud | |
| On-premise |
| By streaming Type | |
| Live | |
| Video on Demand |
| By End-user Industry | |
| Media and Entertainment | |
| Education | |
| Healthcare | |
| Banking and Financial Solutions |
| By Geography | |
| North America | |
| Europe | |
| Asia-Pacific | |
| Latin America | |
| Middle East & Africa |
Video Streaming Software Market Research FAQs
What is the current Video Streaming Software Market size?
The Video Streaming Software Market is projected to register a CAGR of 17.80% during the forecast period (2024-2029)
Who are the key players in Video Streaming Software Market?
Kaltura, Inc., Brightcove, Inc., Panopto, Inc, Haivision Systems Inc. and Vimeo.com, Inc. are the major companies operating in the Video Streaming Software Market.
Which is the fastest growing region in Video Streaming Software Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Video Streaming Software Market?
In 2024, the North America accounts for the largest market share in Video Streaming Software Market.
What years does this Video Streaming Software Market cover?
The report covers the Video Streaming Software Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Video Streaming Software Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Video Streaming Software Industry Report
Statistics for the 2023 Video Streaming Software market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Video Streaming Software analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
