Media Streaming Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Media Streaming Market is Segmented by Content Type (Music Streaming, Video Streaming), Revenue Model (Advertising, Subscription), Streaming Platform (Smartphone & Tablet, Laptop, and Desktop, Smart TV), and Geography (North America (United States, Canada), Europe (Germany, UK, France, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), and Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and Middle East & Africa (UAE, Saudi Arabia, South Africa, and Rest of MEA). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Media Streaming Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Media Streaming Market Size

Media Streaming Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 138.45 Billion
Market Size (2030) USD 202.11 Billion
CAGR (2025 - 2030) 7.86 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Media Streaming Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Media Streaming Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Media Streaming Market Analysis

The Media Streaming Market size is estimated at USD 138.45 billion in 2025, and is expected to reach USD 202.11 billion by 2030, at a CAGR of 7.86% during the forecast period (2025-2030).

The growth of the market is fuelled by the growing demand for subscription-based services, increasing availability of region-specific and original content, and the popularity of live sports. These drivers are changing the strategies adopted by the vendors in the market as the emphasis on enhanced customer experience by providing personalization and low-cost services is increasing daily.

  • Media quality is improved by using innovations like blockchain technology and artificial intelligence (AI). Editing, cinematography, voice-overs, scriptwriting, and many other facets of video creation and upload are all greatly aided by AI. It is projected that these advancements will have a favorable impact on the market's expansion. The content quality of media is being improved by a number of suppliers of media streaming solutions employing AI. Recently, these channels have become much more popular than mainstream media outlets like YouTube and Netflix.
  • Moreover, the advertising and revenue model plays a crucial role in this market. More people pay attention to ads on streaming platforms than on social media. For instance, In a report titled "India Embraces the Streaming Era," published today by Magnite, the largest independent omnichannel sell-side advertising platform in the world, it was discovered that ads on streaming platforms attract more attention than those on social media. Almost two-thirds of streamers in India (64%) are more receptive to advertising on streaming platforms, with many claiming to frequently do a product search (48%) and make a purchase (33%) after the fact.
  • Netflix offers its most basic plan starting at USD 8.99 per month and USD 12.99 for its high-definition service. Amazon Prime customers can get an annual membership for USD 119 or pay USD 12.99 a month. The market is, therefore, getting more competitive with such price wars and more big players entering the market, such as Apple and Disney.
  • Furthermore, the rapid adoption of smartphones and cloud-based services, increased penetration of OTT platforms as compared to traditional pay-tv, and incorporation of AI and machine learning to help regulate live streaming and provide insights on consumer usage patterns and partnerships to offer more and region-specific content has increased the growth of video streaming segment across regions. For instance, Netflix has 75,000 different content genres and provides personalized content for individual users through recommendation, which is possible due to the algorithms allowing it to do so.
  • The ongoing spread of coronavirus has positively impacted the media streaming industry due to enforced home confinement measures. The vendors were witnessing a spike in the number of subscribers and a peak in viewership across regions due to increased demand for online streaming and changed consumers. For instance, In the first quarter of 2020, ending on March 31, Netflix added 15.8 million subscribers globally, which is more than double the 7.2 million that was expected and a growth of 22.5% year on year. Further, Netflix reported a rise in the quantity of new mobile application installations of more than 50% in Italy and more than 30% in Spain in March 2020.

Media Streaming Industry Overview

The media streaming market is fragmented owing to the presence of significant players in the market and growing competitiveness in the market. Vendors in the market are concentrating on providing high-value bundles, innovative features, and High quality, original and region-specific content to gain a competitive advantage and improve their market position by acquiring more customers. Vendors are also adopting partnerships and acquisitions to strengthen their place in the market.

In September 2023, Paramount announced launching the Paramount+ streaming service in Japan in December as a no-extra-charge addition to cable and internet provider J: COM’s platform and to pay-TV service Wowow. Paramount+ originals, including Tulsa King, Mayor of Kingstown, and Star Trek: Strange New Worlds, will be available at the service's launch and for the first time in Japan.

In March 2023, Apple announced the launching of a new standalone app designed specifically for streaming classical music. Apple Music Classical will offer access to over five million classical music tracks. The Apple said the app will have the world's most extensive classical music catalog and feature thousands of exclusive albums.

Media Streaming Market Leaders

  1. Spotify Technology S.A.

  2. Apple Inc.

  3. Amazon Prime (Amazon.com Inc.)

  4. Tencent Holdings Limited

  5. AT&T Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Media Streaming Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Media Streaming Market News

  • January 2023: IndiaCast Media Distribution Pvt. Ltd., the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with Amagi to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US, Canada, and Middle East regions. Amagi is a world leader in cloud-based SaaS technology for broadcast and connected TV. The network's first FAST channel will feature some of the most well-liked, carefully chosen Hindi series with English subtitles from its catalog of Viacom18 material.
  • January 2023: To handle the increase in local and international demand for the 2022 FIFA World Cup, Beyond Technology, a global player in technology transformation, and Infinera successfully implemented a 3.6 Terabit network for a top Middle Eastern network operator.

Media Streaming Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on Global Media Streaming Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Easy Accessibility and Playlist Customization on Various Audio Streaming Platforms
    • 5.1.2 Growing Adoption of Subscription Video on Demand (SVoD) Services
    • 5.1.3 Increasing Popularity of Live Sports Streaming Services
  • 5.2 Market Challenges
    • 5.2.1 Challenges Regarding Latency, Reliability, and Device Compatibility
  • 5.3 Market Opportunities
    • 5.3.1 Increasing Adoption of 360-degree Video, AR, and VR
    • 5.3.2 Streamlining and managing Content Production and Distribution by Machine Learning and AI
    • 5.3.3 8K Content Offering from Broadcasting Networks and SVoD Platforms

6. MARKET SEGMENTATION

  • 6.1 By Content Type
    • 6.1.1 Music Streaming
    • 6.1.2 Video Streaming
  • 6.2 By Revenue Model
    • 6.2.1 Advertising
    • 6.2.2 Subscription
  • 6.3 By Streaming Platform
    • 6.3.1 Smartphone & Tablet
    • 6.3.2 Laptop and Desktop
    • 6.3.3 Smart TV
    • 6.3.4 Gaming Console
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.1.1 United States
    • 6.4.1.2 Canada
    • 6.4.2 Europe
    • 6.4.2.1 Germany
    • 6.4.2.2 UK
    • 6.4.2.3 France
    • 6.4.2.4 Spain
    • 6.4.2.5 Rest of Europe
    • 6.4.3 Asia-Pacific
    • 6.4.3.1 China
    • 6.4.3.2 Japan
    • 6.4.3.3 India
    • 6.4.3.4 Australia
    • 6.4.3.5 Rest of Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.4.1 Brazil
    • 6.4.4.2 Mexico
    • 6.4.4.3 Argentina
    • 6.4.4.4 Rest of Latin America
    • 6.4.5 Middle East and Africa
    • 6.4.5.1 UAE
    • 6.4.5.2 Saudi Arabia
    • 6.4.5.3 South Africa
    • 6.4.5.4 Rest of Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Spotify Technology S.A.
    • 7.1.2 Apple Inc.
    • 7.1.3 Amazon Prime (Amazon.com Inc.)
    • 7.1.4 Tencent Holdings Limited
    • 7.1.5 Deezer SA
    • 7.1.6 YouTube (Alphabet Inc.)
    • 7.1.7 AT&T Inc.
    • 7.1.8 Pandora Media Inc.
    • 7.1.9 The Walt Disney Company
    • 7.1.10 Baidu Inc.
    • 7.1.11 British Broadcasting Corporation
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Media Streaming Industry Segmentation

Media streaming refers to any media content, live or recorded, to be delivered to computers, mobile, and other devices via the internet, and played back in real-time. Podcasts, webcasts, movies, TV shows, and music videos are common forms of streaming content.

The media streaming market is segmented by content type (music Streaming, video streaming), revenue model (advertising, subscription), streaming platform (smartphone & tablet, laptop, and desktop, smart TV, gaming console), and Geography (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

The market sizes and forecasts are provided in terms of value USD for all the above segments.

By Content Type Music Streaming
Video Streaming
By Revenue Model Advertising
Subscription
By Streaming Platform Smartphone & Tablet
Laptop and Desktop
Smart TV
Gaming Console
Geography North America United States
Canada
Europe Germany
UK
France
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
Latin America Brazil
Mexico
Argentina
Rest of Latin America
Middle East and Africa UAE
Saudi Arabia
South Africa
Rest of Middle East and Africa
Need A Different Region or Segment?
Customize Now

Media Streaming Market Research FAQs

How big is the Media Streaming Market?

The Media Streaming Market size is expected to reach USD 138.45 billion in 2025 and grow at a CAGR of 7.86% to reach USD 202.11 billion by 2030.

What is the current Media Streaming Market size?

In 2025, the Media Streaming Market size is expected to reach USD 138.45 billion.

Who are the key players in Media Streaming Market?

Spotify Technology S.A., Apple Inc., Amazon Prime (Amazon.com Inc.), Tencent Holdings Limited and AT&T Inc. are the major companies operating in the Media Streaming Market.

Which is the fastest growing region in Media Streaming Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Media Streaming Market?

In 2025, the North America accounts for the largest market share in Media Streaming Market.

What years does this Media Streaming Market cover, and what was the market size in 2024?

In 2024, the Media Streaming Market size was estimated at USD 127.57 billion. The report covers the Media Streaming Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Media Streaming Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Media Streaming Industry Report

The video streaming market is experiencing significant growth, driven by various factors across different regions. The market overview highlights the segmentation by content type, including music streaming and video streaming, as well as revenue models such as advertising and subscription. The industry analysis indicates that the market is expanding, with key players focusing on enhancing their offerings to capture a larger market share.

Industry trends show a shift towards smart devices, with streaming platforms like smartphones, tablets, laptops, desktops, and smart TVs becoming increasingly popular. The market forecast suggests continued growth in the coming years, with North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa being key regions contributing to this expansion.

Market segmentation reveals that different regions have varying preferences and growth rates, impacting the overall market value. The industry statistics provide insights into the market size and the performance of market leaders. The industry outlook is positive, with increasing consumer demand and technological advancements driving market growth.

Industry research and market data indicate that the video streaming market will continue to evolve, with new market leaders emerging and existing ones consolidating their positions. The market predictions and market review underscore the importance of understanding regional dynamics and consumer behavior to capitalize on market opportunities.

Industry reports and market reports offer detailed analysis, including market segmentation and industry information, which are crucial for stakeholders to make informed decisions. The report example and report pdf provide comprehensive insights into the market, helping research companies and investors understand the market landscape better.

In conclusion, the video streaming market is poised for substantial growth, with various factors influencing its trajectory. The market outlook remains optimistic, supported by robust industry sales and market value. The industry size and market growth are expected to increase, driven by consumer demand and technological innovations.