Video on Demand Market - Segmented by Business Model (TVOD, SVOD, AVOD), Content (Pay TV VOD, OTT, IPTV), Application (Entertainment, Education and Training, Online Commerce, Digital Libraries), and Region - Growth, Trends, and Forecast (2019 - 2024)

Video on Demand Market - Segmented by Business Model (TVOD, SVOD, AVOD), Content (Pay TV VOD, OTT, IPTV), Application (Entertainment, Education and Training, Online Commerce, Digital Libraries), and Region - Growth, Trends, and Forecast (2019 - 2024)

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Video On Demand Market

The Global Video on Demand Market was valued at USD 56.26 billion in 2017, and is expected to reach a value of USD 93.99 billion by 2023 at a CAGR of 8.93%, during the forecast period (2018-2023). The scope of the report is limited to Applications offered by major players, which involves Entertainment, Education and Training, Online Commerce, Digital Libraries. While the End-users considered in the scope of the report include Banking, Financial Services & Insurance, Retail, Manufacturing, Hospitality, Media & Entertainment, Transport & Logistics.

Video on Demand (VoD) gives viewers, the liberty in accessing video content on computers, televisions and mobile devices, irrespective of time, where, various providers help in making the content available to the customers. Some of these providers are retailers and technological outfits, TV providers and movie studios. VoD offers a wide array of video programs that include entertainment, films, sports, and educational programs. Although, VoD was initially in demand for movie access, with the changing customer preferences boosting the demand for TV programs and other contents, VoD service providers had to expand their offerings to other content programmers.

Enhanced Customer Viewing Experience Drives the Growth for Video on Demand Services.

The primary reason behind watching video content is that it allows multiple users at the same place to watch distinct programs on various devices at the same time. The popularity of binge watching enhanced the customer viewing experience. The other factor that has improved the viewing experience is convenience. The continuous integration of various contents across different devices is critical due to increasing customer preferences to watch the content anywhere and anytime on every device. The widespread usage of mobile devices and increasing access to internet have helped the customers to stay up-to-date with the digital world that reduces the need for waiting. The need for instant satisfaction is evolving as a powerful force in the business and marketing world, where the retailers and manufacturers have sensed the massive opportunity to make profits from consumer impatience.

IPTV has High Growth Owing to the Latest Technological Innovations in the Domain

IPTV denotes a television system, where the services are provided through internet-based IP network; this gives enhanced overall experience, when compared to other conventional television services. The rising availability of broadband internet services help in increasing the demand for IPTV, when compared to the conventional television services. IPTV uses various servers for delivering streaming content to viewers, which minimize the latency issues and optimizes the delivery speed by maximizing the available bandwidth. Several service providers are providing advanced content delivery networks, considering the increasing demand for advanced media content, in order to gain the competitive advantage. The IPTV market is expected to grow rapidly during the forecast period with the growing technological advancements, along with emergence of infrastructure.

United States is Expected to Continue its Growth Owing to Latest Technological Innovations

The consumption of media content in the United States is increasing tremendously with a switch from traditional media to digital media. The increasing internet speeds, coupled with the increasing number of devices that support digital media, has provided the consumers with the freedom to access media content anywhere and anytime. The rise of players, such as Boxee, Roku, Apple TV, amazon, Netflix, and Hulu in the digital media field, are challenging the traditional televisions that are seen as entertainment hubs. Mobile devices are observed to be the major contributors to the overall digital media consumption. Mobile internet usage in the country has also seen a tremendous growth with the most number of mobile wireless connections at 377.9 million. The mobile internet users are also expected to reach 270.5 million by 2020, from 225 million in 2016.

Key Developments In Video On Demand Market

  • February 2018 - Owing to the changing landscape, many TV networks have also been shifting to video on demand. Nine Entertainment has relaunched its leading 9Now streaming channel and owns 50% stake in Netflix’s Rival Stan
  • February 2018 - Vox, telecommunications and ICT service provider has planned on launching internet video on demand services and is set to compete for specialist language bouquets

Video On Demand Market Major Players: AT & T Inc., Netflix Inc., Vudu Inc., Alcatel-Lucent, ZTE Corporation, Cisco Systems Inc., Fujitsu Ltd., Ericson, Amazon Inc., Verizon Communications, Inc., Sky Plc, and Level 3 Communications, among others.

Reasons To Purchase Video On Demand Market Report

  • Enhanced customer experience acts as a driver to the Global Cloud Music Services market scenario
  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis
  • The Business model that is expected to dominate the market is analyzed in detail
  • The regions that are expected to witness fastest growth during the forecast period are analyzed and estimated for growth
  • Identifying the latest developments, market shares and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel

Customization Of Video On Demand Market Report

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1. Introduction

                1.1 Key Study Deliverables

                1.2 Market Definition

                1.3 Study Assumptions

2. Research methodology

3. Executive summary

4. Video On Demand Market insights

                4.1 Video On Demand Market overview

                4.2 Indusrty attractiveness- Porter's Five Forces Analysis

                                4.2.1 Threat of New Entrants

                                4.2.2 Bargaining Power of Suppliers

                                4.2.3 Bargaining Power of Consumers

                                4.2.4 Threat of Substitute Products

                                4.2.5 Intensity of Competitive Rivalry

5. Video On Demand Market Dynamics

                5.1 Video On Demand Market drivers

                                5.1.1 Improved Customer Viewing Experience

                                5.1.2 Developments in Digital Video Landscape

                5.2 Video On Demand Market Restraints

                                5.2.1  Difficulty in Achieving Negotiable Content Licensing 

6. Technological Overview

7. Global Video on Demand Market Segmentation

                7.1 Video On Demand Market By Business Model

                                7.1.1 Transactional Video on Demand (TVOD)

                                7.1.2 Subscription Video on Demand (SVOD)

                                7.1.3 Advertising Video on Demand (AVOD)

                7.2 Video On Demand Market By Content

                                7.2.1 Pay-TV VOD

                                7.2.2 Over-the-top (OTT)

                                7.2.3 Internet Protocol Television (IPTV)

                7.3 Video On Demand Market By Application

                                7.3.1 Entertainment

                                7.3.2 Education and Training

                                7.3.3 Online Commerce

                                7.3.4 Digital Libraries

                7.4 Video On Demand Market By Industry Verticals

                                7.4.1 Banking, Financial Services and Insurance

                                7.4.2 Retail

                                7.4.3 Manufacturing

                                7.4.4 Hospitality

                                7.4.5 Media and Entertainment

                                7.4.6 Transport and Logistics

                                7.4.7 Others

                7.5 Video On Demand Market By Geography

                                7.5.1 North America

                                       United States


                                7.5.2 Europe

                                       United Kingdom



                                       Rest of Europe

                                7.5.3 Asia-Pacific




                                       Rest of Asia-Pacific

                                7.5.4 Middle East & Africa


                                       Saudi Arabia

                                       South Africa

                                       Rest of Middle East & Africa

                                7.5.5 Latin America




                                       Rest of Latin America

8. Video On Demand Market Key Vendor Profiles

                8.1 AT & T Inc.

                8.2 Netflix Inc.

                8.3 Vudu Inc.

                8.4 Alcatel-Lucent

                8.5 ZTE Corporation

                8.6 Cisco Systems Inc.

                8.7 Fujitsu Ltd.

                8.8 Ericson

                8.9 Amazon Inc.

                8.10 Verizon Communications, Inc.

                8.11 Sky Plc

                8.12 Level 3 Communications *List is Not Exhaustive

9. Investment Analysis

                9.1 Recent Mergers And Acquisitions

                9.2 Investment Scenario And Opportunities

10. Video On Demand Market Future

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