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The Video on Demand Market is segmented by Business Model (Transactional Video on Demand (TVOD), Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD)), by Content (Pay-TV VOD, Over-the-top (OTT), Internet Protocol Television (IPTV)), by Application (Media & Entertainment, Education & Training, Health & Fitness, Live Events, and Sports), and Geography.
Fastest Growing Market:
The Video on Demand Market was valued at USD 56.55 billion in 2019 and is expected to reach USD 120.91 billion by 2025, at a CAGR of 13.5% over the forecast period 2020 - 2025. Video on Demand (VoD) offers a wide array of video programs that include entertainment, films, sports, and educational programs. Although VoD was initially in demand for movie access, with the changing customer preferences boosting the demand for TV programs and other content, VoD service providers had to expand their offerings to other content programmers.
Video on Demand (VoD) gives viewers, the liberty to accessing video content on computers, televisions and mobile devices, irrespective of time, where, various providers help in making the content available to the customers. Some of these providers are retailers and technological outfits, TV providers and movie studios.
|By Business Model|
|Transactional Video on Demand (TVOD)|
|Subscription Video on Demand (SVOD)|
|Advertising Video on Demand (AVOD)|
|Internet Protocol Television (IPTV)|
|Media & Entertainment|
|Education & Training|
|Health & Fitness|
|Live Events & Sports|
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The market for global video on demand is anticipated to be highly concentrated with the presence of big players including Netflix, Inc., Amazon Inc., ZTE Corporation, Muvi LLC and some others. However, the global market is being influenced by many regional players from countries including China, India, South Korea, Malaysia, UK, and others. Additionally, the industry has experienced several markets development related activities such as new product launch, partnerships, and acquisitions in recent years.
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Improved Customer Viewing Experience
4.2.2 Developments in Digital Video Landscape
4.2.3 Surge in Mobile Based Internet Users
4.3 Market Restraints
4.3.1 Difficulty in Achieving Negotiable Content Licensing
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porter's Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Business Model
5.1.1 Transactional Video on Demand (TVOD)
5.1.2 Subscription Video on Demand (SVOD)
5.1.3 Advertising Video on Demand (AVOD)
5.2 By Content
5.2.1 Pay-TV VOD
5.2.2 Over-the-top (OTT)
5.2.3 Internet Protocol Television (IPTV)
5.3 By Application
5.3.1 Media & Entertainment
5.3.2 Education & Training
5.3.3 Health & Fitness
5.3.4 Live Events & Sports
5.3.5 Other Applications
5.4.1 North America
126.96.36.199 United States
188.8.131.52 United Kingdom
184.108.40.206 Rest of Europe
220.127.116.11 Rest of Asia-Pacific
5.4.4 Latin America
18.104.22.168 Rest of Latin America
5.4.5 Middle East & Africa
22.214.171.124 United Arab Emirates
126.96.36.199 Saudi Arabia
188.8.131.52 Rest of Middle-East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 AT&T INC.
6.1.2 ZTE Corporation
6.1.3 Cisco Systems Inc.
6.1.4 Amazon Inc.
6.1.5 Verizon Communications Inc.
6.1.6 Muvi LLC
6.1.7 Netflix, Inc.
6.1.8 VUDU, Inc.
6.1.9 SKY PLC (COMCAST)
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS