Database Activity Monitoring (DAM) Market Size, Share & 2030 Growth Trends Report

Name: Database Activity Monitoring (DAM) Market Size, Share & 2030 Growth Trends Report
Creator: Mordor Intelligence
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Database Activity Monitoring (DAM) Market Size and Share

Market Overview

Study Period	2024 - 2030
Market Size (2025)	USD 3.68 Billion
Market Size (2030)	USD 7.02 Billion
Growth Rate (2025 - 2030)	13.79% CAGR
Fastest Growing Market	Asia Pacific
Largest Market	North America
Market Concentration	Medium
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Database Activity Monitoring (DAM) Market (2025 - 2030) — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Database Activity Monitoring (DAM) Market Analysis by Mordor Intelligence

The database activity monitoring market reached USD 3.68 billion in 2025 and is forecast to attain USD 7.02 billion by 2030, reflecting a 13.79% CAGR. Expanding enterprise digitization, intensifying privacy regulations, and executive-level accountability for data protection underpin this growth. Large public fines under GDPR and the updated HIPAA Security Rule underscore the cost of non-compliance, encouraging wider deployment of real-time database telemetry. At the same time, multi-cloud adoption, AI-driven analytics, and agentless collection methods create a wider addressable base for advanced monitoring technologies. Vendor consolidation, illustrated by several multi-billion-dollar acquisitions, signals strategic bets on unified data-centric security platforms that resolve talent shortages and performance overhead concerns.^{[1]Eline Chivot, “DLA Piper GDPR Fines and Data Breach Survey: January 2025,” DLA Piper, dlapiper.com}

Key Report Takeaways

Software contributed 48.0% of the database activity monitoring market share in 2024, while managed services are set to accelerate at a 14.8% CAGR through 2030.
On-premises deployment retained 63.5% of 2024 revenue, yet cloud-based solutions are expanding at a 17.5% CAGR as multi-cloud architectures advance.
Large enterprises held 58.0% of spending in 2024; small and medium enterprises are projected to grow at a 15.2% CAGR to 2030.
Relational databases accounted for 46.0% of 2024 demand, whereas cloud-native databases are forecast to rise at a 16.5% CAGR through 2030.
Banking, financial services, and insurance represented 28.2% of 2024 revenue; retail and e-commerce should post the fastest 13.0% CAGR on mounting payment-fraud risks.
North America commanded 38.4% of 2024 outlays, while Asia-Pacific is poised to climb at a 12.4% CAGR thanks to heightened cyber-attack volumes.

Global Database Activity Monitoring (DAM) Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Escalating data-sovereignty fines	2.80%	Global, with EU leadership	Short term (≤ 2 years)
Multi-cloud workload migration	3.20%	North America and EU core, APAC adoption	Medium term (2-4 years)
AI-driven insider-threat detection	2.50%	Global enterprise adoption	Medium term (2-4 years)
Zero-trust mandates in public sector	1.80%	North America government, EU spillover	Long term (≥ 4 years)
SIEM–SOAR integrations	1.90%	Global enterprise focus	Short term (≤ 2 years)
Agentless telemetry adoption	1.60%	Cloud-first organizations globally	Medium term (2-4 years)
Source: Mordor Intelligence

Escalating Data-Sovereignty Fines

European regulators levied EUR 1.2 billion in GDPR penalties during 2024 and pursued personal liability cases against executives, moving compliance from an IT concern to a board-level mandate. Penalties of EUR 310 million against LinkedIn and EUR 251 million against Meta illustrate the financial stakes. Real-time monitoring that proves encryption status and user access paths mitigates this risk. The updated HIPAA Security Rule introduces mandatory multi-factor authentication and encryption for electronic protected health information effective March 2025, pushing U.S. healthcare providers to expand continuous database governance^{[2]Thales Group Editorial Team, “What 2025 HIPAA Changes Mean to You,” Thales, cpl.thalesgroup.com}. Across sectors, leaders now integrate telemetry into board reporting to demonstrate proactive compliance postures.

Multi-Cloud Workload Migration

Relational database licensing complexities can lift cloud migration costs by up to 50%, driving enterprises to diversify across multiple providers for price control and performance flexibility. Asia-Pacific’s data-center footprint reached 12,206 MW operating capacity with 14,338 MW under development by H2 2024, providing the scale foundation for further workload shifts. Azure services posted 30% revenue growth in FY24 Q4, signalling sustained momentum. Heterogeneous estates spanning Azure, AWS, Google Cloud, and colo facilities require a single view of privileged access and query activity. Monitoring suites that normalize telemetry across SQL, NoSQL, and object storage now rank high on enterprise RFP lists.

AI-Driven Insider-Threat Detection

Sixty percent of breaches stem from insider actions, often escaped earlier rule-based tools. Modern platforms blend user behaviour analytics, natural-language processing, and anomaly scoring to detect privilege misuse in minutes instead of days. Research shows large language models trimming mean time to recovery by automatically assembling relevant indicators and generating investigative playbooks. Financial firms anticipate moderate to high impact from generative AI in risk and compliance, further validating demand for databases that feed threat-hunting algorithms with rich, low-latency logs.

Zero-Trust Mandates in Public Sector

U.S. Executive Order 14144 mandates phishing-resistant authentication and continuous enforcement across federal systems, accelerating the shift to zero-trust baselines. The Department of Defense prescribes database monitors with SIEM integration for any environment hosting controlled unclassified information. Similar frameworks emerge in the EU and Asia-Pacific. As contractors map to federal controls, zero-trust requirements propagate to suppliers, broadening the database activity monitoring market across critical infrastructure and defense ecosystems.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Performance overhead in real-time workloads	-1.40%	Global, particularly high-frequency trading	Short term (≤ 2 years)
Shortage of DAM security specialists	-2.10%	Global, acute in North America and Europe	Long term (≥ 4 years)
Heterogeneous database environments	-1.20%	Enterprise multi-cloud deployments	Medium term (2-4 years)
False-positive fatigue	-0.80%	All deployment scenarios	Short term (≤ 2 years)
Source: Mordor Intelligence

Performance Overhead in Real-Time Workloads

Financial exchanges measure latency in microseconds. Traditional agent collectors throttle throughput, leading firms to favor packet sniffing or native cloud services that add near-zero delay. Microsoft’s launch of a managed watcher eliminated the need for sidecar instances and reduced operational drag. Vendors invest in GPU-assisted analytics and AI agents that rank query importance before logging, further containing overhead.

Shortage of DAM Security Specialists

The global cybersecurity workforce gap stands at 4.76 million professionals, with database-specific expertise scarce. Implementation delays and misconfigurations follow, especially among small enterprises. Managed service providers fill this void, explaining their 14.8% CAGR trajectory. Training programs and low-code policy builders also emerge to lower skill thresholds.

Segment Analysis

By Component: Managed Services Gain Momentum

Managed services registered the fastest 14.8% CAGR and are on course to close much of the talent gap in the database activity monitoring market. Software still delivered 52.0% revenue in 2024, yet agentless designs and AI-led analytics are reshaping feature expectations. Strategic mergers, such as Trustwave and Cybereason, combine threat detection depth with global delivery centers to serve organizations that lack internal resources. Flexible subscription terms align with operating budgets and accommodate rapid workload shifts.

Cost predictability and shared best practice libraries encourage enterprises to outsource continuous tuning and rule updates. At the same time, professional services stay critical for up-front architecture work in hybrid deployments where data sovereignty rules restrict cloud logging. Together these offerings enhance deployment velocity and compliance assurance, strengthening the overall database activity monitoring market.

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By Deployment Mode: Cloud Transformation Accelerates

Cloud-based solutions are advancing at a 17.5% CAGR, challenging the 63.5% share still held by on-premises installations in 2024. Rapid data-center buildouts across Asia-Pacific expand regional availability zones and lower latency, encouraging regulated industries to move tier-two and tier-three workloads off-premises. High-profile breaches such as the 2024 Snowflake incident, which exposed 500 million records, highlight monitoring gaps in shared-responsibility models and catalyse demand for persistent visibility.

Hybrid approaches serve organizations juggling sensitive data sets and legacy apps. Vendors respond with unified dashboards that stitch together audit trails from local hardware, private clouds, and public cloud PaaS offerings. This convergence helps contain tool sprawl and supports the expansion of the database activity monitoring market size for cross-environment oversight.

By Organization Size: SME Adoption Broadens Reach

Large enterprises still command 58.0% of outlays, but small and medium enterprises are projected to expand at a robust 15.2% CAGR. Cloud SaaS delivery lowers entry costs and masks infrastructure complexity, letting SMEs tap enterprise-grade capabilities. Supply-chain security mandates from larger customers further push smaller vendors to document data-access hygiene. AI-driven playbooks, auto-tuning policies, and managed detection subscriptions make continuous compliance feasible without dedicated security analysts. This democratisation further enlarges the database activity monitoring market.

By Database Type: Cloud-Native Platforms Redefine Priorities

Relational engines remained the revenue leader with 46.0% share in 2024, yet cloud-native stores built for AI and analytics are growing at 16.5% CAGR. Innovations such as MongoDB’s Queryable Encryption and 36% faster reads remove historic performance and security barriers^{[3]MongoDB Engineering, “MongoDB’s 2024 Year in Review,” MongoDB, mongodb.com}. Enterprises running workloads on Snowflake and Databricks need fine-grained observability across columnar stores, notebooks, and model pipelines. Monitoring suites that map lineage, surface data-science activity, and protect API tokens earn premium valuations and propel the database activity monitoring market forward.

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By End-User Industry: Retail Leads Growth Curve

Retail and e-commerce are forecast to post a 13.0% CAGR through 2030 as fraud actors weaponize generative AI to craft synthetic identities and deep-fake transactions. Average breach costs climbed to USD 4.88 million in 2024, convincing merchants to log every privileged query touching payment data. Banking, financial services, and insurance preserved 28.2% of 2024 demand and continue to pilot AI-driven governance due to stringent capital-adequacy and insider-risk rules. Healthcare providers face March 2025 HIPAA revisions that mandate encryption and multifactor enforcement, amplifying the need for certified audit trails. Government and defense programmes follow zero-trust handbooks, ensuring sustained institutional investment and enlarging the database activity monitoring market size within the public sector.

Geography Analysis

Mandates on software SBOMs

North America retained 38.4% of 2024 spending owing to mature compliance regimes and early zero-trust adoption. Executive Order 14144 obliges continuous verification and has accelerated procurement across federal agencies and contractors. Persistent skill shortages, however, open opportunities for managed service specialists. Major cloud providers posting double-digit revenue growth validate the region’s ongoing shift toward cloud-native analytics that require deeper visibility.

Asia-Pacific is projected to achieve a 12.4% CAGR, the fastest among all regions. The area accounted for 31% of global cyber-attacks in 2022, spurring governments across Singapore, Australia, and Malaysia to tighten reporting laws.^{[4]Omobolaji Oyadeyi, “Cybercrime in the Asia-Pacific Region: A Case Study of Commonwealth APAC Countries,” Commonwealth Cyber Journal, production-new-commonwealth-files.s3.eu-west-2.amazonaws.com} Massive data-center expansion anchors cloud migration and favours agentless controls that can be deployed remotely. Rising cyber-insurance uptake at nearly 50% per year underscores executive willingness to invest in risk-transfer and monitoring controls.

Europe emphasises regulatory compliance. GDPR fines of EUR 1.2 billion for 2024, even after a decline, keep audit committees alert. Enforcement trends targeting individual directors elevate the need for demonstrable oversight. Post-Brexit data-transfer rules and the Digital Markets Act impose additional transparency requirements on large platforms, encouraging the adoption of database activity monitoring solutions that document cross-border data flows.

Database Activity Monitoring (DAM) Market CAGR (%), Growth Rate by Region — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Competitive Landscape

Rise of AI-generated code

Acquisition activity reshapes vendor positioning within the database activity monitoring market. Thales closed a USD 3.6 billion transaction for Imperva, fusing data-centric security with identity and encryption assets. Google’s pending USD 32 billion purchase of Wiz illustrates the premium placed on cloud-native workload protection. Varonis bolstered its capabilities through the Cyral buyout, targeting database as a service visibility gaps.

Competitive differentiation centres on AI-guided alert reduction, unified policy engines across SQL and NoSQL, and frictionless deployment models that avoid agents. Vendors releasing purpose-built modules for Snowflake and Databricks address a fast-growing monitoring blind spot left by traditional tools. Simultaneously, managed detection providers extend coverage to small and mid-market firms struggling with the 4.76-million-person talent deficit. Market share remains fragmented, yet consolidation among top players suggests an eventual tilt toward integrated, platform-based offerings that support the evolving database activity monitoring industry.

Database Activity Monitoring (DAM) Industry Leaders

International Business Machines Corporation
Imperva Inc. (A Thales Company)
Oracle Corporation
McAfee LLC
Forcepoint LLC
*Disclaimer: Major Players sorted in no particular order

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Recent Industry Developments

June 2025: Google completed its USD 32 billion acquisition of Wiz, adding a widely adopted cloud workload security platform to Google Cloud.
May 2025: Snowflake acquired Reka AI for USD 1 billion to strengthen multimodal model development within its data-cloud environment.
March 2025: Microsoft introduced Database Watcher for Azure SQL to provide real-time, agentless monitoring with Data Explorer integration.
February 2025: Trustwave and Cybereason finalized their merger, creating a larger managed detection and response provider.

Table of Contents for Database Activity Monitoring (DAM) Industry Report

1. INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 Escalating data-sovereignty fines
- 4.2.2 Multi-cloud workload migration
- 4.2.3 AI-driven insider-threat detection
- 4.2.4 Zero-trust mandates in public sector
- 4.2.5 SIEM-SOAR integrations
- 4.2.6 Agentless telemetry adoption
4.3 Market Restraints
- 4.3.1 Performance overhead in real-time workloads
- 4.3.2 Shortage of DAM security specialists
- 4.3.3 Heterogeneous database environments
- 4.3.4 False-positive fatigue
4.4 Value / Supply-Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Porter's Five Forces Analysis
- 4.7.1 Threat of New Entrants
- 4.7.2 Bargaining Power of Suppliers
- 4.7.3 Bargaining Power of Buyers
- 4.7.4 Threat of Substitutes
- 4.7.5 Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

5.1 By Component
- 5.1.1 Software
- 5.1.1.1 Agent-based Monitoring
- 5.1.1.2 Agentless Monitoring
- 5.1.2 Services
- 5.1.2.1 Professional Services
- 5.1.2.2 Managed Services
5.2 By Deployment Mode
- 5.2.1 On-premises
- 5.2.2 Cloud-based
- 5.2.3 Hybrid
5.3 By Organization Size
- 5.3.1 Small and Medium Enterprises
- 5.3.2 Large Enterprises
5.4 By Database Type
- 5.4.1 Relational Databases
- 5.4.2 NoSQL Databases
- 5.4.3 Big Data / Hadoop
- 5.4.4 Cloud-native Databases
5.5 By End-User Industry
- 5.5.1 Banking, Financial Services and Insurance
- 5.5.2 Healthcare and Life Sciences
- 5.5.3 Retail and E-commerce
- 5.5.4 Government and Defense
- 5.5.5 IT and Telecommunications
- 5.5.6 Industrial and Manufacturing
- 5.5.7 Energy and Utilities
- 5.5.8 Others (Media, Education)
5.6 By Geography
- 5.6.1 North America
- 5.6.1.1 United States
- 5.6.1.2 Canada
- 5.6.1.3 Mexico
- 5.6.2 South America
- 5.6.2.1 Brazil
- 5.6.2.2 Argentina
- 5.6.2.3 Rest of South America
- 5.6.3 Europe
- 5.6.3.1 United Kingdom
- 5.6.3.2 Germany
- 5.6.3.3 France
- 5.6.3.4 Italy
- 5.6.3.5 Spain
- 5.6.3.6 Russia
- 5.6.3.7 Rest of Europe
- 5.6.4 Asia-Pacific
- 5.6.4.1 China
- 5.6.4.2 Japan
- 5.6.4.3 India
- 5.6.4.4 South Korea
- 5.6.4.5 Australia
- 5.6.4.6 Rest of Asia-Pacific
- 5.6.5 Middle East and Africa
- 5.6.5.1 Middle East
- 5.6.5.1.1 United Arab Emirates
- 5.6.5.1.2 Saudi Arabia
- 5.6.5.1.3 Turkey
- 5.6.5.1.4 Israel
- 5.6.5.1.5 Rest of Middle East
- 5.6.5.2 Africa
- 5.6.5.2.1 South Africa
- 5.6.5.2.2 Nigeria
- 5.6.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
- 6.4.1 International Business Machines Corporation
- 6.4.2 Imperva Inc. (A Thales Company)
- 6.4.3 Oracle Corporation
- 6.4.4 McAfee LLC
- 6.4.5 Forcepoint LLC
- 6.4.6 HexaTier Ltd.
- 6.4.7 Trustwave Holdings Inc.
- 6.4.8 SolarWinds Corporation
- 6.4.9 Quest Software Inc.
- 6.4.10 Guardicore Ltd. (Akamai Technologies)
- 6.4.11 Idera Inc.
- 6.4.12 Datadog Inc.
- 6.4.13 Micro Focus International plc
- 6.4.14 IBM Informix Team
- 6.4.15 Amazon Web Services Inc.
- 6.4.16 Google Cloud Platform (Chronicle Security)
- 6.4.17 Teradata Corporation
- 6.4.18 SAP SE
- 6.4.19 Snowflake Inc.
- 6.4.20 Microsoft Corporation (Azure SQL)

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

7.1 White-space and Unmet-Need Assessment

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Global Database Activity Monitoring (DAM) Market Report Scope

By Component

Software	Agent-based Monitoring
	Agentless Monitoring
Services	Professional Services
	Managed Services

By Deployment Mode

On-premises

Cloud-based

Hybrid

By Organization Size

Small and Medium Enterprises

Large Enterprises

By Database Type

Relational Databases

NoSQL Databases

Big Data / Hadoop

Cloud-native Databases

By End-User Industry

Banking, Financial Services and Insurance

Healthcare and Life Sciences

Retail and E-commerce

Government and Defense

IT and Telecommunications

Industrial and Manufacturing

Energy and Utilities

Others (Media, Education)

By Geography

North America	United States
	Canada
	Mexico
South America	Brazil
	Argentina
	Rest of South America
Europe	United Kingdom
	Germany
	France
	Italy
	Spain
	Russia
	Rest of Europe
Asia-Pacific	China
	Japan
	India
	South Korea
	Australia
	Rest of Asia-Pacific

Middle East and Africa	Middle East	United Arab Emirates
		Saudi Arabia
		Turkey
		Israel
		Rest of Middle East

	Africa	South Africa
		Nigeria
		Rest of Africa

By Component	Software	Agent-based Monitoring
		Agentless Monitoring

	Services	Professional Services
		Managed Services
By Deployment Mode	On-premises
	Cloud-based
	Hybrid
By Organization Size	Small and Medium Enterprises
	Large Enterprises
By Database Type	Relational Databases
	NoSQL Databases
	Big Data / Hadoop
	Cloud-native Databases
By End-User Industry	Banking, Financial Services and Insurance
	Healthcare and Life Sciences
	Retail and E-commerce
	Government and Defense
	IT and Telecommunications
	Industrial and Manufacturing
	Energy and Utilities
	Others (Media, Education)

By Geography	North America	United States
		Canada
		Mexico

	South America	Brazil
		Argentina
		Rest of South America

	Europe	United Kingdom
		Germany
		France
		Italy
		Spain
		Russia
		Rest of Europe

	Asia-Pacific	China
		Japan
		India
		South Korea
		Australia
		Rest of Asia-Pacific

	Middle East and Africa	Middle East	United Arab Emirates
			Saudi Arabia
			Turkey
			Israel
			Rest of Middle East

		Africa	South Africa
			Nigeria
			Rest of Africa

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Key Questions Answered in the Report

What is the projected size of the database activity monitoring market by 2030?

The database activity monitoring market size is forecast to reach USD 7.02 billion by 2030, reflecting a 13.79% CAGR from 2025.

Which component segment is growing the fastest?

Managed services lead growth at a 14.8% CAGR because organizations outsource monitoring to offset the shortfall of 4.76 million cybersecurity professionals.

Why are cloud-native databases reshaping monitoring priorities?

Platforms such as Snowflake and Databricks host AI and analytics workloads that demand fine-grained access logging, which drives a 16.5% CAGR in cloud-native database monitoring solutions.

How do zero-trust mandates influence adoption rates?

Executive Order 14144 and DoD directives require continuous verification and database monitoring, prompting rapid procurement across federal agencies and their contractors.

Which region is expected to record the fastest growth?

Asia-Pacific is projected to expand at a 12.4% CAGR due to rising cyber-attack volumes, new regulatory frameworks, and large-scale cloud data-center investments.

What technologies reduce performance overhead in real-time environments?

Agentless collectors such as Microsoft Database Watcher for Azure SQL and packet-sniffing architectures minimize latency, making continuous monitoring viable for high-frequency trading systems.

Page last updated on: September 2, 2025