Business Analytics Solutions Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Offers Global Business Analytics Market Growth & Industry Analysis and It is Segmented by Deployment (Cloud, On-Premise, and Hybrid), End-User Industry (BFSI, Healthcare, Manufacturing, Retail, IT, and Telecom), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of USD Billion for all the Above Segments.

Business Analytics Solutions Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Business Analytics Market Size

Business Analytics Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 8.07 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Business Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Business Analytics Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Business Analytics Market Analysis

The Business Analytics Market is expected to register a CAGR of 8.07% during the forecast period.

  • The business analytics market is primarily driven by the increasing digitalization across end-user industries and the need to improve their businesses with a better understanding of the customers. In addition, market vendors' integration of advanced technologies in business analytics solutions is expected to drive the market in the coming years.
  • The business analytics market is evolving quickly. Increasingly, the emphasis is on real-time Business Intelligence (BI) to enable faster decision-making and on Data Visualization, which enables data patterns to be seen more clearly. Additionally, demand for more efficient business analytics solutions is anticipated to be driven by increasing usage among various end users in the upcoming years.
  • Traditionally, strategic decisions in many organizations were powered by business analytics that relied on big, centralized-managed data servers or warehouses. However, things have changed recently, and business analysts are pulling data from dozens of heterogeneous data sources.
  • In addition, visualization and explorative data analysis for the business user have been evolving into one of the most critical trends in the business analytics market. Various end-user industries also leverage business analytics' power to make strategic business decisions. While business analytics solution helps in supply chain management, inventory management, measuring the performance of targets, and risk mitigation plans in manufacturing, it is extended to include fraud detection and defense.
  • Further, the vendors are introducing innovative business analytics solutions by integrating advanced technologies for better data storage facilities and visualization. For instance, modern Machine Language (ML) - powered business analytics platforms offer improved data visibility and comprehension. Furthermore, the proliferation of data has enabled startups to compete successfully with established blue-chip firms by building customized and superior analytics offerings.
  • The COVID-19 pandemic led to a boom in digital transformation, such as adopting cloud solutions, Artificial Intelligence (AI), and ML across various industries. The outbreak accelerated many companies' use of advanced business analytics and AI. These strategies helped engage customers through digital channels, manage fragile and complex supply chains, and support workers by disrupting their work and lives. The demand for business analytics solutions exceeded pre-COVID-19 and is expected to grow in the coming years.

Business Analytics Industry Overview

The business analytics market is highly fragmented due to the presence of many small and medium-sized companies competing with each other and large enterprises. Technological advancements in the market are also bringing sustainable competitive advantage to companies, and the market is witnessing multiple partnerships and mergers. Some key players in the market include IBM, Microsoft, and Oracle, among others.

  • September 2023: Oracle has announced a next-generation data, analytics, and AI platform to help Oracle Fusion Cloud Applications customers achieve better business outcomes by combining data-driven insights with intelligent decisions and actions. The Fusion Data Intelligence Platform is an evolution of the Oracle Fusion Analytics Warehouse product, which will deliver business data-as-a-service with automated data pipelines, 360-degree data models for critical business entities, rich interactive analytics, AI/ML models, and intelligent applications.
  • August 2023: Global retail specialists Smollan formalized an international reseller and implementation partnership agreement with next-generation decision and business intelligence (BI) software provider Pyramid Analytics. The deal will see Smollan, via its data and technology business, DataOrbis, expanding its current service offering to include the ability to both sell Pyramid Analytics licenses and implement Pyramid Analytics software.

Business Analytics Market Leaders

  1. Oracle Corporation

  2. IBM Corporation

  3. SAP SE

  4. Microsoft Corporation

  5. Tibco Software Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Business Analytics Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Business Analytics Market News

  • June 2023: MicroStrategy Incorporated, the independent publicly traded analytics and business intelligence firm, has started a new multi-year partnership with Microsoft that will extend the availability of MicroStrategy’s products powered by Microsoft Azure. The collaboration will incorporate MicroStrategy’s advanced analytics abilities with Azure OpenAI Service to help businesses harness the full potential of their data.
  • May 2023: Rackspace US Inc. announced Object Storage, enabling organizations to store and utilize large pools of unstructured data securely. Rackspace Object Storage saves substantial costs by eliminating data egress, retrieval, and transaction charges. In many cases, the Rackspace Object Storage solution can save more than 80% over hyper-scale cloud storage options. For multi-cloud customers operating modern S3-enabled applications, this is a new paradigm that facilitates better performance and lower costs, even as data-intensive applications continue to drive up the need for storage.

Business Analytics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact Of COVID-19 on the Industry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Volumes of Data and Cloud Deployment
    • 5.1.2 Business Analytics/Intelligence Providers' Partnerships with Companies from Diversified Businesses to Leverage Analytics Capabilities
  • 5.2 Market Challenges
    • 5.2.1 High Investment Costs and Significant Reliance on Traditional Processes

6. MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On-premise
    • 6.1.2 Cloud-based
    • 6.1.3 Hybrid
  • 6.2 By End-user Industry
    • 6.2.1 Banking, Financial Services, and Insurance
    • 6.2.2 Healthcare
    • 6.2.3 Manufacturing
    • 6.2.4 Retail
    • 6.2.5 Telecom and IT
    • 6.2.6 Other End-user Industries
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Oracle Corporation
    • 7.1.2 IBM Corporation
    • 7.1.3 SAP SE
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Tibco Software, Inc.
    • 7.1.6 SAS Institute, Inc.
    • 7.1.7 Infor, Inc.
    • 7.1.8 Microstrategy Incorporated
    • 7.1.9 QLIK Technologies, Inc.
    • 7.1.10 Salesforce.com Inc. (Tableau Software Inc.)
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Business Analytics Industry Segmentation

Business analytics refers to the technologies, practices, and skills for continual step-by-step exploration and investigation of the past performance of the businesses to gain various insights and drive business strategy and planning accordingly. Companies use business analytics software for query reporting and analysis tools, advanced and predictive analytics, location intelligence, content analytics, data warehousing platforms, and enterprise performance management.

The business analytics market is segmented by Deployment (Cloud, On-premise, and Hybrid), End-user Industry (BFSI, Healthcare, Manufacturing, Retail, IT, and Telecom), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By Deployment On-premise
Cloud-based
Hybrid
By End-user Industry Banking, Financial Services, and Insurance
Healthcare
Manufacturing
Retail
Telecom and IT
Other End-user Industries
Geography North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
Need A Different Region or Segment?
Customize Now

Business Analytics Market Research FAQs

What is the current Business Analytics Market size?

The Business Analytics Market is projected to register a CAGR of 8.07% during the forecast period (2025-2030)

Who are the key players in Business Analytics Market?

Oracle Corporation, IBM Corporation, SAP SE, Microsoft Corporation and Tibco Software Inc. are the major companies operating in the Business Analytics Market.

Which is the fastest growing region in Business Analytics Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Business Analytics Market?

In 2025, the North America accounts for the largest market share in Business Analytics Market.

What years does this Business Analytics Market cover?

The report covers the Business Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Business Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Business Analytics Industry Report

The business analytics market is experiencing rapid growth, driven by increased adoption of analytics software to improve decision-making and gain a competitive edge. This expansion is further propelled by a shift towards cloud-based solutions, especially among SMEs, for their affordability and scalability. The integration of advanced technologies like AI, machine learning, and edge computing into analytics tools is enhancing data processing efficiency and insight generation. Current trends emphasize real-time data analysis and the significance of data visualization for better understanding. The market, categorized by deployment mode, industry verticals, and applications, is witnessing significant growth in sectors such as BFSI, healthcare, retail, and IT & telecom, which depend on data-driven strategies. Business analytics tools are crucial for process optimization, boosting customer satisfaction, and increasing profitability across various industries. As companies navigate the complexities of the digital landscape, the demand for sophisticated business analytics solutions is surging, indicating a promising future for market growth and innovation. For in-depth analysis, Mordor Intelligence™ offers comprehensive reports on market dynamics, including size, share, growth rates, and forecasts, available as a free PDF download.