Consumer Genomics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Consumer Genomics Market Size & Trends. The market is Segmented by Application (Genetic Relatedness, Diagnostics, Lifestyle, Wellness, & Nutrition, Ancestry, Personalized Medicine & Pharmacogenetic Testing, Sports Nutrition & Health, and Other Application Types) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report offers the value in USD million for the above segments.

Consumer Genomics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Consumer Genomics Market Size

Consumer Genomics Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 20.00 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

Consumer Genomics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Consumer Genomics Market with other markets in Healthcare Industry

Biotechnology

Pharmaceuticals

Healthcare IT

Medical Devices

Animal Health

Device Drug Combination

Consumer Genomics Market Analysis

The Consumer Genomics Market is expected to register a CAGR of 20% during the forecast period.

The market peaked during the COVID-19 pandemic. Consumer genomics was a valuable tool in the characterization and identification of the SARS-CoV-2 virus. It had the potential to determine the genetic sequence of a virus and help scientists understand the mutations. Throughout the pandemic, government authorities worldwide constantly worked with the private sector to bring consumer genomics as a diagnostic tool into the market.

As per the report published by Oxford University Press in March 2021, the COVID-19 pandemic sparked the development and adaptation of several informatics techniques in addition to bioinformatics research. Next-generation sequencing was the central technology for detecting genomes of SARS-CoV-2 that provided the primary data about the virus. These included computational methods for tracing and tracking infected individuals, collaborative data infrastructures for COVID-19 research, sentiment analysis techniques for evaluating the effectiveness of lockdown measures, artificial intelligence techniques, and robotics applications to support remote patient assistance.

Furthermore, post-pandemic, people have become more health-conscious, potentially leading them to use new and advanced techniques, such as consumer genomics. Hence, owing to the increasing DNA-based research and development activities and bioinformatics in developing diagnostic tools or effective therapeutics for COVID-19, the market is likely to continue its significant growth rate during the forecast period.

The major factors fueling the market growth are the rise in interest of consumers and physicians in DTC kits, advancements in technology, increasing applications of consumer genomics, favorable government policies, and the growing trend of personalized genomics. For instance, according to an article published by ScienceDirect, in 2022, direct-to-consumer (DTC) tests gained popularity. This was because consumers could purchase them directly without any test orders from healthcare professionals. Therefore, DTC tests allowed patients to be actively engaged in their health management.

The DTC industry has been booming due to the increasing awareness and desire for rapid and accessible testing by the public. Such increased demand for DTC tests is expected to drive market growth. In September 2021, MedGenome Labs launched a direct-to-consumer category under the brand name Genessense. Under the new category, MedGenome offered genetic screening tests that can be ordered online through the Genessense website or e-commerce platforms. These advantages and initiatives for DTC tests on consumer genomics are expected to drive the market's growth over the forecast period.

The increasing product innovation and collaboration by key players will also support market growth over the forecast period. In July 2022, 1health.io Inc. expanded its testing in both the clinical and direct-to-consumer markets rapidly and securely. It also partnered with Apollo Health Group to bring Apollo's specialized high-performing NGS tests, such as hereditary cancer genetic screenings (CGx) and pharmacogenetics screenings (PGx), to the broader clinical market. Such expansions are also aiding the market growth.

Thus, the abovementioned factors are positively impacting the market growth. However, stringent regulatory challenges and misleading results will create challenges in adopting home-based genetic tests. This is expected to hinder market growth over the forecast period.

Consumer Genomics Industry Overview

The consumer genomics market is moderately fragmented due to the presence of companies operating globally and regionally. The competitive landscape includes an analysis of international and local companies that hold market shares and are well-known, including 23andMe, Inc., Positive Biosciences, Ltd, Futura Genetics, Helix OpCo LLC, and MyHeritage Ltd, among others.

Consumer Genomics Market Leaders

  1. 23andMe, Inc.

  2. Ancestry

  3. Positive Biosciences, Ltd.

  4. Futura Genetics

  5. Helix OpCo LLC

  6. *Disclaimer: Major Players sorted in no particular order
Consumer Genomics Market Concentration
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Consumer Genomics Market News

  • October 2022: GC LabTech FDA-registered specialty laboratory with life-saving plasma tests selected 1health.io to deliver its innovative new lab tests direct-to-consumers.
  • May 2022: Genetic Technologies Limited acquired the direct-to-consumer eCommerce business and distribution rights associated with AffinityDNA.

Consumer Genomics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope Of The Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rise in Interest of Consumers & Physicians in DTC kits
    • 4.2.2 Advancements in Technology
    • 4.2.3 Increasing Applications of Consumer Genomics and Favorable Government Policies
    • 4.2.4 Growing Trend of Personalized Genomics
  • 4.3 Market Restraints
    • 4.3.1 Stringent Regulatory Challenges
    • 4.3.2 Misleading Results Create Challenges in Adoption of Home-based Genetic Tests
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Application
    • 5.1.1 Genetic Relatedness
    • 5.1.2 Diagnostics
    • 5.1.3 Lifestyle, Wellness, & Nutrition
    • 5.1.4 Ancestry
    • 5.1.5 Personalized Medicine & Pharmacogenetic Testing
    • 5.1.6 Sports Nutrition & Health
    • 5.1.7 Other Application Types
  • 5.2 By Geography
    • 5.2.1 North America
    • 5.2.1.1 United States
    • 5.2.1.2 Canada
    • 5.2.1.3 Mexico
    • 5.2.2 Europe
    • 5.2.2.1 Germany
    • 5.2.2.2 United Kingdom
    • 5.2.2.3 France
    • 5.2.2.4 Italy
    • 5.2.2.5 Spain
    • 5.2.2.6 Rest of Europe
    • 5.2.3 Asia-Pacific
    • 5.2.3.1 China
    • 5.2.3.2 Japan
    • 5.2.3.3 India
    • 5.2.3.4 Australia
    • 5.2.3.5 South Korea
    • 5.2.3.6 Rest of Asia-Pacific
    • 5.2.4 Middle East and Africa
    • 5.2.4.1 GCC
    • 5.2.4.2 South Africa
    • 5.2.4.3 Rest of Middle East and Africa
    • 5.2.5 South America
    • 5.2.5.1 Brazil
    • 5.2.5.2 Argentina
    • 5.2.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 23andMe, Inc.
    • 6.1.2 Positive Biosciences, Ltd
    • 6.1.3 Futura Genetics
    • 6.1.4 Helix OpCo LLC
    • 6.1.5 MyHeritage Ltd
    • 6.1.6 Pathway Genomics
    • 6.1.7 Veritas
    • 6.1.8 Illumina, Inc.
    • 6.1.9 Xcode Life
    • 6.1.10 Toolbox Genomics
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments
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Consumer Genomics Industry Segmentation

Consumer genomics is a stream of genomics that involves sequencing, investigation, and interpretation of an individual's genome. It includes consumer DNA data that helps offer vital information related to ancestry, drug response, and disease susceptibility.

The Consumer Genomics Market is Segmented by Application (Genetic Relatedness, Diagnostics, Lifestyle, Wellness, & Nutrition, Ancestry, Personalized Medicine & Pharmacogenetic Testing, Sports Nutrition & Health, and Other Application Types) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report also covers the estimated market sizes and trends for 17 countries across significant regions globally. The report offers the value in USD million for the above segments.

By Application Genetic Relatedness
Diagnostics
Lifestyle, Wellness, & Nutrition
Ancestry
Personalized Medicine & Pharmacogenetic Testing
Sports Nutrition & Health
Other Application Types
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Consumer Genomics Market Research FAQs

What is the current Consumer Genomics Market size?

The Consumer Genomics Market is projected to register a CAGR of 20.0% during the forecast period (2025-2030)

Who are the key players in Consumer Genomics Market?

23andMe, Inc., Ancestry, Positive Biosciences, Ltd., Futura Genetics and Helix OpCo LLC are the major companies operating in the Consumer Genomics Market.

Which is the fastest growing region in Consumer Genomics Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Consumer Genomics Market?

In 2025, the North America accounts for the largest market share in Consumer Genomics Market.

What years does this Consumer Genomics Market cover?

The report covers the Consumer Genomics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Consumer Genomics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Consumer Genomics Industry Report

Statistics for the 2025 Consumer Genomics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Consumer Genomics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.