头发护理市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

全球护发市场按产品类型(洗发水、护发素、脱发治疗产品、染发剂、美发产品、烫发和松弛剂等)进行细分;按分销渠道(超市/大卖场、便利店、专卖店、药店/药店、在线渠道和其他分销渠道);按地理(北美、欧洲、亚太、南美、中东和非洲)。该报告提供了上述细分市场的市场规模和价值预测(十亿美元)。

市场快照

Hair Care Market Size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Latin America
Largest Market: Asia Pacific
CAGR: 6.6 %
Hair Care Market Key Players

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市场概况

在预测期内(2022-2027 年),全球护发市场预计将以 6.6% 的复合年增长率增长。

护发市场受到 COVID-19 危机的影响,因为零售和沙龙店大范围关闭,导致全球市场上各种美容和个人护理产品的销售疲软。例如,拜尔斯道夫公司报告称,由于大流行,整个集团的销售额在 2020 年第二季度下降了 1.9%。

由于沙龙关闭的上述因素,全球市场的消费者已经采用了自己动手(DIY)美容护理等显着趋势之一。由于许多美容院都关门了,甚至在他们没有关门的地方,消费者因为担心密切的身体接触而伪造了这些服务。​因此,DIY染发正在寻找新客户。因此,英国的 Superdrug Stores 的护发品类销售额增长了 76%,包括染发剂类等根部修饰产品。

不断变化的时尚趋势以及对新的、更有效和更安全的护发产品的意识的提高导致这些产品的使用显着增加,进而推动了全球护发市场的发展。

此外,对用于个人美容的有机/天然产品的需求不断增长,已成为个人的主要关注点之一。在有机护发产品中,由于用途广泛,护发素和洗发水在 2020 年占据全球有机护发市场的大部分份额。此外,去屑有机发油预计将在预测期内实现强劲增长。

报告范围

全球护发市场按产品类型细分为洗发水、护发素、脱发治疗产品、染发剂、美发产品、烫发和松弛剂等。市场按分销渠道细分,包括超市/大卖场、专卖店、便利店、网上零售店和其他分销渠道。该研究还涵盖了北美、欧洲、亚太地区、南美以及中东和非洲等主要地区的全球水平分析。对于每个细分市场,市场规模和预测都是根据价值(以十亿美元计)进行的。

By Type
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Others
By Distribution Channel
Hypermarket/Supermarket
Specialty Store
Online Stores
Pharmacies/ Drug Stores
Convenience Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
Italy
Spain
United Kingdom
France
Russia
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest Of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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主要市场趋势

对有机护发产品的需求不断增长

在所研究的市场中,对天然成分的高需求已经非常明显,这导致大多数公司推出具有自然灵感成分的产品,例如植物灵感和优质植物成分。在护发素和洗发水、精华油和定型油等有机护发产品类型中,前者因其用途广泛而占据全球有机护发市场的大部分份额。此外,去头屑有机发油预计将在预测期内实现强劲增长。预计西​​欧对有机护发产品的需求将大幅增长。此外,不断增长的个人护理行业有望提振拉丁美洲市场。

Hair Care Market Trends

亚太地区是增长最快的地区

中国是仅次于美国的全球第二大护发产品市场。在亚太地区,该国拥有最大的市场份额,预计将在预测期内保持其地位,从而进一步增加整个亚太地区对护发产品的需求,进一步增加亚太地区的潜力在未来五到十年内成为最大的护发产品市场之一。优质护发产品的使用在一线特大城市最为普遍,在中国内陆二三线城市的渗透率越来越高。随着中产阶级的壮大和消费品的消费,这种情况可能会进一步增加。

Hair Care Market Analysis

竞争格局

行业领导者包括 L'Oreal SA、Henkel AG & Co. KGaA、联合利华、宝洁等。主要参与者通过不断的产品创新和研发投资,积极专注于获得更大的市场份额,以开发利基产品。考虑到上述因素,行业竞争激烈程度被评估为高。​​​​除了产品创新和并购,考虑到全球环境和人类健康问题,市场参与者正在采取可持续举措来加速全球美容行业解决塑料垃圾的进程。

竞争格局

行业领导者包括 L'Oreal SA、Henkel AG & Co. KGaA、联合利华、宝洁等。主要参与者通过不断的产品创新和研发投资,积极专注于获得更大的市场份额,以开发利基产品。考虑到上述因素,行业竞争激烈程度被评估为高。​​​​除了产品创新和并购,考虑到全球环境和人类健康问题,市场参与者正在采取可持续举措来加速全球美容行业解决塑料垃圾的进程。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threats of New Entrants

      4. 4.3.4 Threat of Substitute Product and Services

      5. 4.3.5 Competitive Rivarly In the Industry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Perms and Relaxants

      7. 5.1.7 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Pharmacies/ Drug Stores

      5. 5.2.5 Convenience Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 Italy

        3. 5.3.2.3 Spain

        4. 5.3.2.4 United Kingdom

        5. 5.3.2.5 France

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest Of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 Saudi Arabia

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Shiseido Company, Limited

      2. 6.4.2 Johnson & Johnson Services, Inc.

      3. 6.4.3 Unilever

      4. 6.4.4 Amway

      5. 6.4.5 Oriflame Cosmetics AG

      6. 6.4.6 Procter & Gamble Co.

      7. 6.4.7 L'Oreal SA

      8. 6.4.8 Revlon Inc.

      9. 6.4.9 Kao Corporation

      10. 6.4.10 Beiersdorf AG

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Hair Care Market market is studied from 2016 - 2027.

The Hair Care Market is growing at a CAGR of 6.6% over the next 5 years.

The Hair Care Market is valued at 80 Billion USD in 2016.

Latin America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2021.

Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever, Amway, Procter and Gamble are the major companies operating in Hair Care Market .

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