欧洲即饮 (RTD) 咖啡市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

欧洲即饮 (RTD) 咖啡市场按包装类型分为瓶装(玻璃和宠物)和罐装,按分销渠道分为超市/大卖场、便利店、餐饮服务渠道、专卖店和在线零售渠道,以及按地理

市场快照

Europe Ready-to-Coffee (RTD) Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.8 %

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市场概况

预计欧洲即饮 (RTD) 咖啡市场在预测期内的复合年增长率为 4.8%。

  • 由于消费者繁忙的工作日程,市场对便利和营养产品的需求不断增长。此外,即饮咖啡作为一种极好的即时能量来源,正受到年轻人和中年工作人群的欢迎。
  • 此外,随着碳酸饮料的趋势下降,多种形式的软饮料涌入市场,以及许多咖啡选择进入饮料类别,预计即饮咖啡市场将得到提振。此外,发展中经济体可支配收入的增加是触发该地区即饮咖啡市场增长的另一个因素。

Scope of the report

The European ready-to-drink (RTD) coffee market is segmented by packaging type into bottles (glass and pet), and cans; and by distribution channel into supermarkets/hypermarkets, convenience stores, foodservice channel, specialist stores, and online retail stores. Also, the study provides an analysis of the RTD coffee market in the emerging and established markets across the European countries, including Spain, the United Kingdom, Germany, France, Italy, Russia, and Rest of Europe.

Packaging
Bottles (Glass and PET)
Cans
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Foodservice Channel
Online Retail Stores
Geography
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe

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主要市场趋势

专卖店数量增加

咖啡在最近几年的消费方面经历了快速的发展,因为咖啡文化有一种趋势,这种趋势在过去十年中得到了发展,很大程度上是由于西方文化,特别是年轻一代的影响. 此外,受过教育且消费偏好相对较强的消费者的健康意识正在推动咖啡的购买,尤其是专卖店的即饮咖啡。星巴克等咖啡连锁店一直在通过增加该地区专卖店的数量来扩展其咖啡文化。

Europe RTD Coffee Market1

瓶装即饮咖啡势头强劲

几乎所有主要参与者的所有饮料包装都变得更具吸引力,以增加其产品的销量。玻璃瓶和宠物瓶等瓶子被广泛用于RTD咖啡配送,其中宠物瓶比传统的玻璃瓶更受欢迎,因为新技术使这些瓶子不仅可以装饮料,还可以做更多的事情。这些瓶子除了以经济形式提供外,还有助于提高保质期和保存。宠物瓶的制造方式使消费者可以根据自己的要求加热或冷却咖啡。这些热/冷瓶采用方便的“随取随用”尺寸,使用方便。此外,由于消费者担心塑料的使用,

Europe RTD Coffee Market2

竞争格局

欧洲即饮 (RTD) 咖啡市场竞争激烈,有大量国内和跨国企业争夺市场份额,产品创新是领先企业采用的主要战略方法。此外,合并、扩张、收购和与其他公司的合作伙伴关系是提高公司影响力和推动市场的常见策略。主导市场的主要参与者包括星巴克咖啡公司、Costa Limited、DD IP Holder LLC 和可口可乐公司。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Packaging

      1. 5.1.1 Bottles (Glass and PET)

      2. 5.1.2 Cans

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Foodservice Channel

      5. 5.2.5 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Starbucks Coffee Company

      2. 6.3.2 Costa Limited

      3. 6.3.3 DD IP Holder LLC

      4. 6.3.4 The Coca-Cola Company

      5. 6.3.5 Artemis Brew Ltd

      6. 6.3.6 Third Wave Coffee Ventures Ltd

      7. 6.3.7 Glacierfire

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Europe Ready-to-Drink (RTD) Coffee Market market is studied from 2016 - 2026.

The Europe Ready-to-Drink (RTD) Coffee Market is growing at a CAGR of 4.8% over the next 5 years.

Starbucks Coffee Company, Costa Limited , DD IP Holder LLC, The Coca-Cola Company, Artemis Brew Ltd, Third Wave Coffee Ventures Ltd, Glacierfire are the major companies operating in Europe Ready-to-Drink (RTD) Coffee Market.

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